airtel and vodafone

7/26/2019 Airtel and Vodafone

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A MANAGEMENT THESIS

ON

(A Comparative Study of Market Coverage,

Employees Satisfaction between AIRE! "

#$%A&$'E

)repared *y

Deepak Kr. Agarwal



A MANAGEMENT THESIS

$'

(A Comparative Study of Market Coverage,

Employees Satisfaction between AIRE! "

#$%A&$'E)

A report submitted in partial fulfillment of

The requirements of

MBA PROGRAM Bat!h of "##$%"##&'

I()AI National (olle*e

Prepared B+

Deepak Kr. Agarwal

7NBBR016

ICFAI National College, Bareilly

"##$%"##&



Prefa!e

In the global scenario, the companies that survive in the emerge stronger telecom

industry market have been unanimously consented as thirst juicer, India a late entrant

to the track had grown to a market at more than 10,000 cores by value in short while.

conomic re!orm is radically altering the industrial and business environment o! India.

"he globali#ation process the risk at multinationals into the Indian market the open door

to imports and the eminent switch over to a total buyers market have thrown totally new

demands on the marketing men at country.

Indian population which is rainbow the several cultures in a varying climate o!!ers a

golden opportunity to global market players to !etch the vast e$isting potential market by

that e$ploit i! being handled with great caution. All the companies are doing continuous

innovations on every !ront o! marketing mi$ ranging !rom product, place, price,

promotion and packaging. "he continuous process o! innovations had revolutioni#ed in

the Indian market.



TAB,E O) (ONTENTS

Acknowledgeent!

Certi"icate

#$ary

1. Introd$ction

%. &'(ecti)e!

*. +iitation!

. &)er)iew o" copany

-. et/odology

6. Body o" t/e!i!

7. Finding!

. Concl$!ion!



A(-NO,E.GEMENT

"he goal was !i$ed, moves were calculated and I moved !ull o! enthusiasm, vigor and

keen interest.

"here was a time when it proved to be on uphill task, the goal seeming beyond my

reach. %ut as work progressed my determination and will power grew stronger and

completion o! this work !urther con!ined my belie! that, “WHERE THERE IS A WILL

THERE IS A WAY”.

It&s a sheer pleasure !or me to state with candidly that this entire project is a heartily

attempt to reach ma$imum accuracy. I there!ore take this opportunity to e$press my

utmost gratitude and ineptness to all who have contributed in some way or the other

and been linked with the project !rom day one.

I highly e$press my sincere thanks to 'r. vivek (HRM Faculty) and 's. (rachi malhotra

(faculty guide) that helped me throughout the training program. I also e$press my

special thanks to my !riends who motivated me to do this project.

'y deep gratitude also goes to respondents whose response was o! utmost importance

!or the project.

)ast but not least I would like to pleasure a word o! appreciation to those who has

provided their !ull support !or the success!ul completion o! this project.

Deepak Kr. Agarwal2

7NBBR016



.e!laration

I Deea! "#. Aga#$al, hereby declare in !ull command on my sense, that all the data

and analysis listed out in this project are totally genuine and without any sort o!

adulteration whatsoever. I have made genuine research work !or preparing this project

under the guidance o! 's. %i#ua&a 'u#ung Faculty Me&e# Hu&an Re*+u#ce*

Manage&ent I,FAI %ati+nal ,+llege -a#eilly and neither resorted to any sort o!

copying !rom any source, nor have taken assistance !rom any secondary data

resources

Deea! "#. Aga#$al

'%A nd *'.

I+AI -ational +ollege, %areilly



(ertifi!ate

"his is to certi!y that Deea! "#. Aga#$al has worked on the project entitled “A

,+&a#atie Study +f Ma#!et ,+e#age E&l+yee* Sati*facti+n et$een AIRTEL

/ 01DAF1%E”. "his report or a part o! this has not been submitted !or the award o!

any other degree o! either this university or any other university. "his project has done

under my guidance in partial !ul!illment o! the reuirement !or the award o! '%A. "his

bona!ide work is original and his per!ormance and conduct during the period was

e$tremely satis!actory

M#. 0ie!

Faculty Me&e# HRM

I,FAI %ati+nal ,+llege -a#eilly



E/e!uti0e Summar+

In telecom industry there is two company&s !irst one in AI/") and second one is

DA-. AI/") has more 'arket in di!!erent state than DA-.

"elecom industry is ballooning in India with continuously increasing growth rate

that news more and more every year. -+/ region is no e$ception In!ect in -+/

region industry is growing at higher rate than national average.

I have interviewed to 100 mployees across the -+/ region, there by covering

almost whole aria. In -+/ region AI/"), DA- is maintaining the

position o! marketing leader and employees satis!action. I



n 'arket coverage Assets, AI/") is leading the market in providing ma$imum

number o! content, satis!action and services.

"he conclusion regarding the 'arket coverage in -+/ region. Airtel has more

mployees satis!action than oda!one.

