11 secret ingredients to viral facebook posts

SPECIAL SAUCE

MEMORABLE FACEBOOK POSTS

INGREDIENTSMADE THEM VIRAL

That

AND THE

ROSS SIMMONDS

HAVE YOU EVER SPENT HOURS THINKING ABOUT

A GREAT FACEBOOK POST?

We’ve all been there...

THEN IT HITS YOU!

THE ADRENALINE IS PUMPING.

THE CREATIVE JUICES ARE FLOWING.

YOU PRESS

AND IT’S GONE.

YOU WAIT...

YOU WAIT SOME MORE...

AND YOU WAIT SOME MORE...

AND THEN IT HAPPENS…

Your Mom likes this.

TODAY, WE’RE GOING TO TALK ABOUT CRAFTING

VIRAL FACEBOOK POSTS...

WHAT SEPARATES THE BEST FROM

THE REST?

- Call to Actions

- Share What’s Being Shared

- Reactive Storytelling

- Targeted Fun

- Emotion Driven

- Extreme Shots

- Show Your True Colours

- Get Outside The Box

- Human Truth

- Sex Sells

- People Love Priz

es

THE RIGHT INGREDIENTS

THESE 11 INGREDIENTS

SPECIAL SAUCE

BRAND PAGE: EA SPORTS: MADDEN 25

AUDIENCE: YOUNG SPORTS GAMERS

SPECIAL SAUCE: CALL TO ACTIONS

Concept: Here’s an evolution of the “This or That” concept placed on Facebook using a great call to action. People tend to act surprised when I tell them that people on social media like being told what to do. A good call to action can be the difference between thousands of clicks and Likes and no interaction at all. In this post, it says “Like for Von Miller” or “Comment for JJ Watts”

Results: 21,000+ Likes and 100,000+ impressions.

BRAND PAGE: OREO

AUDIENCE: PARENTS AND DIY’ERS

SPECIAL SAUCE: SHARE WHAT’S BEING SHARED

Concept: Recipes and DIY content has taken the web by storm which can quickly be seen with a quick glance of networks like Pinterest. Whether we’re talking about recipes or arts & craft activities, there’s an ongoing thirst for this type of content. In fact, it’s Recipes and Arts & Crafts that are the most frequently pinned items on Pin-terest. As such, it’s a great opportunity for brands who have products that can be turned into DIY projects to build content that is shareable by nature!

Results: 17,000+ Shares, 100,000+ Impressions and 500+ pins on Pinterest.

BRAND PAGE: LULU LEMON ATHLETICA

AUDIENCE: GEN-X AND GEN-Y

SPECIAL SAUCE: REACTIVE STORYTELLING

Concept: On July 22nd, there were more than 500 brands who shared posts that were specifically related to the Royal Baby. Some marketers call it Newsjacking – I call it reactive storytelling. It’s the idea of taking a top of mind story and combining it with a relevant brand and marketing message. The brand message here isn’t that strong but the top of mind story is enough to put this post in front of thousands of people using Facebook.

Results: 900+ Shares, 6,000+ likes and 5000+ impressions.

BRAND PAGE: BUFFALO WILD WINGS

AUDIENCE: SOCCER FANS

SPECIAL SAUCE: TARGETED FUN

Concept: In this post from Buffalo Wild Wings, the brand recognizes what their au-dience is interested in and puts a clever yet funny spin on it. At the time of this post, one of the biggest soccer games was happening and Buffalo Wild Wings created a funny post that referenced it. This is the act of reactive storytelling but what takes this post to the next level is their ability to create a funny brand relevant message that res-onates with their audience.

Results: 15,000+ likes, 500+ shares and 200+ comment.

BRAND PAGE: CONVERSE

AUDIENCE: COUPLES

SPECIAL SAUCE: EMOTION BASED

Concept: Content that sparks emotion is the single biggest difference between viral content and flat content. When you share something that brings thoughts and ideas about love, people associate that content with the people they love. In doing so, they associate that idea of love with your brand and establish a deeper connection with your brand. People love, love. It’s that simple. Give them an easy way to show they care about someone and watch the engagement levels sore.

