leena saravata
TRANSCRIPT
Project Report On
Fashion Portfolio
Submitted to
Dezyne E’cole College towards the
Partial Fulfilment for the awards of
Bachelor’s Degree in Fashion Technology
Submitted by
Leena Saravata
Bachelors in Fashion Technology
Dezyne E’cole College, Ajmer.
2013-2014
Address: - 106/10, civil lines, Ajmer.
Tel. No. : - 0145-2624679
Leena Saravata
Ist Year Diploma FT
Dezyne E’cole College, Ajmer
2013-2014
This Project of Ms Leena Saravata has been checked and every aspect of the design
developed has been seen and overall grade is:-
Signature: - Place:-
Name: - Date:-
ACKNOWLEDGMENT
Fashion is an ever changing area where each and every person wants to look good. Fashion
adoption reflects the personality and image of the person in the society and in peer group.
“Fashion” usually is the newest creation made by designers.
I am deeply grateful to all those whose guidance has been of tremendous value and enabled
me to complete this project successfully.
I am thankful to all my mentors of Dezyne E’cole College who gave me an opportunity to
show my abilities by working on this project on the esteem organization and also helped me
to come up with various innovative ideas which added more volume to this project.
Leena Saravata
Bachelors in Fashion Technology
INSTITUTE PROFILE
Today Dezyne E’cole College has emerged as a leader with the ability to integrate
knowledge, academic freedom, independence and creative thinking. A history of being in
existence for 5 years in Ajmer stands as a testimony to our fundamental where academic
excellence lies at the core. The college has stood as a beacon of serious critical engagement, a
key enabler in developing competent professionals in the field of design, management and
Information technology. Dezyne E’cole College started in the year 2008 with only 4 rooms
and with the strength of 10 students enrolled in the fashion and interior design Diploma
program. In the year 2009 the school was granted bachelor and master degree in Fashion and
Interior Design by Punjab Technical University.
Further the college was given the authority by government of Rajasthan in the year 2010 the
use the world college and since the Dezyne E’cole College became the name. In the year
2011 college expanded further and was declared a regular college with the granting of
authority by the University of Ajmer. This leads to the expansion of college and addition of 2
more courses with Dezyne E’cole College, the department of Management leading to award
of degree in bachelor of Business Administration (BBA) and Information Technology leads
to award of Bachelor degree in Computer Application was added. In the year 2013 college
was granted regular college in bachelor and master degree in Fashion and Interior Design by
Mewar Technical University. From then until now, Dezyne E’cole College has scaled high
academic standard.
The faculty resource of the college has grown into a community of leading practitioners,
education enthusiasts, entrepreneur’s creative thinkers, researchers and analyst. Through its
journey Dezyne E’cole has achieved strong academic strategy. Invigorating through
leadership, research stimulus, industry focus, creative enterprise and peer learning have
reinforced the college academic bedrock. Forecasting a new generation of creative thinkers,
today the college is empowered to award degrees in undergraduate, post graduate studies in
the field of Fashion, Interior, Management and Information Technology. Articulating the
ideology of world class learning universities. The college has been committed to academic
excellence in education. The vision of the college embraces challenges and provides the
impetus in setting highest academic standards. Dezyne E’cole Continues to strive to be
nothing but the best.
Why fashion??
Fashion is more than wearing good clothes it is about presenting a person’s image in the
society, we generally wee people accepting fashion due to the peer pressure, image in the
society and when a person wants a change to brighten his life. There are many reasons we
wear what we wear.
Protection from cold, rain and snow:-mountain climbers wear high-tech
outerwear to avoid frostbite and over-exposure.
Physical attraction: - many styles are worn to inspire “chemistry”.
Emotions: - we dress “up” when we’re happy and “down” when we’re upset.
Religious expression: - Orthodox Jewish men wear long black suits and Islamic
women cover every part of their body except their eyes.
Identification and tradition: - judges wear robes, people in the military wear
uniforms, brides wear long white dresses.
What is Fashion ?
Fashion that appears today is different from what is existed in the past. If we see the
prehistoric time we began with wearing animals skins to cover ourselves from the heat and
the cold weather conditions. Fashion is something we deal with every day. Even people who
say they don’t care what they wear choose clothes every morning that say a lot about them
and how they feel that day. One certain thing in the fashion world is change.
