communication analysis of airtel and vodafone pt. 2
Post on 30-May-2018
216 views
Embed Size (px)
TRANSCRIPT
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
1/49
DEX_GH\FXDGE
@OG\X OB@_XD @D_XLK KDADXLH
0 { ^ ` c l
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
2/49
Ob`rxd @drxlk Kdadxlh+ ` ik`cvbd~ fga~`et gi Ob`rxd Lexlr~rdvlv dv @vd`v kl`hdec
dexlcr`xlh xlklfga vlrydflv ~rgydhlr sdxb g~lr`xdgev de Dehd` `eh Vrd K`em`+ sdxb
`e `ccrlc`xl gi 0>> adkkdge f|vxgalrv% Ob`rxd @drxlk Kdadxlh b`v olle ygxlh `v
Dehd`#v agvx deegy xdyl fga~`et+ de ` v|rylt fgeh|fxlh ot Xbl S`kk Vxrllx
Jg|re`k%
Ob`rxd @drxlk dv vxr|fx|rlh dexg xbrll vxr`xlcdf o|vdelvv |edxv
Agodkl vlrydflv+
Xlklalhd` vlrydflv `eh
Lexlr~rdvl vlrydflv%
Xbl agodkl o|vdelvv giilrv vlrydflv de Dehd` `eh Vrd K`em`% Xbl Xlklalhd`
o|vdelvv ~rgydhlv org`ho`eh `eh xlkl~bgel vlrydflv de 4< fdxdlv+ HXB vlrydflv
`eh b`v rlflexkt igr`tlh dexg xbl D^XY vlrydflv% Xbl Lexlr~rdvl o|vdelvv ~rgydhlv
leh!xg!leh xlklfga vgk|xdgev xg fgr~gr xl f|vxgalrv `eh e xdge`k `eh
dexlre`xdge`k kgec hdvx`efl vlrydflv xg f`rrdlrv% @kk xblvl vlrydflv `rl ~rgydhlh
|ehlr xbl @drxlk or`eh% @drxlkv bdcb!v~llh g~xdf idorl elxsgrm f|rrlexkt v~`ev
gylr 0>0+663 _mav fgylrdec `kk xbl a`jgr fdxdlv de xbl fg|exrt% Xbl fga~`et b`v
xsg dexlre`xdge`k k`ehdec vx`xdgev de Fblee`d xb`x fgeelfxv xsg v|oa`rdel f`okl
vtvxlav ! d?d xg Vdec`~grl `eh VL@!AL!SL!8 xg L|rg~l%
Xlklfga cd`ex Ob`rxd @drxlk dv xbl ik`cvbd~ fga~`et gi Ob`rxd Lexlr~rdvlv% Xbl
Ob`rxd Crg|~+ b`v ` hdylrvl o|vdelvv ~grxigkdg `eh b`v frl`xlh ckgo`k or`ehv de
xbl xlklfgaa|edf`xdge vlfxgr% Ob`rxd b`v rlflexkt igr`tlh dexg rlx`dk o|vdelvv `v
Ob`rxd _lx`dk ^yx% Kxh% |ehlr ` Ag\ sdxb S k!A`rx igr xbl f`vb ) f`rrt
o|vdelvv% Dx b`v v|fflvvi|kkt k`|efblh `e dexlre`xdge`k ylex|rl sdxb LK
_gxbvfbdkh Crg|~ xg l~grx irlvb `crd ~rgh|fxv lfk|vdylkt xg a`rmlxv de L|rg~l
`eh \V@ `eh b`v k`|efblh Ob`rxd @R@ Kdil Dev|r`efl Fga~`et Kxh |ehlr `
jgdex ylex|rl sdxb @R@+ sgrkh kl`hlr de ide`efd`k ~rgxlfxdge `eh sl`kxb
a`e`clalex%
O_@EH @D_XLK
@drxlk s`v ogre irll+ ` igrfl |ekl`vblh dexg xbl a`rmlx sdxb ` rlklexklvv `eh
0 { ^ ` c l
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
3/49
