1. Bob Miller Pittsburgh Native Background: SEO & Social Media Marketing E-mail: bob.miller@connectedcafe.com Phone: 412-567-3934 What I do now: Social Media Marketing Consultant Local Google/Bing/Yahoo! Listings Consultant Website Search Engine Optimization Website/FB Page Creation & Enhancement

2. Social Media has been transforming howeverything is being done including the jobsearch. In the 21st Century, people seeking tofind a job or build their careers need to knowhow to be as effective as possible. UsingSocial Media can help build a network thatcan be the next step to a new job or careermove! If you are new to Social Media, thisintroductory workshop is for you. 3. Well only scratch the surface More Research @ Home Learn with Google / Bing / Yahoo! Be careful of information found Buy a book? (Not Recommended) You need to have a plan of ACTION 4. Casual Environment Questions Encouraged (raise hand) Scheduled break every 45-ish minutes Take breaks as needed (no hand raising) Relax, Have Fun, & Learn! 5. Your Name Your 30 second Elevator Pitch Why you decided to take this class What you intend to do with the info: What Social Media will you use? What type of job are you interested in? When will you start? 6. Social media are media for social interaction,using highly accessible and scalablecommunication techniques. Social media isthe use of web-based and mobiletechnologies to turn communication intointeractive dialogue- Wikipedia 7. Sometimes referred to as Web 2.0 Quite broad many medias involved Utilized for Socializing & Business Powerful (see: Egypt, Libya, etc.) Overtaking e-mail as form of communication 8. Facebook.com Twitter.com LinkedIn.com YouTube.com Plaxo.com Blogs Yelp.com And The List Goes On & On 9. Facebook.com LinkedIn.com Twitter.com YouTube.com 10. 120+ Million Active Users Business Professionals Business Pages 1 Million New Users Every 12 Days Formal Process to connect Control over profile 1 Profile per person Professional Endeavors Job Hunting http://press.linkedin.com/about 11. 750+ Million Active Users (last 30 days) 50% of Active Users Login Each Day Average User Has 130 Friends Most Trafficked Website in 2010+ 50%+ users are beyond college age Fastest Growing Demographic: 35yrs.+ Segment Greatest % Growth: Female 55-60 1 Profile / Multiple Pages Personal | Friends & Pages | Fans http://www.facebook.com/help/ 12. 100+ Million Active Users Microblogging (140 characters) Primarily for Link Sharing Anyone Can Follow You (2500 Limit) Third Party Picture Sharing Svcs (yfrog.com) Third Party Link Shortening Tools (bit.ly) Third Party Interfaces (Tweetdeck) http://business.twitter.com/ 13. 3 Billion Videos Viewed Per Day 48 minutes of Video Uploaded Each Minute 70% Of Traffic External To USA Great Way to Manipulate Google 200 Million Users Visit Each Day Make Videos: www.youtube.com/create Owned By Google Videos on *Everything* You *Need* To be Using YouTube! 14. 1) Start At The Top: LinkedIn.com & Facebook Social networking has become so popular and profitable that the digital landscape is now littered with upstart social networks promising to be the next big thing in social media. But until they live up to such hype, develop your presence where the masses are: LinkedIn , Facebook, Twitter, & YouTube Concentrate your initial efforts on established, trusted platforms that will still exist by the time you get the hang of them. 15. 2) Give Social Media Equal Billing One of biggest social media mistakes a person can make is to dismiss social media as a relevant avenue to further their career whether they are working full/part time or between employment opportunities. 16. 3) Invite Business Contacts to Participate Social Media for Professional Development is truly indispensable in the 21st Century. No one thought twice to consult the Want Ads in the newspaper in the past. The new Want Ads are online. Join in the conversation and find that position you have always dreamed of OR stand on the sidelines and be left behind. 17. 4) Use Social Media for Research Not only are the likes of LinkedIn, Twitter and Facebookremarkably effective promotional vehicles, they serve as vastlyunderrated research tools. Many of the worlds largest companiesnow employ scores of individuals whose sole responsibility is totroll the social media space to gather consumer information, readcustomer feedback, and explore what the competition is doingwith social media. Many agencies are now also looking fortalented employees who have inviting online profiles on the majorSocial Media Networks 18. 5) Develop Your Street Cred Urban slang defines Street Cred as commanding a level of respect that results from substantial experience or knowledge. In the world of social media, street cred is the amount of expertise you convey via LinkedIn, Facebook & Twitter communications. 19. 6) Use It or Lose It Its important to update your information and/or convey information often. Prospective employers will be looking at your history and completeness of information as an indication of your thoroughness and dedication to your craft. You might even receive an unsolicited job offer or two! 20. 7) Be Consistent as You Become Competent Let your use of social media represent a daily work in progress. Both a commitment and a craft, contemporary social media requires a consistent investment of time and energy. Over time, as you cultivate your social media presence with relevant and topical information, youll grow exponentially more competent in social networking. Soon after, your knowledge and level of comfort can be used to advance your social media efforts and, ultimately, make them more sophisticated. 21. Go Home, rest for a bit (not too long) You DO NOT need to know everything Activate Social Media Accounts / Services Start Using Them (Ready, FIRE!, Aim) Study What Others Are Doing Join Groups & Follow Companies Questions? 22. Blog/Website Software Wordpress (FREE) Blog / Website Hosting ($) Third Party Social Media Software (FREE) TweetDeck Seesmic Third Party Social Media Services (FREE) URL Shortening: Bit.ly Image Storage/Sharing: Twitpic.com Google is your BFF (FREE)