on-demand webinar: clavis insight index uk alcohol report

Download On-demand Webinar: Clavis Insight Index UK Alcohol Report

Post on 08-Aug-2015

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  1. 1. CLAVIS INSIGHT TAKING A CATEGORY VIEW OF CHRISTMAS ONLINE PERFORMANCE UK BEERS, WINES & SPIRITS ANALYSIS CLAVIS INSIGHT INDEX, CI2
  2. 2. John Neilson is Marketing Director - Global Products & FMCG Thought Leadership at Clavis Insight. He has over 10 years experience and expertise in the fast moving consumer goods (CPG) retail and insight industries, having worked for Kerry Group, Unilever, and dunnhumby. In his current role, John is responsible for driving actionable insight and providing thought leadership to our CPG partner clients, helping them win online. TODAYS PRESENTER
  3. 3. WHO WE ARE The Industry Leader of Online Retail Store Analytics for Consumer Packaged Goods Manufacturers & Retailers analyze everything the customer sees technology to visit online stores around the world ...deliver insight solutions, analytics and consultancy 3
  4. 4. HOLIDAY SHOPPING TRENDS While overall sales of alcohol in the UK have been declining, online sales are bucking the trendonline shoppers are ready to splash out for Christmas and New Years! 2013 UK alcohol spend was 14 billion ($22 billion), a figure declining since 2007 Online alcohol sales continue to grow, with Nov & Dec 2013 sales up vs. year prior Christmas see the Alcohol category drive significant traffic to store particularly champagnes and sparking wines! Office of National Statistics, IMRG Capgemini retail index and Grocer
  5. 5. 5 SCOPE & APPROACH Market: UK Categories: Beer & Cider, Spirits & Liqueurs and Wine & Champagne Stores: Asda, Ocado, Sainsbury and Tesco Brands: 100+ brands, over 1500 SKUs Time Period (inclusive): Pre Period Nov 24th 28th Post Period Dec 22nd Dec 26th
  6. 6. 6 PRE-CHRISTMAS CI2 TOP 10 BEER & CIDER Pre Christmas CI2 Beer & Cider Brand Name Brand CI2 Rank CI2 Guinness 1 120 Bud Light 2 119 Carlsberg 3 119 Foster's 4 118 Beck's 5 116 Carling 6 116 Budweiser 7 114 Desperados 8 113 Grolsch 9 113 Bulmers 10 113
  7. 7. 7 CHRISTMAS WEEK CI2 TOP 10 BEER & CIDER Christmas Week CI2 Beer & Cider Brand Name Brand CI2 Rank CI2 Stella Artois 1 113 Carlsberg 2 112 Budweiser 3 110 Strongbow 4 110 Guinness 5 110 Bud Light 6 109 Budvar 7 109 Bulmers 8 108 Grolsch 9 108 Old Speckled Hen 10 108
  8. 8. 8 PRE-CHRISTMAS CI2 TOP 10 WINE & CHAMPAGNE Pre-Christmas CI2 Wine and Champagne Brand Name Brand CI2 Rank CI2 Freixenet 1 124 Blossom Hill 2 124 Echo Falls 3 122 Black Tower 4 121 Oyster Bay 5 115 Wairau Cove 6 114 Gran Familia 7 114 Vina Abali 8 114 Arniston Bay 9 114 Yellow Tail 10 113
  9. 9. 9 CHRISTMAS WEEK CI2 TOP 10 WINE & CHAMPAGNE Christmas Week CI2 Wine & Champagne Brand Name Brand CI2 Rank CI2 Moet & Chandon 1 120 Calvet 2 116 Freixenet 3 114 Lanson 4 114 Ogio 5 113 Oxford Landing 6 113 Black Tower 7 111 Jacob's Creek 8 110 Oyster Bay 9 109 Veuve Clicquot 10 108
  10. 10. 10 PRE-CHRISTMAS CI2 TOP 10 SPIRITS & LIQUEURS Pre Christmas CI2 Spirits & Liqueurs Brand Name Brand CI2 Rank CI2 Bacardi 1 120 Glenmorangie 2 119 Glenfiddich 3 119 Bombay Sapphire 4 118 Famous Grouse 5 116 Bushmills 6 116 Glen Moray 7 114 Glenliviet 8 113 Whyte & Mackay 9 113 Captain Morgan 10 113
  11. 11. 11 CHRISTMAS WEEK CI2 TOP 10 SPIRITS & LIQUEURS Christmas Week CI2 Spirits & Liqueurs Brand Name Brand CI2 Rank CI2 Bacardi 1 113 Dalwhinnie 2 112 Arberlour 3 110 Bombay Sapphire 4 110 Talisker 5 110 Glenfiddich 6 109 Glenmorangie 7 109 Monkey Shoulder 8 108 Old Pulteney 9 108 Jack Daniels 10 108
  12. 12. 12 Continuous measurement, and monitoring of online presence is key to success Be aware of pressure points (seasonality, metrics and stores)that can dictate your brands performance Set goals and targets, to beat the competition and drive uplift for your brands, & the category RECOMMENDATIONS
  13. 13. FOR FULL PRESENTATION John Neilson Marketing Director - Global Products & FMCG Thought Leadership CLICK HERE TO ACCESS THE RECORDING AND FULL PRESENTATION