l. b l v marketing, inc. · b.l.v. marketing, inc. was established in november 1985 as an...

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L.

B L V Marketing, Inc.

Your Profits & Solutions Partner

HEADQUARTERS 3695 – M N 126th Street

Brookfield, WI 53005

262-790-0900 / FAX 262-790-1900

Email: [email protected]

www.blvmarketing.com

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People

Performance Cross market support

Mutual goal commitment

Optimum, focused assortment management

Higher sales volume / Increased Profits

Entrepreneurial leadership & ownership

Long term, local relationships

Key People call on Key Customers

Dedicated sales people

In-office customer contacts

Partnership with Consolidate Sales Network

B.L.V. Marketing, Inc. was established in November 1985 as an

aggressive, knowledgeable Confectionery Food Broker dedicated to the

sales, marketing, and advancement of the principals represented in our

marketing area. We cover all Headquarter Calls in the State of Wisconsin

including LaCrosse, and the Upper Peninsula of Michigan.

History: Jan 7, 1986, B.L.V. Marketing, Inc. opened our office in the new

Brookfield Lakes Industrial Park, and moved to larger spaces in 1991.

In December 1997 we moved to our current location with over 5,200 sq ft

with a separate loading and receiving area plus in house storage space

for display materials, samples, & premiums with a display / conference

room for our manufactures and customers.

Mergers: B.L.V. Marketing, Inc. has had five companies merge into our

company over the years. B&B, Cream City, Gronik & Assoc, MFR, and

McNulty Brokerage.

People: Four of our key people have over 25 years with B.L.V. Marketing, Inc. Jim’s son Dan joined us in 2006.

Larry J. Vick is joined us in 2012 to assist us and enhance our expertise in

Mass and Alternate classes of trade. Larry retired as Vice President of

ShopKo Stores in 2011. We have added new people to assist us in the

Grocery and C-Store coverage.

Frank Fundsland has joining us in the fall of 2013 as Robert Lane is

retiring the end of 2013 after many years of service. Frank lives in Central

Wisconsin and has most of Bob’s former customers.

B.

L

V.

Mission

History

Strive to treat all customers and manufactures as we would like to be treated

Be the internal link between the manufacture and customer (Fine Line -Negotiator)

Make calls on regular basis “Timing is everything”

Started in 1985 / 28th year in business

Moved to current location 1997 / Third Location

Merged five companies into B.L.V. Marketing


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Process / Technology

EDI Capable and trading with key customers and manufactures/

Customer new item forms and surveys are on our computers

Presentation Capabilities – All office computers are linked to our Color Copier and we can bind presentations for a professional look.

All offices have a printer at their disk plus we have four color printers to use in addition to our color copier.

All key people have IPad, Mini IPAD with Data, or IPhone to assist them in making calls and keeping in touch with the office.

We have cloud storage space for all our people to access no matter where they are.

Technology:

B.L.V. Marketing Inc. is a technology leader in our industry. We were

one of the original Brokers to become AWMA Marketplace Plus Members

which merged with the ECRM. We strive to increase our service level to

our customers and/or manufactures. We have the in-house capabilities

for generating professional presentations and sales flyers.

All customer forms are on our computers for professional presentations

and we are working to format this to intergrade and populate with our

Kenray Data System for automatic filling out of forms .

Retail Audit capabilities with StoreFlix gives us the ability to audit

Grocery, Mass, and C-Stores and post data to the cloud for immediate

processing. It also allow us to take pictures and also send them to the

cloud.

All our key people have I Pads with data capabilities or IPhones to take

pictures and send to the cloud and be able to access our data on the

cloud.

We will within the next few months be able to use our IPads or IPhones to

take orders at store level and send them to our office for processing. It

will allow us to put our customers survey on the device and take orders

on it.

We have all our price lists and key information on the Cloud for our

people to access when out of the office

We have our general files on a digital format to be able to access easily.

