PRESENTED BY : RISHABH MISHRA SURBHEE DEEWAN GURPREET KAUR BHASIN

• Bharti Airtel Limited , commonly known as Airtel.• It is an Indian telecommunication services company headquartered in New Delhi,

India.• It operates in 20 countries across South Asia, Africa and Channel Island.• Airtel has GSM in all countries, providing 2G,3G and 4G services depend upon the

country of operations.• Airtel is the third’s largest mobile telecommunication company with over 261

million subscribers across 20 countries.• It is the largest cellular services provider in India, with 185.92 million subscribers.• Airtel is the third largest in-country mobile operator by subscriber base, behind

China Mobile and China Unicom.• Airtel is the largest provider of mobile telephony and second largest provider of

fixed telephony in India, and also a provider of broadband and subscription television services.

• It offers its telecom services under the Aitel brand and is headed by Sunil Bharti Mittal.

Introduction

• Vodafone Group Plc is a British multinational telecommunications company headquartered in London and with its registered office in Newbury, Brekshire.

• IT is the world’s second largest mobile telecommunication company measured by both subscribers and 2011 revenues (in each case behind China Mobile).

• Had 439 million subscribers.• Vodafone owns and operates network in over 30 countries and has partner

network in over 40 additional countries.• Its Vodafone Global Enterprise division provides telecommunication and IT

services to corporate clients in over 65 countries.• Vodafone also owns 45% of Verizon Wireless, the largest mobile

telecommunication company in the United States measured by subscribers.• The name vodafone comes from Voice Data fone, chosen by the company to “

reflect the provision of voice and data service over mobile phones”.

Introduction

Vodafone45%

Airtel55%

Sales

Subscribers in India

As per 2012

1. Sunil Bharti Mittal founded the Bharti Group, in 1983.

2. In 1986, Mittal incorporated Bharti Telecom Limited (BTL).

3. And his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises.

4. Today, Airtel is the largest cellular service provider in India and the third largest in the world

1. The evolution of ‘vodafone’ brand started in 1982 with the establishment of ‘Racal Strategic Radio Ltd’ subsidiary of Racal Electronics plc- UK’s largest marker of military radio technology.

2. The same year, Racal Strategic Radio ltd formed a joint venture with Millicom called ‘Racal vodafone’, which later evolve into the present day Vodafone.

History

• By 2015 airtel will be the most loved brand, enriching the lives of millions.

• Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exiting, innovation, on their side and a truly world class company.

• Mobile technology can change the way people live. We will innovate to improve access to finance, education and healthcare improve efficiency in agriculture and working as well as delivering low carbon solutions.

• By acting with honesty and integrity , we know we will achieve more for our business for our customers and gain the necessary trust needed to transform society.

• Our new vision captures the far reaching ambition we need to support sustainable living on agrand scale

Vision & Promise

Mission

• To meet the global standards for telecom services that delight customers through:-

customer service focusEmpowered employeesInnovative services Cost efficiency

• “The Vodafone mission to be the communications leader in an increasingly connected world”

• By enrichingCustomers livesHelping individualsBusinesses and communities And delivering total communication needs

Objectives/ Goals

• To undertake transformational projects that have positive impact on the society and contribute to the nation building process.

• To Diversify into new businesses in agriculture, financial services and retail business with world-class partners

• To lay the foundations for building a “conglomerate” of future.

• To focus the customers and lead the product.

• Staying as a leading brand.

Employees Sales

VodafoneAirtel

AIRTEL – 20,892

Vodafone – 86,373

As per 2012

Global Presence Of

Global Presence Of

Target Market

• One target audience for bharti’s services is India’s 560 million youth

• The targeted market of Voadafone includes the youths (15-34 adults)

strength:• A group of strong Network transportation• Strong presence in rising marker like India• Strong ability to manage change & acquisition

Weakness:• Untapped Rural market. Although Airtel have strong presence

throughout the country but still they are far away from the Indian rural port

Opportunities:• Good Tax free offers and plans• Needs to investigate & improvement of the new mobile Technology

Threats:• Increasing Competition • Difficult to raise funds because of recession

Strength:• Have more than 238,000 base station sites transmitting

wireless signals • Making one of the Largest mobile operaters in the World

Weakness:• Vodafone slow in responding to the trend towards bundling • The American business is not as strong as the

European/having a break of the world operations of 80%of their business is producing in Europe.

Opportunities:• Vodafone launched its own software application store-The

joint innovation lab in May 2009• Most of the venture in Hutchison Essar in India

Threats:• Very high competitive & strong market to face • Still at back of most of the competitors in the U.S