comparative analysis on the priicing policy of airtel and vodafone

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P ROJ ECT R EPORT OnA COMPARATIVE ANALYSIS OF

PRICING POLICIES VODAFONE AND AIRTEL

BACHELOR OF BUSINESS ADMINISTRATION (CAM)

Under Guidance Of:

Submitted By:

Mr. ABHAYA NAND(HOD) 0171431907

HIMANSHU GAUTAM

Roll No. :

JSS Academy of Technical Education

Noida

ACKNOWLEDGEMENTI dedicate this page to convey my deepest and heart-felt appreciation for all those people who purposefully and inadvertently assisted me in this project. Without their thoughtfulness, the satisfactory completion of this project would not have been possible Firstly, I would like to thank my faculty guide, Mr. Abhaya Nand, who had supported throughout the entire project. Secondly, I take the privilege to express my sincere feeling of gratitude to my other faculties who has always given patient hearing to all my doubts and has been there to guide me and support me whenever I require his help at any point of time during the course of my project and who always spared his time and attention for discussing the problems. I further want to convey thanks to Ms. Meenakshi Chopra (Floor Manager) to give me opportunity to get experience. And my colleagues for their continuous encouragement and support. Last but not the least I thank the entire people of Delhi who have been a pillar of support for me and have given me a free hand in choosing my course of life. A special thanks to all of them.

HIMANSHU GAUTAM

DECLARATION

I the undersigned, hereby state that the report titled

A COMPARATIVE ANALYSIS OF PRICING POLICIES VODAFONE AND AIRTEL

Is a genuine and bonafied work under the guidance of Mr. Abhaya Nand (HOD). All findings are based on data collected from primary & secondary sources and matter presented has not been copied from anyone else.

HIMANSHU GAUTAM

TABLE OF CONTENTSTITLE ABSTRACT OBJECTIVES OF STUDY SCOPE OF THE STUDY COMPANY PROFILE INTRODUCTION OF TELECOMMUNICATION SECTOR METHODOLOGY LIMITATIONS OF STUDY ANALYSIS FINDINGS CONCLUSIONS RECOMMENDATIONS

BIBLIOGRAPHY

ABSTRACTA prime task of a marketer is to understand the market, his customer and the needs of the customer and finally look for the best possible way to satisfy the needs of the customer. The project undertaken is A COMPARATIVE ANALYSIS OF PRICING POLICIES OF VODAFONE AND AIRTEL. The telecom services have been recognized the world-over as an important tool for socio-economic development for a nation and hence telecom infrastructure is treated as a crucial factor to realize the socio-economic objectives in India. Accordingly, the Department of Telecom has been formulating developmental policies for the accelerated growth of the telecommunication services. The Department is also responsible for frequency management in the field of radio communication in close coordination with the international bodies. It also enforces wireless regulatory measures by monitoring wireless transmission of all users in the country. The leverage of this project lies in understanding the customers knowledge, awareness and perception about the telecomm Companies, Vodafone and Airtel in the telecommunication sector as accompany to subscribe the service. This would be done, by adopting a research based approach. It deals with customers awareness and involves direct interviews with questionnaire method for market research.This study will help to report the scope of both the companies in the market. It also enables the use of various marketing research instruments such as

questionnaires and methodologies like prototyping and articulate interviewing and also understanding the market condition by taking hypothesis. This project will help me to evaluate the perception of customer about pricing strategy of Vodafone and Airtel. Also this project will give me an opportunity to gather knowledge about telecommunication sector and customer knowledge. The project also involves making recommendations, after comprehensive SWOT analysis that would help both the companies to provide better service to its existing customers and improve its reach to potential customers. Overall the project would be a win-win situation for both, the companies Vodafone and Airtel. 1.

OBJECTIVES OF STUDY

Understanding the customers knowledge, awareness and perception about Vodafone and Airtel as a major company in telecommunication sector. To find out the share of Vodafone and Airtel in the market at Delhi. Understand the target customer of Vodafone and Airtel in context to their pricing strategy. To understand & know the requirements of the clients

The project will help, know and understand the target customer better and to know the efforts of both the companies to attract more and more customers. It deals with customers awareness and involves direct interviews with questionnaire method and check out through hypothesis method. This study will help to report the scope of Vodafone and Airtel at Gurgaon as a choice for communication purpose. The project also involves making recommendations, after comprehensive SWOT analysis that would help both the companies to provide better service to its existing customers and improve its reach to potential customers.

SCOPE OF STUDYThe leverage of this project lies in understanding the customers knowledge, awareness and perception about Vodafone and Airtel separately as an option in mobile communication services. It will help, know and understand the target customer better and how to lure them to subscribe more. This would be done, by adopting a research based approach. It deals with customers awareness and involves direct interviews with questionnaire method for market research followed by putting hypothesis to understand better. This study will help to report the scope of the given companies in the market of Delhi as a good company for mobile services. The project gives an opportunity to understand the changing and varied customer needs and the pricing strategies that should be adopted by both Vodafone and Airtel to fulfill them. It also enables the use of various marketing research instruments such as questionnaires and methodologies like articulate interviewing and hypothesis testing.

COMPANY PROFILEAirtelTelecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management. Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and

national & international long distance services to carriers. All these services are provided under the Airtel brand.

VodafoneVodafone Group is a mobile network operator headquartered in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about 100 billion (December 2007). Vodafone currently has equity interests in 25 countries and Partner Networks (networks in which it has no equity stake) in a further 39 countries. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.

At 31 January 2007 Vodafone had 200 million proportionate customers in 25 markets across 5 continents. "Proportionate customers" means, for example, that if Vodafone has a 30% stake in a business with a million customers, that is counted as 300,000). On this measure it is the second largest mobile telecom group in the world behind China Mobile. The eight markets where it has more than ten million proportionate customers are the United Kingdom, Germany, India, Italy, Spain, Turkey, Egypt and the United States. In the U.S., these customers come via its minority stake in Version Wireless, and in the other seven markets Vodafone has majority-controlled subsidiaries. On 30 May 2006, the company announced a loss before tax of 14.9 billion for 2005, the biggest loss in British corporate history. The loss for the year

from continuing operations was 17.2 billion and the bottom line loss for the financial year was 21.8 billion. The company was pushed into loss by impairment charges of 23.5 billion, which related to the acquisition of Mannesmann several years earlier, and losses of 4.6 billion in relation to its discontinued business in Japan. At an operating level it remained highly profitable, with an operating profit on continuing operations of 9.4 billion before impairment costs.

Current report in relation to Vodafone & Airtel

Vodafone to invest approximately Rs. 6,700 crores (approx. USD 1.5 bn.) to acquire around 10% in Bharti Tele-Ventures Ltd. Bharti Enterprises, SingTel

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