ASEAN DISRUPTIVE LEADERSHIP SUMMIT 2018
P L A N E R Y H A L L , K U A L A L U M P U R C O N V E N T I O N C E N T E R | J U LY, 9 t h | 1 0 0 % H R D F C L A I M A B L E
I N V I T A T I O N F O R P A R T N E R S H I P
THE DISRUPTIVE WORLD
#DISRUPTIVE• Disruption in market place is the business buzzword today. Time have change. Todays consumer rules the market and
eventually the business. Therefore, companies must continuously gauge market’s mood and provide what consumers needbefore they want it.
• Disruption does not only happen to businesses, it also happens to a persons career. Competition is everywhere. Even as anemployee, you are at risk if you do not equip yourself with a creative mindset, motivation and drive. The next guy might justgrab the opportunity, because you did not.
• Competition in the office is good for business, where the company will thrive better with creative personnel outdoing andcompeting with one another in coming up with the best solutions/idea/project for your company. Such environment producesfuture leaders as it is the only commodity a company may have in the changing fortune of times.
• This is the central idea of ADLS 2018. We want to infuse in the Malaysian workforce, the disruptive spirit in a manner where itwill push forth industries forward, and compete with one another. Where at the end of the day, the team or market willsurround that one disruptor and support them in exceling in their career or business as a whole.
ABOUT US
SHAPERS MALAYSIA SDN. BHD, established in Kuala Lumpur in 2000 and having worked closely with the governmentof Malaysia and a few other countries in ASEAN, have successfully organised over 20 mega international trade andconsumer fairs and conferences which are all renowned throughout the region for their remarkable excellence.
At SHAPERS, we felt the seriousness and importance of market disruption. There is a pressing need to prepare fordisruption in business, which is now becoming a norm all over the world. This trend will not end as it is fuelled byfailure from established organisation to accept changes in trend whether within office or in consumer behaviour.
Our vision is to help businesses realise this trend and be prepared. With that in mind, we bring you The ASEANDISRUPTIVE LEADERSHIP SUMMIT 2018.
CASE STUDY 1
Taxi VS Uber Failing to hail a taxi on a freezing snowy evening triggered Travis Kalanick andGarrett Camp to come up with a simple idea of hailing a ride, any ride at a touchof a button on their smart phone. That inconvenient experience disrupted thesmooth ride of the world taxi industry was enjoying with the birth of UBER.
What started as an app to hail a ride exploded into variety of ride services frompremium rides, women only rides, sending packages to food delivery. Whatstarted in a few metropolitan areas is changing the way we move in citiesaround the world. UBER went further than that. It gave men and women aflexible new way to earn money that help strengthen local economies, improveaccess to transportation, and make streets safer.
Even UBER the disruptor of global taxi industry, became complacent as giants insome critical areas such as “driver” wellbeing management. This hindsightallowed them to be over taken by the next wave of disruptions courtesy byGRAB. UBER in Malaysia and Singapore is today bought over by the moreinnovative and market orientated GRAB.
CASE STUDY 2
Blockbuster VS Netflix A delay in returning videos rented from a local BLOCKBUSTER outlet, afamous chain of video rental stores in the US, cost Reed Hastings USD40 as penalty. Reed Hastings and his best friend, Marc Randolph sattogether in early 2000 and came up with NETFLIX, a DVD-by-mailbusiness that offer flat fee, unlimited rentals without due dates orlate fees. As a start-up and outsider, NETFLIX was able to gauge whatgiants like BLOCKBUSTER were too big to noticed.
NETFLIX, understanding the power of disruption, disruptedthemselves further and expanded into online video on demandbusiness. This resulted in the demise of industry titans such asBLOCKBUSTER and many other video rental service companies aroundthe world. NETFLIX created a business of convenience that offeredmore affordability, accessibility and availability to the industry titansunder-served customer.
