indian telecom brands like airtel, idea cellular and vodafone get social on facebook

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Telecom Brands in India on Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015

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TelecomBrands in India on Facebook inQ2-2015Apr 01, 2015 - Jun 30, 2015

Top Telecom Brands in India on Facebook Q2-2015

In this report we looked at the top 10 telecom brand pages on Facebook.

Take a look at how their social performances stack up.

Key Findings

• Vodafone Zoozoos had the largest fan base while Reliance Mobile showed the highest fan growth.

• Reliance Mobile published the greatest amount of content while Idea Cellular received the highest engagement.

• Vodafone India received the highest percentage of Positive Sentiment

• Idea Cellular ran #TheGreatSocialQuest campaign which was the most engaging campaign among the top brands

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Fans

Vodafone Zoozoos had the largest fan base of 18,795,354 while Reliance Mobile showed the highest fan growth of 2.63%.

Competitors

-1.00%

-0.50%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K 20,000K

Gro

wth

%

Number of Fans

Idea Cellular MTS India Airtel Vodafone Zoozoos Uninor

Aircel India Tata Docomo BSNL Mobile Reliance Mobile Vodafone India

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

BSNL Mobile Idea Cellular MTS India Aircel India Airtel Tata Docomo Uninor Reliance

Mobile

Vodafone

India

Vodafone

Zoozoos

Countries < 2% Pakistan Indonesia India Indonesia

Engagement - Posts

Reliance Mobile published the greatest number of posts (230). Idea Cellular had the highest average engagement, with a score of 630.

Competitors

0 50 100 150 200 250

0 100 200 300 400 500 600 700

Idea Cellular

MTS India

Airtel

Vodafone…

Uninor

Aircel India

Tata Docomo

Reliance…

Vodafone…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 500000 1000000 1500000 2000000 2500000 3000000

Idea Cellular

MTS India

Airtel

Vodafone Zoozoos

Uninor

Aircel India

Tata Docomo

BSNL Mobile

Reliance Mobile

Vodafone India

Likes Comments Shares

Idea Cellular received the most number of Likes (2,795,527), Idea Cellular got the most number of Comments (44,885) and Vodafone Zoozoos had the most number of Shares (39,175).

Competitors

Most Engaging Brand Posts

Competitors

Reliance Mobile

Sat, May 23 at 3:02 AM EDT

Share your favorite T20 cricket moments with us. Comment using #JeetPakkiHai. Win HTC Mobile & Rs.

1 ..

Engagement Score

Likes Comments Shares Sentiment

996 40,601 1,012 245 Positive

Reliance Mobile

Wed, May 6 at 8:01 AM EDT

8 teams, 3-6 months of free data and unlimited fun! That’s our Pro3 for you: shop.rcom.co.in #JeetPa ..

Idea Cellular

Wed, Jun 24 at 5:45 AM EDT

Here’s your last chance to win a MacBook Air & iPads. Wildcard registrations for The Great Social Qu ..

Engagement Score

Likes Comments Shares Sentiment

988 35,659 395 62 Positive

Engagement Score

Likes Comments Shares Sentiment

983 121,896 490 99 Positive

Most Engaging Brand Posts

Competitors

Idea Cellular

Sun, May 24 at 8:00 AM EDT

When was the last time you disconnected to reconnect with your hobbies? Let's start today!

Engagement Score

Likes Comments Shares Sentiment

980 99,213 962 1,691 Positive

Idea Cellular

Tue, Jun 9 at 7:34 AM EDT

What if you could experience different countries across the world, without passports or tickets? Sta ..

Idea Cellular

Fri, May 29 at 9:04 AM EDT

The next version of Android OS was announced and is called ‘Android M’. All versions of this OS are ..

Engagement Score

Likes Comments Shares Sentiment

963 98,091 583 91 Positive

Engagement Score

Likes Comments Shares Sentiment

949 40,899 9,103 547 Positive

Fan Posts

0 2000 4000 6000 8000 10000 12000

Idea Cellular

Vodafone Zoozoos

Airtel

MTS India

Uninor

Aircel India

Tata Docomo

BSNL Mobile

Vodafone India

Reliance Mobile

Number of Fan Posts

Airtel's Facebook Page saw the highest number of Fan posts (10,823).