"he market demand at "elecom industry2

• AI/")

• DA-

• IDA



About Emplo+ment

3e believe that one o! the most important drivers o! growth and success !or any organi#ation is its people. At %harti Airtel, our 4'antra& !or employee delight!ocuses on 5 (s 6 (eople, (ride, (assion, (rocesses and (er!ormance.

%harti Airtel has been recogni#ed among the %est mployers in the +ountry!or two successive years 6 being 17th in 8009 : jumping ahead o! several other large conglomerates to an enviable position o! the 8nd %est mployer in the+ountry in 8007. "his is a clear demonstration : acknowledgement o! the robust,progressive, people as well as business aligned ;uman /esource practices,which the organi#ation has developed and implemented remarkably in a veryshort span o! time.

%harti Airtel !ollows an <open door policy= to approach the management, whichhelps resolve issues with mutual agreements. 3e encourage people to stand upagainst any un!air treatment !or which we have the !!ice o! the mbudsman,where employees can raise any issues regarding business and workplaceconduct. %harti ensures transparency through the various communicationpolicies, strategies and plans. . /egular mployee +ommunication orumsprovides a plat!orm !or the employees to raise issues that reuire resolution.

ur leaders strongly believe in !acilitating and initiating activities that help

employees manage their health and well>being. ur !ocus always remains torede!ine leadership? we develop leaders who enable per!ormance and inspiretheir people to unleash their potential. ur people orientation re!lects in our visiono! being <targeted by top talent=, and a key aspect o! our business !ocus <buildinga best>in>class leadership team that nurtures talent at every level.=

mployee !riendly ;/ policies have been put in place, which amply re!lectthe organi#ation&s concern !or its people. *ome typical e$amples o! these policiesand practices include a !amily>day at o!!ice, hal! day leave !or birthdays, gi!ts !or anniversaries, compulsory 10 days o!!, !estival celebration with !amily, no o!!icial

meetings on weekends, !ive day weeks, concierge services, call center engagement programs etc. "hese <care= policies and practices are appliedacross the organi#ational levels without any discrimination.



rom sel!>management workshops to aerobics sessions, yoga classes to

provision o! rela$ation@meditation rooms, we ensure that every employee keeps a

check on his@her !itness. "ie>ups with leading health service organi#ations enableour employees to undertake periodical health check>ups depending upon their

age. "his !acility is also e$tended to employee !amily members at discounted

rates. "he company provides le$ible roup 'ediclaim insurance to all

employees, covering all kinds o! illnesses, accidents and hospital coverage !or

serious ailments. Apart !rom these speci!ic engagements, we regularly organi#e

health check up camps, eye check>up camps and stress management sessions.

*ome o! our o!!ices have opened gymnasiums@!itness !acilities to ensure that the

!itness !anatics do not have to worry about time constraints to remain !it. At many

o! our locations, we have hired psychologists who undertake personal counseling

sessions !or employees.

%harti Airtel o!!ers a !le$ible compensation structure to its employees

wherein the employees have the !le$ibility to structure their !i$ed component o! their compensation according to their reuirements within the ambit o! legislation.



ven a sweeper in the corporate o!!ice must understand that, i! he does

not keep the o!!ice clean, the visiting shareholders could uestion the company&s

ability to manage a business i! they cannot manage their premises well” Mr. Akhil

Gupta ur (er!ormance )inked Incentive B()IC schemes are linked with the

variable component o! our compensation structure. "his component is linked to

both the individual per!ormance against his@ her set K/As BKey /esult AreasC

and the overall per!ormance o! the business entity that an employee belongs to.

ur leaders and managers understand the need to bring clarity to employees

about how their roles, goals and actions align the reali#ation o! organi#ation&s

vision and goals. "he mechanisms like (er!ormance 'anagement *ystem B('*C

and "alent 'anagement (rocess B"'(C are the key sources o! identi!ying the

training needs o! the employees and check to competency levels !or promotion.



nvironment, ;ealth and *a!ety

1e#ie$

At %harti we believe in the philosophy to re!use, reduce, reuse and recycle. "hecompany has taken many initiatives in this regard, both within the o!!ices !or thebene!it o! our employees? and !or outside world !or the convenience o! the people

ew e$amples o! the initiatives taken are mentioned below2BaC 'ost o! the new Airtel buildings recycle waste water !or sanitary and cooling o! euipment purposes e.g. D sets and A+ systems. "hese buildings also have rain

water harvesting systems !or ground water replenishment where appropriate.

BbC All Airtel o!!ices have energy e!!icient light !ittings and D sets. 3e also ensureautomation that enables energy savings in our buildings. %uilding 'anagement*ystem B%'*C 6 Intelligent %uilding concept is being !ollowed in all the new Airtelbuilding and campuses that are coming up. "he %'* controls "he ;eating,entilation and Airconditioning B;A+C system,, electricity load management,water management, parking management, security and sa!ety systems to ensurean e!!iciently run building on optimal resources.

