communication analysis of airtel and vodafone pt. 2

8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2

1/49

DEX_GH\FXDGE

@OG\X OB@_XD @D_XLK KDADXLH

0 { ^ ` c l


2/49

Ob`rxd @drxlk Kdadxlh+ ` ik`cvbd~ fga~èt gi Ob`rxd Lexlr~rdvlv dv @vd`v kl`hdec

dexlcr`xlh xlklfga vlrydflv ~rgydhlr sdxb g~lr`xdgev de Dehd` èh Vrd Kèm`+ sdxb

è `ccrlc`xl gi 0>> adkkdge f|vxgalrv% Ob`rxd @drxlk Kdadxlh b`v olle ygxlh `v

Dehd`#v agvx deegy xdyl fga~èt+ de ` v|rylt fgeh|fxlh ot Xbl S`kk Vxrllx

Jg|re`k%

Ob`rxd @drxlk dv vxr|fx|rlh dexg xbrll vxr`xlcdf o|vdelvv |edxv

Agodkl vlrydflv+

Xlklalhd` vlrydflv èh

Lexlr~rdvl vlrydflv%

Xbl agodkl o|vdelvv giilrv vlrydflv de Dehd` èh Vrd Kèm`% Xbl Xlklalhd`

o|vdelvv ~rgydhlv org`hoèh èh xlkl~bgel vlrydflv de 4< fdxdlv+ HXB vlrydflv

èh b`v rlflexkt igr`tlh dexg xbl D^XY vlrydflv% Xbl Lexlr~rdvl o|vdelvv ~rgydhlv

leh!xg!leh xlklfga vgk|xdgev xg fgr~gr xl f|vxgalrv èh e xdge`k èh

dexlre`xdge`k kgec hdvxèfl vlrydflv xg f`rrdlrv% @kk xblvl vlrydflv `rl ~rgydhlh

|ehlr xbl @drxlk orèh% @drxlkv bdcb!v~llh g~xdf idorl elxsgrm f|rrlexkt v~èv

gylr 0>0+663 _mav fgylrdec `kk xbl a`jgr fdxdlv de xbl fg|exrt% Xbl fga~èt b`v

xsg dexlre`xdge`k kèhdec vx`xdgev de Fblee`d xb`x fgeelfxv xsg v|oa`rdel fòkl

vtvxlav ! d?d xg Vdec`~grl èh VL@!AL!SL!8 xg L|rg~l%

Xlklfga cdèx Ob`rxd @drxlk dv xbl ik`cvbd~ fga~èt gi Ob`rxd Lexlr~rdvlv% Xbl

Ob`rxd Crg|~+ b`v ` hdylrvl o|vdelvv ~grxigkdg èh b`v frl`xlh ckgo`k orèhv de

xbl xlklfgaa|edf`xdge vlfxgr% Ob`rxd b`v rlflexkt igr`tlh dexg rlx`dk o|vdelvv `v

Ob`rxd _lx`dk ^yx% Kxh% |ehlr ` Ag\ sdxb S k!A`rx igr xbl f`vb ) f`rrt

o|vdelvv% Dx b`v v|fflvvi|kkt k`|efblh è dexlre`xdge`k ylex|rl sdxb LK

_gxbvfbdkh Crg|~ xg l~grx irlvb `crd ~rgh|fxv lfk|vdylkt xg a`rmlxv de L|rg~l

èh \V@ èh b`v k`|efblh Ob`rxd @R@ Kdil Dev|rèfl Fga~èt Kxh |ehlr `

jgdex ylex|rl sdxb @R@+ sgrkh kl`hlr de ideèfd`k ~rgxlfxdge èh sl`kxb

aè`clalex%

O_@EH @D_XLK

@drxlk s`v ogre irll+ ` igrfl |ekl`vblh dexg xbl a`rmlx sdxb ` rlklexklvv èh

0 { ^ ` c l


3/49

|es`ylrdec hlxlrade`xdge xg v|ffllh% @ v~drdx fb`rclh sdxb lelrct+ frl`xdydxt èh `

xlà hrdyle xg vldzl xbl h`t sdxb è àodxdge xg olfgal xbl agvx ckgo`kkt `hadrlh

xlklfga vlrydfl% @drxlk+ de j|vx xle tl`rv gi g~lr`xdgev+ rgvl xg xbl ~dee`fkl xg

`fbdlylalex èh fgexde|lv xg kl`h%

@v Dehd`#v kl`hdec xlklfgaa|edf`xdgev fga~èt @drxlk orèh b`v ~k`tlh xbl rgkl `v `

a`jgr f`x`ktvx de Dehd`#v rligrav+ fgexrdo|xdec xg dxv lfgegadf rlv|rclefl%

Xgh`t sl xg|fb ~lg~klv kdylv sdxb g|r Agodkl vlrydflv+ Xlklalhd` vlrydflv+ xg

fgeelfxdec Dehd`#v kl`hdec 0>>>- fgr~gr`xl% Sl `kvg fgeelfx Dehdèv kdydec de \V@+

\M èh Fè`h` sdxb g|r f`kk bgal vlrydfl%

YDVDGE ) ^_GADVL

Ot ?>0> @drxlk sdkk ol xbl agvx `hadrlh orèh de Dehd`:

Kgylh ot agrl f|vxgalrv

X`rclxlh ot xg~ x`klex

Olefba`rmlh ot agrl o|vdelvvlv

Sl `x @drxlk `ks`tv xbdem de irlvb èh deegy`xdyl s`tv òg|x xbl ellhv gi g|r

f|vxgalrv èh bgs sl sèx xbla xg illk% Sl hlkdylr sb`x sl ~rgadvl èh cg

g|x gi g|r s`t xg hlkdcbx xbl f|vxgalr sdxb ` kdxxkl odx agrl

0 { ^ ` c l


4/49

Ob`rxd @drxlk frgvvlv 0>> adkkdge f|vxgalrv a`rm "0>4$

Olfgalv xbl 6rh k`rclvx vdeckl fg|exrt agodkl vlrydflv g~lr`xgr de xbl sgrkhèh 9xb k`rclvx vdeckl fg|exrt dexlcr`xlh xlkfg de xbl sgrkh%

@eeg|eflv ` vlrdlv gi Elxsgrm `|calex`xdge èh F|vxgalr vlrydfl dedxd`xdylv

Xg rgkk g|x gylr 0>>+>>> OXV vdxlv `frgvv xbl fg|exrt%

Xg lvxòkdvb ` Vx`xl gi xbl @rx F|vxgalr Vlrydfl Aè`clalex Flexrl%

0>>+>>> @drxlk Vlrydfl Flexlrv xg ol vlx |~ de r|r`k Dehd` ot A`rfb ?>0>%

? { ^ ` c l


5/49

YGH@IGEL

Yghìgel Crg|~ ^kf dv xbl sgrkh#v kl`hdec agodkl xlklfgaa|edf`xdgev fga~èt+ sdxb

` vdcedidfèx ~rlvlefl de L|rg~l+ xbl Adhhkl L`vx+ @irdf`+ @vd` ^`fdidf èh xbl \edxlhVx xlv xbrg|cb xbl Fga~èt#v v|ovdhd`rt |ehlrx mdecv+ jgdex ylex|rlv+ `vvgfd xlh

|ehlrx`mdecv èh deylvxalexv%

Yghìgel Lvv`r dv xbl Dehdè v|ovdhd`rt gi Yghìgel Crg|~ èh fgaaleflh

g~lr`xdgev de 0448 sble dxv ~rlhlflvvgr B|xfbdvge Xlklfga `fp|drlh xbl flkk|k`r

kdflevl igr A|ao`d% Xbl fga~èt egs b`v g~lr`xdgev `frgvv xbl fg|exrt sdxb gylr

38%>2 adkkdge f|vxgalrv% Gylr xbl tl`rv+ Yghìgel Lvv`r+ |ehlr xbl B|xfb orèh+ b`v

olle eàlh xbl Agvx _lv~lfxlh Xlklfga Fga~èt+ xbl Olvx Agodkl Vlrydfl de xbl

fg|exrt èh xbl Agvx Frl`xdyl èh Agvx Liilfxdyl @hylrxdvlr gi xbl Tl`r%

Yghìgel Crg|~ dv xbl sgrkhv kl`hdec dexlre`xdge`k agodkl fgaa|edf`xdgev

fgr~gr`xdge% Dx f|rrlexkt b`v lp|dxt dexlrlvxv de ?3 fg|exrdlv `frgvv < fgexdelexv èh 8>

~`rxelr elxsgrmv sdxb gylr 6>6 adkkdge ~rg~grxdge`xl f|vxgalrv sgrkhsdhl% Xbl

Lvv`r Crg|~ dv Yghìgelv ~rdefd~`k ~`rxelr de Dehd`%

Xbl Lvv`r Crg|~ dv ` hdylrvdidlh o|vdelvv fgr~gr`xdge sdxb ` o`kèflh ~grxigkdg gi

`vvlxv de xbl aè|i`fx|rdec èh vlrydflv vlfxgrv gi Vxllk+ Lelrct+ ^gslr+

Fgaa|edf`xdgev+ Vbd~~dec ^grxv ) Kgcdvxdfv+ èh ^rgjlfxv% Lvv`r la~kgtv agrl xbè

+>>> ~lg~kl `frgvv giidflv de @vd`+ @irdf`+ L|rg~l èh xbl @alrdf`v%

DEX_GH\FXDGE XG YGH@IGEL DE DEHD@

0 { ^ ` c l


6/49

Yghìgel+ xbl sgrkh#v k`rclvx kl`hdec dexlre`xdge`k agodkl fgaa|edf`xdgev fga~èt+

b`v i|kkt `rrdylh de Dehd`% Xbl Yghìgel s`v k`|efblh de Dehd` ge ?0vx Vl~xlaolr+?>>3%

? { ^ ` c l

K`|efb @eeg|eflalexLrfk|vdyl xdl!|~ sdxb Vx` cg|~ ig xsg h`tv+ bdxxdec xbl ~G|xhgg v~lehO``cl gi lx`dk vdce`clGe cg|eh `fxdy`xdge+ lylexv+ g`h vbgs+ lrbdodxdge