Competitors

Sentiment Analysis

Vodafone India received the highest percentage of Positive Sentiment (21.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Idea Cellular

Aircel India

BSNL Mobile

Vodafone India

Reliance Mobile

Airtel

MTS India

Tata Docomo

Negative Neutral Positive

Brand Responses

Reliance Mobile responded to the highest percentage of Fan posts (65.77%).

Competitors

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0 500 1000 1500 2000 2500 3000 3500 4000 4500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Idea Cellular Aircel India BSNL Mobile Vodafone India Reliance Mobile Airtel MTS India Tata Docomo

Share Of Voice – Volume of Posts

Reliance Mobile published the most with 230 posts, among the brands in "Competitors" Group.

Competitors

8%

17%

0%

21%

9%

9%1%

12%

7%

16%

Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular

Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

Share Of Voice – Likes

Idea Cellular received the largest volume of Likes (2,795,527), among the brands in "Competitors" Group.

Competitors

10%

31%

0%

2%

43%

0%0% 13%

0% 1%

Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular

Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

Share Of Voice – Comments

Idea Cellular received the largest volume of Comments (44,885), among the brands in "Competitors" Group.

Competitors

4%

28%

0%10%

29%

1%

4%

6%

4%

14%

Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular

Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

Share Of Voice – Shares

Vodafone Zoozoos received the largest volume of Shares (39,175), among the brands in "Competitors" Group.

Competitors

34%

8%

0%2%

11%

1%1%

38%

0%

5%

Tata Docomo Aircel India BSNL Mobile Reliance Mobile Idea Cellular

Uninor Vodafone India Vodafone Zoozoos MTS India Airtel

Campaign Comparison

0 5 10 15 20 25 30 35

0 100 200 300 400 500 600 700 800 900

#TheGreatSocialQuest(Idea Cellular)

#VodafoneNo1inGujarat(Vodafone Zoozoos)

Digital Winners 2015(Uninor)

Win Being Human Online merchandise(Aircel India)

Vodafone Scholarship Program(Vodafone India)

Reliance Wi-Pod(Reliance Mobile)

Recharge your Airtel Digital TV on Myntra to get 30%…

Online Recharge (Tata Docomo)

Number of Posts

Engagement Score

Engagement Score Number of Posts

During this time period, #TheGreatSocialQuest was the most engaging run by Idea Cellular. Idea Cellular published the most (29) in its #TheGreatSocialQuest campaign.

Competitors

Analysis of Airtel’s Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

Airtel

Fans 5,858,610

New Fans 33,090

Fan Growth .56%

Country India

Demographics Mostly Young, Male and Single

Airtel has 33,090 new Likes and an audience base of 5,858,610 fans who are mostly Young, Male and Single

Airtel

Brand Overview

Posts

Brand User

Engagement Score 51 Total Fan Posts 10,762

Total Posts 174 Brand Response Rate 55.51%

Total Likes 77,208 Average Reply Time 3 hrs, 41 mins

Total Comments 22,439 General Sentiment Neutral

Total Shares 4,680

Airtel had 174 new Posts, and their most recent campaign is Recharge your Airtel Digital TV on Myntra to get 30% OFF.

Content & Campaigns

Most Engaging Content TypeCorporate Social

ResponsibilityMost Engaging Campaign House Party

Least Engaging Content Type Question to fans Most Recent CampaignRecharge your Airtel Digital TV on Myntra

to get 30% OFF

Most Prolific Content Type Plans & PricingAirtel

Fan Growth

5,800,000

5,810,000

5,820,000

5,830,000

5,840,000

5,850,000

5,860,000

5,870,000

Airtel had a growth rate of 0.57% between Apr 01, 2015 and Jun 30, 2015.

• Airtel

Total Fans 5,858,610

New Fans 33,090

Engagement

0

50

100

150

200

250

300

350

400

450

500

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Airtel had an engagement of 51 and the highest engagement was 451.