History Of Fashion
The clothes during that time were stitched with the sinuses of animals which worked as
threads and the bones acted as needles, slowly as time passed on, people discovered the fibre
and the weaving. This can be clearly seen from excavation of mohanjodharo hadhppa. The
bust of a Shawl Clad man centres. From that time to a time in Europe and America that is
from the 17th century to the present emphasizing the last 100 years, we find fashion to be well
developed.
In the early 18th century France, dominated the international fashion was worn only by the
Royal people, due to which it because one of the cause for the French revolution of 1789.
After this period we find tremendous change in the fashion industry. There was the birth of
the first Sewing Machine at the same time textile industry grew up.
Textile mills were established to produce clothes in America and New England in 1814.
Francis Cavort Lowell developed the power looms and by 1847 we had new people working
in textile than any other industry in America. This led to the growth of the middle class both
economic and social. They started spending money in the luxury of life, better clothing,
money give the new middle class, and this led to the development of business and society,
also influence fashion trends and it was from here fashion become a Status symbol and visual
means of the show off wealth.
Fashion Industry
It was during this time men adopted business suits and women dress code was elaborated. At
first fashion was a cottage industry but soon the readymade market grew up and the same
time the mass production development. The first department store developed in the year 1826
and slowly after these mere changes was developed due to growth in communication, leisure
activities and advancement in industry technology.
The retail industry expended day by day and the early 20th century saw a growth of specialty
stores which led to the expansion of chain stores example: JC Penny in 1912. During the
same time the Indian Fashion Industry was developed but it was in the nascent stage.
Today this industry has grown up and people have understood what fashion is and why we
require fashion. Every person wants to dress up and look good. Million and thousands of
people are depend on this industry and working towards giving the latest and the best to the
people.
The government has taken steps to develop this area to educate of nurture designing.
Government also took initiative to educate people in the field of designing as this industry
required formal education to give better fashion to the customers; government initiated the
opening of NID and NIFT (Ministry of HDP).
NIFT (National Institute of fashion technology) is a fashion institute in India. It was set up
in 1986 under the aegis of the Ministry of Textiles, Government of India and is an institution
of design, management and technology for the international fashion business. NIFT is the
founder member of “Fashion School’s Foundation of the World “, which comprises 34
fashion schools worldwide. With its head office in New Delhi, NIFT has centres at Mumbai,
Kolkata, Kangra, Gandhinagar, Hyderabad, Chennai, Bangalore, Rae Bareli, Patna , Shillong
, Bhopal, Mangattuparambu, Bhubaneswar and Jodhpur where it offers four-year bachelor
and two – year master programs in the areas of Design , Management and Technology.
NID (National Institute of Design) is a design school in India. The institute functions as an
autonomous body under the department of Industrial Policy and Promotion, Ministry of
Commerce and Industry, Government of India. NID is recognized by the department of
Scientific and Industrial Research (DSIR) under Ministry of Science and Technology,
Government of India, as a scientific and industrial design research organization.
History of Design Education in India
1840: The first art schools in the country came up in the 1800’s Bombay Art school (1857)
(now known as Sir JJ School of Arts); MSU, school of Arts, Baroda (1887); college of Arts,
Kolkata (1884); etc. The schools in addition to academic programs in fine art included
courses in pottery, title making, metal crafts, etc., later on the 1950’s. There institutes
programmed in graphic design (named commercial/applied arts) catering to the media and
publishing industry in the country.
1913: Kala Bhavana, the Art College was conceived as part of Shantiniketan – a University
setup by the Tagore family. The school also has a Shilpa Sadana – a centre for rural craft,
technology and design.
1922: Rabindranath Tagore visits Barhaus School at Wincer, Germany in 1921 meets with
Paul Klee, Welter Gropius and other invites them to send an exhibition to India. In 1922 the
Barhaus exhibition was bought to Kolkata and exhibited at the Indian society for oriented arts
in Kolkata works by Klee Itten, Kandinsky and their students were exhibited, Rabindranath
Tagore known the significance of Barhaus.
1958: Charles and Roy Eames invited by the government of India recommendation for a
training programs to support small industries they want around the country talking to experts
and observing centres of craft and studying the local industry their recommendation resulted
in “The India Design Report.”