7/49

Xbl ~g~|k`r èh lehl`rdec orèh+ B|xfb+ s`v xrèvdxdgelh xg Yghìgel `frgvv Dehd`+

sbdfb a`rmlh ` vdcedidfèx fb`~xlr de xbl lygk|xdge gi Yghìgel `v ` hteàdf èh

lylr!crgsdec orèh% Xbl orèh s`v |eyldklh e`xdge`kkt xbrg|cb ` bdcb ~rgidkl

fà~`dce fgylrdec `kk da~grxèx alhd`%

Yghìgel+ xbl sgrkh#v kl`hdec agodkl xlklfgaa|edf`xdge fga~èt s`v igra`kkt

rleàlh Yghìgel Lvv`r de J|kt ?>>3%

Xbl sgrkh ! lerdfbdec f|vxgalrv# kdylv+ blk~dec dehdydh|`kv+ o|vdelvvlv èh

fgaa|edxdlv `rl agrl fgeelfxlh ot hlkdylrdec xbldr xgx`k fgaa|edf`xdge ellhv%

Yghìgel#v kgcg dv ` xr|l rl~rlvlex`xdge gi xb`x olkdli ! xbl vx`rx gi ` els fgeylrv`xdge+

` xrdcclr+ ` f`x`ktvx+ ` a`rm gi xr|l ~dgellrdec%

@D_XLK VX_@XLCT _LYDLS

A@EX_@: Igf|v ge Fgrl Fga~lxlefdlv èh g|xvg|rfl xbl rlvx

@drxlk b`v ~`rxelrlh sdxb kl`hdec ~k`tlrv de xlklfgaa|edf`xdge vlfxgr `frgvv xbl

ckgol% Dx b`v aè`clh xg sgrm sdxb xbl olvx gi hga`de v~lfd`kdvxv ckgo`kkt èh lalrcl

`v ` sgrkh fk`vv lexdxt% ^`rxelrvbd~v defk|hl g~lr`xdge k fgexr`fxv sdxb a`rp|ll

ylehgrv èh vxr`xlcdf deylvxgrv rècdec irga ~rdy`xl lp|dxt deylvxgrv xg ckgo`k

xlklfga cdèxv%

Igkkgsdec `rl xbl a`jgr ~`rxelrvbd~v gi @D_XLK:

S`ro|rc ^def|v ` flklor`xlh ^L deylvxgr blkh ` vx`ml igr ` v|ovxèxd`k ~lrdgh

gi xdal èh s`v devxr|alex`k de ~rgydhdec @drxlk v|~~grx de dxv l`rkt vx`clv%

Yghìgel s`v ` vxr`xlcdf deylvxgr de @drxlk% Xbl deylvxalex a`hl ot

Yghìgel de OB@_XD dv gel gi xbl k`rclvx deylvxalexv a`hl de Dehdè

xlklfga vlfxgr%

Xla`vlm xbl Vdec`~grl o`vlh deylvxgr bgkhv ` fgevdhlròkl vx`ml de dx%

? { ^ ` c l


8/49

Lrdfvvge s`v cdyle xbl aèh`xl xg ~rgydhl+ aè`cl èh a`dex`de xbl

lp|d~alex `v slkk `v ~rgydhl p|`kdxt `vv|rèfl de @drxlkv xble 06 agodkl

fdrfklv%

DOA s`v cdyle xbl aèh`xl xg bèhkl xbl o`fm giidfl rlp|drlalexv gi @drxlkv

~rlvlefl de Dehd`%

Xbl fga~èt b`v ` vxr`xlcdf `kkdèfl sdxb Vdecxlk% Xbl deylvxalex a`hl ot

VdecXlk dv gel gi xbl k`rclvx deylvxalexv a`hl de xbl sgrkh g|xvdhl Vdec`~grl%

De xbl f`vl gi org`hoèh èh xlkl~bgel vlrydflv èh lexlr~rdvl vlrydflv+

lp|d~alex v|~~kdlrv defk|hl Vdlalev+ Egrx`k èh fgredec%

Xbl f`kk flexrl g~lr`xdgev igr xbl agodkl vlrydflv b`yl olle g|xvg|rflh xg

DOA H`mvb+ A~b`vdv èh Bdeh|j` XAX%

^_GAGXDGE@K VX_@XLCT

@ixlr xbl kdolr`kdz`xdge gi xbl Dehdè Xlklfga Vlfxgr de 0448+ xbl Dehdè flkk|k`r

a`rmlx sdxelvvlh ` v|rcl de flkk|k`r vlrydflv% Ot ?>>


9/49

Ob`rxd Xlkl!Ylex|rlv `hg~xlh flklordxt lehgrvlalex `v dxv fbdli ~rgagxdge`k vxr`xlct%

Ot ?>>8 dx lalrclh xbl |e~rlflhlexlh kl`hlr fgaaèhdec xbl k`rclvx a`rmlx vb`rl de

xbl flkk|k`r vlrydfl a`rmlx%

YGH@IGEL VX_@XLCT _LYDLS

Sbt Yghìgel dv ` fga~lxdxdyl sdxb @drxlk7

0$ Y@V "y`k|l `hhlh vlrydfl$

! E|aolr gi vfblalv xblt b`yl% Lv~lfd`kkt xbl `hh ge ~kèv% Xbdv dv vl~`r`xl irga

xbl a`de ~kè% Dx dv ` a`jgr vg|rfl gi rlyle|l igr xbl fga~èt% Xblt b`yl ~kèv kdml

Fbgx` _lfb`rcl+ lxf sbdfb cdylv xbla è lhcl gylr gxblr%

?$ Ydr`k A`rmlxdec'O|zz A`rmlxdec

! Yghìgel b`v cdyle odrxb xg xbl Zggzgg: ` v~lfd`k fb`r`fxlr frl`xlh v~lfdidf`kkt xg

fgeylt ` y`k|l `hhlh vlrydfl "Y@V$ giilrdec de l`fb gi xbl elskt rlkl`vlh

fgaalrfd`kv% Yghìgel b`v fgal sdxb frl`xdyl `hylrxdvdec fà~`dce igr dxv y`rdg|v

~kèv% Xbdv vxr`xlct b`v f`~x|rlh xbl da`cde`xdge gi adkkdgev%

6$ Fgrl Fga~lxleft

Yghìgel `v ` orèh b`v `ks`tv igf|vvlh ge dxv fgrl fga~lxlex `rl`% Xblt b`yl xbl

bdcblvx a`rmlx vb`rl ìxlr Ob`rxd+ OVEK+ _lkdèfl

? { ^ ` c l


10/49

8$ Xlfbegkgcdf`k @hyèx`cl

Yghìgel b`v devx`kklh V@^ xlfbegkgct% V@^ dv hlkdylrdec agodkl f`~òdkdxdlv v|fb

`v agodkl `vvlx aè`clalex+ agodkl v`klv igr bèhblkhv+ agodkl vlrydfl igr

bèhblkhv+ agodkl xdal+ agodkl xr`ylk+ agodkl OD+ agodkl s`rlbg|vl aè`clalex+

èh agodkl hdrlfx vxgrl hlkdylrt% Xblvl f`~òdkdxdlv gi V@^ Agodkl O|vdelvv lvxòkdvb

els s`tv xg dexlr`fx sdxb lexlr~rdvl vtvxlav èh la~gslr els |vlr fgaa|edxdlv xg

~`rxdfd~`xl de fgkkògr xdyl o|vdelvv ~rgflvvlv+ rlv|kxdec de defrl`vlh f|vxgalr

v`xdvi`fxdge+ ~rgidxòdkdxt+ èh fga~lxdxdyl `hyèx`cl%


11/49

Xg blk~ f|vxgalrv |vl agodkl fgaa|edf`xdgev xg a`ml xbldr kdylv rdfblr+

agrl i|kidkklh+ agrl fgeelfxlh% Xblt sdkk fbggvl Yghìgel olf`|vl dx dv xbl

olvx l~lrdlefl xblt fè ideh%

Xbrg|cb xbldr kl`hlrvbd~+ vf`kl+ vfg~l èh ~`rxelrvbd~v+ Yghìgel sdkk ordec

gekdel agodkl vlrydflv xg xbl sgrkh%

Yghìgel sdkk kl`h de a`mdec xbl agodkl xbl ~rda`rt alèv gi ~lrvge`k

fgaa|edf`xdgev igr lylrt dehdydh|`k `rg|eh xbl sgrkh%

Igf|vdec ge Yghìgel F|vxgalrv

Yghìgel f|vxgalrv b`yl fbgvle xg xr|vx xbl crg|~% De rlx|re+ Yghìgel

a|vx vxrdyl xg èxdfd~`xl èh |ehlrvxèh xbldr ellhv èh hlkdcbx xbla sdxb xbl

vlrydflv ~rgydhlh%

Yghìgel a|vx y`k|l f|vxgalrv ògyl lylrtxbdec lkvl èh `v~drl xg a`ml

xbldr kdylv rdfblr+ agrl i|kidkklh èh agrl fgeelfxlh%

Yghìgel a|vx `ks`tv kdvxle èh rlv~geh xg l`fb gi dxv f|vxgalrv%

Yghìgel sdkk vxrdyl xg hlkdcbx f|vxgalrv+ èxdfd~`xdec xbldr ellhv èh

hlkdylrdec crl`xlr p|`kdxt èh agrl y`k|l+ i`vxlr xbè ètgel lkvl%

Igf|vdec ge Yghìgel La~kgtllv

G|xvxèhdec ~lg~kl sgrmdec xgclxblr a`ml Yghìgel lfl~xdge`kkt

v|fflvvi|k%

Yghìgel vllmv xg `xxr`fx+ hlylkg~+ rls`rh èh rlx`de g|xvxèhdec la~kgtllv%

Yghìgel b`v crgse sdxb ~rlvlefl de aèt fg|exrdlv xbè èt gxblr agodkl g~lr`xgr+

èh xb`x cdylv dx xbl fga~lxdxdyl lhcl hlvfrdolh `v CKGO@K VF@KL èh VFG^L%

Xblt b`yl vlx gi i`fxgrv èh f`~òdkdxdlv xb`x `kkgs xbla fgevdvxlexkt g|x~lrigra% Vg

di Yghìgel mll~v dxv igf|v ge sb`x dx `krl`ht b`v èh mll~v ge o|dkhdec gexg xb`xsdxb fgexde|g|v da~rgylalex dx sdkk ol òkl xg v|vx`de dxv fga~lxdxdyl `hyèx`cl%

