go viral! facebook for the funeral industry
DESCRIPTION
Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.TRANSCRIPT
Going ViralFacebook for theFuneral Industry
Zachary GarbowCo-founder, Funeral Innovations
http://facebook.com/funeralinnovations
(Silicon Valley) Experience
Matters
600750
800Million
11% of world’s population
% Obituary Traffic from Facebook
“You can’t stop the waves, but you can learn to surf”
Jon Kabat-Zinn
1 Introduction
to FacebookPages
Maquoketa, Iowa Pop 6,112
With a captive audience of
1,000+ people do you think you could find something to say?
Why Facebook?
1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”5. Home Turf
Building a community is hard!
Grow
Engage
Monetize
(But the payoff can be huge!)
Is Your Facebook Pagea Ghost Town?
Or Community Center?
Becoming a Fan
The Wall
Vanity URL
• Need 25 Fans• Go to:
https://www.facebook.com/username/
• Once set, you cannot change!
2 Grow
your fan base
(10 tricks)
1 Invite Your Friends
Promote on your Website2
Share Good Content3Once a day or more!
Link in Email Signature4
Add to Business Cards5
Add Link to Obit Emails6
300% better conversion!
“Fan-Gating”7
Facebook Comments8Bonus: Less Spam!
Link to Twitter9
Auto-tweet all Facebook Posts
https://www.facebook.com/twitter/
PutFacebook URL in background
Facebook Ads101 2
3 4
Can you guess which did best?
Bonus Tips!+Free Whitepaper
Get 13 more secrets to grow your Facebook Fans:
http://facebook.com/funeralinnovations
3 Engage
your fans
Get Out of the Box
Apps
The News Feed• Engagement is key!• What to post?– Inspirational
Stories– Quotes– Grief Tips– Community
News– Events
Keep Posts Short1 100-250 characters
60% more likes, comments and shares than longer ones
Add Photos2120 – 180% more engagement
Add Videos3
Just Ask!4
Post About Timely Events5Posts mentioning Independence Day around 4th of July had 90%
more engagement
Respond (Quickly)6
7 See What Works, Doesn’t
Bonus Tips!+Free Whitepaper
Get more secrets, including best time of day and days of the week
to post:
http://facebook.com/funeralinnovations
4 Market
andmonetize
Online Sales – The Sweet Spot
Traffic
Products/Services
Buying Intent
Web Sales!
Market Pre-planningBonus:Put it Right in Facebook
Online Sales – Products & Flowers
Bonus:Keep it local!
Local Deals
Partner with local businesses to advertise discounts on their
products/services to your Facebook Fans
www.ficopilot.com
“I can’t believe a funeral home would be so innovative to engage people outside of making funeral
arrangements”
- Liane Higgins
Questions/Comments
http://facebook.com/funeralinnovations