FORUM MEXICO

SAP FORUMMEXICO

FORUM MEXICO

We reached 25,428,302 users

8,549,885

11,020,858

5,842,305

15,254

REGISTRATIONSTHROUGH SOCIAL MEDIA

153TWEETS USING THE EVENT HASHTAGS

6,819INTERACTIONS IN FACEBOOK

4,233

RETWEETS IN TWITTER ACCOUNTS

2,606LATAM BLOG POSTS

VIEWS

575CLICKS TO THE EVENT

LINKS

29,629

FORUM MEXICO

Top hashtags during SAP Forum Mexico

#SAPForum 89.88% 2,425

#ViveElFuturo 46.07% 1,243

#México 42.4% 1,144

#SAP 6.6% 178

Hashtag Percentage #Mentions

@SAPLatinAmerica 1.85% 50

@sapnoticiasmx 2.56% 69

@oppenheimera 2.63% 71

@lajosa 4.15% 112

@SapMexicoyCA 12.42% 335

Account Percentage #Mentions

Most mentioned accounts

SOCIAL MEDIA MENTIONS

FORUM MEXICO

Share of voice: brand sentiment during the coverage of the event in social channels.1,000

Mar 05 Mar 06

750

500

250

0

Negative 0,07% Neutral 54,81% Positive 42,97% Unknown 2,15%

Users published positive mentions on the event, expressing their

satisfaction for having attended to

conferences and keynotes in SAP Forum

MeMexico.

Positive:

FORUM MEXICO

Word Cloud: the main words mentioned in social channels during SAP Forum Mexico.

global cloud

conferenciafemsa

facebook

productos

exito

conoceahoraaños

design thinking

los negociosplenaria

tallerinicia

panel

forma

socialfuturo

servicios

cloudnube

movilidad

la nube

rodolpho cardenuto

empresas

clientesconcierto

standforumgraciasciohana

tecnologiainnovacion

negocios

solucioneseventodiahoy

2014sapmexico

others

gran

negocio

breakout

la tecnologia

mañana

sociales

shawn price

FORUM MEXICO

Ages Ranges

Age Range

Under 15 1.92%

15-17 1.08%

Men participated most actively, representing 64% of users mentioning the event. The age range 35-44 was the target segment reached during the event promotion and coverage. Most of

them were executives, business people and employees.

18-24 3%

25-34 7.44%

45-54 4.2%

55-64 1.2%

65 and up 0.24%

% Mentions

Gender

Male64.54%

Female17.21%

Company18.25%

Demographics

FORUM MEXICO

Country (#Tweets)

Mexico City

Miguel Hidalgo

3.64%

Bogota

2.73% Lima

1.52%

Benito Juarez

1.36%

San Miguel Tecamachalco

Valencia

3.03%

The SAP Forum Mexico took place in Mexico City at Banamex center, where the highestnumber of comments related to the event were made.

Dallas

1.52%

FORUM MEXICO

Devices

69% of the users used a mobile device to mention the official event hashtagsand present the minute by minute highlights of the event.

Application Percentage #Tweet

Web 16.05% 433

Twitter for Iphone 28.65% 773

Hootsuite 4.6% 124

Sprinklr 9.12% 246

Twitter for Android 17.35% 468

Twitter for Ipad 4.82% 130

TweetDeck 4.26% 115

Forsquare 2.78% 75

Twitter for Blackberry 2.34% 63

Twitter for Windows 2.74% 74

Other 7.14%Mentions

Desktop 23.06% Mentions

Mobile 69.80%Mentions

FORUM MEXICO

A glimpse at some of the mentions

FORUM MEXICO

Social Media Wall initiative

We achieved 5,464 mentions to the official hashtags through the in-house initiative ̈Social Media Wall̈.

Attendees were invited to interact with the hashtags #ViveElFuturo and #SAPForum. The user @LICMENDOZA ranked at 1st place generating 131 tweets and the five finalists obtained a personal VIP

invitation to attend the event’s closing concert.

FORUM MEXICO

Highlights

25,428,302 users were reached in Facebook and Twitter through the promotion and coverage of the event representing 1500% more than the previous year.

6,819 tweets with the event hashtags were counted pre and during event. We also promoted the hashtag #ViveElFuturo achieving 45% of the mentions.

35 - 44 was the age range with the highest participation during the promotion and coverage of the event, representing 80% of the audience. This range represents an executive segment or people working with some seniority.

Almost 70% of the mentions were made by mobile devices. Users commented the minute- by- minute of the event publishing photos and keynotes.

“Technology”, “SAP”, “event”, “business”, “hana” and “cloud” were the words associated to the event.