BcC -ew buildings also incorporate the concept o! and nergy 3heel whichoptimises energy e!!iciency in buildings. "he A+ system in our buildings adds acertain amount o! !resh air periodically? In the process o! adding this !resh air thecool air within the building vents out which may result into higher usage o! energyto bring the cooling@ temperature back. "he nergy 3heel concept ensures thatas we bring the !resh air in it is pre>cooled thereby optimi#ing energy e!!iciency.

BdC Air uality is checked periodically in all %harti Airtel o!!ices, and based on theresults, duct cleaning, carpet cleaning, chair and so!a shampooing is undertaken.3ater uality is also monitored in cooling towers !or D sets and Air +onditioner

systems so that water born diseases such as legionella, etc. are avoided.



BeC se o! air curtains on major o!!ice e$its and double gla#ing also results insigni!icant energy saving.

B!CAt the time o! oil change in D sets etc. the discarded oil !or disposal is onlysent to companies@ vendors approved by the +entral (ollution +ontrol %oardB+(+%C !or proper disposal as per +(+% approved processes. All %harti Airtelo!!ices !ollow the basic reuirements speci!ied by the (ollution +ontrol %oardC andensure statutory compliance.

BgC All %harti Airtel o!!ices have !ire alarm systems. (eriodic !ire drills are carried

out in %harti Airtel o!!ices as a practice. All Airtel o!!ices are provided with irst Aidbo$es and have identi!ied people as irst Aid specialists..

%harti Airtel takes all its euipment !rom its key vendors, namely -okia andricsson, who comply with all the reuired health and sa!ety norms. ach contractwith the supplier has a clause that they will comply with our code o! conduct andeach year suppliers have to give %harti Airtel a certi!icate that they are compliant."here is an induction manual !or sub>contractors to ensure that they !ollow all thesa!ety and statutory compliances as well as %harti *tandard perating(rocedures.

%harti Airtel is in the process o! !inali#ing its nvironment@ ;ealth : *a!ety (olicyB;*C and will apply !or I* 17001 compliance within the ne$t 9 years !or each o! its !acilities.

F+# +ut*ide $+#ld

Reduce 2ae# u*age3 Due to technological innovations such as e>bills andelectronic recharging, %harti Airtel customers are given a chance to help save theenvironment. "his has led to the major achievement o! paper savings o! appro$imately 98,500 s meter every month. "his leads to the saving o! EF trees

every year. In addition, as per calculations during 8005>0F, and is continuouslyimproving since then. 3e save 7E,000 s meter in plastic monthly as the reducedusage o! paper coupons and bills. "hese results are all the more remarkable, asthese paper savings were achieved despite our customer base increasing.



S4a#ing Inf#a*t#uctu#e3 3e promote and believe in sharing o! in!rastructureBpassiveC with other telecom operators. "his ensures that we can continue to

serve our customers while utili#ing minimum resources. "his is o! great help innation like ours where we have a huge burden on our natural resources

At present? we share around a uarter o! our mobile cell sites across the country,with other service providers.

3e have e$tended our approach o! sharing even !or the rural areas, where itmakes lesser business sense !or operators to roll out. ur e!!orts have been wellacknowledged by the regulator and the government, who have initiated e!!orts !or shared rural roll out.

Reducing Fuel ,+n*u&ti+n due t+ t#ael3 %harti, having grown to be a largecompany on many counts, !aces the key issue o! operations coordination. 3hileone would usually coordinate with others through !ace>to>!ace meetings, %hartihas institutionali#ed the habit o! using videocon!erencing and intranet !acilities tointeract. "his signi!icantly reduces the need !or transport and thereby !uelconsumption, it saves on time and generally creates a much more e!!icientworking atmosphere. %harti&s earnings calls, i.e. sharing the results with our stakeholders, also happen via audio>bridge. "his enables investors and analystsworld>wide to link in to the call and raise ueries. %harti does not stop at providingthese !acilities !or internal use though. %y o!!ering our services, we enable people

across the country to !ollow the same path and cut down on transport. "his is notonly convenient? it also saves tremendous !ossil !uel consumption.

'#een5S4elte#*3 Another key initiative has been the deployment o! environmental!riendly green>shelters at around G,000 sites. "hese green>shelters use highinsulation material and (assive +ooling techniues like (+', a thermal salt, !or indoor %ase "ransceiver *tations B%"*C. Due to its high !ree#ing point, (+'provides cooling !or 7 to 5 hours without any Air conditioning, thus negating anyneed o! electrical power or diesel generator during that time. "his not only savescost but also minimi#es pollution. "hese green>shelters also keep noise at a

minimum. %harti is the !irst company in India to initiate such a measure, and iswell ahead o! governmental regulations on the matter.



ur reen shelter initiative has been appreciated by operators across the worldand is being studied !or mass deployment in many countries.

ree>+ooling is another techniue that we use to maintain temperature levelduring night hours by circulating cooler natural air !rom outside to inside theshelter by reworking air conditioner !lows. "his has reduced air conditioner consumption by almost 90H.

