the art of getting content go viral

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  1. 1. The Art of churning Viral Content!
  2. 2. HUGE Difference between Good Literature and Viral Content Scott Fitzgeralds famous last lines in The Great Gatsby Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but thats no matter to-morrow we will run faster, stretch out our arms farther. . . . And one fine morning So we beat on, boats against the current, borne back ceaselessly into the past.
  3. 3. The Problem? Difficult Words Cant grasp the meaning in one go Unconventional Punctuation
  4. 4. The only content that went VIRAL in olden days was BANNED CONTENT Catcher in the Rye God of Small Things Mantos several afsany
  5. 5. Then What to Aim for? WIIFY! Simple & Relatable Memory inducing trigger Doesnt mean Dumbing Down the Content Arouse Emotions Curiosity, Wonder, Laughter, Anger, Sense of Righteousness, Narcissistic Appeal etc. Curiosity Gaps to hold Attention Add Value Added knowledge, tips, skills, hacks for the reader Helps in Self-actualization Build Trust Overpromise & Over-deliver Helps in reader retention CONTENT
  6. 6. STEPS TO A SUCCESSFUL BLOG Define the Niche Market- Your Target Audience Work on your unique selling point and THEN WRITE! The Theme and color palette Content Distribution via social media, email etc Dont forget SEO! Use effective pictures Interact with other bloggers in the community
  7. 7. Competing for Attention TITLES are most important drive clicks and shares Titles of Viral Blogs/ videos of BuzzFeed ,UpWorthy, GrowthHackers, TechCrunch
  8. 8. Thriving on conflict
  9. 9. Capitalizing on Curiosity
  10. 10. Competing for Attention Reader ATTENTION is FLEETING- about 20 secs to make a decision whether to read a blog or not! The trick is to GRAB THE READER in those 20 SECONDS he spends SCANNING your blog Afterwards, ENGAGEMENT and ACTIVITY on the blog will help in reader RETENTION
  11. 11. Converting Passive Readers into Active Ones Ask QUESTIONS of a personal level and make readers feel important. Conduct Surveys and Polls. Recognize the readers for who they are and not treat em anonymous. Provoke, Generate conflict, Add spice and drama. Can be either subtle in professional blogs and overt in others Then Interact with readers on a personal level such that they become active promotors of your blog, just like your family members will.
  12. 12. Ask audiences opinion
  13. 13. Passive Active Readers Give readers some incentive to promote you! Hold contests, little competitions and giveaways.
  14. 14. Example: Photo Contest
  15. 15. Know Your Audience Google Analytics Facebook Analytics & heat maps mousetracking and eyetracking heatmaps
  16. 16. Know Your Audience Twitters Followers Dashboard Accessible if you sign up for a Twitter Ads Account
  17. 17. Know Your Audience Also Monitor your Best and Worst Posts Using the above tools Can also arrange a couple of Google Hangout Sessions with the Blog Audience Can embed hangout sessions on the blog
  18. 18. A NOTE OF CAUTION CLICKBAITING is dangerous & myopic thinking. You get High traffic in the short run but damage your reputation in the long run. Sensationalism wears off at a point.
  19. 19. 80/20 RULE Spend 20% of the time creating content and 80% time promoting it But dont OVERDO the promotion part. Its called SPAMMING
  20. 20. Email & Web copies How to compose effective web copies?
  21. 21. Different Kinds Plain copy Storytelling copy Suitable for Blogs Conversational copy When selling or marketing a product Direct-from-CEO copy Personalized USE THE ONE IN LINE WITH THE NICHE AUDIENCE AND THE THEME OF WEB
  22. 22. Facebook Page Guidelines- PLAIN COPY
  23. 23. Direct-from-CEO copy See, the CEO isnt some cold and remote figurehead interested in profit only. Hes approachable and friendly. He cares about us. JEFF BEZOS at AMAZON is a good example
  24. 24. Direct-from-CEO copy
  25. 25. The End