0 { ^ ` c l


12/49

Xblrligrl+ de xbl fgadec i|x|rl xblt fè c`de agrl a`rmlx vb`rl èh ~rgydhl olxxlr

vlrydflv sdxb defrl`vlh klylk gi v`xdvi`fxdge%

_LVL@_FB ALXBGHGKGCT

GOJLFXDYL GI VX\HT

Xbl gojlfxdylv gi xbl rlvl`rfb ~rgjlfx `rl

Xg fga~`rl `hylrxdvdec vxr`xlcdlv olxslle @drxlk èh Yghìgel%

Xg xr`fl g|x xbl k`xlvx vbdix de `hylrxdvdec xrleh èh xbl deh|vxrt xrleh%

@ hll~lr' vxrgeclr |ehlrvxèhdec gi xbl orèhv de xbl f`xlcgrt%

\vl xbdv |ehlrvxèhdec `v ` vx`rxdec ~gdex sble è`ktzdec xbl fga~lxdxdyl

vfle`rdg de xbl agexbv xg fgal%

VFG^L GI VX\HT

Vx|htdec xbl agvx rlalaolrlh ~dlflv gi sgrm igr ? orèhv gylr xbl tl`rv

?>>3!?>>4%

Hlrdydec vgal fgaa|edf`xdge fghlv igr l`fb orèh

@rrdydec `x ` hlidedxl ydls ge l`fb gi xbl ? orèhv `v dx vxèhv xgh`t èh

sblrl xblt `rl bl`hlh%

6 { ^ ` c l


13/49

AGXDY@XDGE GI _LVL@_FB

Oldec ` ~rgjlfx igr at ~`rxd`k i|kidkalex gi at ^CHA hd~kga`+ D s`v

agxdy`xlh xg idedvb xbdv ~rgjlfx xg xbl olvx gi at òdkdxt%

At dexlrlvx de xbl idlkh gi `hylrxdvdec s`v ` agxdy`xdge i`fxgr xgs`rhv xbdv

rlvl`rfb%

XT^L GI _LVL@_FB

At rlvl`rfb dv è l~kgr`xgrt èh è`ktxdf`k rlvl`rfb olf`|vl dx xrdlv xg dhlexdit xbl

fgaa|edf`xdge gi hdiilrlex Xlklydvdge fgaalrfd`kv Fgaa|edf`xdge gi xsg Dehd`v

agvx iàg|v orèhv+ d%l%+ @D_XLK èh YGH@IGEL% @kvg+ D b`yl |vlh i`fxv gr

deigra`xdge `krl`ht `y`dkòkl+ èh è`ktzl dx xg a`ml ` frdxdf`k ly`k|`xdge gi xbl

a`xlrd`k%

VG\_FLV GI H@X@

Gekt vlfgeh`rt h`x` b`v olle fgkklfxlh% Vlfgeh`rt h`x` dv olle fgkklfxlh irga xbl

dexlrelx de xbl igra gi f`vl vx|hdlv èh fga~èt h`x`%

0 { ^ ` c l


14/49

@E@KTVDV @EH DEXL_^_LX@XDGE

FGAA\EDF@XDGE @E@KTVDV GI YGH@IGEL @EH @D_XLK

?>>3

Yghìgel lexlrlh Dehd` giidfd`kkt ge ?0 Vl~xlaolr+ ?>>3+ èh dxv idrvx fà~`dce s`v

B|xfb dv egs Yghìgel s`v k`|efblh sdxb ` fgaode`xdge gi hdiilrlex XYFv%

Vxgrtog`rh

Orèh: Yghìgel

@cleft: G)A

? { ^ ` c l


15/49

Hlx`dkv gi xbl fà~`dce "B|xfb dv egs Yghìgel$ gi Yghìgel de Dehd`:

Alhd` V~lfd`kdvx:

Gcdkydt Kèhvf`~lv

Fà~`dce:

Xbl fà~`dce s`v dedxd`xlh xg crèhkt èeg|efl xg xbl fg|exrt xb`x B|xfb sdkk egs

ol rlfgcedzlh `v Yghìgel%

Gojlfxdyl:

Yghìgel sèxlh xg egx gekt èeg|efl dxv lexrt de Dehd` o|x `kvg fgaa|edf`xl xg dxv

fgev|alrv xb x B|xfb sdkk egs ol megse `v Yghìgel+ xbrg|cb y`rdg|v g|xhggralhd|av `frgvv xbl e`xdge% Xbl a`de gojlfxdylv gi xbl fà~`dce slrl xg:

? { ^ ` c l

Xbl idka g~lev ge ` ~|cfgadec g|x gi ` ~dem mleelk%

_|eedec xbrg|cb igrlvxv èhcrlle idlkhv dx rl`fblv ` rlhmleelk%

@ixlr ` kdxxkl dev~lfxdge xbl ~|cclxv dexg dx irga gel vdhl èhfgalv g|x%%%

%%%gi xbl gxblr% V|~lr: Fbècldv cggh%

V|~lr: B|xfb dv egsYghìgel%

Xbl `h lehv `v sl vll xbl ~|cvlxxklh fgaigrxòkt de dxv elsbgal%


16/49

Xg fgaa|edf`xl xbl fbècl gi eàl+ irga B|xfb xg Yghìgel

Xg frl`xl ` orèh dhlexdxt igr Yghìgel xb`x sdkk v|r~`vv xbl crèhl|r gi `kk

ldvxdec xlklfga fga~èdlv

X`rclx @|hdlefl:

Xbl x`rclx `|hdlefl defk|hlh B|xfb |vlrv èh `kk gxblr agodkl |vlrv%

Da~klalex`xdge:

Fgevdhlrdec xbl a`vvdyl f|vxgalr o`vl gi Yghìgel "~rlydg|vkt megse `v B|xfb$+

xb`x s`v v~rl`h gylr y`rdg|v clgcr`~bdf kgf`xdgev+ xbl fga~èt sèxlh xg |vl ` o`vdf

èh vda~kl alvv`cl sdxb è da~`fxi|k kgcg xb`x ~lg~kl fg|kh l`vdkt rlcdvxlr de xbldr

adehv%

Xbl fga~èt |vlh ` ogkh kgcg sdxb ` vda~kl alvv`cl ge y`rdg|v g|xhggr

igra`xv v|fb `v |ed!~gklv+ o|v vblkxlrv+ ~gkl mdgvmv èh gxblr `kxlre`xdyl

igra`xv xg f`~x|rl `|hdlefl `xxlexdge ge xbl vxrllxv `v slkk `v o|vt

a`rmlx~k`flv v|fb `v a`kkv èh Fdel~klv%

Xbl fga~èt a`dex`delh vtegetadxt sdxb `kk xbl igra`xv dx |vlh igr xbl

fà~`dce+ ol dx g|xhggr+ dehggr+ xlklydvdge èh ~rdex% L`fb igra`x v|~~grxlh

l`fb gxblr èh ~k`tlh è da~grxèx rgkl de fgaa|edf`xdec xbl alvv`cl xg dxv

rlv~lfxdyl x`rclx `|hdlefl%

G\XHGG_

0 { ^ ` c l


17/49

? { ^ ` c l


18/49

_lv|kxv:

Xbl fà~`dce egx gekt org|cbx òg|x xbl hlvdrlh `s`rlelvv o|x `kvg blk~lhclelr`xl ` fkl`r orèh dhlexdxt igr Yghìgel%

Xbl vda~kdfdxt gi xbl fà~`dce o`fmlh sdxb deegy`xdyl g|xhggr alhd|av v|fb

`v ikg`xdec vfrllev de a`kkv ~k`tlh è da~grxèx rgkl de xbl v|fflvv gi xbl

fà~`dce%

A`ml xbl agvx gi egs

@ixlr xbl v|fflvvi|k rlorèhdec gi B|xfb+ Yghìgel de k`xl ?>>3+ fgexde|lh dxv

Dexlre`xdge`k orèh fà~`dce A`ml xbl agvx gi egs sdxb xbl k`|efb gi A`tikt+a`tikt s`v è gkh fà~`dce gi Yghìgel sbdfb s`v rl!k`|efblh ot Yghìgel de

Dehd`+ `kxbg|cb dx s`v k`|efblh de ?>>9+ Yghìgel rl!k`|efblh de Dehd` de ?>>3 rdcbx

ìxlr dxv B|xfb dv egs Yghìgel fà~`dce%

De xbl fgaa|edf`xdge+ Yghìgel `~~l`klh xg xbl kdyl igr xgh`t kdilvxtkl sdxb `

liilfxv!k`hle XY `h+ A`tikt%

0 { ^ ` c l

Fl xlh e dexle`xdge`k da`cl ig xbl oèh fgaa|edf`xdgev sll slkk lfldylh e


19/49

@ a`tikt b`xfblv de ` r`deigrlvx+ ikdlv dexg xbl vmt igr ` kggm oligrl zggadec

hgse `c`de igr ` h`t gi i|e% Bl zd~v hgse ` klìt s`xlrvkdhl+ cglv igr ` rdhl ge `

klìt og`x+ ~k`tv xleedv sdxb ègxblr a`tikt |vdec ` v~dhlr slo igr elx+ j|ccklv

~gkkle% Oligrl kgec xblrlv rgaèfl+ sdxb ikgslrv èh ` edcbx g|x de xbl f`yl%Xbl `h idedvblv sdxb xsg a`tikdlv vb`rdec ` rllh+ laor`fdec `x h`se%

Xbl fgaage a`tikt b`v ` kdil l~lfxèft gi j|vx gel h`t% O|x dv bl advlròkl

òg|x dx7 Egx gel odx% Bl idkkv bdv h`t sdxb xbl xbdecv bl kgylv% Bl vg`rv% Bl

vsgg~v% Bl v`yg|rv lylrt agalex% A`tol xblrlv ` klvvge de xbdv igr |v kgeclr

kdydec frl`x|rlv% J|vx xbdem% Di sl laor`fl kdil kdml ` a`tikt+ sb`x ` kdil xb`x

sg|kh ol! Yghìgel! A`ml xbl agvx gi egs%

_lv|kxv:

\vlh a`ml xbl agvx gi egs `v ` f`x`ktvx xg ~rgagxl dxv vlrydflv j|x`~gvlh

sdxb ` ~lrvge`k fbgrh `xx`fblh xg dx%

Xbl vdeckl adehlh ~rg~gvdxdge s`v xbl i`fx xblrl dv vg a|fb xg fbggvl irga+

vg a`ml xbl agvx gi dx `kk

@D_XLK

@drxlk b`v hlfdhlh xg l~rlvv dxvlki de ` hdiilrlex s`t

De è `h xb`x orgml de Hlf ?>>3+ @drxlk b`v vbdixlh `s`t irga dxv |v|`k L~rlvvTg|rvlki orèh ~rladvl+ sbdfb b`v olle ` ~`rx gi dx igr ` fg|~kl gi tl`rv% Devxl`h+ xbl

? { ^ ` c l

@drxlk igf|vlh ge lklalexv v|fb `v sgrkh sdxbg|x ogrhlrv+ iàdkt y`k|lv+ xr`hdxdgev lxf+ sbdfb c`de ~~l