%harti Airtel is also working with its suppliers and e$perimenting with alternatesources o! energy like solar, wind, bio>!uel@ hydrogen to !urther reduce

environmental impact. 3e are very keen to look at the viability o! thesetechnologies once e$periments are being !ound to be success!ul like in the caseo! reen *helters.

Ade#ti*e&ent Mate#ial3 %harti Airtel uses aua>based ink !or all its in>shopbranding, in spite o! its cost being three times the cost o! ink which is normallyused. "he aua>based ink is environment !riendly and does not emit any !umesand ha#ard. *ometimes !le$ materials are used !or hoardings, but since they arenot disposable these hoardings are donated to poor people so that they can use itas roo!>material on their huts.



About The Or*ani1ation

Airtel comes to you !rom %harti Airtel )imited, India&s largest integrated and the!irst private telecom services provider with a !ootprint in all the 89 telecom circles.%harti Airtel since its inception has been at the !ore!ront o! technology and hassteered the course o! the telecom sector in the country with its world classproducts and services. "he businesses at %harti Airtel have been structured intothree individual strategic business units B*%&sC > 'obile *ervices, Airtel

"elemedia *ervices : nterprise *ervices. "he mobile business provides mobile: !i$ed wireless services using *' technology across 89 telecom circles whilethe Airtel "elemedia *ervices business o!!ers broadband : telephone services inE7 cities. "he nterprise services provide end>to>end telecom solutions tocorporate customers and national : international long distance services tocarriers. All these services are provided under the Airtel brand.



Ob2e!ti0e of the Stud+

"his project on mployment *atis!action is to !ind out the market share and

mployment *atis!action between Airtel and oda!one in this market scenario. It

attempts to answer the !ollowing uestions 6

H+$ &any yea#* 4ae y+u $+#!ed at Ai#tel6

,ess than 3 0

758 1

957: 18

77578 F

795;: 5

;75;8 17

;9 < 70

%+ an*$e# 7

Total 8

Ho4 4ould +ou rate +our Airtel (ompan+5

= 2ER,E%T

E/!ellent 81 85.F

Ade>uate 9G 75.1

2++# 7 7.E

%+t Alicale 1G 80.F

E##+# 9 9.

TOTA, 8 100

Ho4 4ould +ou rate +our 6odafone5

= 2ER,E%T

E/!ellent 1 1.8

Ade>uate 10 18.8

2++# 91 9G.

%+t Alicale 1F 1E.5

E##+# 87 8E.9



TOTA, 8 100

H+$ $+uld y+u #ate y+u# incentie6

Airtel

= 2ER,E%T

E/!ellent 59 F7.G

Ade>uate 17 1G

2++# 5 F.1

%+t Alicale E.

E##+# 8 8.7

TOTA, 8 100

0+daf+ne

= 2ER,E%T

E/!ellent E.

Ade>uate 59 F7.G

2++# 5 F.1

%+t Alicale 17 1G

E##+# 8 8.7

TOTA, 8 100

H+$ $+uld y+u #ate y+u# ,+&any &a#!et c+e#age6

Ai#tel

= 2ER,E%T

E/!ellent 18 17.F

Ade>uate 78 51.8

2++# 0 0

%+t Alicale 15 1.9

E##+# 19 15.ETOTA, 8 100

0+daf+ne

= 2ER,E%T

E/!ellent 55 F9.7

Ade>uate 1E 1E.1

2++# 0 0



%+t Alicale 9 19.G

E##+# 5 9.

TOTA, 8 100

H+$ $+uld y+u #ate y+u# Ma#!et c+e#age6

Airtel

= 2ER,E%T

E/!ellent 91 9G.

Ade>uate 89 8

2++# G .F

%+t Alicale 18 17.F

E##+# E 11TOTA, 8 100

0+daf+ne

= 2ER,E%T

E/!ellent 91 8

Ade>uate 89 9G.

2++# G 17.F

%+t Alicale 18 .F

E##+# E 11

TOTA, 8 100



Resear!h Methodolo*+

"he object o! the methodology is to describe the research procedure. "his

comprise over all research design, preparation o! the uestionnaire, interviewing

almost every one may be mployment *atis!action and distributor, the data

collection method, the !ield method and analysis procedure.

"he methodology use to carry out this project by analy#ing the data collected by

the survey method. "he survey on data collection will be made by interviewing

with the concern person.

