Job Search and Social Media

Download Job Search and Social Media

Post on 23-Sep-2014

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For Rutgers TLD graduates

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  • SOCIAL MEDIA & JOB SEARCHMichele Martinwww.michelemmartin.com

  • @michelemmartinIm Michele

  • Our AgendaCurrent state of job search from employer perspectiveJob boardsLinkedInFacebook

  • 26.7% of external new hires come from referralsOne hire for every 15 referralsNumber one source for hiresSource: CareerXRoads 2010 Survey

  • 22.3% come from company websiteSource: CareerXRoads 2010 Survey

  • 13.2% come from job boards

    CareerBuilder and Monster two top sites

  • MORE INFO92% currently use or plan to use social media to recruit.1/3 always check out a candidates social media profile to vet the recruit prior to hiring.58% have successfully hired candidates through social networking sites. 36% say they plan to spend LESS on job boards. 38% say the plan to spend LESS on external recruiters.

  • IMPLICATIONS?

  • Job Boards

  • THE CHALLENGESMany openings outdatedMultiple openingsToo much competitionEmployers making less use of job boards

  • TIPSDont spend a lot of time on boardsLEAST effective form of job searchUse boards for researchSearch locallySearch specificallyUse niche boards where possibleApply through company website

  • Social Media and the Job Search

  • What Do Employers See When They Search For You?

  • Social media is about connections

  • Professional social networkWay to research businesses and individualsProfessional branding opportunity

  • SIGN UP FOR AN ACCOUNT

  • CREATE YOUR PROFILE

  • CREATE YOUR PROFILE

  • CREATE YOUR PROFILE

  • MAKE CONNECTIONS!

  • MEET THEIR CONNECTIONS. . .

  • FINDING JOBS ON LINKEDIN

  • LINKEDIN COMPANION

  • USE FIND JOBS FEATURE

  • VISIT COMPANY PAGES

  • WORK YOUR CONTACTS

  • JOIN AND USE GROUPS

  • WAYS TO USE LINKEDINExpand and work your network!Get/make recommendationsAdvanced search of people with your skillssee where they workLook at company profiles to see where people from that company may come from and where they go nextUse Company Profiles to see if a company is hiringJoin Groups

  • MORE WAYS TO USE LINKEDINLook for 1st or 2nd level connections to hiring managers and recruitersFind a connection to get the inside scoopAsk/Answer QuestionsPrint up business cards with your LinkedIn profileInclude LinkedIn profile in email signatureHelp people in your LinkedIn Network

  • Privacy!

  • REMEMBER!Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy.Facebook is always changing settingshave to stay on top of how privacy is changing.

  • PHOTOS!Two ways they show upUploadFriends tag youManaging photos:Dont upload questionable photosUntag yourself from questionable photosControl who can see your photos

  • POSITIVE STRATEGIESUse status updates to connect, let people know about job search. Revise profile to emphasize professional/ educational accomplishmentsLimit photosChoose friends wiselyJoin and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you

  • OVERALL STRATEGIES (FROM RESEARCH)Spend more time on job searchTarget companies of your current contacts.When you find a lead, first check your network for a connection.Spend more time expanding your weak ties.Spend more time turning weak ties into strong ties.

  • TO SUMMARIZE . . . Spend minimal time on job boardsUse boards strategicallyfor informationFocus on building networks, both on and off-lineUse LinkedIn to visualize and make connectionsManage Facebook privacy settingsExplore other ways to use social media for branding and making connections

    http://michelemmartin.wikispaces.com/

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