1. Be ConsistentPost 5 times a week so you’re “top of mind” for your Fans.(My personal recommendation, as mentioned in my “Give me 5 Minutes a day and I’ll make you a better Facebook Page Owner” post, is to post at least once a day. Post more if you’re getting great engagement.)

2. Time it rightThe best time to post will depend on the type of business you’re in.(By using Post Planner you can easily plan out the best times to post! There is no “magic time” to post, so mix it up and see what works best for your page. )

3. Use eye-catching imagesAlternate photos and video with text-only updates(Images are the most shared piece of content on Facebook — and all social media for that matter. This is why Instagram and Pinterest have done so well.)

4. Keep it shortPosts between 100 and 150 characters (fewer than 3 lines of text) see 60% more Likes, comments and shares than longer posts.(I would go a step further and say limit it to 80 characters. The quicker it is to read, the more likely people will actually read & share it.)

5. Be relevantYour content should let your audience know that you know who they are.(A great way to remain relevant is to use the Status Ideas Engine and Content Library in Post Planner to post engaging statuses and trending content from various sources.)

6. Use your authentic voicePeople are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand.(There is nothing worse than being completely stale and boring on Facebook. If your audience is skaters you should post like a skater, not like a Wall Street CEO.)

7. Include a call to actionIf you ask your Fans to Share, Like or Comment, they are more likely to do it.(With that in mind would you please Like and Share this post!)

8. Be creative with appsContest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.(Don’t overdo it with apps on your page though. Contests are a great way to get more Fans and are highly shared on Facebook. Andrea Vahl posted a great tutorial on how to run a contest on Jon Loomer’s blog recently — you should check out.)

9. Have a sense of urgencyInclude up-to-minute tips and tricks, and whenever possible, dispel myths.(It’s always a good idea to stay on top of what’s going on in your niche — and to share that with your followers. What you don’t want to do is share a post that’s a year old and no longer relevant.)

10. Offer valueBefore you share something on Facebook ask yourself if you think your Fans will find value in the content(If they don’t find any value in it, they won’t share it!)

11. Be entertainingIf your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.(I tend to disagree with this statement. As I mentioned in my post about being aCrappy Fan Page Admin if all you’re posting is stupid cat memes, you’re offering no value — which goes against the #10 tip. My advice: just don’t overdo it.)

12. Be educationalPeople love to share how-to guides and tips.(Totally agree with this tip. But make sure the material you share is easy to follow and from a valid source.)