© CLAVIS INSIGHT

‘TAKING A CATEGORY VIEW OF THANKSGIVING HOLIDAY SHOPPING’

US PERSONAL CARE & FRAGRANCE GIFT PACKS WEDNESDAY, 21ST JANUARY 2015 1PM EST

CLAVIS INSIGHT INDEX, CI2

John Neilson is Marketing Director - Global Products & FMCG Thought Leadership at Clavis Insight.He has over 10 years experience and expertise in the fast moving consumer goods (CPG) retail and insight industries, having worked for Kerry Group, Unilever, and dunnhumby. In his current role, John is responsible for driving actionable insight and providing thought leadership to our CPG partner clients, helping them win online.

TODAY’S PRESENTER

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WHO WE ARE…

The Industry Leader of Online Retail Store Analytics forConsumer Packaged Goods Manufacturers & Retailers

…analyze everything the

customer sees…

…technology to visit online stores

around the world…

...deliver insight solutions, analytics and consultancy…

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HOLIDAY SHOPPING TRENDS

Thanksgiving is big business for online…Representing a massive opportunity for brands in the US!

NRF: Online Holiday Shopping Trends & Figures (US)

Thanksgiving represents the #1 Shopping Season

in the United States

>50% of all consumers planned to shop for gifts

online in 2014

2 in 5 shopped online between Black Friday &

Cyber Monday

Thanksgiving Online Sales grew 32% YoY, Black Friday +26%

$617bn+4%

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SCOPE & APPROACH

• Market: US

• Categories: Personal Care Gift Packs (Personal Wash, Bath & Body, Skincare, Fragrance Special Packs)

• Stores: Amazon, CVS, Drugstore, Target, Walgreens and Walmart

• Brands: 90+ brands, over 1000skus

• Time Period: ‘Pre’ Period Nov 3rd – 9th 2014. ‘Post’ Period 28th Nov -1st Dec (inclusive)

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PRE THANKSGIVING CI2 TOP 10 BRANDS

Brand Name Brand CI2 Rank CI2

Burt's Bees 1 107

Clinique 2 105

Philosophy 3 104

Aveeno 4 103

AXE 5 103

Dove 6 103

Hello Kitty 7 103

Dermalogica 8 103

Elizabeth Arden 9 103

Suave 10 103

Pre-Thanksgiving CI2 Personal Care & Fragrance Gift Packs

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‘POST’ THANKSGIVING CI2 TOP 10 BRANDS

Brand Name Brand CI2 Rank CI2

Burt's Bees 1 112

Vaseline 2 108

Giorgio 3 108

Lacoste 4 108

Rihanna 5 107

Justin Bieber 6 107

Neutrogena 7 107

Katy Perry 8 107

Goody 9 107

Guess 10 107

Post-Thanksgiving CI2 Personal Care & Fragrance Gift Packs

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• Continuous measurement, and monitoring of online presence is key to success

• Be aware of ‘pressure points’ (seasonality, metrics and stores)that can dictate your brand’s performance

• Set goals and targets, to beat the competition and drive uplift for your brands, & the category

RECOMMENDATIONS…

FOR FULL PRESENTATION

John Neilson Marketing Director -

Global Products & FMCG Thought Leadership

CLICK HERE TO ACCESS THE RECORDING AND FULL PRESENTATION