Airtel

Community Analysis

Airtel fans are mostly Young, Male and Single Airtel fans are largely from India followed by Bangladesh.

Fan Demographics Distribution of Fans

Airtel

84%

16%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K

India

Bangladesh

Pakistan

United Arab Emirates

United States

Sri Lanka

Nigeria

Saudi Arabia

Uganda

Belgium

0

1

2

3

4

5

6 Airtel posted a total of 174 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

free 21

TheSmartphoneNetwork

21

Airtel 17

app 16

Download 15

Airtel

64%

36%

Brand Participation Brand Non Participation

96%

1%3%

Posititve Negative Neutral

Brand Posts - Engagement

Airtel responded to 112 conversations generated by the 174 Posts they published.

Airtel receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Airtel

Most Engaging Brand Posts

Airtel

Sat, Apr 25 at 11:47 AM EDT

We are deeply saddened by the severe impact that one of the worst earthquakes in Nepal has had on th

..

Engagement Score

Likes Comments Shares Sentiment

597 3,769 904 1,522 Positive

Mon, Jun 22 at 11:53 AM EDT

Sunita rediscovered her love for the Veena. What will you do with the Airtel 4G Home Wi-Fi? Find out ..

Sat, Apr 25 at 12:37 PM EDT

"We have decided to offer all calls on the Airtel network from India to Nepal completely free of cos ..

Engagement Score

Likes Comments Shares Sentiment

451 12,224 309 177 Positive

Engagement Score

Likes Comments Shares Sentiment

467 4,522 71 387 Neutral

0 50 100 150 200

0 50 100 150 200 250 300

Photos

Videos

Plain Text

Links

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30

0 20 40 60 80 100

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Airtel posts were Photos, and posts with Plain Text received the highest engagement.

Most of Airtel posts were published on Friday and posts on Saturday received the highest engagement.

Brand Post Types Days of the Week

Airtel

0

50

100

150

200

250

300

350

400

Positive Neutral Negative Users posted a total of 10,762 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Airtel's wall.

User Posts

Top keywords used in the Posts

Frequency

service 2269

call 2122

time 1916

days 1888

number 1633

Airtel

56%

44%

Brand Participation Brand Non Participation

20%

28%

52%

Posititve Negative Neutral

User Posts - Engagement

Airtel responded to 6,013 conversations generated by the 10,762 Posts fans published.

Airtel appears to participate more when Fan conversations have greater negative vibes than usual.

Brand Responses Sentiment of User Posts

Airtel

Content Intel

0 5 10 15 20 25 30 35 40 45 50

0 50 100 150 200 250 300 350 400

Brand News

Others

Event

Plans & Pricing

Corporate Social…

Ad Campaigns

Special Offer

Store Updates

Contest

Question to fans

Facebook App

Value Added Services

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Airtel posts were around 'Plans & Pricing', and posts around 'Corporate Social Responsibility' received the highest engagement.

Airtel

0 2 4 6 8

0 20 40 60 80

Advice/Tips

Question to fans

Like

This/Engagement

Oriented Posts

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6

0 20 40 60

Others

Entertainment

Question to fans

Festival/Greetings

Technology

Number of Posts

Engagement Score

Engagement Score Number of Posts

Content Intel

In Posts about Telecom & Digital Services,Airtel Like This/Engagement Oriented Posts posts received the highest engagement.

In Posts about General Happenings,Airtel Others received the highest engagement.

About Telecom & Digital Services About General Happenings

Airtel

0 1 2 3 4 5

0 10 20 30 40 50

Recharge your Airtel

Digital TV on Myntra

to get 30% OFF

Airtel 3G Wi-Fi

Dongle

Supersaver Voice

Packs

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 10 20 30 40 50

Recharge your Airtel

Digital TV on Myntra

to get 30% OFF

Airtel 3G Wi-Fi

Dongle

Supersaver Voice

Packs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, Airtel 3G Wi-Fi Dongle was the most engaging campaign run by Airtel.