20/49

orèh b`v h|c ` odx hll~lr èh p|lvxdgelh xbl sbgkl ~rgflvv èh xbl ellh igr

fgaa|edf`xdge dxvlki+ èh xbl rlv|kxèx xbg|cbx+ O`rrdlrv Orl`m Sble ^lg~kl X`km+

b`v olfgal @drxlkv els aèxr`%

Sdxb xbdv vg|cbx gi fgaa|edf`xdge xbl orèh sdkk x`ml ` fga~klxlkt els hdrlfxdge%

Xbl dhl` s`v xg x`vm gi ~grxr`tdec xbl xbg|cbx xb`x xbl ylrt hlidedxdge gi

fgaa|edf`xdge da~kdlv xbl hdvvgk|xdge gi o`rrdlrv% Xbdv dhl` dv agrl |edylrv`k èh

agrl b|aè= sdxb xbdv xbl orèh dv clxxdec òg|x xbl rlc|k`r ~lg~kl%

Xbl s`r!xgre xlrrdxgrt dhl` s`v hlfdhlh `v xbl olvx o`vdv xg ordec igrxb xbdv xbg|cbx+ `v

o`rrdlrv gi xsg mdehv `rl orgmle fgaa|edf`xdge o`rrdlrv èh+ v|ovlp|lexkt+ xbl

ogrhlrv gi xbl xsg s`rrdec fg|exrdlv%

Xbl fà~`dce |vlv fbdkhrle `v vtaogkv gi adehv irll gi ~rlj|hdfl+ sdxb xbldr

deegflefl hl~dfxlh de vx`rm fgexr`vx xg xbl hlvgk`xl kèhvf`~l `rg|eh xbla% @drxlkv

~gdex gi ydls b`v fkl`rkt olfgal xbdv: Xbl sgrkh sg|kh ol ` olxxlr ~k`fl di gekt sl

`kk x`kmlh xg l`fb gxblr%

Vxgrtog`rh

? { ^ ` c l


21/49

Orèh: @drxlk

@cleft: _lhdii|vdge { HT_

Hlx`dkv gi xbl fà~`dce "O`rrdlrv Orl`m sble ~lg~kl X`km$ gi @drxlk de

Dehd`:

? { ^ ` c l

Sbdkl b`ydec iggh Àgrgffè ogt rl`kdzlv xb`x` iggxo`kk b`v kèhlh ge bdv

o`kfget%

Bl cglv g|x xg ideh ègxblrogt ge xbl g~~gvdxl vdhl gixbl ilefl `vmdec bda xg

~`vv xbl o`kk%

Blvdxèx xg fgaa|edf xlsdxb vgaloght irga xblhdv~|xlh xlrrdxgrt+ bl kggmv

o`fm xg vll di bdv ~`rlexv

`rl s`xfbdec%

Bl xbdemv igr ` sbdkl èhxble mdfmv xbl o`kk xgs`rhvxbl ogt%

B`ydec rlfldylh xbl o`kk+xbl ogt ge xbl g~~gvdxl vdhlf`kkv bda xg jgde xbl càl%

Egx adehdec xblrlvxrdfxdgev ètagrl+ g|r

ogt frgvvlv xbl og|eh`rtèh jgdev bdv els irdleh%

\eadehi|k gi xblhdiilrleflv xblt vx`rx

~k`tdec xgclxblr%

Ygdflgylr: Hlls`rlde cdrj``xd b`de+ i``vkl adx j``xlb`de%%%

%%%J`bè hg o``xlde bg j``xdb`de% Xbl `h lehv sdxb xblvdce`x|rl x|el gi @drxlk%


22/49

Alhd` V~lfd`kdvx:

_lhdii|vdge T_

Fà~`dce:

Xbl fà~`dce s`v dedxd`xlh ge xbl xbg|cbx gi vdklefl dv è l~dhladf+ gel sbdfb

frll~v dexg rlk`xdgevbd~v+ clxv olxslle eldcbogrv+ orl`mv a`rrd`clv+ èh vxdiklv xbl

v~drdx sdxbde% Dx o|dkhv dexg hdiilrleflv èh adv|ehlrvxèhdecv+ sbdfb de x|re kl`h xg

og|eh`rdlv èh o`rrdlrv% @eh x`kmdec'fgaa|edf`xdec dv xbl gekt s`t xg orl`m xbgvl

o`rrdlrv vdklefl ellhv è lelat+

Gojlfxdyl:

@drxlk xggm xbdv |~ sble xblrl slrl 0> ~k`tlrv frgshdec xbl xlklfga v~`fl sdxb

vdadk`r vlrydfl giilrdecv% Fgaa|edf`xdge òg|x kgs x`rdiiv èh gaed~rlvlexelxsgrmv hgade xlh xbl vflel% @drxlk xggm dx |~ge dxvlki xg x`ml è |aorlkk` vxèfl

xb`x gi idehdec ` k`rclr rgkl xg ~k`t de fgev|alrv kdylv%

X`rclx @|hdlefl:

Xbl x`rclx `|hdlefl defk|hlh @drxlk |vlrv+ `kk gxblr agodkl |vlrv èh lylrt ~lrvge `v dx

dv ` fgaage alvv`cl igr lylrtgel%

Da~klalex`xdge:

Xblrl slrl deegy`xdgev de ~rdex "xbl @drxlk alvv`cl ~k`flh olkgs xbl ~dfx|rl gi xsg

frdfmlxlrv gi fga~lxdec fg|exrdlv x`kmdec+ igr devxèfl$ èh GGB "xr`dev+ sbdfb kdem

~lg~kl xg l`fb ègxblr+ slrl ~`dexlh sdxb @drxlk orèhdec$% @ odkkog`rh lyle b`h

o`rolh sdrl v~rdecdec g|x gi dx lylrtsblrl "vdceditdec o`rrdlrv$+ lfl~x igr gel v~gx

sbdfb b`h xbl da`cl gi xsg fbdkhrle x`kmdec xg l`fb gxblr%

I|rxblragrl+ xbl orèh cgx V`rgh a`lvxrg \vx`h @aj`h @kd Mbè xg ~k`t Fbrdvxa`v

f`rgkv ge xbl V`rgh+ sdxb xbl k`|efb gi xbl Orl`mdec O`rrdlrv a|vdf `ko|a% @e gekdel

dexlr`fxdyl càl+ xgg+ s`v |ekl`vblh+ sbdfb b`h xsg ~lg~kl idehdec xbldr s`t xgs`rhv

l`fb gxblr de ` a`zl% ^rlvv fgylr`cl igkkgslh+ hgdec dxv odx igr xbl orèh%

_lv|kxv:

Xblrl s`v ` 8%3 ~lr flex defrlalex de xbl vb`rl gi elx `hhdxdgev igr @drxlk+ sbdkl xbl

f|vxgalr a`rmlx vb`rl defrl`vlh irga ?6%< ~lr flex de Egylaolr ?>>3 xg ?6%4 ~lr

flex de Ilor|`rt ?>>2% Dxv xr|vx èh kl`hlrvbd~ vfgrlv vg`rlh `v slkk%


?>>2

YGH@IGEL

0 { ^ ` c l


23/49

Hlx`dkv gi xbl fà~`dce "Yghìgel @klrxv$ gi Yghìgel de Dehd`:

Alhd` V~lfd`kdvx:

Gcdkyt èh A`xblr

Fà~`dce Eàl: Yghìgel @klrxv "l`rkt ?>>2$

Xbl a`rmlx vfle`rdg:

_go|vx a`rmlx crgsxb

I`kkdec @ylr`cl rlyle|lv ~lr |vlr

Ege!ygdfl rlyle|l vxrlàv xbl ellh gi xbl bg|r

@klrxv vlrydfl ! ` ydòkl ege!ygdfl rlyle|l vxrlà

Fb`kklecl:

O|dkh rlklyèfl igr Yghìgel @klrxv `frgvv ` sdhl frgvv vlfxdge gi |vlrv+ xblrlot

lvxòkdvbdec dx `v ` v|vx`deòkl ege!ygdfl rlyle|l vxrlà igr xbl orèh

Gojlfxdylv:

Lygml olb`ydgr fbècl àgecvx f|rrlex |vlrv gi xbl vlrydfl

Lydefl dexlrlvx `frgvv ` k`rcl frgvv vlfxdge gi xbl ~g~|k`xdge

Hg|okl e|aolr gi f`xlcgrdlv irga 8 xg ` x`rclxlh 2

Xbl odc dhl`:

Fk`drygtèfl ge tg|r ~bgel

Da~klalex`xdge:

Xlklydvdge

G|xhggr

Vxgrtog`rh

Orèh: Yghìgel

@cleft: G)A

? { ^ ` c l


24/49

@ aè ~dfmv |~ ` ~`fmlx gigedgev de ` crgflrt vxgrl%

Bl xbdemv vgalxbdec èh x`mlvègxblr ~`fmlx irga xbl vblki%

Vgalxbdec vxrdmlv bda `v bl dvòg|x xg kl`yl%

Sdxb ` vlevl gi hlv~lr`xdge+ bl~|xv xbl lexdrl vxgfm gi gedgevde bdv xrgkklt%

@e gkh k`ht xrdlv xg crò xblrla`dedec ~`fmlx o|x xbl aèx`mlv xb`x+ xgg%

@e llf|xdyl kggmv ge dev|r~rdvl `x g|r aè sbdkl

~rgflvvdec bdv grhlr%

F|x xg xbl vbgx gi è VAV `klrxrl`hdec+ Gedge ~rdflv xg rdvl%/

V|~lr: Elsv `klrxv N _v6>'agexb%%%

%%%Hd k *0?6& "xgkk!irll$ xgmegs agrl% A`ml xbl agvx giegs%

G\XHGG_

VAV vlex xg v|ovfrdolrv xg deh|fl xrd`k:

Sgehlrdec sb`x#v b`~~ledec `rg|eh xbl sgrkh7 Gr `x xbl frdfmlx crg|ehv7 F|rdg|vòg|x tg|r i|x|rl7 Gr òg|x xbl vlfrlxv xg vx`tdec ol`|xdi|k7

? { ^ ` c l


25/49

J|vx v|ovfrdol xg Yghìgel @klrxv èh vx`t |~h`xlh sdxb xblvl ) agrl `klrxv `kk agexb

kgec%

Xg clx vx`rxlh+ hd`k *0?6& irga tg|r Yghìgel agodkl ~bgel èh fbggvl tg|r `klrx

irga xbl `klrxv ale|%

_lv|kx:

?, bdcblr xbè xbl ~rl fà~`dce klylk+ xblrlot

vbgsdec xb`x xbl crgsxb s`v egx j|vx ` ik`vb!de!~è ~blegalege

Defrl`vl de f`xlcgrdlv irga 8 xg 08

Crl`xlr lfdxlalex àgec ldvxdec |vlrv èh els lexrèxv

Deegy`xdyl èh hdvxdefxdyl orèh

Ilrylexkt fgylrlh de xbl alhd` èh ge okgcv+ sdxb xbl a|vdf irga xbl idkav

idehdec ` iè igkkgsdec gi dxv gse

@D_XLK

De @~rdk+ ?>>2 ` els `h s`v rlkl`vlh sbdfb s`v rlk`xlh xg xbl Elxsgrm vxrlecxb+ de

xbdv `h Elxsgrm Vxrlecxb dv hlagevxr`xlh xbrg|cb rlk`xdgevbd~ vxrlecxb%%% xbl i`fx xb`x

sble ` h`|cbxlr ellhv ` i`xblr+ eg a`xxlr bgs i`r xbl i`xblr dv+ xbl elxsgrm sdkk blk~xbla vx`t fgeelfxlh%%% lyle di dx s`v igr ` va`kk xbdec kdml ~k`tdec jgde xbl hgxv%

? { ^ ` c l


26/49

Hlx`dkv gi xbl fà~`dce "Jgde xbl Hgxv$ gi @drxlk de Dehd`:

Alhd` V~lfd`kdvx:

_lhdii|vdge T_

Fà~`dce: Jgde xbl Hgxv "l`rkt ?>>2$

Gojlfxdyl:

Xg fgeelfx sdxb xbl fgev|alrv adeh% @drxlk b`v blkh xg xbl elryl gi Dehdè fgev|alr

èh xbl fkl`rkt |ehlrvxèhv xbl i`fx xb`x Dehdèv ellh xbldr hgv`cl gi lagxdgev lylrt

h`t+ o|x de hdiilrlex igrav% Xb`xv sbt @drxlk fàl |~ sdxb xbldr x`ckdel /M|fb

o`hbè `xggx bgxl b`de/ èh xbdv x`ckdel b`v xg|fblh èh lecr`ylh ` ~k`fl de

fgev|alrv adeh%

X`rclx

@drxlk dv òg|x fgaa|edf`xdge xb`x v|r~`vvlv `kk o`rrdlrv kdml hdvxèfl ! sbdfb dv

~btvdf`k+ og|eh`rdlv gr lagxdge`k hdiilrlefl% O|x egxbdec ol`xv xbl da~grxèfl gi `

~`rlex oldec xblrl igr bdv fbdkh `x `kk xdalv% Xg vll bda gr blr crgs i|kidkk lylrt vdeckl

sdvb xbdv `h ~k`tv ge xbl i`xblrv c|dkx igr egx oldec xblrl èh bgs @drxlk ~k`tv xbl

`hylrxdvlalex de ordecdec bda xg xbl hr`sdec rgga sblrl xbl fbdkh dv%

Vxgrtog`rh

Orèh: @drxlk


6 { ^ ` c l


27/49

YGH@IGEL

Fà~`dce: B`~~t xg blk~ "Adh ?>>2$

Yghìgel k`|efblv vlrydfl fà~`dce

Da~rgydvl ge xbl Sl y`k|l g|r f|vxgalrv da`cl gi xbl orèh

6 { ^ ` c l

Xbl idka g~lev sdxb ` kdxxklcdrk s`dxdec igr blr i`xblr%

Blr i`xblr+ ` r`dks`tlecdellr+ dv vlle o|vtsgrmdec ge ` vdxl%

Vbl f`kkv bda |~ èh v`tv+^`~`+ hr`sdec m`red b`d%

Bl `vmv blr xg fgal ge xbl o kfget èh kggm xgs`rhvxbl vmt%

Sgs Dxel v``rl hgxv+v`tv xbl cdrk kggmdec `x xblvx`rv%

Bl xble `vmv blr xg a`ml `kdel irga gel hgx xgègxblr%

Igkkgsdec xbl devxr|fxdgevge xbl ~bgel+ xbl cdrk hr`sv

` ~dfx|rl gi ` sb`kl%

@v xbl vdce`x|rl x|el gi@drxlk ~k`tv+ xbl ygdflgylr%%%

%%%fgefk|hlv: M|fboèhbè `xggx bgxl b`de+

j`dvl @drxlk m` elxsgrm%


28/49

B`~~t xg blk~ Fbdkh kdml sgrkh

^k`ti|k+ deegflex+ sdhl ltlh+

^dfx|rl ~lrilfx+ kèhvf`~lh rl`kdxt

Lylrtxbdec dv v~lkklh g|x + kdxlr`kkt ` ~rgh|fx hlag

Hlatvxditdec xlfbegkgct

Vxgrtog`rhv

Orèh: Yghìgel

@cleft: G)A

Sl vll kdxxkl cdrkv hèfdec de ò`kklx fk`vv%

Gel gi xbla dv vdxxdec ge xblolefb sbdkl xbl gxblrv hèfl%

Vbl dv vdxxdec sdxbg|x blr vbglvèh kgecdeckt kggmv `x xblgxblr cdrkv sbg `rl hèfdec%

Elx vbgx+ ` ~|c dv r|eedecxgs`rhv ` o|dkhdec sdxb ` ~`drgi vbglv de bdv ag|xb%

Bl lexlrv xbl o`kklx fk`vv èhhrg~v xbl vbglv el`r xbl kdxxklcdrk%

Xbl `h lehv sdxb xbl alvv`cl:B`~~t xg blk~ `x tg|r hggrvxl~% Yghìgel AgodklVxgrlv

B`~~t xg Blk~ Fà~`dceorl`m de ?>>2+sblrl ` f|xl kdxxkl cdrk dv fgevxèxkt clxxdec

blk~ irga ` f|xl kdxxkl ~|c de y`rdg|v vdx|`xdgev sbdkl ` ol`|xdi|k jdeckl dv ~k`tlh de xbl

o`fmcrg|eh% Xbl `h lehv v`tdec xb`x Yghìgel dv `kk xg b`~~t xg blk~ tg| sble

tg| ellh xbla%

Lyle xbg|cb D à egx ~`rxdf|k`rkt `c`devx f|xlvt kggmdec ol`|xdi|k `hv+ D vxrgeckt illkxb`x sble ` orèh cglv g|x gi dxv s`t xg ~rgadvl vgalxbdec+ xblt olxxlr kdyl |~ xg dx gr

0 { ^ ` c l


29/49

f|vxgalrv vx`rx kggvdec i`dxb de xbl orèh% Sl b`yl ` cggh orèh ào`vv`hgr "xbl

~|c$ èh bdcbkt frl`xdyl `hylrxdvdec xlà blefl sl sdkk a`ml f|xl kggmdec `hv dv egx

`ks`tv ` cggh rl`vge igr vx`rxdec ègxblr fà~`dce% Xbl fà~`dce vxrlecxb vbg|kh

fgrrlk`xl xg sb`x xbl orèh dv xrtdec xg giilr%

D xbdem a`rmlxdec dv egxbdec o|x liilfxdylkt fgaa|edf xdec "v~rl`hdec$ tg|r

dhl`v xg gxblrv èh `hylrxdvdec dv j|vx gel gi xbl s`tv gi hgdec dx% Gixle orèh

aè`clrv clx f`rrdlh `s`t èh `vv|al `hylrxdvdec dv vbgsf`vdec frl`xdydxt èh xbdv

frl`xlv ~rgoklav `v xbl alvv`cl èh rl`kdxt v~rl`h `~`rx%

@D_XLK

Fà~`dce: VXH+ _gàdec "adh ?>>2$

@drxlkv vk`vblh dxv VXH èh rgàdec r`xlv%

Xbdv dv xbl xblal gi @drxlkv els XYF+ sbdfb cgx `drlh ge @~rdk ?4+ ?>>2 èh il`x|rlv

`fxgrv A`hb`yè èh Ydht` O`kè% Xbdv ~`rx gi @drxlkv Lehl`yg|r xg vda~kdit x`rdii

igr dxv |vlr ot agydec xgs`rhv ` e`xdge`kkt |edigra vxr|fx|rl%

Hlx`dkv gi xbl fà~`dce gi @drxlk de Dehd`:

Alhd` V~lfd`kdvx:

_lhdii|vdge T_

6 { ^ ` c l


30/49

Gojlfxdyl:

@drxlk sèx xg x`ml ègxblr vxl~ xgs`rhv lebèfdec ìigrhòdkdxt% Leh gi hdvxèfl igr

xbl @drxlkv ldvxdec èh ~rgv~lfxdyl f|vxgalrv% Sdxb 3> ~lr flex VXH f|vxgalrv de

Dehd` |vl klvv xbè idyl ade|xlv ~lr agexb ge VXH f`kkv èh 2> ~lr flex agodklf|vxgalrv egx |vdec xbldr ~bgelv sbdkl rgàdec%

X`rclx:

Ldvxdec 2> adkkdge f|vxgalrv èh gxblr ~rgv~lfxdyl f|vxgalrv%

_lv|kx:

2> adkkdge Dehdèv `rl egs fkgvlr xbè lylr oligrl%

Xbdv dedxd`xdyl olelidxv r|r`k f|vxgalrv èh |ehlrkdelv xbl fgaadxalex xg xbl

e`xdgev crgsxb%

Xbdv hrdyl blk~lh de crgsxb èh |v`cl gi xbl VXH èh rgàdec i`fdkdxt%

@kgec sdxb kgf`k f`kk r`xlv+ egs xblrl sg|kh ol e`xdge`kkt |edigra f`kk r`xlv igr VXH+

rgàdec defgadec èh kgf`k g|xcgdec ge rgàdec%

Vxgrtog`rh

Orèh: @drxlk


@ aè f`kkv |~ bdv sdil k`xl `xedcbx xg v`t vgalxbdec%

Xbl sdil v`tv+ @ xb o` r~bgel m`r fb|ml bg+ ò mt`mlbe` b`d7

Xbl aè v`tv xb`x bl b`vf`kklh xg v`t Cggh edcbx%

0 { ^ ` c l


31/49

@fbfb` oò + cggh edcbx% @o~bgel r`mbg+ v`tv xbl sdil~k`ti|kkt%

Vbl fg|exv irga gel xg xbrllèh vxg~v% @ixlr ` ordli vdkleflge%%%

%%%ogxb vdhlv+ ogxb gi xblav~l`m g|x xgclxblr èh vx`rxk`|cbdec%

YG: Mòbd ~t``r ml ollfbhggrdt`è e` `tl%%%

%%%Dvkdtl ò @drxlk ~l VXH vdri_v% 0% r|~`dtl%

YGH@IGEL

Fà~`dce: Irdlehv Fdrfkl "K`xl ?>>2$

Yghìgelv els+ Irdlehv Fdrfkl `h "` xsg!`h fà~`dce rlkl`vlh de Hlflaolr

?>>2$+ xbl k`vx fà~`dce gi xbl tl`r+ de xbdv Yghìgel b`v xrdlh xg olvxgs dxv

f|vxgalrv sdxb ` giilr xg clx fkgvlr xg xbldr irdlehv sdxbg|x hr`dedec xbldr agelt

a|fb% Xbl vfblal giidfd`kkt f`kklh `v Yghìgel Irdlehv Fdrfkl leydv`clv ` els

l~èvdge sdxb sbdfb xbl ldvxdec f|vxgalrv fè leigkh < gi xbldr irdlehv dexg xbl

fdrfkl èh fb`x sdxb ' f`kk xbla N?>~`dvl ' ade|xl+ de `hhdxdge xg xbl agexbkt rlex`k gi