B.

L

V.


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Customers

Associations

Involved

Joined CSN 2011

Dedicated to our industry

Promote our industry

Committed to our industry

Willing to put in the time

24 / 7 involvement

B.L.V. Marketing calls on the trade

All classes in our territory

Follow these customers when

necessary

B.L.V. Marketing, Inc. covers all classes of trade in our marketing area

on a regular call pattern. Many of our customers depend on our

salespeople to check for rotation, take physical inventories, give

suggested orders, and handle any problems that might arise. We attend

their sales meetings, and suggest innovative contests and motivational

tools for our customers and their salespeople to help increase sales.

Some of these customers include:

Grocery Wholesalers Grocery Chains

Mass Merchandisers Candy & Tobacco Distributors

Specialty Distributors Convenience Headquarters

Food Distributors Drug Wholesalers/Promotional

Catalog Sales Gift Discount Outlets

Variety Groups Dairy Distributors

B.L.V. Marketing, Inc. is a member of the following organizations:

Consolidated Sales Network

National Association of Convenience Stores

National Confectioners Association

American Wholesalers Marketers Association

National Association of Specialty Foods & Candy Brokers

Wisconsin Food Brokers Association

Badger Candy and Snack Association

Our personnel are committed to our industry and its continued growth

and are personally involved:

* Jim Booth is a past AWMA Candy Ambassador for Wisconsin

* June Lamers is a past AWMA Candy Ambassador for Wisconsin

* June Lamers is a past President & Board Member/Madison G.M.R.


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58% 7%

6%

5%

4% 4%

3%

2% 2% 1% 1% 2%

Milwaukee Metro 4 County

58.2% Roundy's - 606.9% Piggly Wiggly - 126.5% Walmart Supper - 44.78% Sam's Club - 43.85% Aldi - 193.24%Sendik's - 72.49% Costco - 11.93% Lena's 51.74% Save-a-Lot - 41.16% Brennan's - 2

27%

21% 18%

9%

9%

7% 5% 2% 2%

Total Wisconsin & UP

27.9% Roundy's - 12321.5% Wal-Mart - 69+15+118.4% SUPERVALU - 609.9% Piggly Wiggly - 989.1% CERTCO - 367.6% Woodman's - 105.7% Festival Foods - 16

Wisconsin Market Sales

Taken from The Shelby Report

Customer and number of stores in area Customer and number of stores in area


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Sales Territory Map Key B.L.V Customers

Kwik Trip

Eillien’s

Sendik’s

Chambers & Owen

ShopKo Stores

Roundy’s

Certco / Woodman’s

Holiday Wholesale

Piggly Wiggly MW

L&L Foods

Great Lakes

Eby Brown


Menard’s

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GROCERY WHOLESALERS & CHAINS LOCATION Roundy's (Pick n Save)(Copps)(Rainbow) Milwaukee, WI

Woodman’s Janesville, WI

Piggly Wiggly Midwest (Former Schultz) Butera (Topco) Sheboygan, WI

Certco Inc (Surefine)(Topco)/ Woodman’s) Madison, WI

Affiliated Foods Midwest Kenosha, WI

Great Lakes Foods Menominee, MI

Sendik’s (3 Groups) Milwaukee, WI

* Aldi

* Wal-Mart / Super Wal-Mart / Sam’s Club

* Super Target

* Headquarter Buying outside Wisconsin

MASS MERCHANDISERS & DEPARTMENT STORES ShopKo / ShopKo Hometown Green Bay, WI

Mills Fleet Farm Appleton, WI

Menard's Eau Claire, WI

Blain’s Farm & Fleet Janesville, WI

Kohl’s Department Stores Menomonee Falls, WI

GENERAL MERCHANDISE & DISTRIBUTORS Douglas Stewart Co. Madison, WI

Pack Distributing & Solutions Green Bay, WI

Star Distributing Horicon, WI

Rainbow Sales Milwaukee, WI

REBAGERS Eillien's Candies Green Bay, WI

A.L. Schutzman Milwaukee, WI

TOP CUSTOMERS IN OUR MARKETING AREA

Key Customers

Outside Influence

Headquarters

Roundy’s = 123 in Wis. / 155 total

Woodman’s 10 in Wis. / 13 total

Wal-Mart = 85 stores in Wisc 69+15+1

Plus 12 Sam’s Clubs

Over 50% of Wal-Mart Business is

Grocery

Aldi = 54 stores in Wis.

Nash Finch = 29 stores in Wis.

ShopKo

Eillien’s

Shopko, Shopko Hometown,

ShopKo Express = 300+

Excellent Relationship

Rebager in Green Bay

Walk fine line between selling

direct and through Eillien’s

Key supplier to Fleet Farm &

Farm & Fleet

Key Customer Contacts

Major Groups


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CONVENIENCE HEADQUARTERS L OCATION Kwik Trip (400 stores) La Crosse, WI

Krist Oil (67 stores) Iron River, MI

PDQ (34 Stores) Madison, WI

Condon Oil (36 Stores) Ripon, WI

Stop-N-Go (47 stores) Madison, WI

Auto Stop (20 stores) Hudson, WI

Etna Oil Co. (16 stores) Ottawa, IL

Open Pantry (16Corp / 54 Total) Racine, WI

Schierl Oil (21 Stores) Stevens Point, WI

Riiser Oil (25 Stores) Wausau, WI

Q Mart (18 stores) Sheboygan, WI

Schmidt Oil (16 stores) Appleton, WI

Kelley Williamson (65 stores) Rockford, IL

Erickson Oil (Freedom Stores Hudson, WI

Express Marts (17 Stores) Chippewa Falls, WI

Speedway Super America Stores (160 Stores) Woodbury, MN

CANDY & TOBACCO DISTRIBUTORS Chambers & Owen Janesville, WI

Holiday Wholesale Wisconsin Dells, WI

N. T. C. (National Tobacco) Slinger, WI

Tri-Mart Corporation Menomonee, WI

EBY BROWN Green Bay Green Bay, WI

Merrill Candy Merrill, WI

R.A.S. Distributing Iron Mountain, MI

Warner Wexell Sturgeon Bay, WI

Bloom Wholesale Iron Mountain, MI


Contact all Customers

C-Store Groups

Kwik Trip

Number of manufactures use DOT

Understand using DOT to advantage

Selling promotions through DOT

Key B.L.V. customer for many years

New Chobani customer with 4 items

Chambers & Owen

All customers on regular pattern

Contracts with key customers

Work Flyers & Programs

Work Eby Brown in Eau Claire

Exclusive Lil Drug Customer

Key working relationship

Walk fine line between Groups

Messenger Ads

DOT

Strongly walk the fine line

Direct / multi distributors

Competing Distributors


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FOOD & SNACK DISTRIBUTORS L & L Foods Madison, WI

Pack Distributing & Solutions Green Bay, WI

Barrel O' Fun of Milwaukee Milwaukee, WI

Specialty Distribution Sparta, WI

Webb & Gerritsen Waukesha, WI

Vern's Cheese Chilton, WI

Fries Distributing Keil, WI

Central City Milwaukee, WI

Commercial Wholesale Big Bend, WI

DRUG OUTLET SUPPLIERS Promotions Unlimited Racine, WI

IPC Sun Prairie, WI

Retail Marketplace West Bend, WI

CATALOG SALES/GIFT CB Distributors Beloit, WI

Buy Seasons New Berlin, WI

Swiss Colony Monroe, WI

Figi's Marshfield, WI

Maple Ridge Farms Mosinee, WI

Miles Kimball Oshkosh, WI

VENDORS Master Wholesale-Distributor Cedarburg, WI

Zaugs Vending Appleton, WI

Owen Vending Janesville, WI

Vacationland Vending Wisconsin Dells, WI

Konop Vending Green Bay, WI

B.L.V. Marketing, Inc.