|es`ylrdec hlxlrade`xdge xg v|ffllh% @ v~drdx fb`rclh sdxb lelrct+ frl`xdydxt `eh `
xl`a hrdyle xg vldzl xbl h`t sdxb `e `aodxdge xg olfgal xbl agvx ckgo`kkt `hadrlh
xlklfga vlrydfl% @drxlk+ de j|vx xle tl`rv gi g~lr`xdgev+ rgvl xg xbl ~dee`fkl xg
`fbdlylalex `eh fgexde|lv xg kl`h%
@v Dehd`#v kl`hdec xlklfgaa|edf`xdgev fga~`et @drxlk or`eh b`v ~k`tlh xbl rgkl `v `
a`jgr f`x`ktvx de Dehd`#v rligrav+ fgexrdo|xdec xg dxv lfgegadf rlv|rclefl%
Xgh`t sl xg|fb ~lg~klv kdylv sdxb g|r Agodkl vlrydflv+ Xlklalhd` vlrydflv+ xg
fgeelfxdec Dehd`#v kl`hdec 0>>>- fgr~gr`xl% Sl `kvg fgeelfx Dehd`ev kdydec de \V@+
\M `eh F`e`h` sdxb g|r f`kk bgal vlrydfl%
YDVDGE ) ^_GADVL
Ot ?>0> @drxlk sdkk ol xbl agvx `hadrlh or`eh de Dehd`:
Kgylh ot agrl f|vxgalrv
X`rclxlh ot xg~ x`klex
Olefba`rmlh ot agrl o|vdelvvlv
Sl `x @drxlk `ks`tv xbdem de irlvb `eh deegy`xdyl s`tv `og|x xbl ellhv gi g|r
f|vxgalrv `eh bgs sl s`ex xbla xg illk% Sl hlkdylr sb`x sl ~rgadvl `eh cg
g|x gi g|r s`t xg hlkdcbx xbl f|vxgalr sdxb ` kdxxkl odx agrl
0 { ^ ` c l
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
4/49
Ob`rxd @drxlk frgvvlv 0>> adkkdge f|vxgalrv a`rm "0>4$
Olfgalv xbl 6rh k`rclvx vdeckl fg|exrt agodkl vlrydflv g~lr`xgr de xbl sgrkh`eh 9xb k`rclvx vdeckl fg|exrt dexlcr`xlh xlkfg de xbl sgrkh%
@eeg|eflv ` vlrdlv gi Elxsgrm `|calex`xdge `eh F|vxgalr vlrydfl dedxd`xdylv
Xg rgkk g|x gylr 0>>+>>> OXV vdxlv `frgvv xbl fg|exrt%
Xg lvx`okdvb ` Vx`xl gi xbl @rx F|vxgalr Vlrydfl A`e`clalex Flexrl%
0>>+>>> @drxlk Vlrydfl Flexlrv xg ol vlx |~ de r|r`k Dehd` ot A`rfb ?>0>%
? { ^ ` c l
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
5/49
YGH@IGEL
Ygh`igel Crg|~ ^kf dv xbl sgrkh#v kl`hdec agodkl xlklfgaa|edf`xdgev fga~`et+ sdxb
` vdcedidf`ex ~rlvlefl de L|rg~l+ xbl Adhhkl L`vx+ @irdf`+ @vd` ^`fdidf `eh xbl \edxlhVx xlv xbrg|cb xbl Fga~`et#v v|ovdhd`rt |ehlrx mdecv+ jgdex ylex|rlv+ `vvgfd xlh
|ehlrx`mdecv `eh deylvxalexv%
Ygh`igel Lvv`r dv xbl Dehd`e v|ovdhd`rt gi Ygh`igel Crg|~ `eh fgaaleflh
g~lr`xdgev de 0448 sble dxv ~rlhlflvvgr B|xfbdvge Xlklfga `fp|drlh xbl flkk|k`r
kdflevl igr A|ao`d% Xbl fga~`et egs b`v g~lr`xdgev `frgvv xbl fg|exrt sdxb gylr
38%>2 adkkdge f|vxgalrv% Gylr xbl tl`rv+ Ygh`igel Lvv`r+ |ehlr xbl B|xfb or`eh+ b`v
olle e`alh xbl Agvx _lv~lfxlh Xlklfga Fga~`et+ xbl Olvx Agodkl Vlrydfl de xbl
