ASEAN DISRUPTIVE LEADERSHIP SUMMIT 2018

P L A N E R Y H A L L , K U A L A L U M P U R C O N V E N T I O N C E N T E R | J U LY, 9 t h | 1 0 0 % H R D F C L A I M A B L E

I N V I T A T I O N F O R P A R T N E R S H I P

THE DISRUPTIVE WORLD

#DISRUPTIVE Disruption in market place is the business buzzword today. Time have change. Todays consumer rules the market and

eventually the business. Therefore, companies must continuously gauge markets mood and provide what consumers needbefore they want it.

Disruption does not only happen to businesses, it also happens to a persons career. Competition is everywhere. Even as anemployee, you are at risk if you do not equip yourself with a creative mindset, motivation and drive. The next guy might justgrab the opportunity, because you did not.

Competition in the office is good for business, where the company will thrive better with creative personnel outdoing andcompeting with one another in coming up with the best solutions/idea/project for your company. Such environment producesfuture leaders as it is the only commodity a company may have in the changing fortune of times.

This is the central idea of ADLS 2018. We want to infuse in the Malaysian workforce, the disruptive spirit in a manner where itwill push forth industries forward, and compete with one another. Where at the end of the day, the team or market willsurround that one disruptor and support them in exceling in their career or business as a whole.

ABOUT US

SHAPERS MALAYSIA SDN. BHD, established in Kuala Lumpur in 2000 and having worked closely with the governmentof Malaysia and a few other countries in ASEAN, have successfully organised over 20 mega international trade andconsumer fairs and conferences which are all renowned throughout the region for their remarkable excellence.

At SHAPERS, we felt the seriousness and importance of market disruption. There is a pressing need to prepare fordisruption in business, which is now becoming a norm all over the world. This trend will not end as it is fuelled byfailure from established organisation to accept changes in trend whether within office or in consumer behaviour.

Our vision is to help businesses realise this trend and be prepared. With that in mind, we bring you The ASEANDISRUPTIVE LEADERSHIP SUMMIT 2018.

CASE STUDY 1

Taxi VS Uber Failing to hail a taxi on a freezing snowy evening triggered Travis Kalanick andGarrett Camp to come up with a simple idea of hailing a ride, any ride at a touchof a button on their smart phone. That inconvenient experience disrupted thesmooth ride of the world taxi industry was enjoying with the birth of UBER.

What started as an app to hail a ride exploded into variety of ride services frompremium rides, women only rides, sending packages to food delivery. Whatstarted in a few metropolitan areas is changing the way we move in citiesaround the world. UBER went further than that. It gave men and women aflexible new way to earn money that help strengthen local economies, improveaccess to transportation, and make streets safer.

Even UBER the disruptor of global taxi industry, became complacent as giants insome critical areas such as driver wellbeing management. This hindsightallowed them to be over taken by the next wave of disruptions courtesy byGRAB. UBER in Malaysia and Singapore is today bought over by the moreinnovative and market orientated GRAB.

CASE STUDY 2

Blockbuster VS Netflix A delay in returning videos rented from a local BLOCKBUSTER outlet, afamous chain of video rental stores in the US, cost Reed Hastings USD40 as penalty. Reed Hastings and his best friend, Marc Randolph sattogether in early 2000 and came up with NETFLIX, a DVD-by-mailbusiness that offer flat fee, unlimited rentals without due dates orlate fees. As a start-up and outsider, NETFLIX was able to gauge whatgiants like BLOCKBUSTER were too big to noticed.

NETFLIX, understanding the power of disruption, disruptedthemselves further and expanded into online video on demandbusiness. This resulted in the demise of industry titans such asBLOCKBUSTER and many other video rental service companies aroundthe world. NETFLIX created a business of convenience that offeredmore affordability, accessibility and availability to the industry titansunder-served customer.

WORLD RENOWNED SPEAKERS

Former President &

COO of Buzzfeed;

CEO & Founder of

Cheddar

Forbes Most Powerful

Women in Sports and

CEO of Flywheel Sports

Netflix Co-Founder

& Silicon Valley

Entrepreneur

FORTUNE MAGAZINEs

Most Influential

Consultant Alive and Best

Selling Author

RAM CHARANMARC RANDOLPH SARAH ROBB OHAGAN

Author of The Brand

Who Cried Wolf and

Emotional Branding

Expert

SCOTT DEMING JON STEINBERG

9 t h J u l y 2 0 1 8 | 9 a m 5 p m | P l e n a r y H a l l , K L C C

PARTNERSHIP PACKAGES

SILVER

TITLE

PLATINUM

GOLD

PACKAGES PACKAGES PUBLICITY VALUE

RM650,000.00

RM300,000.00

RM200,000.00

RM100,000.00

RM1,800,000.00

RM900,000.00

RM600,000.00

RM300,000.00

S O C I A L M E D I A

B R A N D I N G

B I L L B O A R DT E L E V I S I O N

2 7 MILLIONI M P R E S S I O N

OVERVIEW OF PARTNERSHIP ROI

RADIO

BFMLITE FMONE FM

NANYANGTHE STARTHE EDGE

PRINT EMAIL

EMAIL BLAST>200K DATA

SOCIAL MEDIA

FACEBOOKTWITTERLINKEDIN

INSTAGRAM

Pre Summit During Summit Post Summit

2M o n t h sP r o m o t i o n a l C a m p a i g n

MillionR M1.8W o r t h o f P R & B r a n d V a l u e

BILLBOARDSLED BILLBOARDS

BUNTINGS

BILLBOARD

LOGOBANNER

WELCOME ADYOUTUBE

WEBSITE

MAXIMUMEXPOSURE

DIGITAL ENGAGEMENT

DATABASE

>200K

100%HRDFC l a i m a b l e

Special Interview Programme Appearance

Total 27.4 Million impressions

Total 12 insertions x page x 350,000circulation

200,000Email Blast

Pre-Summit Sponsored Email Logo in follow-up Email Spotlight Email Logo in reminder Email

SMSBlast

Jalan Pinang Jalan Raja Chulan Jalan Bukit Bintang Jalan Sultan Ismail

Duke Highway Taman Tun Dr Ismail Federal Highway Putrajaya

8 X 9Led Billboard

RADIO ADS

SOCIAL MEDIA

NEWS PAPER

EMAIL

BILLBOARD 150 GiantBunting

A&P DETAILED ACTIVITY | PRE SUMMIT

Billboard

MEDIA MEDIA PARTNERS MEDIA SPOTS

INTERVIEW

225 spots 30 sec ads

TITLE PARTNERSHIP

TITLE

WHY TITLE PARTNERSHIP?

Your Companys Logo Here

As an ASEAN DISRUPTIVE LEADERSHIP SUMMIT partner, your company will be assured of high-profile exposure to seniorexecutives across all industries in Malaysia and Singapore. We assure you of high visibility for your brand in all our marketingmaterials for the summit which will be distributed to professionals throughout Malaysia and Singapore. We will gather 3,128delegates and influential figures from all over MALAYSIA, SINGAPORE AND BRUNEI with 90% local participation through our22,555 HRDF registered companies, 966 BURSA Malaysia companies, 1,000 Federation of Malaysian Manufacturers (FMM)companies, 2,600 foreign companies through Chambers of Commerce and many others. We will expose you to the crme de lacrme of the Malaysian business world. ADLS2018 can be a part of your A&P strategy and help you achieve your goals better asan extension of your profit centre. We will position your brand and our event as one entity and promote your business to deliveroutstanding results.

| EXCLUSIVE ENGAGEMENT OPPORTUNITIES || WEB BANNERS | ONLINE ADs | BROCHURE |

| EMAIL | PRINT ADs | BILLBOARDS |

TITLE

EVENT PASSES

50 EXECUTIVESZone 1: 20 Zone 3: 12 Zone 2: 18 42DELEGATESZone 4: 20Zone 5: 22

V.I.PZone: VIP8

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bags All-access pass to VVIP Lounge

Complimentary Gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag Access to Partnership Lounge

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag

ADD ON VALUE

Access to V.V.I.P.& Partnership Lounge

(T&C applies)

Networking Lunch for Delegates

Brand Positioning throughout the event

Lunch with Speakers

Credit Mention

throughout the event

Logo on stage backdrop

Social Media Live Update

KEY-BENEFITS | DURING SUMMIT TITLE

WEBSITE* Logo on banner on Registration

system Exclusive Banner on website

hyperlinked to partners website Welcome website pop-up

highlighting partners position Logo on partners page

SOCIAL MEDIA* Logo on Twitter, Facebook and

LinkedIn banners Logo on social media advertisement

boosts Dedicated corporate video post

combined with ADLSs artwork

EMAIL* Email to over 200,000 active emails Logo in follow-up Email reminding

potential delegates Spotlight Email highlighting

partners position Credit mention in SMS blasts to

100,000 people

PRINT* Logo on Local newspaper full

colour half page advertisements

Logo on Outdoor advertising and promotion blitz

Logo on Pre-show marketing resources

OTHER MEDIAS* Acknowledgement on radio

advertisements in local stations

Press conference to introduce partners and sponsors

BILLBOARD* FOUR (4) Units At FEDERAL

HIGHWAY (2), TTDI MRT STATION (1), DUKE HIGHWAY (1) & 6 LED BILLBOARDS At KL City Center

BRANDING AT EVENT* Logo on Stage and Venue Signages Logo on hanging banners and main banner

KLCC centre core Recognition/Credit Mention from Emcee Corporate video on playback at Plenary hall,

VVIP & Partnership lounge & announcement during tea break and lunch

Logo placement on Partnership Board Dedicated live posts on social media platforms Dedicated interview with media personnel on-

site Access to Partnership and VVIP Lounge (T&C

applies) Sponsor logo on conference badge Dedicated WIFI password after partners brand Include FOUR (4) questions into conference

survey

AFTER EVENT BRANDING Logo in post-event emails sent to

delegates Event highlight video

RADIO

PRINT

EMAIL

SOCIAL MEDIA

BILLBOARD

EVENT PASSES

ON GROUND ACTIVITY

CUSTOMISED SOCIAL MEDIA

CONTENT

SM

Pre Summit During Summit Post Summit

WEBSITE

*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above

DETAILED OVERVIEW OF TITLE PARTNERSHIP BENEFITS TITLE

EMAIL ADLSVIDEO

PLATINUM PARTNERSHIP

PLATINUM

EVENT PASSES

22 EXECUTIVESZone 1: 6 Zone 3: 8Zone 2: 8 15DELEGATESZone 4: 9Zone 5: 6

V.I.PZone: VIP3

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bags All-access pass to VVIP Lounge

Complimentary Gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag Access to Partnership Lounge

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag

ADD ON VALUE

Access to V.V.I.P.& Partnership

Lounge (T&C Applies)

Networking Lunch for Delegates

Brand Positioning throughout the event

Lunch with Speakers

Credit Mention

throughout the event

Logo on stage

backdrop

Social Media Live

Update

KEY-BENEFITS | DURING SUMMIT PLATINUM

WEBSITE* Logo on banner on Registration

system Exclusive Banner on website

hyperlinked to partners website Welcome website pop-up

highlighting partners position Logo on partners page

SOCIAL MEDIA* Logo on Twitter, Facebook and

LinkedIn banners Logo on social media advertisement

boosts Dedicated corporate video post

combined with ADLSs artwork

EMAIL* Email to over 200,000 active emails Logo in follow-up Email reminding

potential delegates Spotlight Email highlighting

partners position

PRINT* Logo on Local newspaper full

colour half page (Bottom of the page) advertisements

Logo on Outdoor advertising and promotion blitz (bottom of the page)

Logo on Pre-show marketing resources*

OTHER MEDIAS* Press conference to

introduce partners and sponsors

BILLBOARD* FOUR (4) units at FEDERAL

HIGHWAY (2), TTDI MRT STATION (1), DUKE HIGHWAY (1) & 6 LED BILLBOARDS at KL City Center

BRANDING AT EVENT Logo on Stage and Venue Signages Logo on hanging banners and main banner

KLCC centre core Recognition/Credit Mention from Emcee Corporate video on playback at Plenary hall,

VVIP & Partnership lounge, tea break and lunch venue

Logo placement on Partnership Board Dedicated live posts on social media platforms Dedicated interview with media personnel on-

site Access to Partnership and VVIP Lounge (T&C

applies) Sponsor logo on conference badge Include TWO (2) questions into conference

survey

AFTER EVENT BRANDING Logo in post-event emails sent to

delegates Event highlight video

EVENT PASSES

ON GROUND ACTIVITY

CUSTOMISED SOCIAL MEDIA

CONTENT

SM

Pre Summit During Summit Post Summit

PRINT

EMAIL

SOCIAL MEDIA

BILLBOARD

WEBSITE

DETAILED OVERVIEW OF PLATINUM PARTNERSHIP BENEFITS PLATINUM

*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above

EMAIL ADLSVIDEO

GOLD PARTNERSHIP

GOLD

EVENT PASSES

17 EXECUTIVESZone 1: 5 Zone 3: 6Zone 2: 6 11DELEGATESZone 4: 6Zone 5: 5

V.I.PZone: VIP2

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bags All-access pass to VVIP Lounge

Complimentary Gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag Access to Partnership Lounge

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag

ADD ON VALUE

Access to V.V.I.P.& Partnership

Lounge (T&C Applies)

Networking Lunch for Delegates

Brand Positioning throughout the event

Lunch with Speakers

Credit Mention by

Emcee

Logo on stage

backdrop

Social Media Live

Update

KEY-BENEFITS | DURING SUMMIT GOLD

WEBSITE* Logo on banner on Registration

system Exclusive Banner on website

hyperlinked to partners website Logo on partners page

SOCIAL MEDIA* Logo on Twitter, Facebook and

LinkedIn banners Logo on social media advertisement

boosts

EMAIL* Email to over 200,000 active emails Logo in follow-up Email reminding

potential delegates

OTHER MEDIAS* Press conference to

introduce partners and sponsors

BRANDING AT EVENT Logo on Stage and Venue Signages Logo on hanging banners and main banner

