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    A

    RESEARCH PROJECT REPORT

    ON

    “COMPARATIVE ANALYSIS OF MARKETING

    STRATEGIES OF AIRTEL & VODAFONE IN DELHI

    & NCR REGION”

    Submitted !" t#e $%"ti% uime't

    O

    M%(te" ! )u(i'e(( Admi'i(t"%ti!'

    Aii%ted t!

    *TTAR PRADESH TECHNICAL *NIVERSITY L*CKNO+

    ,Se((i!'- ./01-./023

     

    RY BH TT COLLEGE OF M N GEMENT ND

    TECHNOLOGY D UL , B GHP T

    VIKASH K*MAR 

    M)A-IVt# SEM

    ROLL NO4015/26/005

    1

     Submitted to : Internal Supervision of :

    U.P.T.U., Lucknow Mr. Sanjeev Singh (H.O.D, MBA Deptt.

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    DECLARATION

    I, VIKASH K*MAR   being a student of MBA – IV Sem of ACMT7

    MEER*T4  Hereby declares that the project report under title

    “C!m$%"%ti8e A'%9(i( ! M%":eti'; St"%te;ie( ! V!d%!'e & Ai"te!

    "opics #uidance M(4 G%"im% S#%"m% ,F%

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    ACKNO+LEDGEMENT=

    I Vi%ash (umar, sincerely than%ful to all those people $ho ha&e been

    gi&ing me any %ind of assistance in the ma%ing of this project report

    I e)press my gratitude to M(4 G%"im% S#%"m%7 ,F%

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    CONTENT

    04 A

      Ai"te B

      V!d%!'e @

      )%

    024 ue(ti!''%i"e B6

    

    .

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    NEED OF THE ST*DY

    1 "o identify the difference bet$een mar%et performance of Airtel industry and

    Vodafone

    ' "o study the mar%et of Airtel Industry and Vodafone on big scale

    telecommunication sector

    - "o compare &arious parameters of mar%eting strategies, manufacturing

     process, technology adopted production policy, ad&ertising, collaboration,

    e)port scenario, future prospect for the t$o companies and go&ernment

     policies

    . "o study the le&el of customer satisfaction in Airtel  Vodafone

    / "o study customer buying beha&ior and factors $hich influence the purchase

    decision process

    0 "o study consumer preferences

     "o study the consumer trend in telecommunication sector

    2 "o study competiti&e mar%eting strategies adopted by Airtel and Vodafone

    /

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    SYNOPSIS

    Tee

    "eledensity has increased to '-0-; in >anuary '=1' as compared to '1'=; in August

    '==

    +i"ee(( Se"8ian -1 '=1'

    +i"e i'e Sub(

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    I'

    facilitates achie&ement of the objecti&es of e$ "echnology Colicy 8"C: 1@@@

    "AI has endea&ored to encourage greater corporation in the telecom sector together $ith

     better Duality and affordable prices

     

    2

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    AI"3+

    Ai"te is a brand of telecommunication ser&ices in India operated by Bharti Airtel

    Airtel is the largest cellular ser&ice pro&ider in India in terms of number of

    subscribers Bharti Airtel o$ns the Airtel brand and pro&ides the follo$ing ser&ices

    under the brand name Airtel6 Mobile Ser&ices 8using #SM "echnology:, Broadband 

    "elephone Ser&ices 85i)ed line, Internet *onnecti&ity8?S+: and +eased +ine:, +ong

    ?istance Ser&ices and 3nterprise Ser&ices 8"elecommunications *onsulting for

    corporates: It has presence in all '- circles of the country and co&ers 1; of the

    current population 8as of 5E=:

    +eading international telecommunication companies such as Vodafone and Sing"el held

     partial sta%es in Bharti Airtel

    @

    http://en.wikipedia.org/wiki/Brand http://en.wikipedia.org/wiki/India http://en.wikipedia.org/wiki/GSM http://en.wikipedia.org/wiki/Broadband http://en.wikipedia.org/wiki/Landline http://en.wikipedia.org/wiki/Vodafone http://en.wikipedia.org/wiki/SingTel http://en.wikipedia.org/wiki/SingTel http://en.wikipedia.org/wiki/Brand http://en.wikipedia.org/wiki/India http://en.wikipedia.org/wiki/GSM http://en.wikipedia.org/wiki/Broadband http://en.wikipedia.org/wiki/Landline http://en.wikipedia.org/wiki/Vodafone http://en.wikipedia.org/wiki/SingTel

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    VODAFONE ESSAR 

    V!d%!'e E((%", pre&iously Hut

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    I't"!du

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    )ACKGRO*ND

    "he project is an e)tensi&e report on ho$ the Airtel *ompany mar%ets its strategies and

    ho$ the company has been able in tac%ling the present tough competition and ho$ it is

    scooping up by the allegations of the Duality of its products "he report begins $ith the

    history of the products and the introduction of the Airtel *ompany "his report also

    contains the basic mar%eting strategies that are used by the Airtel *ompany of 

    manufacturing process, technology, production policy, ad&ertising, collaboration, e)port

    scenario, future prospect and go&ernment policies "he report includes some of the %ey

    salient features of mar%et trend issues

    In todayFs $orld of cutthroat fierce competition, it is &ery essential to not only e)ist but

    also to e)cel in the mar%et "odayFs mar%et is enormously more comple) Hence forth,

    to sur&i&e in the mar%et, the company not only needs to ma)imi4e its profit but also

    needs to satisfy its customers and should try to build upon from there

    1'

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    COMPANY PROFILE

    OF

    AIRTEL

    1-

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    Vision

    GAs $e spread $ings to e)pand our capabilities and e)plore ne$ hori4ons, the fundamental focus

    remains unchanged6 see% out the best technology in the $orld and put it at the ser&ice of our 

    ultimate user6 our customerG

    "hese are the premise on $hich Bharti 3nterprises has based its entire plan of action

    Bharti 3nterprises has been at the forefront of technology and has re&olutioni4ed

    telecommunications $ith its $orld7class products and ser&ices

    3stablished in 1@2/, Bharti has been a pioneering force in the telecom sector 9ith many firsts and

    inno&ations to its credit, ranging from being the first mobile ser&ice in ?elhi, first pri&ate basic

    telephone ser&ice pro&ider in the country, first Indian company to pro&ide comprehensi&e telecom

    ser&ices outside India in Seychelles and first pri&ate sector ser&ice pro&ider to launch ational

    +ong ?istance Ser&ices in India Bharti had appro)imately -'1 million total customers – nearly

    '22 million mobile and --.,=== fi)ed line customers

    Its ser&ices sector businesses include mobile operations in Andhra Cradesh, *hennai, ?elhi,

    #ujarat, Haryana, Himachal Cradesh, (arnata%a, (erala, (ol%ata, Madhya Cradesh circle,

    Maharashtra circle, MuC#?M7Mi, Cunjab, "amil adu and ttar Cradesh 89est: circle In addition, it also has fi)ed7line operations in the states of Madhya Cradesh and *hhattisgarh,

    Haryana, ?elhi, (arnata%a and "amil adu and nation$ide broadband and long distance net$or%s

    Bharti has recently launched national long distance ser&ices by offering data transmission ser&ices

    and &oice transmission ser&ices for calls originating and terminating on most of India

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    1 "he *ompany has de&eloped the follo$ing strategies to achie&e its strategic objecti&e6

    ' 5ocus on ma)imi4ing re&enues and marginsJ

    - *apture ma)imum telecommunications re&enue potential $ith minimum geographical

    co&erageJ

    . Kffer multiple telecommunications ser&ices to pro&ide customers $ith a Gone7stop

    shopG solutionJ

    / Cosition itself to tap data transmission opportunities and offer ad&anced mobile data

    ser&icesJ

    0 5o

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