.ata !olle!tion method7

• Juestionnaire !or the mployer

• Juestionnaire !or the retailers

• ield work

• Analysis



ABO8T Airtel

Bharti reinforces focus on transformational business

• *upporting education o! underprivileged children through %harti

oundation to be a key thrust area

• ision to build Indias !inest business conglomerate by 8080

%e$ Del4i %+e&e# ? ;::@3 %harti nterprises, Indias leading business

group, today unveiled a new strategic vision and brand identity aimed at building

%harti into Indias !inest conglomerate by 8080. "he new brand identity re!lects

%hartis strategic intent to create a conglomerate o! the !uture by bringing about

<%ig "rans!ormations through %rave Actions.=

nveiling the new brand identity 'r. *unil %harti 'ittal, +hairman and roup

+, %harti nterprises said, <At %harti, we have always believed in undertakingtrans!ormational projects that have a positive impact on the society and

contribute to the nation building process. 3e have demonstrated this philosophy

by leading Indias telecom success story, with entrepreneurial spirit, innovation,

and strong partnerships being the pillars o! our growth. ;aving diversi!ied into

new businesses in agriculture, !inancial services and retail business with world>

class partners, we have laid the !oundation !or building a conglomerate o! !uture

which will achieve *D 10 billion in revenues by 8010.=

<As %harti enters its ne$t phase o! growth, we have a new vision to make %harti,Indias !inest conglomerate by 8080. %hartis brand essence o! <%ig

"rans!ormations. %rave Actions.= will de!ine all our actions and drive !orward this

vision. ur new brand identity and brand logo re!lect this philosophy.= added 'r.

'ittal.



;aving established a world>class telecom business in %harti Airtel, the group

aims to build trans!ormational business in the areas o! retail, !inancial services

and agriculture, which are !uture growth engines o! Indias economy. "hrough the

retail business, the group will enable millions o! customers save money and live a

better li!e. It will also bene!it !armers, small manu!acturers and small artisans

across the country through sourcing o! products. 3ith the !inancial services

bouuet o! li!e insurance, general insurance and asset management, the groupstrives to contribute to the process o! !inancial inclusion in the country. "he agri

and !ood processing business o! %harti will contribute towards the trans!ormation

o! the agricultural sector and rural economy to a global !ood basket.

"he %harti brand gets a !aceli!t with !resh and youth!ul brand logo which re!lects

a multi>dimensional character that seeks out new avenues to grow. "he colour

Indigo blue signi!ies Depth and range stands !or Louth!ul (assion and nergy.

"he Arrowheads stand !or 'ovement that $tends over %oundaries and

symbolises *wi!tness, (recision and Accuracy.

"he core values o! %hartis re!reshed brand are2

• mpowering (eople > to do their best

• %eing le$ible > to adapt to the changing environment and evolving

customer needs

• 'aking it ;appen > by striving to change the status uo, innovate and

energi#e new ideas with a strong passion and entrepreneurial spirit,

• penness and transparency > with an innate desire to do good

• +reating (ositive Impact 6 with a desire to create a meaning!ul di!!erence

in society.



%harti oundations education initiative is one o! the steps that %harti is

undertaking to create a meaning!ul di!!erence in rural India. %harti oundation

has set up *atya %harti *chools that impart !ree education to underprivileged

children. %harti oundation already runs around 15E schools in various parts o!

the country, educating over 1,000 disadvantaged children. %y 8010, the %harti

oundation aims to establish 500 primary and 50 senior secondary schools

under the *atya %harti *chool (rogram enrolling over 800,000 students.

"o promote world>class higher education and research in India, %harti

oundation has established %harti *chool o! "elecommunication "echnology and

'anagement at II" Delhi with a vision to prepare telecom leaders o! tomorrow

and %harti +entre !or +ommunication at II", 'umbai with an objective to promote

research in the area o! communications. %harti is also setting up the %harti

Institute o! (ublic (olicy in the upcoming Indian *chool o! %usiness campus in

'ohali.

%harti has also joined hands with the All India ootball ederation BAIC to

create a comprehensive programme !or the development : globalisation o!

Indian !ootball. "his programme is aimed at delivering the vision o! taking India to

the IA 3orld +up while building a power!ul sporting : !ootball culture in India.

As a part o! this initiative, %harti will establish and govern a world>class !ootball

academy, which will be called the 4%harti>AI Academy.



A+ut -4a#ti Ente##i*e*35

%harti nterprises is one o! Indias leading business groups with

interests in telecom, agri business, !inancial services and retail. %harti has been

a pioneering !orce in the telecom sector with many !irsts and innovations to its

credit. %harti Airtel )imited, a group company, is one o! Indias leading private

sector providers o! telecommunications services with over 0 million customers

as o! end o! ctober 800, spanning 'obile services, "elemedia services and

nterprise services. %harti Airtel )imited has been voted as Indias most

innovative company, in a survey conducted by "he 3all *treet Mournal. %harti

"eletech is the countrys largest manu!acturer and e$porter o! telephone

terminals. %harti has a joint venture 6 %harti Del 'onte India (rivate )imited

B!ormerly ieldresh oodsC 6 with Del 'onte oods India (vt. )td., to o!!er !resh

and processed !ruits and vegetables in the domestic as well as international

markets. %harti has joint ventures with ANA, world leader in !inancial protection

and wealth management, !or )i!e Insurance, eneral Insurance and Asset

'anagement. %harti has retail business under a company called %harti /etail

(vt. )td. It also has a joint venture > %harti 3al>'art (rivate )td. > with 3al>'art

!or wholesale cash>and>carry and back>end supply chain management

operations in India.



