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85 %HIDDEN MARKET

15% ADVERTISED MARKET

AGENDA

WHAT

WHY

IS HIDDEN MARKET

EMPLOYERS LIKE HIDDEN MARKET

AGENDA

HOW TO ACCESS

HIDDEN MARKET

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85 %HIDDEN MARKET

15% ADVERTISED MARKET

Networking is consistently cited as the NUMBER 1 way to get a new job

Direct employer contact – cold calling & informational interviews

Labour Market Information – unadvertised job resources

HOW DO I GET THERE ?

RESUME

COVER LETTER

INTERVIEW PREPARATION

CAREER EXPLORATION

LABOUR MARKET INFORMATION

NETWORKING

PORTFOLIO

NETWORKING

The simplest network is a DYAD or PAIR

SOCIAL NETWORK

1. Contagion2. Connection3. Homophily

SOCIAL NETWORK

1. CONTAGION: what flows across ties

.

•germs, money, violence, fashions

•behaviour, emotions: obesity, happiness

•ideas, information, etc.

SOCIAL NETWORK

HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER

HAPPY

UNHAPPY

INTERMEDIATE

THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)

Three Degrees of Influence

The influence of actions ripples through networks 3 degrees

(to and from your friends’ friends’ friends)

You are affected by people you don’t even

know!

Photo by Taro Taylor

Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people

Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it

Photo by David Sim

2. CONNECTION

TIES TO FAMILY, FRIENDS, CO-WORKERS

Photo by johntrainor, Flickr

WHO IS CONNECTED TO WHOM

3. HOMOPHILY: the tendency to associate with people who resemble ourselves (“love of being alike”)

For example:• By power• By age• By education• By social status

SOCIAL NETWORK

Photos by Andyrob and alexik, Flickr

If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits.

If you are connected to others you could be influenced to commit crimes or eat unhealthy food.

POSITION MATTERS!

HOW EMPLOYERS FILL POSITIONS

EMPLOYERHIRING FROM

WITHIN (PROMOTION)

HIRING AN UNKNOWN WHO BRINGS PROOF

OF ABILITY

FRIEND/BUSINESS CONTACT• REFERRAL• JOB FAIR

AGENCY• RECRUITERS• SEARCH FIRMS

ONLINE/NEWSPAPER ADVERTISEMENTS

RESUME YOU

Information is directional

(inbound and outbound ties) Reduces number of steps Creates cascade effect

The Telephone Tree

SOCIAL NETWORK

COLD CALLING

EFFECTIVE AND UNDERUTILIZED

REQUIRES MORE SELF- PREPARATION AND RESEARCH ON THE COMPANY

CHANCE TO INTRODUCE YOURSELF TO POTENTIAL JOB OPENINGS OR CREATE NEW JOB OPPORTUNITIES

COLD CALLING

GATHER A LIST OF COMPANIES GATHER THE NAMES OF PEOPLE WHO

HAVE THE POWER TO OFFER YOU A JOB PREPARE THE ELEVATOR

SPEECH/SCRIPT ASK FOR THE INFORMATIONAL

INTERVIEW/JOB INTERVIEW KEEP TRACK OF ALL CONTACT DETAILS

HUMAN-TO HUMAN NETWORKING

C

B

A

YOU

ANYONE YOU ALREADY KNOW

BRIDGE BUILDERS

CONTACTS WHO CAN HIRE

EFFECTIVE NETWORKING

EVENTS&PLACES PROFESSIONAL

MEETINGS, CONFERENCES

JOB FAIRS VOLUNTEERING JOB FINDING

CLUBS/ERC

PEOPLE: FORMER COLLEAGUES EXTENDED FAMILY NEIGHBOURS FRIENDS MEMBERS OF YOUR

SOCIAL CLUBS/GROUPS SOCIAL NETWORK

(FACEBOOK, LINKEDIN, AND OTHERS)

Six Degrees of Separation

Photo by Dan Coulter It’s a small world after all

Stanley Milgram experiment showing that people are all connected by an average of six steps

Three Degrees of Influence

If we are connected to everyone by 6 degrees and

influence those up to 3 degrees, then we can reach

halfway to the whole world!

Photo by Wonderworks, Flikr

1 23

Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!

Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr

There have always been fears that each new form of technology will diminish good-old-fashioned means of maintaining friendships.

But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet!

SOCIAL NETWORK +SOCIAL MEDIA

http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg

SOCIAL RECRUITING SURVEY, CONDUCTED BY

JOBVITE IN 2010

83 % of employers will recruit in social networks this year

46% will spend more on social recruiting

36 % will spend less on job boards

80% review social profiles

LINKEDIN

The world’s largest professional network

LinkedIn helps you exchange knowledge, ideas and opportunities with your

trusted contacts

LINKEDIN

1. SUBSTITUTE ON-LINE RESUME

2. PROFESSIONAL MARKETING TOOL

/PORTFOLIO

3. JOB/ LABOUR MARKET RESEARCH TOOL

4. BUSINESS E-MAIL ADDRESS BOOK

5. PROFESSIONAL NETWORKING SITE

CAREER RESOURCES

Working in Canada LINKEDIN

Industry Canada(business directories)