a comparative study on vodafone & airtel marketing research 2012

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A Research Report On A Comparative Study on Vodafone & Airtel


Under The Guidance of MS.PREETI KULSHESTRA Submitted ByABHISHEK SRIVASTAVA Raoll No-1015070007





I ABHISHEK SRIVASTAVA , do hereby declare that the research report submitted by me for the partial fulfillment of requirement for the Master of Business Administration from CET-IILM-AHL, GREATER NOIDA. This has not been submitted to any other university/institution for the reward of any degree/ diploma certificate.



PREFACEIn todays customer centered market consumers have more choice because of their different habits attitudes, opinions, perception, personality etc. and therefore, they have really become choosy. Their buying behavior constantly undergoes modification, consumers are the king or god in the market, and so it is important to know the buying decision of consumers and why they buy one particular product when other is equally attractive. This research report has been prepared to satisfy dual purpose. The market survey done will at us know the consumer habits, buying criteria, Inspiration rate, time period, frequency rate, place, effect of an advertising and sales promotion and secondary data will give us an inside into Newspaper and trends of last few year. Finally, this research report was really good learning process for me and it gave me an opportunity to compare the theoretical knowledge gain with the practical aspects and difficulties that come across in real life. This project is fulfillment of course curriculum of MBA Program set by uptu, as each student has to undergo for research report Project. This project is presented in systematic manner. It contains the information related to companys profile and sales promotion of Airtel & Vodafone than research methodology, analytical part, findings suggestion, recommendation and conclusion is given at the end. The bibliography and appendix also given for know more about the sample and other information related to telecom markets. I hope that these will serve the purpose.

Abhishek Srivastava


TABLE OF CONTENTChapter 1 Introduction Companies profile Chapter 2 Objectives Scope of study Use & importance of study Chapter 3 Research methodology Analysis of data Finding Chapter 4 Conclusion Recommendation SWOT analysis of Airtel & Vodafone Limitation Chapter 5 (Appendix) Questationnaire Bibliography

PAGE NO.6 15

29 30 31 32 50 68 69 70 71 74

75 78

LIST OF TABLES Sr.No. Name of Table5

Page No.

1 2 3 4 5 6 7 8 9 10

Age wise classification Occupation wise classification Income wise classification Analysis of prefering telecom Age v/s usage of compnies telecom Who is the decision maker for purchasing telecom in your family Purpose to purchase mobile phone Rate the following attributes of outlets Rate the following scheme that attract you most Rate the following feature you've purchase Airtel & Vodafone

55 56 57 58 59 60 61 62 64 65

INTRODUCTIONThis research is conducted on the basis of growing competition in mobile Sector. The biggest competitor of mobile sector in Delhi NCR are Vodafone & Airtel . This Research is conducted to analyze who is better and why?

The telecommunication is the biggest factor in influencing the speed of life in the modern age. Today we can get connection with any corner of world through the push button of 6

computer, with the small mobile phone we can sent not only the massages but also a secret document. As we know that there is a positive view behind any mention that it should be helpful in the development of society. But humans have diverted mentality some of them of positive view and some of them of negative view. Where use any invention for the welfare of society but some uses for the satisfaction their disturbed mentality and to earn more and more money whether it may be harmful for the society. They infringe the norms of society and their behavior is condemned as antisocial, immoral and sinful. CELLULAR MOBILE SERVICES Cellular is one of the fastest growing and most demanding telecommunication applications. Today, it represents a continuously increasing percentage of all new telephone subscriptions around the world. Currently there are more than 45 million subscribers in worldwide and nearly 50 % of those subscribers are located in USA. It is forecasted that cellular systems using a digital technology will become the universal method of telecommunications. By the year 2005, forecasters predict that there will be more than 100 million cellular subscribers worldwide.

GSM (Global System For Mobile Communication)The GSM Association is a unique organization, with a truly global reach, offering a full range of business and technical services to its members. Now as the wireless family unfolds the association is deriving forward its vision of seamless, limitless, world of wireless communication.


Throughout the evolution of cellular telecommunications, various systems have been developed without the benefit of standardized specifications. This presented many problems directly related to compatibility, specially with the development of digital radio technology. The GSM standard is intended to address these problems. Global system for mobile communication ( GSM ) is a globally accepted standard for digital cellular communication. GSM is the name of a standardization group established in 1982 to create a common European mobile telephone standard that would formulate the specifications for a pan-European mobile cellular radio system operating at 900 Mhz. It is estimated that many country outside of Europe will join the GSM partnership.

AIRTELAirtel comes to you from Bharti Airtel Limited, India 's largest integrated private telecom service provider. We are the first private telecom provider to connect India in its entirety with the world's best technology. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services.


The businesses at Bharti Airtel have been structured into three strategic business units (SBU's) - Mobile services, Broadband & Telephone services (B&T) & Enterprise services. We complement our mobile, broadband & telephone services with national and international long distance services. We provide international connectivity with our submarine cable landing station at Chennai and with our partnership in next generation undersea cable system SEA-ME-WE-4. We provide reliable end-to-end data and enterprise services to the corporate customers with our nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. All these services are provided under the Airtel brand.


Business Divisions Mobile Services Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India and was the first private telecom service provider to connect all states of India . Broadband & Telephone Services Our Broadband (DSL) & telephone services (fixed line) are present in the 92 cities across India .

Enterprise Services (Carriers) With 35,016 kilometers of optic fibre network we are a leading national long distance service provider. For international connectivity to east, we have a submarine cable landing station at Chennai. For international connectivity to the west, the Company is a member of the South East Asia-Middle East-Western Europe 4 (SEA-ME-WE-4) consortium along with 15 other global telecom operators.

Enterprise Services (Corporates) The group focuses on delivering telecommunications services as an integrated offering including mobile, broadband & telephone, national and international long distance and data connectivity services to India's leading 1300 Corporates,


Our Partnerships: We partner with world's finest companies like Vodafone, Singtel (Singapore Telecom), Ericsson, Nokia, IBM and many more to bring the best of products & service to you. our Innovations We are changing the way India communicates by offering innovations that not only add value to people's lives but also deliver an unmatched customer experience. We were the first to

Provide electronic recharge for mobile phones. Initiate music retailing in the world with Easy Music and the first to offer a Lifetime Prepaid service. Provide innovations such as Bollywood movie premiers, music services such as ring back tones & many more.


Vision By 2010 Airtel will be the most admired brand in India: -Loved by more customers -Targeted by top talent - Benchmarked by more business Title: Third Quarter And Nine Months Ended December 31, 2006 Earnings Conference Call. Date: Tuesday, January 23, 2007 Start Time: 1:30 pm IST End Time: 2:30 pm IST


Company Airtel comes to you from Bharti Airtel Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with an all India footprint covering all 23 telecom circles of the country. It has over 21 million satis

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