About 6odafone Group

oda!one ssar in India is a subsidiary o! oda!one roup (lc and commenced

operations in 1EE7 when its predecessor ;utchison "elecom acuired the cellular

licence !or 'umbai. oda!one ssar now has operations in 81 circles with over

5F.G0 million customersO.

ver the years, oda!one ssar, under the ;utch brand, has been named the

4'ost /espected "elecom +ompany&, the 4%est 'obile *ervice in the country& and

the 4'ost +reative and 'ost !!ective Advertiser o! the Lear&.

oda!one is the world&s leading international mobile communications company. It

now has operations in 85 countries across 5 continents and 70 partner networks

with over 80 million customers worldwide. oda!one has partnered with the

ssar roup as its principal joint venture partner !or the Indian market.

ssar lobal )imited B)C is a diversi!ied business group spanning the

manu!acturing and services sectors o! *teel, nergy, (ower, +ommunications,

*hipping : )ogistics, and (rojects. "he group has operations and investments in

India, +anada, *A, A!rica, the 'iddle ast, the +aribbean and *outh ast Asiaand employs 90,000 people worldwide.

Oigures !rom +ellular perators Association o! India, ctober 91, 800.



Airtel Group (ompan+ 6ision

1u# 0i*i+n / #+&i*e

%y 8010 Airtel will be the most admired brand in India2

)oved by more customers

"argeted by top talent

%enchmarked by more businesses

3e at Airtel always think in !resh and innovative ways about the needs o! our

customers and how we want them to !eel. 3e deliver what we promise and go

out o! our way to delight the customer with a little bit more



The (ompan+ 6alues (omparison 4ith Airtel and 6odafone

Airtel is in a better position than the oda!one in -+/ /egion on the basis o!

mployment *atis!action and market share in the market because they are giving better

services to its customer then the oda!one also in market share. "his is the main

problem why oda!one is not able to make big market share in the -+/ /egion. Airtel

has a leadership in the -+/ /egion in telecom industry then the oda!one. Airtel is also

Accountable !or its customer then oda!one. "his is the main advantage Airtel has more

market share then the oda!one.



The (ompan+ (ore 6alues (omparison 4ith Airtel and 6odafone

Airtel core values are essential to our long>term business success and are re!lected in

all o! our relationships and actions > in the marketplace, the workplace, the environment

and the community then the oda!one.

Mar9etpla!e 6alues

3e will adhere to the highest ethical standards, knowing that the uality o! our products,

the integrity o! our brands and the dedication o! our people build trust and strengthen

relationships. 3e will serve the people who enjoy our brands through innovation, superb

customer service, and respect !or the uniue customs and cultures in the communities

where we do business.

:or9pla!e 6alues

3e will treat each other with dignity, !airness and respect. 3e will !oster an inclusive

environment that encourages all employees to develop and per!orm to their !ullest

potential, consistent with a commitment to human rights in our workplace. "he India

"oday workplace will be a place where everyones ideas and contributions are valued

and where responsibility and accountability are encouraged and rewarded.



En0ironment 6alues

3e will conduct our business in ways that protect and preserve the environment. 3e

will integrate principles o! environmental stewardship and sustainable development into

our business decisions and processes.



Re*+n*e t+ Di*a*te#

-4a#ti Ai#tel* #e*+n*e t+ T*una&i Di*a*te#3 %harti Airtel undertook the!ollowing initiatives !or immediate relie! and rehabilitation to "sunami victims2

• %uilt a mobile network in Andaman : -icobar islands in less than 9 months

to aid rapid rehabilitation o! the island

• Donated /s. 1 +rore to the (rime 'inister&s /elie! und, in addition to

contributions !rom employees

• +reated 8E Airtel +risis +ommunications centres in "amil -adu

• /aised resources !or "sunami victims by initiatives such as a 4%ene!it

+ricket 'atch&

mployees o! %harti Airtel also contributed through a Donation +ollection Drive,with a di!!erence. All employees were not only given the !reedom to choose the

amount they wished to donate, but also the agency they wished to donate to.ne i! the most memorable actions was the heroic way in which a %hartiemployee re>established connections a!ter "sunami hit "amil -adu. A!ter beingwashed away by the wave, this employee went back to work on restoringconnectivity !or the struck region. 3ord o! his dedication spread within %harti andhe received tremendous response !rom his !ellow %hartians. ver 0 emailsaddressed to him were and presented to him in recognition.%harti Airtel&s response to Assam, %ihar and 3est %engal !loods2 %harti Airtelalso partnered with an - to provide relie! to the !lood victims in the !lood hitareas o! Assam, %ihar and 3est %engal. A 4'aterial +ollection Drive& was

undertaken across %harti o!!ices, !or collection o! material such as clothes,utensils, !ootwear, blankets, dry ration and monetary donations. 55 cartons o! clothes and F5 kilos o! ration were dispatched, in addition to monetarycontributions.



