should our brand go viral?

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Post on 12-May-2015




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Why viral marketing, case study, and lesson learned.


  • 1.VIRAL? @elvirapc Brand Associate Nutrifood Should our brand go

2. Why Viral Marketing Viral Marketing - @elvirapc 3. Faster, Wider Reach Viral Marketing - @elvirapc 4. Credibility 70% OF CONSUMERS TRUST BRAND RECOMMENDATIONS FROM FRIENDS Forrester Research, 2013 Nielsen, 2009 90% PEOPLE TRUST RECOMMENDATIONS FROM PEOPLE THEY KNOW Viral Marketing - @elvirapc 5. Free Taking the advantages of peoples connection Viral Marketing - @elvirapc 6. Case StudyViral Marketing - @elvirapc 7. Sweet Moments Last Longer 490,939 YouTube views 346,708 YouTube views Ringtone Music Download YouTube Comments Viral Marketing - @elvirapc 8. Sweet MOMent (Hari Ibu) Viral Marketing - @elvirapc 9. Old Spice 258,983,529 views on YouTube 80,000 Twitter followers in 2 days 800% Facebook interaction Viral Marketing - @elvirapc 10. Gangnam Style 1,704,475,197 views on YouTube Nelly Furtado, Robbie Williams, Vanessa Hudgens, Tom Cruise, LMFAO follows his move Viral Marketing - @elvirapc 11. Lesson Learned Viral Marketing - @elvirapc 12. To Extend a Brand or New Image From older generation to youthful image Viral Marketing - @elvirapc 13. Emotional MEMORABLE: SWEET MOMENT (IT LASTS LONGER) Viral Marketing - @elvirapc 14. Good content and Good social networking skills FROM CEO to SPG PEOPLE IN NUTRIFOOD HAVE TWITTER ACCOUNT Viral Marketing - @elvirapc 15. FROM YEAR TO YEAR, OUR LIVE EVENTS MADE A TWITTER TRENDING TOPIC Viral Marketing - @elvirapc 16. Simplicity: its only a click away. The power of thumb TWITTER --- RETWEET FACEBOOK --- SHARE PATH --- REPATH Viral Marketing - @elvirapc 17. You have to follow up Viral Marketing - @elvirapc 18. You cant control Viral Marketing - @elvirapc 19. Marketing = EASIER? Free Wider reach Your brand needs a presence on social media: Monitor what you cant control Viral Marketing - @elvirapc