Overall, Airtel 3G Wi-Fi Dongle engaged the best out of the recent 3 campaigns run by Airtel.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Airtel

Analysis of Idea Cellular Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Idea Cellular

Fans 7,300,597

New Fans 88,492

Fan Growth 1.21%

Country India

Demographics Mostly Young, Male and Single

Idea Cellular has 88,492 new Likes and an audience base of 7,300,597 fans who are mostly Young, Male and Single

Idea Cellular

Brand Overview

Posts

Brand User

Engagement Score 630 Total Fan Posts 4,381

Total Posts 102 Brand Response Rate 38.07%

Total Likes 2,795,527 Average Reply Time 1 hr, 17 mins

Total Comments 44,885 General Sentiment Neutral

Total Shares 11,111

Idea Cellular had 102 new Posts, and their most recent campaign is #TheGreatSocialQuest.

Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging Campaign#TheGreatSocialQue

st

Least Engaging Content Type Special Offer Most Recent Campaign#TheGreatSocialQue

st

Most Prolific Content Type ContestIdea Cellular

Fan Growth

7,160,000

7,180,000

7,200,000

7,220,000

7,240,000

7,260,000

7,280,000

7,300,000

7,320,000

Idea Cellular had a growth rate of 1.25% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 7,300,597

New Fans 89,898

Idea Cellular

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Idea Cellular had an engagement of 630 and the highest engagement was 980.

Idea Cellular

Community Analysis

Idea Cellular fans are mostly Young, Male and Single Idea Cellular fans are largely from India followed by United Arab Emirates.

Fan Demographics Distribution of Fans

Idea Cellular

80%

20%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

India

United Arab Emirates

United States

Bangladesh

Pakistan

Saudi Arabia

Nepal

United Kingdom

Canada

0

1

2

3

4 Idea Cellular posted a total of 102 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

TheGreatSocialQuest

18

Click 13

Favorites 13

Shares 13

TGSQ 12

Idea Cellular

70%

30%

Brand Participation Brand Non Participation

96%

1%3%

Posititve Negative Neutral

Brand Posts - Engagement

Idea Cellular responded to 71 conversations generated by the 102 Posts they published.

Idea Cellular receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Idea Cellular

Most Engaging Brand Posts

Idea Cellular

Wed, Jun 24 at 5:45 AM EDT

Here’s your last chance to win a MacBook Air & iPads. Wildcard registrations for The Great Social Qu ..

Engagement Score

Likes Comments Shares Sentiment

983 121,896 490 99 Positive

Sun, May 24 at 8:00 AM EDT

When was the last time you disconnected to reconnect with your hobbies? Let's start today!

Tue, Jun 9 at 7:34 AM EDT

What if you could experience different countries across the world, without passports or tickets? Sta ..

Engagement Score

Likes Comments Shares Sentiment

980 99,213 962 1,691 Positive

Engagement Score

Likes Comments Shares Sentiment

963 98,091 583 91 Positive

0 20 40 60 80 100

0 100 200 300 400 500 600 700

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Idea Cellular posts were Photos, and posts with Photos received the highest engagement.

Most of Idea Cellular posts were published on Friday and posts on Tuesday received the highest engagement.

Brand Post Types Days of the Week

Idea Cellular

0

10

20

30

40

50

60

70

80

90

100

Positive Neutral Negative Users posted a total of 4,381 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Idea Cellular's wall.

User Posts

Top keywords used in the Posts

Frequency

Idea 1722

service 822

call 569

time 460

customer care 391

Idea Cellular

38%

62%

Brand Participation Brand Non Participation

17%

23%60%

Posititve Negative Neutral

User Posts - Engagement

Idea Cellular responded to 1,668 conversations generated by the 4,381 Posts fans published.

Idea Cellular appears to participate more when Fan conversations have greater negative vibes than usual.

Brand Responses Sentiment of User Posts

Idea Cellular

Content Intel

0 2 4 6 8 10 12 14 16 18 20

0 100 200 300 400 500 600 700 800 900

Brand News

Others

Event

Plans & Pricing

Corporate Social…

Ad Campaigns

Special Offer

Store Updates

Contest

Question to fans

Facebook App

Value Added Services

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Idea Cellular posts were around 'Contest', and posts around 'Question to fans' received the highest engagement.

Idea Cellular

0 1 2 3

0 200 400 600 800

Advice/Tips

Question to fans

Like

This/Engagement

Oriented Posts

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 200 400 600 800 1000

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Technology

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Content Intel

In Posts about Telecom & Digital Services,Idea Cellular Question to fans posts received the highest engagement.

In Posts about General Happenings,Idea Cellular Others received the highest engagement.

About Telecom & Digital Services About General Happenings

Idea Cellular

0 5 10 15 20 25

0 200 400 600 800 1000

#TheGreatSocialQue

st

#ThinkYellowThinkId

ea

#DidYouKnow

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 200 400 600 800 1000

#TheGreatSocialQue

st

#ThinkYellowThinkId

ea

#DidYouKnow

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #TheGreatSocialQuest was the most engaging campaign run by Idea Cellular.

Overall, #TheGreatSocialQuest engaged the best out of the recent 3 campaigns run by Idea Cellular.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Idea Cellular

Analysis of Aircel India Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Aircel India

Fans 9,713,176

New Fans 125,172

Fan Growth 1.29%

Country India

Demographics Mostly Young, Male and Single

Aircel India has 125,172 new Likes and an audience base of 9,713,176 fans who are mostly Young, Male and Single

Aircel India

Brand Overview

Posts

Brand User

Engagement Score 267 Total Fan Posts 2,652

Total Posts 190 Brand Response Rate 64.74%

Total Likes 1,976,782 Average Reply Time 15 hrs, 24 mins

Total Comments 44,647 General Sentiment Neutral

Total Shares 8,172

Aircel India had 190 new Posts, and their most recent campaign is Win Being Human Online merchandise.

Content & Campaigns

Most Engaging Content Type Contest Most Engaging Campaign#AircelJoyofaLittleEx

tra

Least Engaging Content Type Others Most Recent CampaignWin Being Human

Online merchandise

Most Prolific Content TypeValue Added

ServicesAircel India

Fan Growth

9,520,000

9,540,000

9,560,000

9,580,000

9,600,000

9,620,000

9,640,000

9,660,000

9,680,000

9,700,000

9,720,000

9,740,000

Aircel India had a growth rate of 1.32% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 9,713,176

New Fans 126,583

Aircel India

Engagement

0

100

200

300

400

500

600

700

800

900

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Aircel India had an engagement of 267 and the highest engagement was 836.

Aircel India

Community Analysis

Aircel India fans are mostly Young, Male and Single Aircel India fans are largely from India followed by Egypt.

Fan Demographics Distribution of Fans

Aircel India

84%

16%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 4,000K 8,000K

India

Egypt

United Arab Emirates

United States

Bangladesh

Pakistan

Saudi Arabia

Nepal

United Kingdom

0

1

2

3

4

5 Aircel India posted a total of 190 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

movie 50

comments 36

favourite 24

FridayFilmCheck 21

Chennai Super Kings

17

Aircel India

69%

31%

Brand Participation Brand Non Participation

99%

0%

1%

Posititve Negative Neutral

Brand Posts - Engagement

Aircel India responded to 132 conversations generated by the 190 Posts they published.

Aircel India receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Aircel India

Most Engaging Brand Posts

Aircel India

Wed, Jun 3 at 2:30 AM EDT

Did you know: Recharging from www.aircel.com can give you a chance to win 10 times your recharge amo

..

Engagement Score

Likes Comments Shares Sentiment

888 74,236 1,704 202 Positive

Wed, Jun 24 at 4:40 AM EDT

Hey guys! The 3rd and the final ODI begins today! Cheer for our boys as they take on neighbours Bang ..

Tue, Jun 23 at 5:57 AM EDT

Varun Dhawan is back on the big screen to rock the dance floors! ABCD 2 is rocking the theatres near ..