KLCC centre core Recognition/Credit Mention from Emcee Corporate video on playback at Plenary hall,

VVIP & Partnership lounge, tea break and lunch venue

Logo placement on Partnership Board Dedicated live posts on social media platforms Dedicated interview with media personnel on-

site Access to Partnership and VVIP Lounge (T&C

applies)

AFTER EVENT BRANDING Logo in post-event emails sent to

delegates Event highlight video

RADIO EMAILSOCIAL MEDIA

EVENT PASSES

ON GROUND ACTIVITY

CUSTOMISED SOCIAL MEDIA

CONTENT

SM

Pre Summit During Summit Post Summit

WEBSITE

DETAILED OVERVIEW OF GOLD PARTNERSHIP BENEFITS GOLD

*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above

EMAIL ADLSVIDEO

SILVER PARTNERSHIP

SILVER

EVENT PASSES

9 EXECUTIVESZone 1: 3 Zone 3: 3Zone 2: 3

6 DELEGATESZone 4: 4Zone 5: 2

V.I.PZone: VIP2

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bags All-access pass to VVIP Lounge

Complimentary Gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag Access to Partnership Lounge

Complimentary gift:

5,000 mAh Power Bank Thumbdrive 8GB Gift Bag

ADD ON VALUE

Access to V.V.I.P.& Partnership

Lounge (T&C Applies)

Networking Lunch for Delegates

Brand Positioning throughout the event

Lunch with Speakers

for VIP only

Credit Mention

throughout the event

Logo on stage

backdrop

Social Media Live

Update

KEY-BENEFITS | DURING SUMMIT SILVER

WEBSITE* Logo on banner on Registration

system Exclusive Banner on website

hyperlinked to partners website Logo on partners page

EMAIL* Email to over 200,000 active emails Logo in follow-up Email reminding

potential delegates

BRANDING AT EVENT Logo on Stage and Venue Signages Logo on hanging banners and main banner

KLCC centre core Recognition/Credit Mention from Emcee Corporate video on playback at Plenary hall,

VVIP & Partnership lounge Logo placement on Partnership Board Access to Partnership and VVIP Lounge (T&C

applies)

AFTER EVENT BRANDING Logo in post-event emails sent to

delegates Event highlight video

EMAILEVENT PASSES

ON GROUND ACTIVITY

CUSTOMISED SOCIAL MEDIA

CONTENT

SM

Pre Summit During Summit Post Summit

WEBSITE

DETAILED OVERVIEW OF SILVER PARTNERSHIP BENEFITS

EMAIL ADLSVIDEO

SILVER

*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above

BRANDING PLACEMENT TITLE

Billboard

TITLE

Brochure Bunting Partnership Board

TITLETITLE

ASEAN DISRUPTIVE LEADERSHIP SUMMIT 2018

Brought to you by:TITLE

*Artist impression only. Final output may differ

EVENT SCHEDULE & TIMELINE

MAY 18 JUNE 18 JULY 18

Advertisement & Promotional Campaign

DISRUPTIING DIGITAL MARKETING

9.00AM 10.15AM

10.15AM 10.35AMCOFFEE BREAK

ENTREPRENEURSHIP IN THE DISRUPTIVE ECONOMY

10.35AM 11.50AM

11.50AM 1.20PMLUNCH BREAK

EXTREME YOU: FAILURES ARE THE FUTURE SUCCESS

1.20PM 2.35PM

INNOVATION IN THE DISRUPTIVE ECONOMY

2.35PM 3.50PM

3.50PM 4.10PMCOFFEE BREAK

NEW AGE OF BRANDING

4.10PM 5.35PM

JON STEINBERG

RAM CHARAN

SARAH ROBB OHAGAN

MARC RANDOLPH

SCOTT DEMING

Schedule is subject to changes

PLENARY HALL FLOOR PLAN

KUALA LUMPUR CONVENTION CENTREPLENARY HALL

21, Jalan Pinang, Kuala Lumpur, 50450 Wilayah Persekutuan

2775 Delegates116V.I.Ps

ASEAN REGION

TARGET AUDIENCE

Age: 20 - 65

BUSINESS OWNERS

CHIEF EXECUTIVE OFFICERS

CHIEF MARKETING OFFICES

MANAGING DIRECTOR

DIRECTORS /GENERAL

MANAGERS

GENERAL MANAGERS

DIVERSE PROFESSIONALS

2775 Delegates116V.V.I.Ps

ASEAN REGION

SINGAPORE THAILAND MALAYSIA BRUNEI INDONESIA

+603 6203 4433

+603 6203 4422

partnership@shapers.my

www.shapers.my

THANK YOUTALK TO US

Level 8, West Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur,

Malaysia.

SHAPERS MALAYSIA SDN. BHD.