media evaluation question 2 - unfinished

8/12/2019 Media Evaluation Question 2 - unfinished

1/16

How effective is the combination of

your main product with the ancillary

texts?

Question 2


2/16

Task

After completing the Reminders' music video, I had to

create two print productions; a digipak and a magazine

advertisement promoting the main product. Like the

music video, the majority of the inspiration behind theprint productions came from literature, mythology and

spiritualism, which links into the acoustic/folk genre.


3/16

Examples of similar artists/bands and how they have formulated

their digipaks to promote their music video

Ed Sheerans single cover for Give Me Love uses theconvention of creating a cohesive digipak. There is an

identical use of mise-en-scene (costume, props,

location) and use of camera angle/shot within the

music video.

Conversely, the majority of KT Tunstalls albums (such

as Eye to the Telescope) challenge the cohesive link

that Sheeran and Lakeman adopt. Instead, Tunstall

has created her own iconic style of a black and white

of herself in a spotlight, in order to distinguish herself

from other artists and make a brand.

Seth Lakemans single Lady of the Sea develops the

notion of a cohesive digipak by producing a more

thematic link compared to Sheeran. Lakemansdigipak encapsulates the broody stormy feel to his

album. He uses the same noir lighting yet uses a more

natural location for his digipak in order to reflect the

natural influences of the folk genre.

We need to understand genre as a property of relations between texts

John Hartley

In context to the combination of the main and ancillary tasks, Hartleys theory indicates that there should be a relation betweenthe music video and the print productions in order to establish the acoustic/folk genre of Reminders. To an extent I have followed

Hartleys theory as I have used, developed and challenged aspects of how real artists construct their digipaks.
http://www.youtube.com/watch?v=FOjdXSrtUxA_http://www.youtube.com/watch?v=nddD_zEVTDEhttp://www.youtube.com/watch?v=nddD_zEVTDEhttp://www.youtube.com/watch?v=FOjdXSrtUxA_


4/16

Panel 1


5/16

Panel 1

Furthermore, I have maintained the sense of binary opposition between past andpresent; the female protagonist wears her black costume that she wears in real time

whereas her partner is faded. This thematically links to the notion of memories, which

creates a tenacious connection between the music video as well as the track title.

Alternatively, the fading of the male protagonist could equally link to the enigma

explored throughout Reminders to whether her partner exists or if he is a figment of

her imagination.

Panel 1 consists of both protagonists sitting on eitherend of a bench looking at each other; epitomising the

key themes throughout the music videoloss, regret

and reminiscence. The bench highlights one of the

most pivotal points in the music video. At 1:21-1:31,

when the female protagonist walks past the bench, the

first negative flashback is revealed to the audience.Therefore, by using the same bench in panel 1, I have

created a coherent link between the music video and

the print production by in order to reflect the painful

nature of the past.


6/16

Panels 2 and 3


7/16

Panels 2 and 3

Though there is only a short reference to the tree

displayed in the middle panels (1:19-1:20), panels 2

& 3 develop a spiritual link between the music video

and the digipak. Trees are known to be symbolic of

hope, love and the passing of time; key themes

expressed throughout the music video through theuse of flashbacks. The latter mentioned (passing of time) is clearly illustrated

in the middle panels through the cold, dormant tree (panel 2) and the warm,

blooming tree (panel 3), which reinforces a sense of binary opposition

(Strauss) that is recurrent throughout the music video. Therefore, the use of

the tree in different seasons epitomise the notion of past and present as wellas key themes explored throughout the music video

Furthermore, the CD area is of lined paper used in the female protagonists

journal, which reflects the notion of the diary that is explored in the music

video; expressing a clear reminiscent link between the digipak and musicvideo.


8/16

Panel 4


9/16

Panel 4

Also the positioning of the track list was inspired by how Mumford

and Sons displayed their track list in a brick format for their album

Sigh No More. This, I thought, created an aesthetically pleasing and

well organised digipak, which I wanted to create myself. I therefore

positioned the track list on the tree in a carving format, in order to

allude the audience that the songs were engraved onto the tree.This not only makes the track list more aesthetically pleasant, but

reinforces the main theme within the music video of true love and

Panel 4Tree where she goesanother pivotal point ascouple break up

Panel 4 features the tree where the female protagonist

goes at X in the music video; the same tree where the

couple break up. The tree therefore is associated with

Young lovers, as tree carvings are generally associated with people infatuated with one another.

Therefore, the romantic connotations of the track lists layout links back to the exploration of young

relationships and love that are explored throughout Reminders music video.


10/16

Examples of similar artists/bands and how they have formulated their

magazine advertisements to promote their music video

Mumford and Sons magazine advertisement and digipak forSigh No More challenges the cohesive link between the print

productions. Indeed, the band is incorporated within both print

production, but the mise-en-scene (including location and

costume) differ. This creates a

Gabrielle Aplinsdebut English rain forms a completely cohesive

connection between
https://www.youtube.com/watch?v=ye8QBCSeV60https://www.youtube.com/watch?v=ye8QBCSeV60https://www.youtube.com/watch?v=ye8QBCSeV60


11/16

Magazine Advertisement


12/16

Magazine AdvertisementThe main inspiration behind Reminders' magazine advertisement

came from the Ancient Greek myth of Narcissus; an extremelybeautiful nymph who fell in love with his own reflection and

drowned (or in other versions, starved to death from never

leaving his shadow). I subverted the tale, as instead of the female

protagonist only seeing herself, she sees her partner; suggesting

that he is a part of her identity. This motif of the male protagonist

being the female's muse is constantly explored throughout the

music video. For example, at both 0:46 and 2:43, the female

protagonist sees her partner staring back at her, which suggests that he is all that she

can see; subverting the idea of narcissism.

Additionally, there is a strong reference to

nature through the mise-en-scene in both themagazine advertisement and the music video.

The locations (especially the park) draws

emphasis on the natural influences within the

acoustic/folk genre that Reminders track fits

into. Therefore, by drawing emphasis on nature,

I have developed a generic link between themagazine advertisement and the music video


13/16

Magazine AdvertisementFurthermore, the magazine advertisement highlights the recurring motif of

self-reflection that is explored in the music video. Throughout Reminders, the

female protagonist reflects on her past and her partner. For example at 0:30-

0:38, there is a clear sense of reflection when she puts the locket on and has

a flashback to when she received it from the male protagonist. By editing the

two protagonists in the magazine advertisement to make them look like

reflections off the water, the motif of reflection is epitomised; creating athematic link between the music video and poster.


14/16

CD


15/16

CD

The reason I chose a shot of the sky to use for the CD was because not only does it

draw emphasis on nature, but it links to the spiritual notion of dreams and fantasies.

These themes are used within Reminders music video through the flashback

Visually links in with middle panels which incorporate the sky

However, does not link with mag ad -


16/16

Conclusion

Overall, I think it would be fair to say that I havecreated a cohesive ancillary product that promotes the

main product for Reminders track, and gives an insight

to the music videos key themes, narrative and motifs.

Most predominantly, I have formed links between theprint productions and music video thematically in order

to establish the acoustic/folk genre. Though I have

maintained continuity through the use of the same

fonts (Moon Flower) in order to unify the printproductions.

media evaluation question 2 - unfinished

Documents