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THE NEWS

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A Rachael Ray Food Truck for the Dogs

In a novel effort to woo pet owners to her Nutrish line of high-end dog food, the television chef Rachael

Ray is turning to something usually reserved for human gourmets: a food truck.

Ms. Ray will begin handing out samples of the newest addition to her product line from a "Pup-Up Food

Truck for Dogs" in Manhattan on Thursday. Depending on the response, she may take the truck to other

cities to draw attention to pet adoptions and to shelters crowded with cats and other animals that

people do not want or cannot keep - and to promote her dog food.

Each year, Ms. Ray donates her portionof the proceeds from the brand - her total contributions are

expected to reach $4 million by the end of 2012 - to animal welfare organizations. She modeled

Nutrish's charitable giving on that of Yum-o, a nonprofit organization she founded in 2006 to help

children and their families learn about healthy food and cooking, which is financed by sales of

cookbooks and other items.

"We wanted to come up with a dedicated product, like we did for children," she said. "So there are no

galas, no celebrity concerts, but a product that builds awareness of a problem and generates income.”



Wendy’s Redesigns Their Logo


IN MEMORY



http://nuads.us/PBHIgJ

MIKE’STOP 5


CREATIVETYPOGRAPHY


WTF



http://www.youtube.com/watch?feature=player_embedded&v=dZfkSAQWz9E


INNOVATION



http://www.ebay.com/new



http://youtu.be/Y1bnR5o1SGs


SOCIAL MEDIA



http://www.facebook.com/Jello



http://youtu.be/FFn_Cqusvfs


FAIL OF THE WEEK



https://www.pbs.org/newshour/adlibs/


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BIGIDEA


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

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