leads to revenue: enable accurate marketing forecasts
TRANSCRIPT
@brightfunnel | www.brightfunnel.com/blog/
Leads to Revenue
Enable Accurate Marketing ForecastsHosted ByAlex Todorov
Product Manager, BrightFunnel
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How To Ask Questions During Webinar
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About BrightFunnel
What our customers are saying…
“BrightFunnel has helped us become a more data-driven organization. By measuring the revenue impact of our marketing investments, we have increased our focus on marketing activities that drive results, and have brought sales and marketing closer together”
Julian Hannabuss, Dir of Revenue Operations, HootSuite
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The BrightFunnel PlatformAP
PLIC
ATIO
NS
PLAT
FOR
M
AttributionMulti-Touch Attribution
(Account or Contact-Based)
Campaign ROILead & Campaign Trends
Buyer Journey (Opportunity to Campaign History)
Revenue WaterfallAnd Velocity
Prediction
Attribution Modeling Machine Learning
Automated Insights One-Click Image Export Email Alerts
Seamless Integrations: Salesforce.com | All Marketing Automation
Attribution Modeling Machine LearningInfluence Rules
Predicted Revenue
Scenario Analysis
Recommended Actions
Unified Mktg & Sales Funnel
Automated Cohort Analysis
Path To Sale
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Forecasting: Predict and optimize based on historical performance of lead cohorts
● What are all time averages by campaign group ?
● How does velocity of campaign groups compare to conversation rates?
● How many campaign touches does it take to win a deal
● How does a cohort of leads impact revenue and pipeline?
Today’s Webinar Overview
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PRODUCT WALK-THROUGH
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Find out now with a free attribution health check!
• Easy sign up• Results in < 60
seconds
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How much pipeline credit are you missing?
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QUESTIONS?
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Appendix
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Today’s Audience: 40% Marketing Execs
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Single Touch / Contact to Oppty
OPPTY ACCOUNT
CONTACT 1
CONTACT 2
CONTACT 3
CONTACT 4
CONTACT ROLE 1
With single touch attribution, marketers are missing 75%+ of campaign touches
Avg of 1 Contact per Oppty
Avg of 4 Contacts per Account
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How Account Based Attribution Works
OPPTY ACCOUNT
CONTACT 1
CONTACT 2
CONTACT 3
CONTACT 4
CAMPAIGN 1
CAMPAIGN 2
CAMPAIGN 3
CAMPAIGN 4
CAMPAIGN 5
CAMPAIGN 6
CAMPAIGN 7
CAMPAIGN 8
CAMPAIGN 9
CAMPAIGN 10
CAMPAIGN 11
CAMPAIGN 12
CAMPAIGN 13
CAMPAIGN 14
CAMPAIGN 15
With account-based attribution, we count every relevant campaign touch
On average, 15+
campaign touches per
OpptyCONTACT ROLE 1