WORLD RENOWNED SPEAKERS
Former President &
COO of Buzzfeed;
CEO & Founder of
Cheddar
Forbes’ “Most Powerful
Women in Sports” and
CEO of Flywheel Sports
Netflix Co-Founder
& Silicon Valley
Entrepreneur
FORTUNE MAGAZINE’s
“Most Influential
Consultant Alive” and Best
Selling Author
RAM CHARANMARC RANDOLPH SARAH ROBB O’HAGAN
Author of ‘The Brand
Who Cried Wolf’ and
Emotional Branding
Expert
SCOTT DEMING JON STEINBERG
9 t h J u l y 2 0 1 8 | 9 a m – 5 p m | P l e n a r y H a l l , K L C C
PARTNERSHIP PACKAGES
SILVER
TITLE
PLATINUM
GOLD
PACKAGES PACKAGES PUBLICITY VALUE
RM650,000.00
RM300,000.00
RM200,000.00
RM100,000.00
RM1,800,000.00
RM900,000.00
RM600,000.00
RM300,000.00
S O C I A L M E D I A
B R A N D I N G
B I L L B O A R DT E L E V I S I O N
2 7 MILLIONI M P R E S S I O N
OVERVIEW OF PARTNERSHIP ROI
RADIO
BFMLITE FMONE FM
NANYANGTHE STARTHE EDGE
PRINT EMAIL
EMAIL BLAST>200K DATA
SOCIAL MEDIA
FACEBOOKTWITTERLINKEDIN
Pre Summit During Summit Post Summit
2M o n t h sP r o m o t i o n a l C a m p a i g n
MillionR M1.8W o r t h o f P R & B r a n d V a l u e
BILLBOARDSLED BILLBOARDS
BUNTINGS
BILLBOARD
LOGOBANNER
WELCOME ADYOUTUBE
WEBSITE
MAXIMUMEXPOSURE
DIGITAL ENGAGEMENT
DATABASE
>200K
100%HRDFC l a i m a b l e
• Special Interview • Programme Appearance
• Total 27.4 Million impressions
• Total 12 insertions x ½ page x 350,000circulation
200,000Email Blast
• Pre-Summit Sponsored Email• Logo in follow-up Email • Spotlight Email • Logo in reminder Email
SMSBlast
• Jalan Pinang• Jalan Raja Chulan• Jalan Bukit Bintang• Jalan Sultan Ismail
• Duke Highway• Taman Tun Dr Ismail • Federal Highway• Putrajaya
8’ X 9’Led Billboard
RADIO ADS
SOCIAL MEDIA
NEWS PAPER
BILLBOARD 150 GiantBunting
A&P DETAILED ACTIVITY | PRE SUMMIT
Billboard
MEDIA MEDIA PARTNERS MEDIA SPOTS
INTERVIEW
• 225 spots• 30 sec ads
TITLE PARTNERSHIP
TITLE
WHY TITLE PARTNERSHIP?
Your Company’s Logo Here
As an ASEAN DISRUPTIVE LEADERSHIP SUMMIT partner, your company will be assured of high-profile exposure to seniorexecutives across all industries in Malaysia and Singapore. We assure you of high visibility for your brand in all our marketingmaterials for the summit which will be distributed to professionals throughout Malaysia and Singapore. We will gather 3,128delegates and influential figures from all over MALAYSIA, SINGAPORE AND BRUNEI with 90% local participation through our22,555 HRDF registered companies, 966 BURSA Malaysia companies, 1,000 Federation of Malaysian Manufacturers (FMM)companies, 2,600 foreign companies through Chambers of Commerce and many others. We will expose you to the crème de lacrème of the Malaysian business world. ADLS2018 can be a part of your A&P strategy and help you achieve your goals better asan extension of your profit centre. We will position your brand and our event as one entity and promote your business to deliveroutstanding results.
