linkedin leads to revenue high five presentation

LinkedIn Leads to Revenue Presentation

THE PROCESSES, CONTENT AND

TOOLS YOU NEED TO GO BEYOND

REACHPresented By: Kristina Jaramillo – Managing Partner at Get LinkedIn Help


87% of B2B Sales and Marketing Leaders Are Using Social Media Platforms Like LinkedIn But Less Than 1 in 5 Can Clearly Prove a

Social Media ROI.


Top 4 Most Important Social Media Metrics That Sales and Marketing is Tracking:

Number of Profile Views and Content Platform Views

How Many People They’re Reaching with Their Content or Messages

Number of Likes, Comments and Shares Number of Connections and Group Members

These metrics were picked over: Next step actions beyond the click, like, share

etc. Marketing qualified sales opportunities Revenue

Getting leads and opps but with the wrong people

I have connections but no leads or opps

I am getting some leads but not many and not consistently.

I am regularly generating leads and opportunities using LinkedIn

The LinkedIn Marketing Results Sales and Marketing Are Getting – As Told in Our Recent Survey

Look at the difference – sales and marketing must be engaging wrong!!!


CMOs at Top Organizations Are Getting LinkedIn Wrong….

Xerox CMO John Kennedy

Lithium CMO Katy Keim

Wiley CMO Clay Stobaugh

XOJet CMO Shari Jones

G2 Crowd CMO Adrienne Weismann

They’re Focused on Brand Engagement and Top of Funnel!Source: Marketing Land Article Written By Amy Gesenhues


Forrester Reported That 99% of Leads Do Not

Convert and a LinkedIn Says 87% of Leads Do Not

Convert


You’re Taking a Scattershot Approach and Just Pushing Out Content Hoping Something Will Stick

You’re Not Focusing on Value-First

An Opportunity Most B2B Sales and Marketing Leaders Are Missing on LinkedIn: Keeping your Prospect's Attention Throughout the Buyer's Journey

Image source: https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/linkedin-social-bridge-to-the-it-committee-en-us.pdf

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/linkedin-social-bridge-to-the-it-committee-en-us.pdf

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/linkedin-social-bridge-to-the-it-committee-en-us.pdf


LinkedIn Is Not About Brand Engagement

It’s About Buyer Engagement


More Marketing Qualified Leads for a Tech Communications Firm Than All Other

Initiatives Combined!


Giving Your Sales Team LinkedIn Sales Navigator and the Training Is Not a LinkedIn Strategy


Your Profile Needs to: Demonstrate that you understand your

buyer’s specific business issues and it needs to clearly articulate how to solve them.

Help the business buyer think differently about how to solve their business problems.

Share insights not considered before.


Most Messages Are Ignored By B2B Buyers Because Sales & Marketing Is Pushing Out Messages Hoping That It Will Stick and That Buyers Will Connect with the Value Being Communicated


Messaging and Positioning Firm Gains New Client Using a Targeted Account Management Approach


LinkedIn Community Development – The Key to Most of Our Clients LinkedIn Acquisition Strategy


41% of Buyers Actively Looking for a Solution Are Less Likely to Consider a Vendor Who Gates the 1st Piece of Content


Here Are Some of the Companies Our Clients Are Building Relationships With Because of Our Up-Front Value Lead Nurturing Strategy:


Digital Advertising Technology Company Gains Real Interest and Engagement By Discussing Changes in the Industry.


State of the Industry Reports Drive Demand For Messages That Matter….


Professional Service Firms Are Using “Challenger” Content to Change Their Prospects’ Thoughts and Actions


Sales Coaching Firm Uses Study Based Thought Leadership Content to Gain Interest, More Group Members and Sales Calls


Some of Our Recommended Tools to Support Your LinkedIn Strategy….

Their non-traditional opt-in process increased SalesForce’s lead conversion rates by 190%.

Among all of the other benefits that Hubspot offers, they are the only ones who can provide info on LinkedIn group engagement.

Content creation and promotion software that is focused on content performance.

Provides accurate sales intelligence so sales and marketing teams know what to focus on with their messaging when connecting with and nurturing prospects.


Special Opportunity: Visit the Get LinkedIn Help Booth (#4) for a Free

LinkedIn Lead to Revenue Strategy Session to Uncover How to Get Results Like: