social media toolkit for families - my.girlscouts.org · social media is a great way to promote...
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Girl Scout Cookie Program 2020Social Media Toolkit for Families
December 16th, 2019 - April 12th, 2020
WELCOME TO THE 2020 COOKIE PROGRAM!Are you ready to WOW the World?
The Cookie Social Media Toolkit for Families gives girls the tools to highlight their businesses in creative ways and help them SOAR far and above their goals. Explore the toolkit and click the links throughout to download graphics to share on your social media pages. Looking for more tools to help support your cookie entrepreneur? Visit www.gshpa.org/cookie-sellers for more resources.
Girl Scout Takeover:Social Media Style
Social Media is a great way to promote your cookie business! We’ve included graphics so everyone can share their cookie experience while highlighting the program and WOW-ing the
World on their social pages. Share and pair your graphics with sample messaging and best practice tips. Spark anticipation by letting people know it’s almost
cookie time - then keep the momentum going until the last day of the program! Top off a successful cookie season by thanking everyone for their support!
Share your cookie excitement with us! Tag @gsheartpa in your cookie posts!
FacebookFacebook is a popular space to share engaging graphics with catchy messaging.
TwitterTwitter is a fun space to share short messages in a fast-paced envrionment.
InstagramInstagram is a great space to share eye-catching images with followers in a creative and colorful way.
Social Media and Safety GuidanceThe Girl Scout Cookie Program is a girl-led program and online marketing and sales efforts should always be led by a girl while also being supervised by her parents or caregivers. Girls are only to use the internet to market the Girl Scout Cookie Program to friends and family. • Friends and family of a girl participating in the cookie program must not market or share
a girl’s contact information, sales links, or sales information on public-facing online siteor with any news outlets.
• For safety, online marketing activities should always be done through accounts set to“private”.
• Should any online marketing activities be identified as in violation of guidance, GSUSAand/or GSHPA reserves the right to intervene and request removal or remove the post.
• For more details on appropriate ways to use social media for the Cookie Program, seeApproved Cookie Participation Methods.
The Hype Cookie season is right around the corner. Start sharing cookie buzz on your social media pages with the below images or cover photo!Sample Messaging: The most wonderful time of the year is just around the corner...#GirlScoutCookie season! What’s your favorite flavor?
Cookie Season is Here!It’s Girl Scout Cookie time! Share cookie content throughout the program! Sample Messaging: The wait is finally over! Support local Girl Scouts and stock up on your favorite cookies today!
Tip:Include a link to your Digital Cookie site so they can buy cookies
right away!
Say Thanks!WOW! What a successful cookie season! Time to say thank you to all who
supported your goals. You can even tag them to make it more personal!Sample Messaging: Thank you for supporting my cookie goals! You
helped me reach my goal of _____ and you got a delicious package of cookies, too! Because of you, I’ll be onto my next Girl Scout adventure in
no time!Tip:Share what you and your troop plan to
do with your cookie funds!
Instructions for Downloading ImagesEach of of the images in this document is linked. Click on the image to download. Additionally, all images included in this toolkit can be found here. Simply select, download and save the image to your device, then upload to your desired social media platform. For questions about the Cookie Program, please contact your: • Troop Cookie Liaison - The volunteer in your troop who is managing your troop’s cookie
program. Go to this volunteer with questions first! If they are unavailable or cannotanswer your questions, contact your Volunteer Support Coordinator.
• Volunteer Support Coordinator - The GSHPA staff member who supports your troop. Ifyou’re unsure who this person is, your Troop Leader should have their contact information.If you need immediate assistance and cannot reach your TCL or VSC, contact MemberServices at [email protected] or at 800.692.7816.
Add a Facebook Profile Picture Frame!Adding our custom GSHPA Cookie Program profile picture frame is easy! 1. Go to www.facebook.com/profilepicframes2. Search “GSHPA Cookie Program 2020” inframes3. Click Use as Profile Picture4. Done!
Your photo here!