Engagement Score

Likes Comments Shares Sentiment

836 59,694 1,699 214 Positive

Engagement Score

Likes Comments Shares Sentiment

813 58,984 951 132 Positive

0 50 100 150 200

0 50 100 150 200 250 300

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Aircel India posts were Photos, and posts with Photos received the highest engagement.

Most of Aircel India posts were published on Friday and posts on Wednesday received the highest engagement.

Brand Post Types Days of the Week

Aircel India

0

10

20

30

40

50

60

70

80

90

Positive Neutral Negative Users posted a total of 2,652 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Aircel India's wall.

User Posts

Top keywords used in the Posts

Frequency

aircel 800

balance 368

network 294

Rs 264

call 249

Aircel India

65%

35%

Brand Participation Brand Non Participation

14%

19%

67%

Posititve Negative Neutral

User Posts - Engagement

Aircel India responded to 1,717 conversations generated by the 2,652 Posts fans published.

Aircel India appears to participate more when Fan conversations have greater negative vibes than usual.

Brand Responses Sentiment of User Posts

Aircel India

Content Intel

0 10 20 30 40 50 60 70

0 50 100 150 200 250 300 350 400 450

Brand News

Others

Event

Plans & Pricing

Corporate Social…

Ad Campaigns

Special Offer

Store Updates

Contest

Question to fans

Facebook App

Value Added Services

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Aircel India posts were around 'Value Added Services', and posts around 'Contest' received the highest engagement.

Aircel India

0 1 2

0 10 20 30 40

Advice/Tips

Question to fans

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40 50

0 200 400 600 800

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Technology

Number of Posts

Engagement Score

Engagement Score Number of Posts

Content Intel

In Posts about Telecom & Digital Services,Aircel India Advice/Tips posts received the highest engagement.

In Posts about General Happenings,Aircel India Others received the highest engagement.

About Telecom & Digital Services About General Happenings

Aircel India

0 1 2 3 4

0 10 20 30

#WorldMusicDay

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 100 200 300 400 500

Win Being Human

Online merchandise

#AircelMusicFest

#WorldMusicDay

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #WorldMusicDay was the most engaging campaign run by Aircel India.

Overall, Win Being Human Online merchandise engaged the best out of the recent 3 campaigns run by Aircel India.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Aircel India

Analysis of Tata Docomo Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Tata Docomo

Fans 13,243,878

New Fans -8,775

Fan Growth -.07%

Country India

Demographics Mostly Young, Male and Single

Tata Docomo has -8,775 new Likes and an audience base of 13,243,878 fans who are mostly Young, Male and Single

Tata Docomo

Brand Overview

Posts

Brand User

Engagement Score 198 Total Fan Posts 1,153

Total Posts 92 Brand Response Rate 51.95%

Total Likes 619,774 Average Reply Time 8 hrs, 6 mins

Total Comments 7,106 General Sentiment Neutral

Total Shares 35,486

Tata Docomo had 92 new Posts, and their most recent campaign is Online Recharge .

Content & Campaigns

Most Engaging Content TypeLike

This/Engagement Oriented Posts

Most Engaging Campaign #CWC15 (CWC15)

Least Engaging Content Type Event Most Recent Campaign Online Recharge

Most Prolific Content Type Plans & PricingTata Docomo

Fan Growth

13,236,000

13,238,000

13,240,000

13,242,000

13,244,000

13,246,000

13,248,000

13,250,000

13,252,000

13,254,000

13,256,000

13,258,000

Tata Docomo had a growth rate of -0.07% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 13,243,878

New Fans -8,877

Tata Docomo

Engagement

0

100

200

300

400

500

600

700

800

900

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Tata Docomo had an engagement of 198 and the highest engagement was 796.

Tata Docomo

Community Analysis

Tata Docomo fans are mostly Young, Male and Single Tata Docomo fans are largely from India followed by Indonesia.