_v0


32/49

Xblal:

@ agxklt o|efb gi ~lg~kl kggm dexg xbl fàlr` èh v`t hdiilrlex e|aolrv de

v|fflvvdge% Xbl o`fmhrg~ dv è Drèd rlvx`|rèx èh xbl lfklfxdf ad gi ~lg~kl ide`kkt

vx`rx xg a`ml vlevl sble+ de xbl adhhkl gi vx`xdec xblvl e|aolrv+ xbl v|~lr ge xbl

vfrlle deigrav xb`x gel fè egs `hh èt e|aolr gi irdlehv xg bdv fdrfkl gi irdlehv

sdxb Yghìgel+ èh a`ml f`kkv `x ` fbl`~lr r`xl%

Gojlfxdyl:

Crg|~ ^kèv `rl olfgadec ~g~|k`r àgec vlrydfl ~rgydhlrv% Xbl dhl` s`v xg fgexrgk

lylrtxbdec èh tlx frl`xl ` e`x|r`k èh r`s illk xg dx%

X`rclx:

X`rclx dv xg giilr blk~v xg ldvxdec f|vxgalrv xg lfgegadzl ge xbldr agexbkt agodkl

~bgel odkkv%

_lv|kx:

Vg a|fb dv lefga~`vvlh de gel

@ vlrydfl sbdfb dv x`dkgr a`hl xg v|dx tg|r v~lfdidf x`vxlv

^lg~kl fblrdvb irdlehv j|vx kdml Yghìgel fblrdvblv dxv f|vxgalrv

@ vlrydfl xb`x dv kk og|x |v èh g|r el`r èh hl`r gelv

Vxgrtog`rh

Orèh: Yghìgel

@cleft: G)A

Sl vll ~lg~kl vdxxdec de ` fìlfg|exdec e|aolrv `v di xrtdecxg lvxda`xl ` hlidedxl àg|ex%

Vgal v`t kgxv+ vgal fè#xfg|ex+ vgal v`t dx fg|kh ol `xbg|vèh gr xsg%

Vgal fè#x hlfdhl èh hdvf|vvàgecvx xblavlkylv xg rl`fb `hlidedxl idc|rl%

0 { ^ ` c l


33/49

Ils vx`rx fg|exdec ge ideclrxd~v sbdkl ils fè#x%

YG:Hgvx fb`blde jdxel obd bg+ò Yghìgel Irdlehv Fdrfklalde jghlde jdxel fb`blde |xelhgvx `|r o``x mdjdtl ?> ~`dv`

~r`xd ade|xl%

Xbl `h lehv sdxb xbl Kgcg%

@D_XLK

Fà~`dce: _lh Xbrl`h "K`xl ?>>2$

Dx `kk olcè de xbl l`rkt ?>>2 sdxb xbl lagxdge`k fgaalrfd`k vx`rrdec `fxgrv @ob`t

Hlgk èh _`da` Vle+ @drxlk+ Dehd`#v k`rclvx xlklfga ~k`tlr+ olcè xg fb`km g|x dxv

~rdgrdxdlv igr xbl r|r`k a`rmlx% Vdefl xb`x s`v @drxlkv idrvx fgaalrfd`k o`vlh ge xbl

dhl` gi ìigrhòdkdxt+ xbl orèh xdlh |~ sdxb Egmd` xg giilr dxv vlrydflv%

Egs+ sdxb dxv vlfgeh fgaalrfd`k igr xbl r|r`k `|hdlefl+ @drxlk b`v xg|fblh |~ge

ègxblr ~kgx ` orèh sdxb ` xr|vxlh èh rlkdòkl elxsgrm% @eh xbdv xdal+ dx#v `fxgrv

H`rvbè Z`rds`k` èh Vbrlt`v X`k~`hl sbg x`ml ge xbl `fxdec rldev% Xbl fgaalrfd`k

slex ge `dr ge Egylaolr 0>+ ?>>2%

Hlx`dkv gi xbl fà~`dce "_lh Xbrl`h$ gi @drxlk de Dehd`:

Alhd` V~lfd`kdvx:

_lhdii|vdge T_

Fà~`dce:

? { ^ ` c l


34/49

Xbl idka dv òg|x xbl rlylrv`k gi èdlxt èh dx#v òg|x rldeigrfdec xbl i`fx xb`x D sge#x

igrclx sbg D à% Xbl rlh xbrl`h dv ` alx`~bgr igr elxsgrm%

Gojlfxdyl:

Igr @drxlk+ r|r`k dv gel gi xbl agvx frdxdf`k hga dev% Sdxb xbl idrvx ~dlfl gifgaa|edf`xdge o`vlh ge ìigrhòdkdxt+ dx dv egs xdal igr xbl vlfgeh s`yl gi

rlygk|xdge x`kmdec òg|x xbl i`fx gi oldec xbl agvx rlkdòkl elxsgrm% Oldec ` xr|vxlh

elxsgrm orèh dv ` mlt f`xlcgrt hrdylr sble tg| x`km òg|x r|r`k

X`rclx @|hdlefl:

_|r`k Dehd` "xgsev sdxb ~g~|k`xdgev gi klvv xbè ?>+>>>$ dv xbl x`rclx igr ` v|ovxèxd`k

~rg~grxdge gi els f|vxgalr `fp|dvdxdge% Ot A`rfb ?>>4+ dx#v vk`xlh xg fgylr xbl

a`jgrdxt gi xbl Dehdè ~g~|k`xdge%X`rclxlh `x a`klv de xbl `cl crg|~ gi ??!6< tl`rv

gi VLF _0+ _?+ F èh H%

Da~klalex`xdge:

Xbl fgaa|edf xdge sdkk lxleh `frgvv g|xhggr+ xbrg|cb bg rhdecv+ ~gvxlrv èh

hècklrv%

0 { ^ ` c l


35/49

Vxgrtog`rh

Orèh: @drxlk



6 { ^ ` c l

Sl vll ` ogt"Vbrlt`vX`k~`hl$ ~`fmdec bdv o`cv%

@v bl dv cgdec xbrg|cb bdvgkh vx|ii bl idehv ` xbrl`h%

Bl rlalaolrv xbl xdalsble bl s`v va`kk èhb`h cgel xg ` i`dr sdxb bdvh`h%

Sble bl v`s vg aèt ~lg~kl bl b`h `vmlh bdvh`h+ /Oò` dvv obllh aldea`d mbg c`t` xg7/

Bdv h`h b`h xble xdlh xbdvxbrl`h xg xbldr srdvxv vgxb`x xblt vxdfm xgclxblr dexbl o|vxkdec frgsh

K`xlr+ xbl ogt kl`ylv igrbdv jg|relt%

Xbl i`xblr rlfldylv ` f`kkge bdv flkk ~bgel sbdfb

b`v xbl xbrl`h xdlh ge dx%

Bdv vge+ ge xbl gxblr kdelxlkkv bda+ /Oò`

cbòr`è` a`x+ dvv obllhalde a`d mbg|ec` e`bd%/

Xbl `h lehv sdxb xblV|~lr èh Kgcg: @xggx

Oèhbè% @xggx Elxsgrm%


36/49

?>>4

YGH@IGEL

? { ^ ` c l

Vda~kl Vlrydflv Vda~kt ^rgagxlh

Yghìgel b`v cdyle odrxb xg xbl Zggzgg: ` v~lfd`k fb`r`fxlr frl xlh v~lfdidf kkt xg fgeylt ` y`k|

Xbl dhl` dv xg xlkk xbl Y@V vxgrdlv de ` sgrkh `mde xg+ tlx hdiilrlex+ irga b|aèv

Xbl frl`x|rlv `rl vbgse kl`hdec ` vda~kl kdil+ v~l`m ` kèc|`cl gi xbldr gse+ agyl de ` flrx`de


37/49

Yghìgel b`v cdyle odrxb xg xbl Zggzgg: ` v~lfd`k fb`r`fxlr frl`xlh v~lfdidf`kkt xg

fgeylt ` Y`k|l `hhlh vlrydflv "Y@V$ giilrdec de l`fb gi xbl elskt rlkl vlh

fgaalrfd`kv% Yghìgel b`v fgal sdxb frl`xdyl `hylrxdvdec fà~ dce igr dxv y`rdg|v

~kèv% Xbdv vxr`xlct b`v f`~x|rlh xbl da`cde`xdge gi adkkdgev%

Xbl vxr`xlct dv ` o|zz xb`x kdylv |~ xg xbl orèh da`cl gi crl`x frl`xdylv èh fklylr

a`rmlxdec% De i`fx 0> h`tv gi D^K dx b`v rl`fblh ` f|a|k`xdyl gi 24 adkkdge ~lg~kl%

Xbdv dv ` sgehlri|k vxr`xlct ot Yghìgel= xbdv b`v blk~lh xbl fga~èt xg r`dvl egx

~rgidxv xbrg|cb v`klv o|x b`v `kvg xrlalehg|vkt defrl`vlh dxv orèh y`k|l%

ZggZggz b`yl olfgal vg ~g~|k`r xb`x Yghìgel b`v v|ffllhlh de dxv liigrx gi ydr`k gr

o|zz a`rmlxdec% Xbldr `h fà~`dce b`v c`delh vg a|fb ~g~|k`rdxt `kk gylr xbl sgrkh%

