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Question 2- How did you attract and address your audience?- BY LAURA SIMMONS

Author: lauraa-shimmingtons

Post on 22-Apr-2015




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Page 1: Question 2 Evaluation Question

Question 2- How did you attract and address your audience?- BY LAURA SIMMONS

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To find out what would attract my audience, I had to do research into existing magazines on the market.

I found that there was no current product that fills the criteria my own magazine aims to therefore I analysed a current magazines on the market which are the next best thing.

After looking at NME magazine, I found that although there genre of music was different, the style in which they sent pages out would be good for my target audience, as it gets a lot of information onto the pages, but in a suitable format to read, being broken up by pictures.

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To find out what to focus my magazine on, I constructed a questionnaire in order to find out what different social groups looked for in a music magazine and what genre of music different age groups preferred.

I surveyed my friends by sharing a questionnaire I created on on social networking sites, Twitter, Tumblr and Facebook. This means my research isn’t very representative of the UK population, however I can got a general idea of what people were looking for in a magazine.

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Research Results…

From the results of my target audience research I found out that my audience want a magazine that is not defined by a ‘genre’ of music but that focuses on the music being individual, alternative and the artist being talented as Indie/ Alternative music was the most popular genre.

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Audience needs…

They wanted a magazine that is affordable for people at school/college/university as although they have a disposable income they want to spend what money they do have on concerts and time with friends also. I think that if I priced my magazine too high my target audience would instead find their information for free on the Internet.

The teenage audience are interested in free gifts especially posters so I chose to include a free poster banner in the top left of my front cover to lure in the target audience to read my magazine.

Lastly, the main thing recognised was that teenagers want a mix of recognisable names and information with the names of their favourite artists whilst also introducing you to new talent, which is either upcoming or fairly unheard of yet with huge talent.

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Background information on target audience…

Indie fans consider themselves to be ahead of the game and trendsetters, as a result a magazine that features a new artist is ideal, as it gives the target group the feeling of discovering them and that they set the trend to like this artist. This fits as this particular group are only interested in things that slip under the mainstream radar, as once something becomes widely known and popular it's ditched.

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With this information I planned to attract my audience with a range of different techniques…

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The variety of colours makes my product eye catching for the audience. I did not use bias colours for particular genders e.g. pink- girls and blue- boys but instead opt for gender neutral colours to attract both genders and therefore a wider audience.

Via the micro feature of mise en scene I used red lipstick on my model. By using the colour red which represents danger and passion this made her attractive for the male heterosexual and female homosexual audience.

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Pull Quotes and Lures…

By using pull quotes the audience gain an interest on their opinion or statement and want to find out more as teenagers have a natural curiosity. The main pull quote on my front page- ‘no more fake smiles’, relates to the expression of my artist in the image and also inbuilt in the article there is a reference to the artist’s first album being named ‘Fake Smiles’. I put this aid in purposely to attract the artist’s fans and bring an inbuilt audience to the magazine. I also used many other pull quotes on the contents page and artist names on the front cover to attract interest.

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The front cover image is there to attract both males and females of any sexuality to the magazine. For the heterosexual male they may find her attractive as she is a pretty, slim young girl similar to their age group. They might also aspire to look like or have the lifestyle of the males on the contents page.

Homosexual male’s might be attracted to the males featured on the contents page or find her story inspiring as she has experienced torment which is relatable as many gay people are singled out and attacked by homophobic people.

The heterosexual female might also find her inspirational with her story or aspire to be or look like her. The homosexual woman might find her attractive or also be inspired by her story.

Of course both genders and a person of any sexuality can also be interested to read the magazine with mentions of recognisable bands which they are fans of providing the magazine with an inbuilt audience.

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I plan to address my audience to teenagers by using a casual informal language whilst making my points structured and clear as teenagers don’t want to be treated as children, undermined or belittled and want respect.

They also want their information put simply and not overcomplicated.

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Considering teenagers are an Internet obsessed generation, I would release an online digital formatted version of each issue, which they could access via android phones, laptops, tablet devices etc. for faster on the go access.

I would also set up a twitter, Facebook and Tumblr page for the magazine so the audience can communicate with the magazines staff and we can communicate back. A two- way communication with audience and editor will help the staff keep up to date with the audience’s needs and opinions to make sure the magazine is kept current and loyal readers will remain happy.

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Thank you for watching…