Sales by Category 2012

24%

21% 19%

16%

9% 8% 3%

24% Candy & Tobacco

21% Grocery

19% Rebagger

16% C-Store Direct

8% Mass Merchindiser

7% Speciality Food

2% Drug



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KEY PERSONNEL PROFILE

JAMES F. BOOTH [email protected]

President / Responsibilities: Operations, Finances, Brand Management, Key Account Sales.

Food and Confectionary Sales for more than 35 years. Own confectionery food brokerage since 1986. Highly

experienced at all levels of management, marketing, and sales for all trade classes.

JUNE M. LAMERS [email protected]

Vice President of Sales / Responsibilities: Sales Management, Brand Management and Key Account Sales.

Food and Confectionery sales for over 30 years with P&G and other Food Brokers. Extensive experience in management as

well as food and confectionery sales with all trade classes

LARRY J. VICK [email protected]

Business Development. Larry is assisting us in growing B.L.V. Marketing, Inc. business opportunities

After 40 years at Shopko in Green Bay where he was a Divisional Vice President. Larry is helping B.L.V. Marketing, Inc in

Alternate Classes of trade and looks forward to understanding our other classes of trade.

DANIEL A. BOOTH [email protected]

Account Development, Key Account Sales, Retail , Groups, distributors, and C-Store Headquarters

Joined BLV in 2006. Group Headquarters, Grocery Headquarters, Key Retail Accounts

FRANK FUNDINGSLAND [email protected]

Account Manager / Responsibilities: Key Account Sales, C&T Distributors, and C-Store Groups

Over 30 years experience in food and confectionery sales covering C&T and C-Store Headquarters in our northern area

JULIE KOLSCH [email protected]

Office Manager Responsibilities: Computer Operations, Customer Service, Billing.

Has many years as Management Administrative Assistant. Cloud Management.

JUDY MENOS [email protected]

Computer Operations, Customer Service. Digital Recording.

DAVE BENKOWSKI / BRUCE ELLIOT / ERNIE WACHS / LAUREN KING

Green Bay and Milwaukee, Madison area retail support.


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Headquarters:

3695-M N. 126th Street


www.blvmarketing.com (262) 790-0900 / Fax: (262) 790-1900

Home Office

Cell (608) 745-8245

W5539 Gema Drive

Pardeeville, WI 53954

[email protected]

FRANK FUNDINGSLAND Key Account Sales

L.

B. L.

V.

L.

BLV Marketing, Inc.

L.

L.

WISCONSIN

Headquarters:




(262) 790-0900

Fax – (262) 790-1900

Cell – (414) 841-4589

[email protected]

DANIEL A. BOOTH Key Account Sales

L.

B. L.

V.

L.

BLV Marketing, Inc.

L.

L.

WISCONSIN

Headquarters:



www.blvmarketing.com (262) 790-0900 / Fax: (262) 790-1900

920) 265-9841

1951 Horseshoe Lane

De Pere, WI 54115

[email protected]

LARRY J. VICK Business Development

L.

B. L.

V.

L.

BLV Marketing, Inc.

L.

L.

Headquarters:




(262) 790-0900

Fax – (262) 790-1900

Cell – (414) 702-8415

[email protected]

JUNE M. LAMERS Vice President

L.

B. L.

V.

L.

BLV Marketing, Inc.

L.

L.

WISCONSIN

Headquarters:




(262) 790-0900

Fax - (262) 790-1900

Cell – (414) 379-2281

[email protected]

JAMES F. BOOTH President

L.

B. L.

V.

L.

BLV Marketing, Inc.

WISCONSIN

Headquarters:




(262) 790-0900

Fax - (262) 790-1900

[email protected]

JULIE KOLSCH

Office Manager

L.

B. L.

V.