Results: 89,000+ likes, 5000+ shares, 600+ comments & over 500,000 impressions.

Concept: Recipes and DIY content has taken the web by storm which can quickly be seen with a quick glance of networks like Pinterest. Whether we’re talking about recipes or arts & craft activities, there’s an ongoing thirst for this type of content. In fact, it’s Recipes and Arts & Crafts that are the most frequently pinned items on Pin-terest. As such, it’s a great opportunity for brands who have products that can be turned into DIY projects to build content that is shareable by nature!

Results: 17,000+ Shares, 100,000+ Impressions and 500+ pins on Pinterest.

BRAND PAGE: REDBULL

AUDIENCE: YOUNG PEOPLE

SPECIAL SAUCE: EXTREME SHOTS

Concept: Whether we’re talking about Red Bull Stratos and Skywire or Harry Houdini and Evel Knievel, people have always been amazed at mind blowing stunts. The idea of putting it all on the line for a thrill or unimaginable feat is something that has provided millions with entertainment from generation to generation. Sharing content that is filled with excitement, risk and thrill is an effective way to create content worth sharing.

Results: 55,000+ likes, 3500+ shares and over 150,000 impressions.

Concept: On July 22nd, there were more than 500 brands who shared posts that were specifically related to the Royal Baby. Some marketers call it Newsjacking – I call it reactive storytelling. It’s the idea of taking a top of mind story and combining it with a relevant brand and marketing message. The brand message here isn’t that strong but the top of mind story is enough to put this post in front of thousands of people using Facebook.

Results: 900+ Shares, 6,000+ likes and 5000+ impressions.

BRAND PAGE: BANANA REPUBLIC

AUDIENCE: LIBERAL AUDIENCE

SPECIAL SAUCE: SHOW YOUR TRUE COLOURS

Concept: Making a stand as it relates to what the public sees as political, societal and controversial topics is something that more and more brands are embracing. In this post, Banana Republic shares their stance on equality as it relates to marriage. While the post might turn off some fans, it’s going to have a positive impact among those who support marriage equality. Those who agree with Banana Republic are going to share this content as a way to show (1) that they support marriage equality but also (2) Banana Republic.


Concept: In this post from Buffalo Wild Wings, the brand recognizes what their au-dience is interested in and puts a clever yet funny spin on it. At the time of this post, one of the biggest soccer games was happening and Buffalo Wild Wings created a funny post that referenced it. This is the act of reactive storytelling but what takes this post to the next level is their ability to create a funny brand relevant message that res-onates with their audience.

Results: 15,000+ likes, 500+ shares and 200+ comment.

BRAND PAGE: OREO

AUDIENCE: EVERYONE

SPECIAL SAUCE: OUTSIDE THE BOX

Concept: Thinking outside of the box has always been what differentiates the brands that stand out and those that blend in. If you’re looking to go viral on Face-book, do something that’s never been done before or that people never deemed possi-ble. Optical illusions are a great way to spark an increase in both conversation and shares on your Facebook page.


Concept: Content that sparks emotion is the single biggest difference between viral content and flat content. When you share something that brings thoughts and ideas about love, people associate that content with the people they love. In doing so, they associate that idea of love with your brand and establish a deeper connection with your brand. People love, love. It’s that simple. Give them an easy way to show they care about someone and watch the engagement levels sore.

Results: 89,000+ likes, 5000+ shares, 600+ comments & over 500,000 impressions.

BRAND PAGE: DR. PEPPER

AUDIENCE: SODA DRINKERS

SPECIAL SAUCE: HUMAN TRUTH

Concept: A human truth is described by Luke Sullivan as ‘central truth’ about your whole product category. For example, hair coloring isn’t about looking younger. It’s about self-esteem. Cameras aren’t about pictures. They’re about stopping time and holding life as the sands runs out. When we can tap into human truths that are often overlooked, we have the ability to connect on a deeper level with our audience and drive shares.


