social media basics for job search

Using Social Media Using Social Media to Stand to Stand Out in the CrowdOut in the CrowdOut in the Crowd Out in the Crowd

Mike EllsworthS i l M di P f GSocial Media Performance Groupwww.SocialMediaPerformanceGroup.com

About MEAbout ME

• LinkedIn user since June 16 2003 6LinkedIn user since June 16, 2003, 6 weeks after it debuted

• Networking online since the 80s• Networking online since the 80s• 15 years at Nielsen Co.• 6 years as IT strategy consultant• 3.5 years at State of Minnesotay

– Program Director of CareerOneStop• But here as a citizen and• But here as a citizen and

entrepreneurCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved

Finding a Job During a Recession

• Remember that jobs are still out thereRemember that jobs are still out there

K t ki• Keep networking

• Use your family network wisely

Connection3

Finding a Job - OfflineFinding a Job Offline

• Rework your resumeRework your resume– Make it keyword rich – more later on that

Talk about what you DID not what you were– Talk about what you DID, not what you were responsible for

– Always include outcomes – “grew sales– Always include outcomes – grew sales to $1B”

• Post it everywhere• Post it everywhere– I still get queries from resume postings

that are years oldthat are years old

4

I don’t think we’re only offline anymore I don’t think we’re only offline anymore . . .


Finding a Job - OnlineFinding a Job Online

• “For every 1 470 resumes there’s 1 jobFor every 1,470 resumes, there s 1 job offer made and accepted”

Richard Bolles bestselling author– Richard Bolles, bestselling author, What Color is Your Parachute?

• In 2008, only 12% of jobs came from job boardsfrom job boards

Copyright © 2009, StratVantage Consulting, LLC7

Finding a Job - ApproachFinding a Job Approach

• Top Goals for Online NetworkingTop Goals for Online Networking– Create a community of contacts who can

recommend you and connect yourecommend you and connect you– Conduct research on employers– Expand your job search to new markets– Expand your job search to new markets

Create a higher profile and– Create a higher profile and build your personal brand

8

Managing Your Online Brand

• Don’ts (rules apply for all online media)( pp y )• Badmouth current/previous

employer/colleaguesM ti ’ j b h if t• Mention you’re on a job search if your present employer isn’t aware

• Write or post anything you wouldn’t wantWrite or post anything you wouldn t want

o Your own family to see

o To see on a billboard

o To be published on the front page of the Wall Street Journal

What Employers Look For Online

• Background supporting job qualificationsBackground supporting job qualifications• Demonstrated fit for culture• Profile was creative• Great references posted• Professional image portrayed• Honors/awards received and highlighted• Demonstrated a wide range of

interests

10

So That’s What You Must Provide

• Make sure all your online information:Make sure all your online information:• Demonstrates your background and

qualifications• Demonstrates your ability to fit in• Shows creativity• Includes references and testimonials• Includes references and testimonials• Is professional• Highlights honors/awards• Demonstrates wide range of

interests

11

How to Find a JobHow to Find a Job

Source: Jeremiah Owyang www.web-strategist.com/blog/category/job-survey/

Finding a Job – People SearchFinding a Job People Search

• Job search is now “people search”Job search is now people search – Name the top companies you want to work for

Find people who are employed at those– Find people who are employed at those companies

– Network with them form a strong relationship– Network with them, form a strong relationship and they perform the job search for you.

Copyright © 2009, StratVantage Consulting, LLCDan Schawbel, PersonalBrandingBlog.com

Finding a Job – People SearchFinding a Job People Search

• In fact many employers avoid postingIn fact, many employers avoid posting jobs

• They search job boards and LinkedIn instead

Copyright © 2009, StratVantage Consulting, LLC14

What is Social Media / Social Networking?Networking?

And Why Should You Care?

What Social Media Is NotWhat Social Media Is Not

Social Media is Not:Social Media is Not:• A Fad

F Kid• For Kids• About the Tools• About the Techniques• A Numbers GameA Numbers Game• A Replacement


What Social Media IsWhat Social Media Is

Social Media is:Social Media is:• Relevant to job search

F E• For Everyone• About Creating Conversations• About Strategy• About Planning and ExecutionAbout Planning and Execution• About Creating Relationships

A S l t t E i ti T h i• A Supplement to Existing TechniquesCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved

Social Media Approach - ToolsSocial Media Approach Tools


Social Media Approach – StrategicSocial Media Approach Strategic


Social Media Success StoriesSocial Media Success Stories

Sales - Trissential and CargillSales - Trissential and Cargill• $12M vs. $120B

L l Gl b l• Local vs. Global• Told not to waste time trying

to become a vendor• They actually laughed at him!y y g



Sales - Trissential and CargillSales - Trissential and Cargill• Sales guy connected with Cargill

employees on LinkedInemployees on LinkedIn • Met with these contacts when there was

t it i i htno opportunity in sight• One day, Cargill contacted him to meet • 9 months of social networking produced

sales agreement with Cargillg g



I got my current job position thanks toI got my current job position thanks to LinkedIn

LinkedIn has provided me the following benefits:LinkedIn has provided me the following benefits:

1. Using LinkedIn I have gained a straightforward access t f th b i ht t i d ld idto some of the brightest minds worldwide

2. I have enjoyed great visibility, a positive reputation and recognition of the LinkedIn community, when I have assumed as part of my personal branding strategy a collaborative attitude by being active in LinkedIn


collaborative attitude by being active in LinkedIn Answers




5. LinkedIn has provided me the rare, but valuable t it f tti i t h ith f i lopportunity of getting in touch with professionals

belonging to multiple disciplines and to different cultural contexts.

8. Being a credible and trustful networker, helping to others to solve their problems or doubts being sincere


others to solve their problems or doubts, being sincere are important factors to build mutually beneficial relationships




9. LinkedIn has been a fundamental resource in building iti t ti ll b ti da positive reputation as a collaborative and

knowledgeable member of the networked community and has enforced my own personal branding strategy.



Job ResearchJob ResearchI got my current role through LinkedIn. I was based in the

UK and was about to be offered by 2 different firms here in Brisbane. I didn't have the opportunity to meet either of the firms and therefore looked up people on LinkedIn who had previously worked for one or both of the firmswho had previously worked for one or both of the firms. I made contact with them to get references on the firms and one of these people said his current company was hiring and that they had a London office so I could go and meet the UK directors and get a feel for the firm. They turned out to be a much more suitable organisation


They turned out to be a much more suitable organisationthan the other 2 and I have no been working here for over 15 months.


HiringHiring• I am part of talent acquisition team and hired candidates

across all levels in all geographies through networking sites.

• I feel LinkedIn and Facebook both are very effective tool not only for hiring as well as for business developmentnot only for hiring as well as for business development. These websites play a critical role in employer branding. We created 2 groups on LinkedIn and 1 corporate Webpage on Facebook.

• We also engage prospective employees through these networking sites and highlight our work culture


networking sites and highlight our work culture, achievements and events. It is the most economic source for hiring.

You are part of a marketplace.

You need to stand out

The Big 3The Big 3

• We’re mostly going to talk about theWe re mostly going to talk about the Big 3 of Social Media


Why Use LinkedIn?Why Use LinkedIn?

• It’s a professional social networking siteIt s a professional social networking site . .

• For professionals

• 55 million of them


Who is On LinkedIn?Who is On LinkedIn?


Top LinkedIn TipsTop LinkedIn Tips

• Ensure your personal profile is completeEnsure your personal profile is complete and create a company profile

• Search competition customers prospects• Search competition, customers, prospects• Follow Just Joined• Ask and Answer Questions• Join Groupsp


Ensure Profile is CompleteEnsure Profile is Complete

• Users with complete profiles are 40 timesUsers with complete profiles are 40 times more likely to receive opportunities through LinkedInthrough LinkedIn

G t d ti• Get recommendations– Ask your customers


Create Your ProfileCreate Your Profile

– Current and past position – completeCurrent and past position complete – Education – complete – Photo – just you taken by a proPhoto just you, taken by a pro– Nickname or maiden name – for search

Summary more on this– Summary – more on this– Websites – all of them

Interests be careful– Interests – be careful– Email addresses – all of them

NO TYPOS!– NO TYPOS!Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved

Profile ContentsProfile Contents

• The more info the betterThe more info the better• Use industry-specific keywords

U AND ll th t• Use acronyms AND spell them out– Searchability – Keywords, keywords, keywords!– Google your competition to find good

keywords– Search your competition on LinkedIn


Create Your ProfileCreate Your Profile

• Make your profile publicMake your profile public– Can be found on Google!


Your Professional HeadlineYour Professional Headline

• Pay particular attention to yourPay particular attention to your Professional Headline




• Search competition customers• Search competition, customers, prospectsF ll J t J i d• Follow Just Joined

• Ask and Answer Questions• Join Groups


Searching on LinkedInSearching on LinkedIn

• LinkedIn free account limits searchLinkedIn free account limits search viewing to 100 results

Search for prospects– Search for prospects– Search for companies

U t d h• Use quotes around search terms for example “ d b ” “ i id t”“produce buyer”, “vice president”

• Use OR to combine searches “buyer" OR “retailer”


Three Degrees of LinkedInThree Degrees of LinkedIn

1st

1st

1st 2 2nd

3rd

3rd3rd

3rd1st

1st

2nd

1st1st 2nd2nd

3rd

3rd

3rd

Peter Winer Chris Brogan Guy Kawasaki

1st 2nd 3rd


Search CompaniesSearch Companies

• SearchSearch • Or Browse

IndustriesIndustries


Power Tool: GooglePower Tool: Google

• LinkedIn limits searched to 100 resultsLinkedIn limits searched to 100 results• site:www.linkedin.com YOUR

KEYWORDS HERE and LOCATIONKEYWORDS HERE and LOCATION -directoryF l

Excludes company directory

• For example:• site:www.linkedin.com

developer and Minnesota -directory


Follow Just JoinedFollow Just Joined

– Check out the Just Joined LinkedIn section ofCheck out the Just Joined LinkedIn section of your Home page:

• New LinkedIn users that worked or attended the companies and schools listed on your profile

• Click links, find people you know, and invite them to connectinvite them to connect


Ask and Answer QuestionsAsk and Answer Questions

• Ask questionsAsk questions and provide answersanswers

• Always send Q’s to 200 contactsto 200 contacts


Ask QuestionsAsk Questions

• I asked aI asked a question

• Within 2 hours, th li k ithe link was in the top 10

ltresults on Google

Copyright © 2009, StratVantage Consulting, LLC. All Rights ReservedCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved

Finding and Joining GroupsFinding and Joining Groups

– Enter pretty much any keyword, and you’ll findEnter pretty much any keyword, and you ll find a group

– A great way to connect to people outside your g y p p y3 degree network


Twitter and FacebookTwitter and Facebook

– They’re not for kidsThey re not for kids– Major companies are using both for:

• RecruitingRecruiting• Marketing• Customer Service


TwitterTwitter


Who’s Using Twitter?Who s Using Twitter?


Twitter GlossaryTwitter Glossary

• At Reply or @reply - a reply to another userAt Reply or @reply a reply to another user • DM – direct message • Failwhale – graphic that appears when Twitter isFailwhale graphic that appears when Twitter is

over capacity• Hashtags or # – marking a word as a keywordHashtags or # marking a word as a keyword• Retweet (or RT) – repeating another’s tweet • Tweet – sending a Twitter message• Tweet – sending a Twitter message• Tweetbacks – similar to blogging pingbacks• Twitterverse the Twitter community


• Twitterverse – the Twitter community• Tweeps – your peeps (not Twits!)

How to Use Twitter – GenerallyHow to Use Twitter Generally

• Don’t Use the Web Site – About 70Don t Use the Web Site About 70 percent use free programs for PC or cellphone especially iPhones:cellphone, especially iPhones:– TweetDeck – desktop Twitter reader

Twhirl desktop Twitter reader– Twhirl – desktop Twitter reader – Twitterific – desktop Twitter reader for Mac

Twitterfeed feed your blog to Twitter– Twitterfeed – feed your blog to Twitter– Seesmic – post and follow Twitter and

FacebookFacebook Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved

Adapted from David Pogue’s Rules for Twitter: www.zudfunck.com/zudfunck/2009/03/david-pouges-rules-for-twitter.html

Twitter ToolsTwitter Tools

• http://twitturly.com/ = Crowd sourcing of URLshttp://twitturly.com/ Crowd sourcing of URLs being talked about on Twitter

• http://whoshouldifollow.com = recommendations pon who is Tweeting things you might be interested in

• http://www.nambu.com/• TweetDeck.com & Nambu = Twitter organization

software• iTwitter = iPhone application that will allow you

to Tweet from your phoneCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved

How to Use Twitter – GenerallyHow to Use Twitter Generally

• You Don’t Have To Read All The Tweets —You Don t Have To Read All The Tweets Nobody has the time to read all the tweets from more than about 30 people — atfrom more than about 30 people at least, nobody with a life

