The Social Customer: Youth and Technology Trends for 2014

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Post on 28-Oct-2015




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Top 5 trends on how Youth will be shaping technology usage in 2014. An alternative to the traditional customer segmentation model, the Social Customer model offers a more scientific method to understand customers.


<ul><li><p>CUSTOMER</p><p>THE</p><p>SOCIAL</p><p>YOUTH &amp; TECHNOLOGY TRENDS FOR 2014</p></li><li><p>Fitness Freaks</p><p>Gadget Geeks</p><p>Herbivore Hippies</p><p>Miserable Millennials</p><p>Tumultuous Teens</p><p>A DIVIDE &amp; CONQUER APPROACHDIVIDE CONQUER</p><p>Stereotypes or Awful Band Names</p><p>CUSTOMER SEGMENTATION</p></li><li><p>THE SOCIAL CUSTOMER </p><p>Behavior</p><p>Psychology</p><p>Culture</p><p>Anthropology</p><p>Social Networks</p><p>A CONNECT &amp; SERVE APPROACHCONNECT SERVE</p><p>Based on scientific research</p></li><li><p>CLICK</p><p>GET MORE INSIGHTS ON THE SOCIAL CUSTOMER</p><p>HERE</p></li><li><p>Social Customers</p><p>Social Customers are defined by their interests, motivations &amp; peer networks.</p><p>Social InterestsSocial Motivations</p><p>Social Networks</p><p>What Fandoms do they belong to?</p><p>Who do they hangout with offline?</p><p>What do they strive to achieve?</p></li><li><p>YOUTH &amp; TECHNOLOGY </p><p>TRENDS FOR 2014</p><p>5</p><p>BASED ON THE SOCIAL CUSTOMER REPORT BY MOBILE YOUTH</p></li><li><p>1Social by Design</p><p>As Social Customers, youth are either connected or connecting. The need to connect drives youth to </p><p>behavior that seem irrational to others.</p></li><li><p>0% 25% 50% 75% 100%</p><p>97%</p><p>of smartphone owning teens have regularly used smartphones in </p><p>the privacy of a bathroom</p><p>source: the mobile youth report</p></li><li><p>2Offline over OnlineAs Social Customers, young people want to connect </p><p>with peers in the real world. Technology is only a means to an end, not the end itself.</p></li><li><p>67%</p><p>of young people prefer to communicate with friends &amp; family face-to-face </p><p>over text, voice &amp; email</p><p>source: the mobile youth report</p></li><li><p>3Wide Networks, </p><p>Thin ConnectionsYouth have thousands of online friends but not all </p><p>those friendships are equally significant. Youth want more meaningful relationships.</p></li><li><p>but interact with only 155</p><p>Teens have on average 1500 friends on Facebook, but have interacted with </p><p>only 155 in real life</p><p>1500 friends on Facebook</p><p>source: the mobile youth report</p></li><li><p>4Curated Identities</p><p>Young people are cautious about what they share online and with whom. Youth regularly review </p><p>and edit their past online activities.</p></li><li><p>of teens have deleted or edited something that they posted </p><p>online in the past</p><p>59%</p><p>source: the mobile youth report</p></li><li><p>5Passive Technology</p><p>Technology becomes useful when it becomes boring. Youth are attracted to technology that fits into </p><p>their social lives without interruptions.</p></li><li><p>0% 25% 50% 75% 100%</p><p>77%</p><p>of teens listen to music during a group video chat session </p><p>with their friends</p><p>source: the mobile youth report</p></li><li><p>CLICK</p><p>GET MORE INSIGHTS ON THE SOCIAL CUSTOMER</p><p>HERE</p></li></ul>