What We Learned From 500m Facebook Posts

Kevan LeeContentBuffer

Steve RaysonDirectorBuzzSumo

#FBinsights

BuzzSumo• Helping content marketers improve their performance

through data.• Understand what content is resonating with audiences

in any topic and on any network.

What was most shared content this month?

What is the trending content today?

What are most engaging Facebook posts?

What is most shared content on LinkedIn?

Who are the top authors? Which are the top sites?

What are best performing content formats?

Who are the key influencers and amplifiers?

We Need DataFor Example:

What are the trending articles about content marketing today, right now?

Who are the top authors on content marketing by engagement?

It’s great to have a perspective, an instinct or a hunch …

….but what does the data say?

Let’s see….

Content Marketing Articles Trending TodayBuzSumo Trending Dashboard

Top authors on Content Marketing (last 12 months)

Most Shared Content This Month

See who is amplifying by sharing & linking

Use our Sumo Rank tool to check engagement for your Facebook page or any public page.

Today we are looking at Facebook data

Why Facebook?

Facebook drives 25% of all traffic to websites

The Facebook feed is the most powerful content feed in the world. According to Forrester:

• Facebook owns 13% of all time on mobile, Google is second with 12%

• Facebook’s 222m users in the US spend 14 hours a month in the mobile app

We pulled 500m public FB posts to analyze from our database.

Kevan has been busy analyzing and will share what we have learned.

The most engagement happens when the fewest updates are being sent

content posted from 10:00 p.m. to 11:00 p.m. Eastern had more engagement on average than any other time

Sunday had highest engagement and least posts

The most engagement happens when the fewest updates are being sent

Insert charts with following data

Visual content is supreme.

Short vs. Long

We ended up with seven different buckets of character counts:

0-5050-100

100-150150-200200-250250-300

300+

Ask questions like “Who” and “Which” to let the reader strengthen his/her identity.

Longform vs. Shortform

In our study, we noticed four lengths of blog posts that were linked to most often:

0-1000 words1000-2000 words2000-3000 words

3000-10000 words

30

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How good is your Facebook engagement?

Use our Sumo Rank tool to check engagement for your page or any public page.

Thank You

Questions?

www.buzzsumo.com