• Use search.twitter.com to find messages t i bj ton certain subjects


Update Your StatusUpdate Your Status• Update yourUpdate your

status to tell everyoneeveryone what you’re doingdo g


Searching on TwitterSearching on Twitter

– Twitter recently added aTwitter recently added a decent search to Website

– Also added Trending Topicsg p


Use HashtagsUse Hashtags

• A way to tag a word as a keywordA way to tag a word as a keyword• Precede the word with a #

#j b– #job– #engineer

• Often used to group tweets during or about events– #smbmsp – Social Media Breakfast

• More specific than just using a p j gregular keyword


“Communities already exist. Instead, think about how you can


y , yhelp that community do what it wants to do”

Mark Zuckerberg

Why Use Facebook?Why Use Facebook?

• Not just for kids any moreNot just for kids any more– The number of new members over 35 keeps

doublingdoubling– Median age is now over 25– Second largest single group:– Second largest single group:

35 to 44



• Not just for kids any moreNot just for kids any more– Women over 55 remain the fastest growing

groupgroup– Slightly more members between the ages of

45 and 65 than 13 to 1745 and 65 than 13 to 17


Decide How You Want to Use Facebook

• First make a decision whether to keepFirst, make a decision whether to keep Facebook social

Some keep Facebook social and use other– Some keep Facebook social and use other networks for job seeking

– Others combine social and professional useOthers combine social and professional use


Use Facebook ProfessionallyUse Facebook Professionally

• Make sure your profile is professionalMake sure your profile is professional– No beer barfing pix

Only information you want business contacts– Only information you want business contacts or prospective employers to see

• Create a simple profile using minimal• Create a simple profile using minimal graphics and widgets


Use Facebook ProfessionallyUse Facebook Professionally

• Post content relevant to your company jobPost content relevant to your company, job search or career

• Use Facebook email to build relationships• Use Facebook email to build relationships with your Friends Ch F i d i l• Choose your Friends wisely– Friends can see information about your other

F i d i P filFriends in your Profile


Consider Answers CarefullyConsider Answers Carefully


Update Your StatusUpdate Your Status• Update your status to tell everyone whatUpdate your status to tell everyone what

you’re doing


Link Your StatusLink Your Status• Now you can link your Facebook statusNow you can link your Facebook status

with Twitter• Everything you tweet is dumped to your statusEverything you tweet is dumped to your status• www.facebook.com/apps/directory.php?app_t

ype=1&category=0ype &catego y 0


Writing on WallsWriting on Walls

• All messages are viewable by othersAll messages are viewable by others


Join Facebook GroupsJoin Facebook Groups


Power Tool: Professional ProfilePower Tool: Professional Profilewww.facebook.com/apps/directory.php?app_type=1&category=0#/apps/application.php?id=24265472995&ref=appd


Join NetworksJoin Networks

• Join your local networkJoin your local network• www.facebook.com/networks/networks.php


On Beyond the Big 3On Beyond the Big 3

• There are thousandsThere are thousands of social media networksnetworks

• Chances are good you can find oneyou can find one you’ll like


Questions?Questions?


Thank You!Thank You!

More In-Depth Training from Linked InSolutionsMore In Depth Training from Linked InSolutions• Linked In or Left Out: Using LinkedIn and Twitter

to Find a Job – 3-hour Workshopp• LinkedIn for Job Search Basics – 1 hour Webinar• Using Social Media for Business – 90-minuteUsing Social Media for Business 90 minute

Webinar • Using Social Media for Recruiting – 90-minute Us g Soc a ed a o ec u t g 90 ute

Webinar



You are welcome to connect with me:You are welcome to connect with me:• Mike Ellsworth• Twitter: @MikeEllsworthTwitter: @MikeEllsworth• LinkedIn: www.LinkedIn.com/in/MikeEllsworth• Facebook:• Facebook:

www.facebook.com/MichaelJEllsworth• Google Mike Ellsworth and check the bottom of• Google Mike Ellsworth and check the bottom of

the first page• MikeEllsworth@SocialMediaPerformanceGroup [email protected]

• 952-373-1006Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved


• Linked InSolutions Facebook Page:Linked InSolutions Facebook Page: bit.ly/mRREZ

• Social Media for Job Search LinkedIn Group: pbit.ly/otzeF

• Social Media Performance Group: phttp://bit.ly/smperformance

• Linked InSolutions: www.LinkedInSolutions.com• Mike Ellsworth’s Blog: www.FutuRANT.com


social media basics for job search

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