Concept: Whether we’re talking about Red Bull Stratos and Skywire or Harry Houdini and Evel Knievel, people have always been amazed at mind blowing stunts. The idea of putting it all on the line for a thrill or unimaginable feat is something that has provided millions with entertainment from generation to generation. Sharing content that is filled with excitement, risk and thrill is an effective way to create content worth sharing.


BRAND PAGE: AXE ANGELS

AUDIENCE: YOUNG MEN

SPECIAL SAUCE: SEX SELLS

Concept: Sex sold in the 1900’s and it continues to sell today. In a study led by a re-searcher at Arizona State University found that thinking about mating can signifi-cantly influence people’s decisions about spending and giving.The visual above in-jects both a bit of humour and sex into one post giving it double the power to be shared by thousands on Facebook.


Concept: Making a stand as it relates to what the public sees as political, societal and controversial topics is something that more and more brands are embracing. In this post, Banana Republic shares their stance on equality as it relates to marriage. While the post might turn off some fans, it’s going to have a positive impact among those who support marriage equality. Those who agree with Banana Republic are going to share this content as a way to show (1) that they support marriage equality but also (2) Banana Republic.


BRAND PAGE: SKITTLES

AUDIENCE: FACEBOOK USERS

SPECIAL SAUCE: PEOPLE LOVE PRIZES

Concept: Have you ever seen one of your friends share a post that gave them a chance to win a $50 Costco card? If not, don’t worry, sooner or later you will and you should know in advance that it’s probably a scam. That said, as a brand, you can use this knowledge of prize addiction to understand the fact that people really do love to win prizes. This is especially true if the prize is as unique or compelling as a Skittles vending machine.

Results: 12,000+ likes, 6000+ comments and over 100,000 impressions.

Concept: Thinking outside of the box has always been what differentiates the brands that stand out and those that blend in. If you’re looking to go viral on Face-book, do something that’s never been done before or that people never deemed possi-ble. Optical illusions are a great way to spark an increase in both conversation and shares on your Facebook page.


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YOU DON’T NEED A MILLION DOLLAR

BUDGET TO CREATE VIRAL STATUS

UPDATES.

These 11 ingredients are

consistently used by large

Fortune 500 brands to small mom

and pop shops on the verge of

making it big and everything

in between.

- Call to Actions

- Share What’s Being Shared

- Reactive Storytelling

- Targeted Fun

- Emotion Driven

- Extreme Shots

- Show Your True Colours

- Get Outside The Box

- Human Truth

- Sex Sells

- People Love Prizes

THE RIGHT INGREDIENTS

IT’S CREATIVE THINKING AND AN UNDERSTANDING OF YOUR TARGET AUDIENCE THAT WILL HELP YOUR

CONTENT STAND OUT.

Concept: A human truth is described by Luke Sullivan as ‘central truth’ about your whole product category. For example, hair coloring isn’t about looking younger. It’s about self-esteem. Cameras aren’t about pictures. They’re about stopping time and holding life as the sands runs out. When we can tap into human truths that are often overlooked, we have the ability to connect on a deeper level with our audience and drive shares.


LOOKING FOR MORE WAYS TO STAND OUT?

CHECK OUT MY CONTENT MARKETING GUIDE SCHEDULED FOR RELEASE FALL 2013:

SPECIAL SAUCE

Concept: Sex sold in the 1900’s and it continues to sell today. In a study led by a re-searcher at Arizona State University found that thinking about mating can signifi-cantly influence people’s decisions about spending and giving.The visual above in-jects both a bit of humour and sex into one post giving it double the power to be shared by thousands on Facebook.


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ROSSSIMMONDS

WWW.ROSSSIMMONDS.COM

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11 secret ingredients to viral facebook posts

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