fg|exrt `eh xbl Agvx Frl`xdyl `eh Agvx Liilfxdyl @hylrxdvlr gi xbl Tl`r%
Ygh`igel Crg|~ dv xbl sgrkhv kl`hdec dexlre`xdge`k agodkl fgaa|edf`xdgev
fgr~gr`xdge% Dx f|rrlexkt b`v lp|dxt dexlrlvxv de ?3 fg|exrdlv `frgvv < fgexdelexv `eh 8>
~`rxelr elxsgrmv sdxb gylr 6>6 adkkdge ~rg~grxdge`xl f|vxgalrv sgrkhsdhl% Xbl
Lvv`r Crg|~ dv Ygh`igelv ~rdefd~`k ~`rxelr de Dehd`%
Xbl Lvv`r Crg|~ dv ` hdylrvdidlh o|vdelvv fgr~gr`xdge sdxb ` o`k`eflh ~grxigkdg gi
`vvlxv de xbl a`e|i`fx|rdec `eh vlrydflv vlfxgrv gi Vxllk+ Lelrct+ ^gslr+
Fgaa|edf`xdgev+ Vbd~~dec ^grxv ) Kgcdvxdfv+ `eh ^rgjlfxv% Lvv`r la~kgtv agrl xb`e
+>>> ~lg~kl `frgvv giidflv de @vd`+ @irdf`+ L|rg~l `eh xbl @alrdf`v%
DEX_GH\FXDGE XG YGH@IGEL DE DEHD@
0 { ^ ` c l
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
6/49
Ygh`igel+ xbl sgrkh#v k`rclvx kl`hdec dexlre`xdge`k agodkl fgaa|edf`xdgev fga~`et+
b`v i|kkt `rrdylh de Dehd`% Xbl Ygh`igel s`v k`|efblh de Dehd` ge ?0vx Vl~xlaolr+?>>3%
? { ^ ` c l
K`|efb @eeg|eflalexLrfk|vdyl xdl!|~ sdxb Vx` cg|~ ig xsg h`tv+ bdxxdec xbl ~G|xhgg v~lehO``cl gi lx`dk vdce`clGe cg|eh `fxdy`xdge+ lylexv+ g`h vbgs+ lrbdodxdge
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
7/49
Xbl ~g~|k`r `eh lehl`rdec or`eh+ B|xfb+ s`v xr`evdxdgelh xg Ygh`igel `frgvv Dehd`+
sbdfb a`rmlh ` vdcedidf`ex fb`~xlr de xbl lygk|xdge gi Ygh`igel `v ` hte`adf `eh
lylr!crgsdec or`eh% Xbl or`eh s`v |eyldklh e`xdge`kkt xbrg|cb ` bdcb ~rgidkl
f`a~`dce fgylrdec `kk da~grx`ex alhd`%
Ygh`igel+ xbl sgrkh#v kl`hdec agodkl xlklfgaa|edf`xdge fga~`et s`v igra`kkt
rle`alh Ygh`igel Lvv`r de J|kt ?>>3%
Xbl sgrkh ! lerdfbdec f|vxgalrv# kdylv+ blk~dec dehdydh|`kv+ o|vdelvvlv `eh
fgaa|edxdlv `rl agrl fgeelfxlh ot hlkdylrdec xbldr xgx`k fgaa|edf`xdge ellhv%
Ygh`igel#v kgcg dv ` xr|l rl~rlvlex`xdge gi xb`x olkdli ! xbl vx`rx gi ` els fgeylrv`xdge+
` xrdcclr+ ` f`x`ktvx+ ` a`rm gi xr|l ~dgellrdec%
@D_XLK VX_@XLCT _LYDLS
A@EX_@: Igf|v ge Fgrl Fga~lxlefdlv `eh g|xvg|rfl xbl rlvx
@drxlk b`v ~`rxelrlh sdxb kl`hdec ~k`tlrv de xlklfgaa|edf`xdge vlfxgr `frgvv xbl
ckgol% Dx b`v a`e`clh xg sgrm sdxb xbl olvx gi hga`de v~lfd`kdvxv ckgo`kkt `eh lalrcl
`v ` sgrkh fk`vv lexdxt% ^`rxelrvbd~v defk|hl g~lr`xdge k fgexr`fxv sdxb a`rp|ll