L.

BLV Marketing, Inc.

KEY PERSONNEL INFORMATION

http://www.blvmarketing.com/

mailto:[email protected]











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We are known by the companies we keep


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CONFECTIONERY / SNACK FOODS

au’some Candies Florida Naturals / au’some Licensed Candies 2008

Bee International Confectionary Novelties 2000

Candy Dynamics Toxic Waste Sour Candies 2007

Color-a-Cookie Cookies and Kits 2011

Delishus Primo Popcorn & Chips 2001

Elmer Candy Corporation Elmer Seasonal Chocolate Products 1986

Flava Puff Snack Tubs / Bags and Cotton Candy 2006

gopicnick gopicnik ready to eat meals 2013

Guylain Belgium Chocolates 1997

Hilco Corp Hilco Seasonal Tubes & Novelty 2006

I.M Good Tube Nuts and other Nuts 2007

Morris National Gummy Zone, Chocolate Specialties 2007

Primrose Candy Co. Bulk Candy & Hunkey Dorey Snacks 1986

Russell Stover Russell Stover for C-Stores 2010

Shelia G’s Original Brownie Brittle 2013

Spangler Candy Co. Dum Dum Pops Seasonal Candy & Canes 1998

Superior Nut and Candy Superior Bagged Candies and Nuts 2008

Lines Represented: Class of Trade

February 2014

Meat Snacks

Distribution

Spangler Candy Co Major Distribution

Dum Dum Pops / Major Market

Candy Cane and Marshmallow

Peanuts

Working through DOT

Klement’s with Distributors and

Mass / Alternate Channels

All Classes of Trade

Alternate Channels

Bulk and Branded

Seasonal Candy Major Player with Seasonal Candy

ECRM and Conventions


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February 2014

Chobani new in 2012 Kwik Trip four new items (1,000 cs wk)

Holiday Wholesale

Eby Brown

Merrill Distributing

Chambers & Owen

Using DOT!

Lil Drug Store Largest Line in 2011 / 2012 + 21%

All major groups under contract

C&O Exclusive

Wisconsin is a Lil Drug Market

Coverage B.L.V. Marketing covers all groups supplied

by customers in our territory, plus some

outside.