Summar+ bet4een Airtel and 6odafone in N(R Re*ion

Total No; of (ustomer Area%3'

(ustomer Airtel 6odafone Both

Student $ 3 3"

Business man " 3 "

House 4ife < 3 ""

Hotel 3 " =

,ibrar+ > 3 ?

(olle*e = # ?

Ser0i!e man " 3 #

Mana*ement !olle*e 3 3 #

Total ?3 < ><

Sales Generatin* Assets Status

SGA Airtel 6odafone



)amil+ )rid*e = "

Ne4s stand ? "

Throu*h sales man > #

.oor to door > "

E;B;(; < 3

Telephoni! $ <

Total ?" 3@

Total No; of sales Area%"'

Outlets Airtel 6odafone Both

Student = " &

Business man $ # "

House 4ife 33 3 =

Hotel " # "

,ibrar+ ? # ?

Total "& ? ""




SGA Airtel 6odafone

)amil+ )rid*e # 3

Ne4s stand $ "

Throu*h sales man 3 #

.oor to door ? 3

Total 3# @

Total No; of Outlets Area%?'


Student # # ?

Business man " = &

House 4ife " # <



Hotel ? 3 <

,ibrar+ # ? 3

(olle*e 3 # ?

Total < 3# ?"


SGA Airtel 6odafone

)amil+ )rid*e ? 3

Ne4s stand @ "

Throu*h sales man > @

.oor to door " <

Total 3> 3=



Total No; of Outlets Area%>'

(ustomer Airtel 6odafone Both

Student ? # ?

Business man @ > &

House 4ife 3 # <

Hotel 3 " <

,ibrar+ # # 3

(olle*e # # ?

Total 3# = ?"


SGA Airtel 6odafone

)amil+ )rid*e " <

Ne4s stand ? #

Throu*h sales man " 3

Total $ &



Total No; of Outlets Area%@'


Student $ 3 3"

Business man " 3 "

House 4ife < 3 ""

Hotel > 3 ?

,ibrar+ = # ?

(olle*e " 3 #

Student 3 3 #

Total ?# = >"




SGA Airtel 6odafone

)amil+ )rid*e = "

Ne4s stand ? "


.oor to door < 3

Telephoni! $ <

Total "< 3?

Total No; of Outlets Area%='


Student $ 3 3"

Business man " 3 "



House 4ife < 3 ""

Hotel > 3 ?

,ibrar+ = # ?

(olle*e " 3 #

Student # # #

Total "& @ >3


SGA Airtel 6odafone

)amil+ )rid*e = "

Ne4s stand ? "


.oor to door # #

E;B;(; < 3

Telephoni! $ <

Total "< 3?



Total No; of Outlets Area%$'


Student $ @ "3

Business man ? " $

House 4ife " 3 @

Hotel " # >

,ibrar+ # " "

(olle*e 3 3 #

Student " # =

Total 3$ 33 >@


SGA Airtel 6odafone

)amil+ )rid*e > =



Ne4s stand & $

Throu*h sales man @ #

.oor to door < @

Telephoni! 3@ @

Total >3 "?

Total No; of Outlets Area%<'


Student $ 3 3"

Business man < 3 ""

House 4ife > 3 ?

Hotel = # ?

,ibrar+ " 3 #

Total "$ > >#




SGA Airtel 6odafone O4n

)amil+ )rid*e = " ?<

Ne4s stand > # #

Throu*h sales man # # "

.oor to door < 3 "

Total 3< #? >"

Monopol+ of Brinda0an Be0era*es in N(R Re*ion



Mar9et Share of Airtel and 6odafone in the N(R Re*ion

NCR Region Airtel 3oda"one



Del/i 7- %-

4$rga$n -7 *

Noida 60 0

Farida'ad 6- *-

4/a5ia'ad 6* *7

Mar9et Share of Airtel and 6odafone in N(R Re*ion

As we know Airtel and oda!one are competitors, they are mirror image o! each other.

Airtel generates G1H o! its revenue in -+/ /egion market while oda!one is getting



8EH o! its revenue !rom -+/ /egion. Airtel earns more than 0H o! income !rom the

-+/ /egion. 3hereas oda!one earns over 70H at home. All o! India "oday pro!it

comes !rom beverages. "hough Airtel is still the name on the door, the company

depends on "ele come industry !or G0H o! income.

=@

"@

3#

)indin*s

• 'ost o! the mployee is associated with Airtel.

• /etailers have more stock o! Airtel than that o! oda!one and others.

Airt #odaf $t+e



• Airtel employee more satis!ied than oda!one.

• "he demand in the market among consumers is mostly skewed towards

Airtel.

• %ecause o! low Juality content o! 'arket coverag retailers and +ustomer

have always complaints with the company.

• %oth the companies are providing di!!erent schemes to their retailers and

consumer.

• 'ost o! the small shops are dominated by Airtel and they are e$clusively

retailing the services.

• In -+/ /egion Airtel have more market share then oda!one.