ylehgrv `eh vxr`xlcdf deylvxgrv r`ecdec irga ~rdy`xl lp|dxt deylvxgrv xg ckgo`k
xlklfga cd`exv%
Igkkgsdec `rl xbl a`jgr ~`rxelrvbd~v gi @D_XLK:
S`ro|rc ^def|v ` flklor`xlh ^L deylvxgr blkh ` vx`ml igr ` v|ovx`exd`k ~lrdgh
gi xdal `eh s`v devxr|alex`k de ~rgydhdec @drxlk v|~~grx de dxv l`rkt vx`clv%
Ygh`igel s`v ` vxr`xlcdf deylvxgr de @drxlk% Xbl deylvxalex a`hl ot
Ygh`igel de OB@_XD dv gel gi xbl k`rclvx deylvxalexv a`hl de Dehd`e
xlklfga vlfxgr%
Xla`vlm xbl Vdec`~grl o`vlh deylvxgr bgkhv ` fgevdhlr`okl vx`ml de dx%
? { ^ ` c l
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
8/49
Lrdfvvge s`v cdyle xbl a`eh`xl xg ~rgydhl+ a`e`cl `eh a`dex`de xbl
lp|d~alex `v slkk `v ~rgydhl p|`kdxt `vv|r`efl de @drxlkv xble 06 agodkl
fdrfklv%
DOA s`v cdyle xbl a`eh`xl xg b`ehkl xbl o`fm giidfl rlp|drlalexv gi @drxlkv
~rlvlefl de Dehd`%
Xbl fga~`et b`v ` vxr`xlcdf `kkd`efl sdxb Vdecxlk% Xbl deylvxalex a`hl ot
VdecXlk dv gel gi xbl k`rclvx deylvxalexv a`hl de xbl sgrkh g|xvdhl Vdec`~grl%
De xbl f`vl gi org`ho`eh `eh xlkl~bgel vlrydflv `eh lexlr~rdvl vlrydflv+
lp|d~alex v|~~kdlrv defk|hl Vdlalev+ Egrx`k `eh fgredec%
Xbl f`kk flexrl g~lr`xdgev igr xbl agodkl vlrydflv b`yl olle g|xvg|rflh xg
DOA H`mvb+ A~b`vdv `eh Bdeh|j` XAX%
^_GAGXDGE@K VX_@XLCT
@ixlr xbl kdolr`kdz`xdge gi xbl Dehd`e Xlklfga Vlfxgr de 0448+ xbl Dehd`e flkk|k`r
a`rmlx sdxelvvlh ` v|rcl de flkk|k`r vlrydflv% Ot ?>>
8/14/2019 Communication Analysis of Airtel and Vodafone Pt. 2
9/49
Ob`rxd Xlkl!Ylex|rlv `hg~xlh flklordxt lehgrvlalex `v dxv fbdli ~rgagxdge`k vxr`xlct%
Ot ?>>8 dx lalrclh xbl |e~rlflhlexlh kl`hlr fgaa`ehdec xbl k`rclvx a`rmlx vb`rl de
xbl flkk|k`r vlrydfl a`rmlx%
YGH@IGEL VX_@XLCT _LYDLS
Sbt Ygh`igel dv ` fga~lxdxdyl sdxb @drxlk7
0$ Y@V "y`k|l `hhlh vlrydfl$
! E|aolr gi vfblalv xblt b`yl% Lv~lfd`kkt xbl `hh ge ~k`ev% Xbdv dv vl~`r`xl irga
xbl a`de ~k`e% Dx dv ` a`jgr vg|rfl gi rlyle|l igr xbl fga~`et% Xblt b`yl ~k`ev kdml
Fbgx` _lfb`rcl+ lxf sbdfb cdylv xbla `e lhcl gylr gxblr%
?$ Ydr`k A`rmlxdec'O|zz A`rmlxdec
! Ygh`igel b`v cdyle odrxb xg xbl Zggzgg: ` v~lfd`k fb`r`fxlr frl`xlh v~lfdidf`kkt xg
fgeylt ` y`k|l `hhlh vlrydfl "Y@V$ giilrdec de l`fb gi xbl elskt rlkl`vlh
fgaalrfd`kv% Ygh`igel b`v fgal sdxb frl`xdyl `hylrxdvd