facebook community management – more than tgif posts!
TRANSCRIPT
Key Takeaways from this Session
This webinar will show you how
community managers can develop
engagement on their Facebook
community. BTW all opinions
expressed in this webinar belong to the
presenter.
PS: There is free coffee for those who make it to the end ;P
Morning… thanks for clicking on the webinar link and making it till here. Now that we are going to spend the next 45 minutes listening to me talk about Facebook community management, you might like to know more about me.
I head a boutique social media agency and have a bunch of ideas that rarely slow down. My bucket list? Go to the biggest digital events in the world. 3 done, 7 more to go!
You can find me on social media (of course!) @
LinkedIN: www.linkedin.com/in/kavitajTwitter: @write2kavita Facebook: www.facebook.com/[email protected]
Fear Factor: Your Page Reach Has DROPPED
16.00%
1—2%
Source - TechCrunch & Social Media Today
Facebook Posts: What they were
I. Eyeball grabbing photos, memes, etc.
II. Interesting but irrelevant trivia
III. Focused on quantity
IV. Gaming the news feed distribution
Ineffective Post
No Branding
Generic Meme
Poor Sardonic Humour
How Engagement Has Changed
0.18%
0.13%
TechCrunch
Facebook posts : What they are
I. Content-rich posts
II. Brand specific news, insights,
activities, status updates
I. Hyper-targeted to the hyper-audience
II. Solutions approach
III. Expert tips & Mascots
Thanks for your interest in our webinar on Facebook Community Management.
To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos