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Dealer Product ServicesAutoConnect

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AutoConnect


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The Pep Rally

• Additional means of reaching customers• Multi-channel strategy• Cost-effective• Timely• Customizable • Fills gaps

– At the dealership– Within DPS communications


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Mind the Gap

• Dealer– Appointment no-shows– Slow service traffic– Sales down

• Dealer Product Services– Communications with a very short time-

frame– Special Greetings


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How it works

• Data extraction– Standard downloading– Dealer Client Service (DCS)

• Campaign recipient analysis• Queued and delivered

– Calls made between 10am and 3pm (local)– Email


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Featured Automated Telephony and Email Communications

• New Purchase Thank You

• Service Department Introduction

• Service Appointment Reminder

• Missed Appointment Reminder

• Service Thank You

• Inactive Customer Follow-up

• Birthday Greeting

• Service Promotion• Sales Promotion• General Announcements


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Telephony Options

• Live Voice– Dealer personnel or professional– General / no variable information

• Automated Voice– Synthesized– Inserts database variables


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Sample Calls

AutoConnect Telephony DemoAutoConnect Telephony Demo


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Email Options

• Dealer Logo• Hyperlinks

– Dealer website– Appointment scheduling– Others

• Offers


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Sample Emails


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Welcome from the Hometown Motors Service Team

Dear (Customer),

I’m writing today to let you know that the entire service team at (Dealer) is dedicated to providing extraordinary service. Whether bringing your vehicle in for its regular maintenance or other service needs, our factory-trained service professionals use only original (OEM) parts and the latest diagnostic equipment and methods.

As our way of introducing ourselves, we’d like for you to take advantage of the offers below. We’ll be sending you reminders when service on your vehicle is due because ensuring your vehicle is operating at its peak is our number one goal.

I look forward to seeing you during your first visit to (Dealer)’s service department. Until then, should your vehicle need anything, please do not hesitate to call us at (Phone).

Sincerely,

Joe Hometown Hometown MotorsService Manager 123 Main Street(123) 455-7890 Anywhere, USA 12345


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Appointment Reminder From Hometown Motors

Dear (Customer),

We wanted to remind you that you have a service appointment scheduled with our dealership on (Date) at (Time). If you are unavailable to make your appointment please call our service department at (Dealer Tel).

Thank you and we look forward to your visit.

Sincerely,

Joe Hometown Hometown MotorsService Manager 123 Main Street(123) 455-7890 Anywhere, USA 12345


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eAppend

• Ensures that dealership maximizes contacts

• Recurring eAppend• Reverse eAppend for missing phone

numbers


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Reporting

• Full suite of reports– Call Log– Email Log– Effectiveness– Monthly Executive Summary

• Delivered by email to selected recipients– Working on adding to reporting site


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Sample Reports


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Setting-up AutoConnect• Enrollment form

– Available online through Corp site (Monday)

• Voice Messages– Sample scripts– Local (847) number– Can playback and re-record, if necessary– Each message must be recorded separately

• Enhancing system to accommodate recording multiple messages

• Email– Sample email messages– Logos– Appointment page (Dealer’s or DPS’)


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Positioning AutoConnect


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Pricing

• Set-up Fee: $350.00

• Monthly Subscription: $999.00


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Sales Materials

• Sell sheet• Sample scripts• Demo website


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Presenting to Prospects


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AutoConnect Spiff

$2000.00 bonus to BDM with most AutoConnect sales– Must have at least 3 sales to be eligible– All paperwork must be completed and

submitted by last day to be counted• Contract• Enrollment Forms

• Runs between October 15th & December 31st

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Documents

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appointment reminder

service needs

extraordinary service

offense eappend

offense appointment

offense sample emails

dealers service department