1960: Based on the Report be Charles and Roy Eames the government of India setup “The
National Institute of Design” in Ahmadabad, the school started with programs in basic design
and a few years later with programs in industrial design and visual communication.
1962-70: NID invited many well-known designers to its campus many of them spent
significant time at the school teaching and designing Adrian Fruitier.
1969: Industrial designs were setup by the government of India under the auspicious of the
Indian Institute of Technology, Bombay. IDC at IIT Bombay initiated the post graduate
programs in industrial design.
1982-85: Under the United Nations development program, industrial design centre invited
design educator such as – Crui Snosippe, Kohie Sugiqra (teachers at the UIM School in
Germany), Arthur Pulos (USA), and Ettore Sotsass (from Italy) and others. They spend 1 to 6
interacting, teaching and doing design projects at IDC, IIT Bombay.
1985: The modern of education at IDC, IIT Bombay was adopted by other IIT’s and the
Indian institute of science in Bangalore these institutes started offering post graduate studies
in product design-IIT Delhi (1985) IISC Bangalore(1990), IIT Kanpur(2004).
1987: The ministry of textile setup the National Institute of Fashion Technology in Delhi.
The school started program in fashion, accessories and life style products catering to the
needs of the fashion industry in India.
1997: The newly formed Indian Institute of Technology at IIT Guwahati with the support of
the Industrial Design Centre at IIT Bombay introduced at Fully Fledged Department of
design (DOD) with B Des, M Des and Doctoral Degree.
1998: The ministry of crafts initiated the “Craft Institute of India” at Jaipur, with assistant
from the National Institute of Design, Ahmedabad. The Institute offers a pregame in crafts
and designs.
1999: Late nineties (containing with market reforms and opening up of the Indian Economy)
saw the start of the private design schools in India.
Seminars and Round Tables on ‘Design Education in India
1979: UNIDO-ICSID-India meets on ‘Design for Development’ at NID Ahmadabad and IIT
Bombay.
1994: Seminar ‘Design Education UIM and after’ conduct by the industrial design Centre at
IIT Bombay.
2002: Seminar ‘Design Education Tradition and Modernity-DEIM’ conduct by the National
Institute of Design at Ahmadabad.
2006: Industry- Academic Roundtables and Feedback on ‘Interaction design and Animation
Design’ curriculum development held at the Industry Design Centre IIT Bombay.
2007: National Graphic Design Educational meet held during the event ‘Isograds Design
Week in India’s at IDC, IIT Bombay.
Apart from them many colleges and government state universities started providing
communication, formal education. The degree program, Master’s Degree program in Fashion
Designing apart from the diploma program. This led to employment in the fashion industry so
that people could wear better designed clothes.
Many foreign brands of fashion existed in India today to give latest fashion example: Levis,
Benetton etc. All these company provides their design to the customers because of the Indian
Design Market is suffering. This industry requires some youngsters with proper design
development skills to bring the Indian design industry upon the Global Market.
Seen all the above area, I have compiled my project to bring notice what is my Idea of design
and the skill set which I possessed.
Fashion Industry Skills in Me
Fashion Design industry is a very vast industry, it is gaining popularity day by day as people
are spending more on how they look. The economic status of the Indian youngsters is
improving and boys and boys and girls are very conscious about their career. They have
started working the moment they graduate; this has led towards making the youngsters
concentrate on their appearance. They have started paying attention to how they look and
what they wear. A number of brands of fashion are operating in the market to provide same to
them and the fashion industry has started paying attention to the basic level of fabric and its
finishes like shrink resistant, crease resistant, fragrance induced.
These fabrics are then used for designing garments. This industry works on a very high
pressure and creates any dress one has to pay attention to shortest lead time. If lead time is
not paid attention the dress created will not be in fashion any more. Seeing the points
discussed here which are only few in this industry and has a team of people working to give
the client, the dress he purchases.
I Leena Saravata, a part of this industry, the Fashion Designer Industry. I am training myself
through formal education as a student of Bachelor’s degree program along with the technical
skills needed by the industry. To work in this industry I need to present my skills to the
industry experts.
This project is an outcome of the skills that I have learnt during my 1 year diploma program
in Fashion Technology and 3 year of Bachelors of Science in Fashion Technology (B.Sc.