Su**estions Re!ommendation

• or building the harmonious relations with +ustomer the company should

conduct area wise get together with +ustomer in a year. It will result in inculcating

a !eeling o! belongingness towards the company.



• "he company should also keep a watch on properly display o! assets provided by

the company to +ustomer.

• "he company should also keep a watch on salesman. Discount scheme and

other sales promotional scheme o!ten go into their pocket. +ompany should also

try to check the ne$us between salesman and +ustomer. *alesman does not

give receipt o! sale to +ustomer who takes the stu!! !rom company&s vehicle.

"hey add it into the sale o! dealers. "he salesman also uses the company&s

vehicle in unnecessary loading the stu!! to that salesman who is making the stu!!

!rom +ustomer.

• "he company should try to improve the poor *ervices.

• "he sales e$ecutive should try to avoid making !alse commitments !or reali#ing

short term goals.

• "he company should give high priority to those outlets which are generating

ma$imum number o! revenue.

• *chool&s student should be targeted.

• Discount should be given to the dealers i! they purchase in bulk.

• -umbers o! hoardings should be increased.

• ducational channels such as +ollege, business man, 'anagement +ollege etc.

should be targeted.

• -eed to more division at market by increasing *alesman and providing same

more agencies in -+/ /egion concerned.



,IMITATIONS

• It is important here to mention the hurdles and limitations !aced while working on

the project. It is necessary to enlist these problems or limitations o! the project

work. "he main limitations are as !ollows2>

• "he sample si#e consists o! eighty employees o! the organi#ation.

• As the study was limited only to eighty employees, the sample o! employees can

not represent all the employees.

• "he sample o! employees is taken at random and sampling error can not be

ruled out.

• "he generali#ations are done purely on the basis o! statistical !igures.

• /esponses o! the respondents can be in!luenced by personal biasness.

• Analysis and interpretation o! data collection can be subjected to some e$tent

due to di!!erent personal viewpoints and personal biasness.

• "here is inbuilt in!le$ibility because o! the di!!iculty o! amending the approach

once schedule@ uestionnaire have been !ormed.

• In some uestions, which reveals the business secrets can be cancelled and

responses can be vague.

• "ime constraint !ormed one o! the biggest problems during the project.



(on!lusion

A!ter studying all these things I came to know that telecom industry is ballooning in India

with continuously increasing growth rate every year. In Airtel and oda!one are leading

players in telecom market. %ut Airtel is a market leader. "hey are providing the

ma$imum number o! *ervices to their retailers and lucrative schemes too. In -+/

/egion Airtel product is maintaining the position o! market leader. 3ith the help o! them

the sales o! Airtel is being enhanced day by day. Airtel enjoy is the privilege o! being the

largest selling telecom company in the -+/ /egion. %ut it does not mean oda!one is

nowhere stand in the market. /ather Airtel is the only rival o! in oda!one Indian market.

oda!one is also providing good services, lucrative schemes and many more to their

retailers. "hey have good customer base but the market share is low than Airtel. %ut i!

we talk about the Airtel, oda!one believes in create a value and make a di!!erence >

everywhere we engage.



Biblio*raph+

Boo9s

</eading in ;uman /esource Development.=

/ao "..

<"he 'anagement o! ;uman /esource.=

/obbins. *tephan

<(rinciples o! 'anagement.=

lippo. .%.

<;uman /esource 'anagement.=

Ashwathapa.

</esearch 'ethodology.=

+./. +othari.

Annual /eport o! the rganisation.

Internet

www.project on /ecruitment.

*ome in!ormation is gathered !rom www.Airtel.com and www.oda!one.com

http://www.airtel.com/

http://www.vodafone.com/

http://www.airtel.com/

http://www.vodafone.com/



Appendi/

Retailers Cuestionnaire

a2 Nae o" t/e o$tlet

'2 Kind o" C$!toer

c2 Addre!! o" o$tlet

1. :hi!h mobile !onne!tion do +ou sell most5

&nly Airtel 2

&nly 3oda"one 2

Bot/ Airtel and 3oda"one 2

&t/er! 2

"; :hi!h !ompan+Ds assets do +ou use5

&nly Airtel 2

&nly 3oda"one 2

&t/er! 2



*. Sour!es of obtainin* stuff7

Airtel7

Directly "ro copany 2

Fat Dealer! 2

Bot/ 2

6odafone7

Directly "ro copany 2

Fat Dealer! 2

Bot/ 2

>; :hi!h !ompan+Ds produ!t do +ou ha0e5

Airtel 2

3oda"one 2

Bot/ 2

&t/er! 2

@; .is!ount s!hemes are *i0en b+ the !ompan+Ds7

In R!. 2

In Di!co$nt 2



In 4i"t! 2

Any &t/er 2

=; A0era*e dail+ sale of Mobile !onne!tion5

Airtel 2

3oda"one 2

$; A0era*e sale of Mobile !onne!tion in e0er+ month5

Airtel 2

3oda"one 2

Bot/ 2

&t/er! 2

airtel and vodafone

Documents