Xbl ydlslrvbd~ igr xbl `h dv bdcblvx àgec `kk xbl `hv%

Sb`x#v dexlrlvxdec dv xb`x xblrl `rl vgal ?4 v|fb fgaalrfd`kv ~kèelh |ehlr xbdv

fà~`dce+ xbl `da dv xg rlkl`vl `~~rgda`xlkt gel `h ` h`t+ xg v|vx`de dexlrlvx xdkk xbl

leh gi xbl D^K

Hlx`dkv gi xbl fà~`dce "ZggZgg$ gi @drxlk de Dehd`:

Alhd` V~lfd`kdvx:

Gcdkyt èh A`xblr

Fà~`dce:

Zggzgg

Gojlfxdyl:

Igr Yghìgel+ Y@V dv gel gi xbl agvx frdxdf`k hga`dev% Zggzgg s`v k`|eflh sdxb `

xgx`k vlrdlv gi ?4 fgaalrfd`kv sdxb `kk ~rgagxdec hdiilrlex Y`k|l `hhlh vlrydflv ot

Yghìgel%

X`rclx @|hdlefl:

Xbl x`rclx `|hdlefl defk|hlh Yghìgel |vlrv+ èh els ~rgv~lfxdyl v|ovfrdolrv%

Da~klalex`xdge:

Xbl fgaa|edf`xdge sdkk lxleh `frgvv Xlklydvdgev+ xbrg|cb Fgaalrfd`kv+ g|xhggr+

xbrg|cb bg`rhdecv+ ~gvxlrv èh hècklrv èh gekdel+ xbrg|cb y`rdg|v Vgfd`k alhd`slovdxlv èh y`rdg|v gekdel fà~`dcev%

? { ^ ` c l


38/49

_lv|kxv:

Igr xbl agexb gi A`rfb v~lfdidf`kkt+ Yghìgel ol x @drxlk de xlrav gi agexbkt

v|ovfrdolr `hhdxdgev igr xbl idrvx xdal% De @~rdk+ sble xbl Zggzggv fà~`dce orgml+

xbl xsg CVA rdy`kv slrl elfm èh elfm `c`de%

Bgslylr+ de A`t+ sble xbl Zggzgg bt~l s`v `x dxv ~l`m+ Yghìgel vkd~~lh `hhdec

?%


39/49

Xbl x`rclx `|hdlefl defk|hlh lfk|vdylkt ldvxdec @drxlk |vlrv+ èh gxblr ~rgv~lfxdyl

f|vxgalrv%

Da~klalex`xdge

Xbl fgaa|edf xdge sdkk lxleh `frgvv g|xhggr+ xbrg|cb bg rhdecv+ ~gvxlrv èhhècklrv%

Vxgrtog`rh

Orèh: @drxlk

@cleft: _lhdii|vdge ! T)_

Xbl XYF g~lev ge `fxgrv _%A`hb`sè èh Ydht` O`kè

~lrvgedidlh `v ` fg|~kl%A`hb`sè vlehv è VAV%

O kè+ sbg dv de xbl vàlrgga clxv ` rgaèxdf VAV vlex

ot A`hb`sè%

O`kè kggvlv blr fggk `v vblclxv ègxblr alvv`cl irgab|oot% Vbl vfgkhv bda igrs`vxdec agelt h|rdecvkgshgse%

0 { ^ ` c l
http://www.afaqs.com/advertising/creative_showcase/ooh/2009/12561_200961_OOH_original_pop.jpg


40/49

@v O kè fgexde|lv xg tlkk+A`hb`sè cdylv blr ` f kksbdfb vbl èvslrv ot advx`ml%Bl v`tv+ / ^t``r alde f|xo`fmv e`bd bgel fb`bdtl%/

Xbl fg|~kl vb`rl ` k`|cb xb`xrlvxgrlv xbl b`raget xg xbldrkgyl kdil%

YG: / @o `~ml |~tgc è|v``rmb`v ``~ m`t kdtl giilrv%/

YGH@IGEL

Fà~`dce: B`~~t xg Blk~ "adh ?>>4$

De ?>>4+ ìxlr Zggzgg+ Yghìgel b`h |eyldklh dxv B`~~t xg Blk~ vlrdlv `c`de

Yghìgel rlkl`vlh ig|r els fgaalrfd`kv |ehlr dxv #B`~~t xg Blk~# fà~`dce+ sbdfb+

kdml xbl l`rkdlr #B`~~t xg Blk~# de ?>>2+ gel il`x|rlv xbl xr`hla`rm ~|c èh xbl cdrk%Xbdv xdal `rg|eh+ xbl `hv b`yl olle rlkl`vlh xg ~rgagxl giilrdecv v|fb `v YghìgelAgodkl vxgrlv+ Vlki Blk~+ Yghìgel Vxgrlv èh Aded!Vxgrlv èh Yghìgel VlkiVlrydfl Mdgvmv%

? { ^ ` c l


41/49

? { ^ ` c l

Xbl idrvx idka+ f`kklh C`rhle+ vbgsv xbl ~|c blk~dec xbl cdrk hdc ~dx xg ~kèx vga

Xbl vlfgeh gel+ xdxklh O`mdec+ b`v xbl cdrk xrtdec xg rl`h ` rlfd~l irga ` oggm èh xbl ~|c blk~v blr ot xrtd

Xbl xbdrh `h f`kklh VG@^ vbgsv xbl cdrk x mdec ` vbgslr de ` f|odfkl sble v|hhlekt+ blr vg`~ vkdhlv g|x gi blr bèh `

Xbl ig|rxb `h dv f`kklh Hgra èh dv òg|x bgs xbl ~|c vdce`kv xg xbl cdrk sble xbl hgra dev~lfxg
http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=13589&media=TVhttp://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=13587&media=TVhttp://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=13588&media=TVhttp://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=13590&media=TV


42/49

@D_XLK

F`a~`dce: V~lfd`k < "Adh ?>>4$

6 { ^ ` c l


43/49

Vxgrtog`rh

Or`eh: @drxlk

@cleft: _lhdii|vdge ! T)_

Hlx`dkv gi xbl f`a~`dce "V~lfd`k


44/49

Alhd` V~lfd`kdvx:

_lhdii|vdge T_

Xblal:

Xbl xbg|cbx dv xg leòkl ldvxdec f|vxgalrv vxrlecxble xbldr ogeh sdxb xbldr iàdkt

èh kgylh gelv èh de x|re sdxb @drxlk% V|fb egade`k r`xlv cdyl xbla xbl irllhga xg

x`km igr `v kgec `v xblt sèx+ lyle ge kgec hdvxèfl+ /De ` a`rmlx ogao`rhlh sdxb

fga~kdf`xlh ~kèv èh hdvfg|ex vfblalv+ dx dv ` vda~kl èh vxr`dcbxigrs`rh giilr

sblrl sl b`yl f|x gii èt mdeh gi vlcalex`xdge%

Fà~`dce:

_l`vvlrxdec dxv lagxdge`k fgeelfx sdxb fgev|alrv vgalxbdec xb`x dv `x xbl fgrl gi

dxv orèh ~bdkgvg~bt + Ob`rxd @drxlk k`vx sllm rgkklh g|x ` els ~kè f`kklh V~lfd`k > adkkdge agodkl ~bgel f|vxgalrv% Xbl ~kè `kkgsv xbl f|vxgalr xg

fbggvl èt idyl "@drxlk$ e|aolrv gi bdv fbgdfl xg a`ml kgf`k f`kkv `x kgs r`xlv gi ?>

~`dv` ~lr ade|xl èh kgec!hdvxèfl f`kkv `x ~`dv` ~lr ade|xl% Dx dv o`vlh ge xbl

fga~èt#v dexlre`k rlvl`rfb èh fgev|alr!f`kk è`ktvdv sbdfb vbgslh xb`x agvx |vlrv

a`ml 9> xg 3> ~lr flex gi xbldr f`kkv xg ig|r gr idyl /v~lfd`k/ ~lg~kl iàdkt

alaolrv gr fkgvl irdlehv%

X`rclx:

X`rclx dv |edylrv`k `v xbl xlehleft xg fgeelfx xg iàdkdlv èh fkgvl gelv dv ` |edylrv`k

gel%

Da~klalex`xdge:

Ig|r Fgaalrfd`kv b`yl olle ~|x ge `dr "èh `kvg de ftolrv~`fl$% Agrl sdkk kdmlkt xg

igkkgs de xbl h`tv xg fgal% @kvg ge xbl f`rhv `rl ~rdex èh g|xhggr `hv `v slkk `v

crg|eh!klylk `fxdy`xdge de ~k`flv kdml a`kkv% Vgal `fxdydxdlv slrl `kvg ~kèelh h|rdec

xbl Irdlehvbd~ Sllm de @|c|vx%

_lv|kx:

Dx rla`dev xg ol vlle bgs kgec hglv dx x`ml igr rdy`kv xg giilr vgalxbdec vdadk`r% Xbl

agodkl xlkl~bget a`rmlx dv gylrfrgshlh èh vlrydfl g~lr`xgrv `rl xrtdec b`rh xg

frl`xl hdiilrlexd`xdge% Il`x|rlv kdml V~lfd`k < `rl ` xdal!xlvxlh rlfd~l igr v|fflvv%

Bgslylr+ dx hglve#x x`ml kgec igr gxblrv xg fgal g|x sdxb vgalxbdec vdadk`r% Vxdkk+ xbl

`hyèx`cl kdlv sdxb Ob`rxd @drxlk `x xbl agalex%

_LFGAALEH@XDGEV IG_ @D_XLK

? { ^ ` c l


45/49

@kgec sdxb |vdec y`rdg|v flklordxdlv igr lehgrvlalexv+ @D_XLK vbg|kh xrt xg

dexrgh|fl `hylrxdvlalexv sdxb vgal vgrx gi b|agr%

Xbl a`jgrdxt gi ~lrv~lfxdyl f|vxgalrv `rl xlle`clrv+ vg @D_XLK `hv vbg|kh

ol agrl igf|vlh `rg|eh xbla%

Xbl ~lg~kl egs h`tv b`yl vx`rxlh |vdec agrl èh agrl dexlrelx+ vg `kgec sdxb

XY `hylrxdvlalexv+ @D_XLK vbg|kh cdyl agrl `xxlexdge xg gekdel

`hylrxdvlalexv%

^lg~kl cdyl ylrt klvv `xxlexdge xg xbl ~rdex `hv+ vg xblvl `hv vbg|kh ol a`dekt

deigra`xdyl `hv d%l% xbl `hv cdydec deigra`xdge òg|x els vfblalv èh

rlfb`rcl fg|~gev lxf%

V\CCLVXDGE IG_ @D_XLK

6 { ^ ` c l


46/49

Ot ydrx|l gi dxv fgeelfxdydxt @D_XLK dv v|fflvvi|k de cròodec xbl bdcblvx a`rmlx

vb`rl de Dehd`+ o|x xblrl `rl vxdkk vgal rlfgaaleh`xdgev irga at vx|ht ~gdex gi ydls

dv xb`x @D_XLK ellhv xg a`ml dxv elxsgrm vlrydfl agrl vxrgeclr xbè gxblr vlrydfl

~rgydhlrv xg hgade`xl xbl a`rmlx de i|x|rl xgg% @D_XLK vbg|kh vx`rx agrl `ccrlvvdyl

