Social Media for Job Search

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<ul><li> 1. Social Media as anEffective Job Search Tool Presented by Michele Martin </li> <li> 2. @michelemmartinIm Michele </li> <li> 3. Our Agenda Todays Hiring Environment Personal Branding Online (including privacy) Social Media for Finding Job Leads and Researching Companies Job Board Dos and Donts Google Tools for Organizing the Job Search </li> <li> 4. THE HIRING ENVIRONMENT </li> <li> 5. Promoting from Within </li> <li> 6. Less Pressure to Hire </li> <li> 7. Multiple HiringSources </li> <li> 8. Too Many Applicants </li> <li> 9. Employers and Social Media </li> <li> 10. Employers Use Social Media To. . .1. Screen applicants (mostly out)2. Announce job openings3. Source qualified applicants </li> <li> 11. Implications for Job Seekers Need positive online presence/ brand Join and participate in online networks to make connections and be seen. Utilize social media to find job leads Networking/referrals Job postings </li> <li> 12. Social Media and Personal Branding </li> <li> 13. Elements of the Brand Personal Appearance Competencies Personality &amp; Attitude Differentiators Personal Parameters </li> <li> 14. The Big 4 </li> <li> 15. Can I Count On You? </li> <li> 16. Are You Qualified? </li> <li> 17. Will You Fit In? </li> <li> 18. Will You Stand Out? </li> <li> 19. Communicating Your Online Brand LinkedIn Facebook Twitter Online Portfolio (Wiki) </li> <li> 20. Basics Professional social network Way to research businesses and individuals Professional branding opportunity </li> <li> 21. 1. Sign Up for an Account </li> <li> 22. 2. Create Your Profile </li> <li> 23. 3. Add New Sections </li> <li> 24. Your Profile Complete the entire profile! Upload a professional photo Have a great headline Highlight accomplishments, not responsibilities Set Profile to Public Link to other online tools (Twitter, Slideshare, etc.) </li> <li> 25. 4. Get Recommendations </li> <li> 26. Requesting a Recommendation Select carefully Send personalized request Provide some guidance on what they should highlight for your job search Try GIVING one first! </li> <li> 27. 5. Make Connections! </li> <li> 28. 6. Meet their connections. . . </li> <li> 29. Building Your Network Join and participate in Groupsgreat way to get to people for connections! Be a good neighbor--update your status, share articles, make referrals, give advice. Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections. For 3rd level connections, join groups they belong to and interact via the group </li> <li> 30. 7. Interact! Update status with professional info/announcements Review newsfeed and comment/respond to activity. Join groups and respond to discussions. Share links to online resources that are useful to your network/profession. </li> <li> 31. 1. Clean up digital dirt2. Project positive image </li> <li> 32. Facebook Posting Remove all photos that are not professional Untag yourself in photos that are unprofessional. Review timeline and delete posts/comments that reflect poorly in job search Review Fan Pages youve liked and unlike inappropriate pages Review apps/games </li> <li> 33. Facebook Privacy You have to choose privacy If you need to go on Lock Down Settings at Friends or Only Me (through custom in settings page) for posting Limit audiences for past posts Disable public search Disable searches by email address </li> <li> 34. Positive Strategies Use status updates to Share links/resources connect, let people Choose friends wisely know about job search, Join and get active in comment on groups and on Fan professional issues. Pages that are Revise profile to connected to your emphasize profession and/or to professional/ companies that interest educational you accomplishments </li> <li> 35. Personal Brands on Twitter </li> <li> 36. Twitter for Branding Professional photo/background Share professional resources with followers Provide tips, advice, etc. Connect people RT and DM people Participate in #chats </li> <li> 37. Wiki Portfolio </li> <li> 38. Can upload documents and images Can embed PowerPoint, video Use to share: Introductory video Work samples Certificates Recommendations </li> <li> 39. Finding Job Leads </li> <li> 40. </li> <li> 41. Keywords Names of companies Names of key people in organization Industries Key skills/certifications Industry trends </li> <li> 42. More Ideas Search for all target companies to see if you have 1st or 2nd level contacts. Search for people with your skills in industry you are targeting to see where they work. Build weak tiesmore likely to give you leads. Strengthen weak ties to strong tieswill go to bat for you. </li> <li> 43. Finding Leads on Facebook Company Fan Pages Job Board Pages Facebook Applications Networking with friendsBEWAREYoure mixing personal/professional on Facebook! </li> <li> 44. </li> <li> 45. </li> <li> 46. #hashtags </li> <li> 47. Researching Companies </li> <li> 48. Why Research? Whos in your network? Customized job search tools Interview prep Culture match </li> <li> 49. Company Search </li> <li> 50. Company Profiles </li> <li> 51. Company Profiles </li> <li> 52. Other Options Google Alerts for target companies Company Career websites Twittercompany and hiring managers Fan Pages </li> <li> 53. Job Boards </li> <li> 54. The Challenges Many openings outdated Multiple postings for one opening Too much competition Employers find least qualified applicants here Employers using boards less </li> <li> 55. Disability Niche Boards Pros Cons More targeted to people Disability first, person with disabilities second May be advertised to satisfy EEOC/ADA requirements Only a subset of available jobs </li> <li> 56. Tips Dont spend a lot of time on boardsLEAST effective form of job search Use boards primarily for research Search locally and specifically Use industry/occupational niche boards where possible Find lead: Do you know someone at the company? Go directly to company website to apply </li> <li> 57. LinkedIn Companion </li> <li> 58. Online Job Scams Company asks you to share personal, credit card or bank info, including SSN, bank account info, etc. Youre asked to send money Youre offered a job without an application, interview, etc. Company email is not a primary domain (e.g. </li> <li> 59. Organizing the Job Search </li> <li> 60. Some Tools Gmail Google Drive Google Calendar </li> <li> 61. Priority Inbox </li> <li> 62. Gmail Labels </li> <li> 63. Gmail Tasks </li> <li> 64. Commenting </li> <li> 65. Sharing </li> <li> 66. Editing </li> <li> 67. FORMS </li> <li> 68. Other Features Share calendars with others Invite people to add item to their calendars Have reminders sent to cell phone Set to automatically email daily agenda each morning Embed calendars in other websites Can enable attachments to events </li> </ul>