gamification: wtf?!?

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Introductory presentation by Kevin Werbach at the "Gamification: Practical Advice from Game Developers" event at the Wharton School in Philadelphia, October 3, 2011.

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  • 1.Gamification: WTF?!? Prof. Kevin Werbachwerbach@wharton.upenn.eduGamification: Practical Advice from Game Developers The Wharton School, Univ. of Pennsylvania October 3, 2011

2. Games are Big 97% of kids 12-17 play videogames (Pew 2008) Games industry: $66 billion worldwide (DFC 2011), or double Hollywood box office revenues Online sales to surpass retail in 2013 Social games: $1.25 billion (Inside Network 2011) Virtual goods: $7.3 billion globally (In-Stat 2010), over $2 billion U.S. (Inside Network 2011) 3. Gamification is Big or is it?Gartner Group projects [gamification] will account for50% of all innovation in the worlds biggest enterprisesby 2015. http://gamification.co/2011/09/20/a-teachable-moment/By 2015, more than 50 percent of organizationsthat manage innovation processes will gamifythose processes. http://www.gartner.com/it/page.jsp?id=1629214Gamification is marketing bullshit, invented byconsultants as a means to capture the wild, covetedbeast that is videogames and to domesticate it for usein the grey, hopeless wasteland of big business.http://www.bogost.com/blog/gamification_is_bullshit.shtml 4. Welcome to the grey,hopeless wasteland! 5. Gamification is Not: Actual games Although the line is blurry! (Just) points, badges, and leaderboards Anything that uses a game mechanic Limited to marketing, or to business 6. Gamification isThe use of game elementsand game design techniquesin non-game contexts. 7. Time toGetSerious 8. Fill in the Blank: Gamification is a form of _________________ 9. Fill in the Blank: Gamification is a form of _________________ Loyalty program 10. Fill in the Blank: Gamification is a form of _________________ Loyalty program Game development 11. Fill in the Blank: Gamification is a form of _________________ Loyalty program Game development Motivational design 12. In which case, we should listen more to the: Loyalty programMarketing practice Game developmentGame designers Motivational designPsychologists 13. And Now, the Main Event! Moderator: Chris Grant (Joystiq) Jesper Juhl (NYU) Eric Goldberg (Crossover Technologies) Margaret Wallace (Playmatics) Ethan Mollick (Wharton MGMT) Frank Lee (Drexel)