All major groups under contracts

Work with Distributor Reps

Working well with DOT

C-STORE /

FOOD SERVICE

Alligator Ice Alligator Ice Slush and Cold Cow 2012

Bay Valley Foods Bay Valley & PL Pickles, Cheese and Sauses 2013

Chobani Chobani Greek Yogurt, Tubes, and Flips 2011

Klement’s Klement’s Sausage Products 2000

Lil Drug Store Lil Drug Products, Rayovac/Carmex/Rolaids 1998

Russell Stover Russell Stover for C-Store 2010

South Beach

Unique Beverage

South Beach Diet Products

Cascade Ice and Teddy’s

2012

2011

HBC / GENERAL MERCHANDISE

Crayola Crayola Brand Products 2008

Halpern Imports Lighters Sunglasses and Gloves 2008

Kolder Bottle Wraps 2000

Lee Pharmaceuticals Lip-Ex, Chap Ex 1999

Living Essentials 5 Hour Energy Nutritional Supplement 2010

LilDrug Consumer Products Replens, RepHresh, Wellgate, Legatrin 1998

Peter's Entertainment Playboy Condoms 2012


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February 2014

5 Hour Appointed mid 2010 with zero grocery dist

Piggly Wiggly, Roundy’s ,Shopko, Great

Lakes

CERTCO / Woodman’s,

60+ new item distribution

Unique

Concord

40+ Percent Growth

Key Roundy’s / Certco / Woodman’s

Pallet Programs

Complete Distribution

Grocery and distributor programs

Many years representation

South Beach Diet South Beach is a CSN line for C-Store

B.L.V was given CERTCO, Shopko,

Roundy’s

CERTCO / Woodman’s success 15 items

GROCERY

Acme Imports Cadbury & Imported Cookies & Snacks 2001

American Specialty Mrs Weiss Boxed Soups 1994

Au’some Florida Naturals Fruit Snacks 2008

Concord Foods Concord Produce Items 1994

GHI Sensational Paper Products / Bamboo Paper 2013

Golden Beach Sunny Sea Brand Fish Items 1987

Gray & Co. Cherries 1998

Lactalis USA Rondele Specialty & Shelf Stable Cheese & Spr 2003

Lil’ Drug Consumer Product Replens, RepHresh, Wellgate, Legatrin, Pro B 1998

Living Essentials 5 Hour Energy Shots / Slimful 2010

MITSUI Foods Empress & Nice Brands 1996

Setton Farms Setton Pistachios Nuts & Snacks 1994

South Beach Diet South Beach Diet Bars, Meals, and others 2012

Snoqualmie Snoqualmie Ice Cream 2012

Superior Nut and Candy Superior Candy & Nuts and Control Label 2008

The Real Foods Group Prairie Land Snacks 2007

Unique Beverage Cascade Ice and Teddy’s 2011

White Rock / Sioux City Sioux City Sasparilla & other Drinks 1999


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2014


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Our Partners

B LV Marketing, Inc.


WISCONSIN

Louis F

Leeper Co.

600+ personnel in 30+ offices

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Introducing

Bolin Alliance Canada,

CSN Broker Partner for Canada

National Coverage of ALL Trade Channels

Regulatory, Compliance & Language Expertise

DEL Approved Whse

Marketing Support & Brand Stewardship

Expertise in 20+ Countries

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CSN – The Mission: Provide SOLUTIONS

For Manufacturers Simplify the relationship Customize the structure Retain access to the best, local broker Real, cross-market coverage Fact based selling skills

For Broker Partners Competitive Advantage vs other “groups” and the big 3 Synergistic systems Benefits of scale Access to other relationships Tools for success


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WHAT is CSN Broad Coverage – “In Face Marketing”

600+ personnel in 30+ offices providing sales & administrative support on a regional or national level

Vertical Coverage of Convenience distributors servicing retail groups in multiple markets

McLane Core-Mark Eby-Brown H. T. Hackney

Vertical Coverage of Key Grocery Segment Retailers/Wholesalers in multiple markets

Supervalu Kroger Nash Finch

PLUS – THE significant local/regional broker in every market for Geographic Expertise across all Channels


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CSN Clients


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Local/Regional Clients Local/Regional, Non CSN Contracts

And MANY More

http://www.jacklinks.com/

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For Manufacturers Single Point of Contact

Single Point of Administration

Single Point of Pay

For Broker Partners Comprehensive Commission Management

Cross Country Relationships

Aggregated System Efficiencies

CSN - Process

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Channel Coverage

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Grocery Channel

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Mass/Club/Alternative Channels

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Drug/Value Channels

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Convenience

Wholesaler/Retailer Coverage

Over 150 Wholesaler

Touch Points

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The CSN Advantage People

Entrepreneurial leadership & ownership Long term, local relationships In-face customer contacts Local P & L control

Centralized communication systems Single:

Point of pay Point of contact

Technology IRI Cat Mgmnt EDI Cloud Repository/KT

Profit driven promotional management

Process Performance

Cross market support Mutual goal commitment Optimum, focused assortment management Higher sales volume Increased profits


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for

National Vertical Coverage

The Effective, Efficient Solution


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Your Profits & Solutions Partner

Official Postal Mailing Address General Office and Shipping P.O. Box 205 3695-M N. 126th Street

Butler, WI 53007-0205 Brookfield, WI 53005

Phone 262-790-0900 Fax 262-790-1900

WI Watts 800-236-2582 E-mail: [email protected] 24/7



l. b l v marketing, inc. · b.l.v. marketing, inc. was established in november 1985 as an...

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