tuning world bodensee 2014 | exhibitor information
DESCRIPTION
International exhibition & event for car tuning, lifestyle and club scene | May 1 - 4, 2014TRANSCRIPT
INTERNATIONAL EXHIBITION & EVENTFOR CAR TUNING, LIFESTYLE AND
CLUB SCENE
1 - 4 MAY 2014 MESSE FRIEDRICHSHAFEN
EXHIBITOR INFORMATION
Media power
Huge advantages
Concept
Innovation
TUNING WORLD BODENSEE is entirely geared to tuning, combining this with an interactive side programme in a class of its own. To cap it all, everything is staged in a striking way and perfectly marketed. It is the benchmark for all other events in Germany and Europe today. It is not for nothing that we can welcome all trade fair and event colleagues to Friedrichshafen every year.
TUNING WORLD BODENSEE constantly reinvents itself – be it with thrilling competitions such as the European Tuning Showdown, or Europe’s most leading-edge and innovati-ve trade fair homepage in the area of cars. Furthermore, “free parking” for visitors – introduced a few years ago – is being continued. After all, if we’re going to hold a trade fair at which the car is central, this accords it a very special honour. Sensing the zeitgeist and consistently bringing it to life is the credo of the trade fair organisers at Lake Constance.
22 TV crews and over 300 journalists are hard facts that can’t be overlooked. The same goes for the media power that we generate ourselves. Whether footage material for the TV stations, features for radio, or clips for YouTube, Facebook, our homepage and other channels – we ensure that the theme of tuning is publicised perfectly during the trade fair.
There are plenty of trade fairs and events, but it’s only Friedrichshafen that can deliver:
• aperfectlocationinaneconomicallypowerful four-nation region• highpurchasingpower• highqualityofvisitors• LakeConstanceasaneventvenuewithgreatscope for corporate events and visitor incentives
the mecca of tuningfree parking
our own radio traffic service
innovative websitef inger on the pulse
high purchasing powera dedicated team
22 TV crewsover 300 journalists
high quality of visitors
an atmosphere that makes you feel at home
4-nation region
approx. 100,000 visitors
the perfect event venue
Concept
a sophisticated concept
VISITOR RESPONSES:
How would you evaluate TUNING WORLD BODENSEE overall?
Very good or good: 74% Satisfactory: 18 % | Poor: 2 %
Will you visit TUNING WORLD BODENSEE again next year?
Yes,definitely:84,2%|No:3%
EXHIBITOR RESPONSES:
Did you enjoy being at TUNING WORLD BODENSEE 2013?
Yes: 96 % | No: 3 %
Will you be exhibiting again at TUNING WORLD BODENSEE 2014?
Yes,definitely:93%Probably not: 7%
free parking
innovative website
high purchasing power
22 TV crews
high quality of visitors
an atmosphere that makes you feel at home
approx. 100,000 visitors
the perfect event venue
StatementsSabine Stiller, Marketing Yokohama Reifen:“We are entirely satisfied with how TUNING WORLD BODENSEE went. Once again it was a beautiful trade fair and, with our new stand concept, we succeeded in getting close to our public, and were able to offer them a great platform for our brand, products, and our partners’ vehicles. We are also delighted with the fantastic spirit of the trade visitors and end consumers.”
Ben Arnold, Editor-in-chief AUTO BILD SPORTSCARS:“We are delighted with how well our 500+ stand was received by the public. A premium trade fair like TUNING WORLD BODENSEE is the perfect setting for this kind of premium presentation.”
Facts
Dirk Hattenhauer, Project Manager Marketing Tuning, Motorsport und Classic, Sonax GmbH:The mood is good and sales are probably going to be higher than last year. The place was jumping at the weekend, particularly on Saturday. Everything fits. As ever, the trade fair is perfectly organised.”
Daniela Flick, Marketing Heinrich Eibach GmbH:“2013 confirmed what has been the case in past years: TUNING WORLD BODENSEE is one of the most important, must-see trade fairs. The event is so well established that our customers come back to visit us here every year. This regularity is very important to us.”
a sophisticated concept84,2%
74% 96%
93%
reference: Gelszus Messe-Marktforschung GmbH
www.tuningworld.de
Impressions 2013
www.tuningworld.de
MARC MAISCH SUPPORTING PROGRAMME
Tel. +49 (0) 7541 708 - [email protected]
DIRK KREIDENWEIß PROJECT MANAGER
Tel. +49 (0) 7541 708 - [email protected]
FRANK GAUß PRESS
Tel. +49 (0) 7541 708 - 310 [email protected]
SILKE HEIDER PROJECT COORDINATOR
Tel. +49 (0) 7541 708 - [email protected]
LUDWIG MEIER HEAD OF MARKETING
Tel. +49 (0) 7541 708 - [email protected]
NICOLE KIENZLE MARKETING & ADVERTISING
Tel. +49 (0) 7541 708 - 349 [email protected]
Tourist Information FriedrichshafenP.O. Box 248088014 FriedrichshafenTel. +49 (0) 7541 3015 - 13Fax. +49 (0) 7541 [email protected]
ACCOMMODATION & ONLINE BOOKING
Contact & Information
Neue Messe 188046 [email protected]
Organizer
Find us on facebook:www.facebook.com/tuningworldbodenseewww.facebook.com/misstuning.infowww.facebook.com/misstuningleo