`hylrxdvdec ge Y@V% @kvg ~rdfl kdel gi Y@V vbg|kh ol rlydvlh `ffgrhdeckt xg xbl

a`rmlx+ ot a`mdec dx fbl`~lr vg xb`x dx fè ol dexrgh|flh de r|r`k `rl`v `kvg%

@kvg xbl els aèxr` sbdfb @drxlk g~xlh de ?>>2+ d%l%+ xbl lagxdge`k xg|fb sbdfb `drxlk

igkkgslh xdkk At @drxlk At Giilr+ Ydht`!A`hb`yè `h x`kmdec òg|x f|xo`fmv ge `dr%

Egs+ sl b`yl b`h leg|cb gi xbl hl~rlvvdge `krl`ht% Vg xbl els aèxr` dv egx els

egs+ egs dxv g|xh`xlh+ `kxbg|cb xbl V~lfd`k < Fà~`dce dv `kvg s`vx`cl gi xdal `v xg

fgaa|edf`xl gel vda~kl Y@V+ dx b`v dexrgh|flh 8 Xlklydvdge Fgaalrfd`kv%

Dxv olxxlr xg xbdem gylr vgalxbdec kdml Zggzgg+ gr olxxlr xbè xb`x+ xg Da~klalex dxv

Y@V de \roè `v slkk `v _|r`k `rl`v%

V\CCLVXDGE IG_ YGH@IGEL

Blrlv ` ogel xg fbls ge: Yghìgelv ~|c+ `kxbg|cb vxdkk ` a`jgr decrlhdlex de xbl

orèhv bgkdvxdf fgaa|edf`xdge+ b`v olle cdyle ` o`fmvl`x de xbl k`vx fg|~kl gi

? { ^ ` c l


47/49

fà~`dcev% Yghìgel b`v+ de xbl alèxdal+ `rrdylh `x ` vdce`x|rl vxtkl gi frl`xdydxt

èh llf|xdge igr y`rdg|v `hv òg|x vlrydfl giilrdecv fgaalrfd`kv xb`x `rl `kagvx

dhlexdidòkl `v vdce`x|rl `hv igr xbl xlklfga a`jgr%

Yghìgelv fgaalrfd`kv gi k`xl `rl `kagvx ` ~`cl g|x gi ` fgev|alrv kdil gel idehv

frl`xdylv rlygkydec `rg|eh ~rgx`cgedvxv sbg `rl vlle dexrgv~lfxdec+ gixle ygdfdec

xbldr xbg|cbxv dexg egxbdecelvv+ sdxb è `kagvx fèhdh fàlr` illk xg xbl llf|xdge

èh ` xlxrdv igr l~kè`xdge%

@ fgaage xbrl`h

Fkl`rkt+ xbl f|rrlex Yghìgel rlfd~l b`v ` hdvxdefx ik`ygr% Dx fg|kh ol xbl y`c|l èh

gox|vl ~rlvlex`xdge gi xbl fgaalrfd`kv+ xbl l`fx klylk gi dexrdc|l de xbl vfrd~xv+ gr

lyle xbl fèhdh s`t xb`x xbl idkav b`yl olle vbgx èh fèelh% Xbg|cb xbl idkav b`yl

olle hdrlfxlh ot hdiilrlex `h idkaa`mlrv+ xbl fgaage xbrl`h sl`ylv xbrg|cb xbla xg

a`ml xbla hdvxdefx `v Yghìgel `hv%

Sdxb l`fb xlklydvdge fgaalrfd`k+ Yghìgel `xxla~xv xg a`ml dx rl`k èh rlk`xòkl+

xbl dhl`+ dv `ks`tv xg vbgs i|eet vx|ii sdxb l`cclr`xdge gr è gylr!fgadf`k xgel%

@kvg gel fè v~gx ` Yghìgel `h lyle oligrl dxv gylr% Adeh!okgsdec vda~kdfdxt èh

govlry`xdge gi xbg|cbx+ dv sb`x a`mlv xbl Yghìgel `hv rlfgcedzòkl% Xbl

adeda`kdva de xbl `hv dv ègxblr fb`r`fxlrdvxdf xb`x dv |edp|l de Yghìgel

fgaalrfd`kv%

Decle|dxt gr Gylrhgvl7

Xbl dexrdc|l i`fxgr dv xbl vdce`x|rl gi Yghìgel% Bgslylr+ xbl orèh r|ev ` rdvm gi

olfgadec ` kdxxkl ogt olf`|vl+ da~grxèx `v dx dv xg frl`xl ` vxrgec orèh rlf`kk sdxb

` vdce`x|rl+ dx dv `kvg da~grxèx xg orl`m xbl vdce`x|rl% @e gylrhgvl gi xbl vàl

xrl`xalex a`t o`fmidrl%

FGEFK\VDGE

Xsg kl`hdec xlklfgaa|edf`xdge fga~èdlv gi Dehd` ! @drxlk èh Yghìgel+ èh bgs

xblt ogxb `rl vlkkdec xbl vàl ~rgh|fx de v|fb hdiilrlex èh deegy`xdyl s`tv% _dy`krt

olxslle orèhv dv ` fgaage vfle`rdg èh xbdv dv ylrt a|fb lydhlex de xbl `hylrxdvdec

deh|vxrt% O|x |ekdml ^l~vd!Fgfg fgk`+ @l! Z`x`m+ ^`r`fb|x! Y`mdx` lxf+ @drxlk èh

Ygh`~gel elylr rlvgrxlh xg rdhdf|kdec l`fb gxblr%

De v~dxl gi xbdv ogxb orèhv b`yl `ks`tv fgal |~ sdxb lflkklex `hv% Xbl idrvx xbdec

xb`x fgalv xg tg|r adeh rdcbx egs a|vx ol xbl |edylrv`kkt iàg|v ZggZggv+ o|x D

? { ^ ` c l


48/49

hge#x sèx xg clx `bl`h gi atvlki% Klxv vx`rx sdxb xbl f|xl+ kgt`k ~|~ Yghìgel |vlh `v

xbldr orèh ào`vv`hgr sbdfb igkkgslh xbl fbdkh aghlk lylrt sblrl bl slex%

@drxlk ge xbl gxblr bèh igf|vlh ge lklalexv v|fb `v sgrkh sdxbg|x ogrhlrv+

iàdkt y`k|lv+ xr`hdxdgev lxf+ sbdfb `c`de `~~l`klh xg xbl hdylrvl a`vv gi g|r

fg|exrt%

@drxlk slex gel vxl~ `bl`h èh defk|hlh flklordxdlv xg lehgrvl xbl orèh% Sb`x

xbl ~|~ hdh igr Yghìgel s`v sb`x Vb`r|mb Mbè aè`clh igr @drxlk "@eh

gi fg|rvl+ dx blk~v sble tg| `rl o`fmlh sdxb ` cggh elxsgrm Eg giilevl xg

Vb`r|mb ièv% % %$

@drxlk xble fàl |~ sdxb ` els vlrdlv gi `hv sdxb Ydhbt` O kè èh

A`hb`yè+ bdcbkdcbxdec xbl fg|~kl#v kgyl% Xbdv olfàl è devxèx bdx vg @drxlk

slex `bl`h èh a`hl vdadk`r `hv sdxb M`rlle` èh V`di+ goydg|vkt rlktdec ge

xbldr gii vfrlle kgyl v`c` xg hg xbl xrdfm%

Yghìgel hdhe#x s`dx xgg kgec xg rlx`kd`xl sdxb xbl f|xl+ deegy`xdyl èh vkdcbxkt

drrdx`xdec #ZggZggv# : ` v~lfd`k fb`r`fxlr frl`xlh v~lfdidf`kkt xg fgeylt `

Y`k|l `hhlh vlrydflv "Y@V$ giilrdec de l`fb gi xbl elskt rlkl`vlh

fgaalrfd`kv% Yghìgel b`v fgal sdxb frl`xdyl `hylrxdvdec fà~`dce igr dxvy`rdg|v ~kèv% Xbdv vxr`xlct b`v f`~x|rlh xbl da`cde`xdge gi adkkdgev%

Xbl vxr`xlct dv ` o|zz xb`x kdylv |~ xg xbl orèh da`cl gi crl`x frl`xdylv èh fklylr

a`rmlxdec% De i`fx 0> h`tv gi D^K dx b`v rl`fblh ` f|a|k`xdyl gi 24 adkkdge ~lg~kl%

Xbdv dv ` sgehlri|k vxr`xlct ot Yghìgel= xbdv b`v blk~lh xbl fga~èt xg r`dvl egx

~rgidxv xbrg|cb v`klv o|x b`v `kvg xrlalehg|vkt defrl`vlh dxv orèh y`k|l%

ZggZggz b`yl olfgal vg ~g~|k`r xb`x Yghìgel b`v v|ffllhlh de dxv liigrx gi ydr`k gr

o|zz a`rmlxdec% Xbldr `h fà~`dce b`v c`delh vg a|fb ~g~|k`rdxt `kk gylr xbl sgrkh%

Xbl ydlslrvbd~ igr xbl `h dv bdcblvx àgec `kk xbl `hv%

Xbl `hv `rl ` v|fflvv èh sdxbg|x xbl blk~ gi èt agelt cr|oodec flklordxt igr orèh

ào`vv`hgr Xb`x a|vx b`yl olle ` b`rh bdx igr @drxlk% Sb`x#v lyle sgrvl dv xb`x

ZggZggv vlla xg b`yl fgal xg vx`t+ igr ` kgggggggggc xdal

@ixlr xbl V|fflvv gi Zggzgg+ Yghìgel k`|efblv dxv b`~~t xg Blk~ fà~`dce+ gkh

? { ^ ` c l


49/49

sdel de els ogxxkl dv vlrylh `c`de+ F|vxgalr Vlrydfl dv xbl a`de xblal gi xbl

f`a~`dce+

Egs @drxlk b`v k`|efblh V~lfd k

communication analysis of airtel and vodafone pt. 2

Documents