FT).
MY WORKING PLACES
In all the below photographs I have shown the places where I use to innovate my ideas in
designing. All these places helped me in my designing procedure. The Dezyne E’cole library
helped me to keep myself update with upcoming trends and also allowed me to grab all the
knowledge of designing. The Drafting, Draping, Stitching and Sketching Lab helped me to
design my ideas on 2D form and 3D stand. Technical Lab where I worked on Advance
Designing Software like Corel Draw, Orbito Pattern Designer on which advance 2D and 3D
simulation of garment can be seen. Stitching Lab helped me in transformation of 2D garment
into 3D through Electronic Stitching Machine. Material Lab is a place where I look a feel of
the fabric available in the market. All these areas helped me a lot to learn designing from
basic to innovative areas.
ART OF COLOURS
Design means to create, innovate, from the basic levels of working and to excel this field. I
started my basic from learning the art of how we are attracted by anything, how a person pays
attention towards any design, that is the vibrant world of colours. I mastered the art of colour
combinations emphasis was paid on the various colour as to how they provide an optical
illusion on the human body and how can we effectively use this feature of colours to create
an impactful image. Colours make us feel a certain way. Think about the feeling, flavour or
emotion we would like our dress to convey. Colours can influence our emotions, our actions
and hoe we respond to various people, things and ideas. Much has been studied and written
about colour and its impact on our daily lives.
There are some of my works of colours which I had done during my studies.
Elements of Design
Elements of designs are those components which the designer employ to form an art or
design. Understanding these elements and using them in different ways enables the designer
to produce different art and visual effects.
Elements of design are:
Dot
Line
Shapes and Forms
Patterns
Movements
Color
Texture
Principals of Design
Every design demands arranging of its components in manners which are best dictated by
certain principles. These principles of design guide the arrangement of elements of design to
make it a good piece of art. It is important for any artist or designer to arrange the elements in
a pleasing manner. Hence, knowledge and understanding of these principles is important.
The principles of design are:-
1. Repetition
2. Gradation
3. Harmony
4. Dominance
5. Balance
6. Contrast
7. Radiation
8. Proportion
9. Rhythm
10. Unity
Repetition
When any element of design- dot, line, shape, colour, texture is used more than once in a
garment, repetition occurs. It makes the eye move over the design, hence is directional. This
movement united the design. Human body has symmetry; hence the garment elements are
also placed in some symmetry, example sleeves, pockets, collar lapels. Buttons, trims and
embroidery on a garment can also have symmetry. Repetition cab be of various types. It
could be regular, irregular, inverted, alternate or parallel.
Harmony
When one or more qualities of the design are similar, harmony occurs between them. These
similar features are repeated on the garment.
Tones of same hue create harmony if put together. White and black can be made harmonious
through adding grey with it. The design elements can create harmony by linking with the
mood of the garment.
Rhythm
The elements are placed in a manner that eye moves in a direction, this motion of the eye
causes rhythm. The features of the design are so arranged that the eye moves over the
garment, in an orderly predictable manner. Rhythmic effect becomes stronger when the
pattern is repeated. It could be an identical repetitive pattern or at irregular intervals
throughout the design. Rhythm is seen on gathers, pleats, frills, drapes, flowing hemlines,
seams, laces etc.
Contrast
A contrast occurs when two or more totally unrelated features occur in one design. Contrast is
the principle which draws attention. Contrast sometimes becomes very important in a design,
on the other hand too much of contrast creates confusion
Proportion
It is the way in which all parts in a design are related to each other as to the design by scale
and size. Proportion is usually the best when all design areas are not exactly the same. But the
relationship between the unequal parts should be pleasing to the eye. Sometimes, too much
difference or too little difference also does not create an interest. By changing the
proportions, different styles can be created from the same design. Different proportions have
different illusions. If the waistline of the dress is lowered or raised, the proportion of the
dress elements like, bodice, skirt, flare etc. is change. The result in the varied illusions.
Balance
Weight of the different elements of the design is equally distributed to create balance. This
gives stability to the whole design. In some designs, the elements are repeated exactly the
same way as on the other side of the axis. It is like a reversed mirror image. Balance in a
garment can be adjusted by moving of seams, yokes, panels, and darts by adding or
subtracting fullness and also by arranging openings.