Fan Demographics Distribution of Fans

Tata Docomo

74%

26%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5,000K 10,000K 15,000K

India

Indonesia

Pakistan

Bangladesh

Nepal

United States

United Arab Emirates

Sri Lanka

Saudi Arabia

Cambodia

0

1

2

3

4 Tata Docomo posted a total of 92 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

bit 24

friends 10

data 10

more data 8

talktime 7

Tata Docomo

23%

77%

Brand Participation Brand Non Participation

93%

0%7%

Posititve Negative Neutral

Brand Posts - Engagement

Tata Docomo responded to 21 conversations generated by the 92 Posts they published.

Tata Docomo receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Tata Docomo

Most Engaging Brand Posts

Tata Docomo

Sat, May 16 at 1:30 AM EDT

Tag him here to remind him of all the Saturday plans that were once ‘ON’.

Engagement Score

Likes Comments Shares Sentiment

796 22,461 1,398 4,985 Positive

Mon, May 25 at 4:31 AM EDT

And your bench would be the landing strip. #ThoseWereTheDays

Wed, Apr 1 at 2:07 AM EDT

This is probably the best way to fool someone today! #AprilFool

Engagement Score

Likes Comments Shares Sentiment

669 41,641 242 1,224 Positive

Engagement Score

Likes Comments Shares Sentiment

584 6,988 385 3,478 Positive

0 20 40 60 80 100

0 50 100 150 200 250

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Tata Docomo posts were Photos, and posts with Photos received the highest engagement.

Most of Tata Docomo posts were published on Thursday and posts on Wednesday received the highest engagement.

Brand Post Types Days of the Week

Tata Docomo

0

5

10

15

20

25

30

35

40

45

50

Positive Neutral Negative Users posted a total of 1,153 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Tata Docomo's wall.

User Posts

Top keywords used in the Posts

Frequency

Tata Docomo 313

service 198

time 192

days 172

number 169

Tata Docomo

52%

48%

Brand Participation Brand Non Participation

17%

28%55%

Posititve Negative Neutral

User Posts - Engagement

Tata Docomo responded to 600 conversations generated by the 1,153 Posts fans published.

Tata Docomo appears to participate more when Fan conversations have greater negative vibes than usual.

Brand Responses Sentiment of User Posts

Tata Docomo

Content Intel

0 5 10 15 20 25

0 20 40 60 80 100 120 140 160 180 200

Others

Event

Plans & Pricing

Store Updates

Question to fans

Like This/Engagement

Oriented Posts

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Tata Docomo posts were around 'Plans & Pricing', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement.

Tata Docomo

0 5 10 15

0 50 100 150 200 250

Question to fans

Like

This/Engagement

Oriented Posts

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 200 400 600

On Sports

Others

Entertainment

Question to fans

Festival/Greeti…

Technology

Number of Posts

Engagement Score

Engagement Score Number of Posts

Content Intel

In Posts about Telecom & Digital Services,Tata Docomo Like This/Engagement Oriented Posts posts received the highest engagement.

In Posts about General Happenings,Tata Docomo On Sports received the highest engagement.

About Telecom & Digital Services About General Happenings

Tata Docomo

0 5 10 15

0 50 100 150

Online Recharge

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600

Online Recharge

RED BANDSTAND

#CWC15 (CWC15)

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, Online Recharge was the most engaging campaign run by Tata Docomo.

Overall, #CWC15 (CWC15) engaged the best out of the recent 3 campaigns run by Tata Docomo.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Tata Docomo

Analysis of Vodafone India Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Vodafone India

Fans 1,320,535

New Fans 30,255

Fan Growth 2.29%

Country India

Demographics Mostly Young, Male and Single

Vodafone India has 30,255 new Likes and an audience base of 1,320,535 fans who are mostly Young, Male and Single

Vodafone India

Brand Overview

Posts

Brand User

Engagement Score 421 Total Fan Posts 6,354

Total Posts 10 Brand Response Rate 58.40%

Total Likes 5,509 Average Reply Time 34 mins

Total Comments 6,120 General Sentiment Neutral

Total Shares 661

Vodafone had 10 new Posts, and their most recent campaign is Vodafone Scholarship Program.

Content & Campaigns

Most Engaging Content TypeCorporate Social

ResponsibilityMost Engaging Campaign

Vodafone Scholarship Program

Least Engaging Content Type Plans & Pricing Most Recent CampaignVodafone

Scholarship Program

Most Prolific Content Type Brand News

Vodafone India

Fan Growth

1,275,000

1,280,000

1,285,000

1,290,000

1,295,000

1,300,000

1,305,000

1,310,000

1,315,000

1,320,000

1,325,000

Vodafone India had a growth rate of 2.34% between Apr 01, 2015 and Jun 30, 2015.

Total Fans 1,320,535

New Fans 30,255

Vodafone India

Engagement

0

100

200

300

400

500

600

700

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Vodafone India had an engagement of 421 and the highest engagement was 588.

Vodafone India

Community Analysis

Vodafone India fans are mostly Young, Male and Single Vodafone India fans are largely from India followed by Bangladesh.

Fan Demographics Distribution of Fans

Vodafone India

86%

14%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

India

Bangladesh

Egypt

United Arab Emirates

United States

Pakistan

Saudi Arabia

Nepal

Qatar

Japan

0

1

2

3 Vodafone India posted a total of 10 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Vodafone India 4

Secondary/Senior Secondary

3

nearest Vodafone 3

dream 3

renowned speakers 2

Vodafone India

70%

30%

Brand Participation Brand Non Participation

90%

0%10%

Posititve Negative Neutral

Brand Posts - Engagement

Vodafone India responded to 7 conversations generated by the 10 Posts they published.

Vodafone India receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Vodafone India

Most Engaging Brand Posts

Vodafone India

Thu, Apr 23 at 5:49 AM EDT

As per the TRAI mandate effective from April 19, 2015, our SMS and IVR Helpline number has changed

f ..

Engagement Score

Likes Comments Shares Sentiment

588 804 798 209 Positive

Sun, Apr 26 at 8:16 AM EDT

Vodafone India is facilitating all calls made to Nepal at just Re.1/min against the regular call rat ..

Wed, Apr 8 at 12:51 PM EDT

Vodafone India updated their cover photo.

Engagement Score

Likes Comments Shares Sentiment

581 1,501 502 276 Positive

Engagement Score

Likes Comments Shares Sentiment

555 897 1,014 30 Positive

0 1 2 3 4 5 6

0 200 400 600 800

Photos

Links

Plain Text

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4 5 6

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Brand Posts - Analysis

Most of Vodafone India posts were Photos, and posts with Plain Text received the highest engagement.

Most of Vodafone India posts were published on Thursday and posts on Sunday received the highest engagement.

Brand Post Types Days of the Week

Vodafone India

0

20

40

60

80

100

120

140

Positive Neutral Negative Users posted a total of 6,354 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Vodafone India's wall.

User Posts

Top keywords used in the Posts

Frequency

service 1821

call 1418

time 1213

customer 1167

network 1076

Vodafone India

59%

41%

Brand Participation Brand Non Participation

20%

34%

46%

Posititve Negative Neutral

User Posts - Engagement

Vodafone India responded to 3,723 conversations generated by the 6,354 Posts fans published.

Vodafone India appears to participate more when Fan conversations have greater negative vibes than usual.

Brand Responses Sentiment of User Posts

Vodafone India

Content Intel

0 1 2 3

0 100 200 300 400 500 600

Brand News

Others

Plans & Pricing

Corporate Social

Responsibility

Special Offer

Contest

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Vodafone India posts were around 'Brand News', and posts around 'Corporate Social Responsibility' received the highest engagement.

Vodafone India

0 1 2 3 4

0 100 200 300 400

Vodafone

Scholarship Program

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4

0 100 200 300 400

Vodafone

Scholarship Program

#MyVodafoneApp

Ab Gujarat jeetega

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, Vodafone Scholarship Program was the most engaging campaign run by Vodafone India.

Overall, Vodafone Scholarship Program engaged the best out of the recent 3 campaigns run by Vodafone India.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

Vodafone India