SAP MENA SAP IS CHANGING THE GAME

SAP MENA Rami Kichli, Country Manager, Kuwait & Bahrain

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SPEED OF CHANGE

.. number of years it took to reach a market of 50M

© 2013 SAP AG. All rights reserved. 3 Customer

An emerging

middle class

growing to 5B will strain already

diminishing

resources

IN A WORLD OF ACCELERATED CHANGE

Data doubling

every 18 months will create new

opportunities and

risks for value

creation

More mobile

devices

than people will require fresh

thinking designed for

an “always-on” world

1 billion people in

social networks will rewire business

and personal

boundaries

15 billion web-

enabled devices

by 2013 will create a universe

of intelligence

everywhere

we must rethink the future.. and unprecedented empowerment of people,

© 2013 SAP AG. All rights reserved. 4 Customer

IMAGINE A BETTER RUN WORLD WHERE..

technology innovations can not only enable

businesses to run like never before…

..but also have the potential to

improve the lives of people everywhere

© 2013 SAP AG. All rights reserved. 5 Customer

Simplify, Innovate, Save

SAP 5-MARKET INNOVATION STRATEGY

SAP

HANA

© 2013 SAP AG. All rights reserved. 6 Customer

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SAP OUR RECORD SPEAKS FOR ITSELF

+ €16 billion

Total Revenue

+ 12 000

Partners

3,000 000

Developers

+238,000

Customers

74%

of the worlds

transaction revenue

touches an SAP

system

SAP touches

$16 trillion

of consumer

purchases

around the world.

© 2013 SAP AG. All rights reserved. 7 Customer

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SAP WHO ARE OUR CUSTOMERS

86% of Global

Fortune 500

companies run SAP

SAP Customers

represent 98% of

top 100 most

valued brands in

world

SAP provides

solutions to

58% of United

Nations

member

80% SAP

Customers are

small to midsize

businesses

SAP connects more

than 1 million

companies in 190

countries on Ariba the

world’s largest

business-to-business

network

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SAP MENA TODAY

200+

additional

headcount

in 2012

1100+

Customers

1400+

Qualified consultants

24

Industries

9

Offices

100+

Partners

SAP MENA Delivers continued double digit growth..

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SAP MENA WE ARE COMMITTED TO..

Develop local

talent to

deliver local

product

Certify

Young

Professionals

Certify 2000+

Consultants

in next 3 years

Double current

30 University

Alliances

Training &

Development

Institute

Support capacity

development

© 2013 SAP AG. All rights reserved. 10 Customer

MARKET OPPORTUNITIES

Highest Twitter

Population

Penetration (8.13%)

in the Arab World

Kuwait IT spending

is expected to

reach US$1.9Bn in

2016

Smartphone

Penetration in

Kuwait of 80%

Is world’s 3rd

highest

“Vision 2035” aims

at transforming

Kuwait into an

economic center in

the region

© 2013 SAP AG. All rights reserved. 11 Customer

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SAP IN KUWAIT A YEAR IN REVIEW…

11 New

Customers in 6

Industries

SAP Ecosystem

doubling in size

Design

Thinking

Engagements

with 3 Key

Customers

Kuwait HCM

Localization

for Private

Sector (Labor

Law)

A Full SAP

Team on the

Ground

Sample of Kuwait Customers

Boushari Group

The best way to predict the future, is to invent it.

Alan Kay

SAP CHANGING THE GAME…

Kuwait 2013