Dominance
Dominance principle has the highlighting function with each design having a focal point or a
point holding the design. Usually there is one dominance or emphasis point. When there is no
dominant feature the eye becomes bored and restless.
Radiation
From a central point, there is a movement of elements in all directions, this is called
radiation. The movement creates interest on the central point from where the elements radiate
out to the outer edges of the elements. Radiation is directional in nature, it can be in similar
directions, several directions, opposite directions or all directions. Radiation principle is
applicable to elements of line and shape only.
Gradation
When identical elements change on every repetition in increasing or decreasing order, it is
called gradation. It is repetition with variation. It is uniting but moving in a direction.
Gradation can be seen in shapes, colour, line and size.
Unity
All elements of design strive to have unity when placed together in a piece of art. The
elements of design and principles of design should be so placed that neither should be
overdone. There should be no competition between the elements. A completely united design
is that which spoils with the removal or addition of even a single dot, line, shape, colour or
texture. The elements are placed in perfect harmony with each other.
FASHION TERMINOLOGY
Fashion terminologies are the basic terms that we use in our daily life related to fashion. This
is important for us to study these terminologies.
Some basic fashion terms are:-
Style
Design
Fad
Ford
Fashion look
Accessories
Fashion trend
Fashion season
Taste
Classic
Fashion cycle
Style: - Style is a characteristic or distinctive mode of presentation or
conceptualization in a particular field. Style exists in writing, speaking, home
decorating and table manners, to make a few examples. In apparel style is the
characteristic or distinctive appearance of a garment – the
combination of features that makes it different from other garments.
Design: - Design is generated by making specific variation in some style.
Manufactures usually produce several designs or variations of a popular style.
Taste: - taste can be define as the ability to discern and appreciate that which makes
for excellence at a particular time in a particular circumstance.
In fashion taste refers to an individual’s opinion of what is and what is not attractive and
appropriate for a given occasion.
Classic: - some styles never became completely absolute but instead remains more or
less accepted for an extended period. Style or design that continues to be considered
in good taste over a long period are classic. A classic is a style or design that satisfied
a basic need and remains in general fashion acceptance for an extended period of
time.
Fad: - a fashion that suddenly swipes into popularity affecting relatively few of the
total population and then quickly disappears is called fad. Fad has been called
miniature fashion.
Ford: - a ford is a fashion that sells in great quantities and widely copied at the variety
of price level. A ford is also called a best seller or a runner. It consistently with sell
through a season or a year at full price.
Fashion look: - A fashion look refers to the total accessories costume. The term was
introduced in 1947 with Christian Dior’s “New look “which was a radical change
from the fashion during the world war 2nd.
Accessories: - fashion accessories are items that accompany item of wearing apparel
to complete the total fashion look. Accessories include hats, gloves, jewelry, scarf,
belt, handbags, shoes, artificial flowers and hair ornaments.
Fashion trend: - fashion trend is the direction in which a fashion is moving. A number
of trends are present in any given time. Trends include those fashions gaining in
popularity and acceptance in the market. Such fashion are the “incoming trends”,
those fashion demising popularity are the “outgoing trends”.
Fashion cycle: - Fashion moves in invisible pattern that follow definite directions.
These pattern of movement are referred to as fashion cycle. Each fashion move in a
cycle that include several stages from the introduction of the fashion through its
decline in popularity. Fashion acceptance is usually described as a fashion cycle. A
fashion cycle is often depicted as a bell shaped curve reflecting how a fashion moves
from acceptance of one specific style to decline of that style.
Stages of fashion cycle
o Introduction: - The first stage of fashion cycle is introduction. At this
beginning stage the product is first introduced and is accepted by only a
limited number of people, like fashion leaders, the people who like to be are
first with what is new. At this stage of the cycle fashion implies only style and
newness.
o Rise: - when new styles are seen, worn by celebrities on television or
photograph in magazines, they attract the attention of the general public. As
consumer interest increases manufactures copy the new look or adopt some of
their dominant features making simpler style in preparation for rising sales
acceptation.
o Peak: - When a fashion is at the height of its popularity, it may be in such
demand adaptation of it at many price levels. Volume production requires a
likelihood of mass acceptance.
Fabric Study
A dress cannot be made beautiful if I haven’t mastered the knowledge of fabrics which are
made from natural and man-made fibres. For understand the characteristics of different
fabrics I had done a market survey for knowing the different fabrics. Fabric or cloth is a
flexible artificial material that is made by a network of natural or artificial fibres. The
example is thread or yarn which is formed by weaving or knitting as in textiles. Cloth is made
in many varying strengths and degrees of durability. Some common fabrics which are usually
used for manufacturing clothes are cotton, silk, wool, nylon, polyester etc.
After studying about all these fabrics I had done a market survey to see what the fabrics that
is in fashion now days. There are some of my pictures of gaining knowledge about different
fabric.
FABRIC MANIPULATION
After understand the properties and the characteristics of fabrics we had tried to make
different innovative fabrics in our college campus. I had done different types of manipulation
on fabric to give different effect in it. Through this activity I had learnt how to give a
decorative effect to a simple fabric.
PATTERN MAKING
I have learned the art of Flat Pattern making of women’s traditional and western wear,
children garment and men’s garment with more emphasis on manipulating darts, style lines,
sleeves, skirts and dresses on paper. The same draft was taken on Orbito pattern designer.
Apart from Pattern Drafting I have also learnt the layout and estimation of the garment, as it
is very important for the designer to avoid fabric wastage.
Further pages I have shown the different techniques through which the Pattern Drafting can
be made like Flat Pattern Drafting, 2-D drafts made on Orbito Pattern Designer
DRAPING ON 3-D STAND
To design any garment a fashion designer should have an insight of ingredients of the
garment. These are the most important features of any garment because we see a dress on a
human form which is vertical but wear it horizontally. This gives us a clear indication that a
student of fashion should skills about basic, elements, principles of design.
This gives us a clear indication that a student of fashion should have strong skill about the
basic elements and principles of design.
I have mastered the art of fabric drape on toile this help me in expressing my idea through
sketch and then moving on the art of draping. 3-D stand draping art lets me visualize my
ideas sketched on paper life on a mannequin this is an art which loved the most because I
work without paper pattern the feel of fabric and the dress form help me to design
effectively.
SKETCHING AND ILLUSTRATION
Very base of Fashion Designing is illustration. Before manufacturing a costume or an
accessory the first thing a Fashion Designer prefers is to see a visual picture is what is to be
created. This is very necessary to get an idea on how it will look on models when they wear it
in a fashion show. By means of fashion illustration the fashion designers can make changes to
the ideas and create new one.
If the fashion designer wants to make any alternation to his creation then the illustration
provides that flexibility. To express ones idea of design one must be knowledgeable towards
expressing on paper, to express the idea I had experience on developing croques of female
figure and mastered the art of showing the fabric drapes on them. This helps me in expressing
my ideas through sketches. There is some of my illustration work which I am showing below
by pictures.
COREL DRAW
For designing my layouts and presentations I had mastered vector graphic software Corel
Draw which helps me to visualize my design specification and pages. Few of my works are
compiled there. For a designer, Corel Draw Graphics Suite is a trusted graphic design
software solution. With its content-rich environment and professional graphic design, photo-
editing and website design software, where we have everything which we need to express our
design, style and creativity with endless possibilities. Here I am presenting some of my work
which I had done on Corel.
Traditional Indian Textile
Textile can be defined as broad classification of cloth or fabric made by different patterns of
weaving and knitting. Culture of every country on earth has its own decorative home textiles.
Among all those, Indian textile cultures have many varieties. These types of different
varieties in textile may easily change or customize d our garment and may give a different
and colourful look to our designer outfit. By using different techniques in Indian textiles like
in printed textile, embroidery textiles, woven textile, painted textile we try to give a pleasant
and different look to our garments. Fabrics made by these textiles can give a wonderful and
beautiful look to our garments.
Client Boar
Gender – Female
Age – 22 Years
Height - 5’7
Skin – Fair
Eyes – Dark Brown
Hairs – Dark Brown
Occasion – Wedding
Need – Accessories to compliment her dress
Mood Board
Mood Board
Potli Bag
Bibliography
The project would not have been successful without the guidance of my mentors and
reference books of various expert writers.