| EXCLUSIVE ENGAGEMENT OPPORTUNITIES || WEB BANNERS | ONLINE ADs | BROCHURE |
| EMAIL | PRINT ADs | BILLBOARDS |
TITLE
EVENT PASSES
50 EXECUTIVESZone 1: 20 Zone 3: 12 Zone 2: 18 42 DELEGATES
Zone 4: 20Zone 5: 22
V.I.PZone: VIP8
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bags• All-access pass to VVIP Lounge
Complimentary Gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag• Access to Partnership Lounge
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag
ADD ON VALUE
Access to V.V.I.P.& Partnership Lounge
(T&C applies)
Networking Lunch for Delegates
Brand Positioning throughout the event
Lunch with Speakers
Credit Mention
throughout the event
Logo on stage backdrop
Social Media Live Update
KEY-BENEFITS | DURING SUMMIT TITLE
WEBSITE*• Logo on banner on Registration
system• Exclusive Banner on website
hyperlinked to partner’s website• Welcome website pop-up
highlighting partner’s position• Logo on partner’s page
SOCIAL MEDIA*• Logo on Twitter, Facebook and
LinkedIn banners• Logo on social media advertisement
boosts• Dedicated corporate video post
combined with ADLS’s artwork
EMAIL*• Email to over 200,000 active emails• Logo in follow-up Email reminding
potential delegates • Spotlight Email highlighting
partner’s position• Credit mention in SMS blasts to
100,000 people
PRINT*• Logo on Local newspaper full
colour half page advertisements
• Logo on Outdoor advertising and promotion blitz
• Logo on Pre-show marketing resources
OTHER MEDIAS*• Acknowledgement on radio
advertisements in local stations
• Press conference to introduce partners and sponsors
BILLBOARD*• FOUR (4) Units At FEDERAL
HIGHWAY (2), TTDI MRT STATION (1), DUKE HIGHWAY (1) & 6 LED BILLBOARDS At KL City Center
BRANDING AT EVENT*• Logo on Stage and Venue Signages• Logo on hanging banners and main banner
KLCC centre core• Recognition/Credit Mention from Emcee• Corporate video on playback at Plenary hall,
VVIP & Partnership lounge & announcement during tea break and lunch
• Logo placement on Partnership Board• Dedicated live posts on social media platforms• Dedicated interview with media personnel on-
site• Access to Partnership and VVIP Lounge (T&C
applies)• Sponsor logo on conference badge• Dedicated WIFI password after partner’s brand• Include FOUR (4) questions into conference
survey
AFTER EVENT BRANDING• Logo in post-event emails sent to
delegates• Event highlight video
RADIO
SOCIAL MEDIA
BILLBOARD
EVENT PASSES
ON GROUND ACTIVITY
CUSTOMISED SOCIAL MEDIA
CONTENT
SM
Pre Summit During Summit Post Summit
WEBSITE
*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above
DETAILED OVERVIEW OF TITLE PARTNERSHIP BENEFITS TITLE
EMAIL ADLSVIDEO
PLATINUM PARTNERSHIP
PLATINUM
EVENT PASSES
22 EXECUTIVESZone 1: 6 Zone 3: 8Zone 2: 8 15 DELEGATES
Zone 4: 9Zone 5: 6
V.I.PZone: VIP3
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bags• All-access pass to VVIP Lounge
Complimentary Gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag• Access to Partnership Lounge
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag
ADD ON VALUE
Access to V.V.I.P.& Partnership
Lounge (T&C Applies)
Networking Lunch for Delegates
Brand Positioning throughout the event
Lunch with Speakers
Credit Mention
throughout the event
Logo on stage
backdrop
Social Media Live
Update
KEY-BENEFITS | DURING SUMMIT PLATINUM
WEBSITE*• Logo on banner on Registration
system• Exclusive Banner on website
hyperlinked to partner’s website• Welcome website pop-up
highlighting partner’s position• Logo on partner’s page
SOCIAL MEDIA*• Logo on Twitter, Facebook and
LinkedIn banners• Logo on social media advertisement
boosts• Dedicated corporate video post
combined with ADLS’s artwork
EMAIL*• Email to over 200,000 active emails• Logo in follow-up Email reminding
potential delegates • Spotlight Email highlighting
partner’s position
PRINT*• Logo on Local newspaper full
colour half page (Bottom of the page) advertisements
• Logo on Outdoor advertising and promotion blitz (bottom of the page)
• Logo on Pre-show marketing resources*
OTHER MEDIAS*• Press conference to
introduce partners and sponsors
BILLBOARD*• FOUR (4) units at FEDERAL
HIGHWAY (2), TTDI MRT STATION (1), DUKE HIGHWAY (1) & 6 LED BILLBOARDS at KL City Center
BRANDING AT EVENT• Logo on Stage and Venue Signages• Logo on hanging banners and main banner
KLCC centre core• Recognition/Credit Mention from Emcee• Corporate video on playback at Plenary hall,
VVIP & Partnership lounge, tea break and lunch venue
• Logo placement on Partnership Board• Dedicated live posts on social media platforms• Dedicated interview with media personnel on-
site• Access to Partnership and VVIP Lounge (T&C
applies)• Sponsor logo on conference badge• Include TWO (2) questions into conference
survey
AFTER EVENT BRANDING• Logo in post-event emails sent to
delegates• Event highlight video
EVENT PASSES
ON GROUND ACTIVITY
CUSTOMISED SOCIAL MEDIA
CONTENT
SM
Pre Summit During Summit Post Summit
SOCIAL MEDIA
BILLBOARD
WEBSITE
DETAILED OVERVIEW OF PLATINUM PARTNERSHIP BENEFITS PLATINUM
*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above
EMAIL ADLSVIDEO
GOLD PARTNERSHIP
GOLD
EVENT PASSES
17 EXECUTIVESZone 1: 5 Zone 3: 6Zone 2: 6 11 DELEGATES
Zone 4: 6Zone 5: 5
V.I.PZone: VIP2
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bags• All-access pass to VVIP Lounge
Complimentary Gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag• Access to Partnership Lounge
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag
ADD ON VALUE
Access to V.V.I.P.& Partnership
Lounge (T&C Applies)
Networking Lunch for Delegates
Brand Positioning throughout the event
Lunch with Speakers
Credit Mention by
Emcee
Logo on stage
backdrop
Social Media Live
Update
KEY-BENEFITS | DURING SUMMIT GOLD
WEBSITE*• Logo on banner on Registration
system• Exclusive Banner on website
hyperlinked to partner’s website• Logo on partner’s page
SOCIAL MEDIA*• Logo on Twitter, Facebook and
LinkedIn banners• Logo on social media advertisement
boosts
EMAIL*• Email to over 200,000 active emails• Logo in follow-up Email reminding
potential delegates
OTHER MEDIAS*• Press conference to
introduce partners and sponsors
BRANDING AT EVENT• Logo on Stage and Venue Signages• Logo on hanging banners and main banner
KLCC centre core• Recognition/Credit Mention from Emcee• Corporate video on playback at Plenary hall,
VVIP & Partnership lounge, tea break and lunch venue
• Logo placement on Partnership Board• Dedicated live posts on social media platforms• Dedicated interview with media personnel on-
site• Access to Partnership and VVIP Lounge (T&C
applies)
AFTER EVENT BRANDING• Logo in post-event emails sent to
delegates• Event highlight video
RADIO EMAILSOCIAL MEDIA
EVENT PASSES
ON GROUND ACTIVITY
CUSTOMISED SOCIAL MEDIA
CONTENT
SM
Pre Summit During Summit Post Summit
WEBSITE
DETAILED OVERVIEW OF GOLD PARTNERSHIP BENEFITS GOLD
*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above
EMAIL ADLSVIDEO
SILVER PARTNERSHIP
SILVER
EVENT PASSES
9 EXECUTIVESZone 1: 3 Zone 3: 3Zone 2: 3
6 DELEGATESZone 4: 4Zone 5: 2
V.I.PZone: VIP2
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bags• All-access pass to VVIP Lounge
Complimentary Gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag• Access to Partnership Lounge
Complimentary gift:
• 5,000 mAh Power Bank• Thumbdrive 8GB• Gift Bag
ADD ON VALUE
Access to V.V.I.P.& Partnership
Lounge (T&C Applies)
Networking Lunch for Delegates
Brand Positioning throughout the event
Lunch with Speakers
for VIP only
Credit Mention
throughout the event
Logo on stage
backdrop
Social Media Live
Update
KEY-BENEFITS | DURING SUMMIT SILVER
WEBSITE*• Logo on banner on Registration
system• Exclusive Banner on website
hyperlinked to partner’s website• Logo on partner’s page
EMAIL*• Email to over 200,000 active emails• Logo in follow-up Email reminding
potential delegates
BRANDING AT EVENT• Logo on Stage and Venue Signages• Logo on hanging banners and main banner
KLCC centre core• Recognition/Credit Mention from Emcee• Corporate video on playback at Plenary hall,
VVIP & Partnership lounge• Logo placement on Partnership Board• Access to Partnership and VVIP Lounge (T&C
applies)
AFTER EVENT BRANDING• Logo in post-event emails sent to
delegates• Event highlight video
EMAILEVENT PASSES
ON GROUND ACTIVITY
CUSTOMISED SOCIAL MEDIA
CONTENT
SM
Pre Summit During Summit Post Summit
WEBSITE
DETAILED OVERVIEW OF SILVER PARTNERSHIP BENEFITS
EMAIL ADLSVIDEO
SILVER
*all artworks will be combined with ADLS*All the items above are subject to early confirmation. The organiser has the right to make changes to the benefits above
BRANDING PLACEMENT TITLE
Billboard
TITLE
Brochure Bunting Partnership Board
TITLETITLE
ASEAN DISRUPTIVE LEADERSHIP SUMMIT 2018
Brought to you by:TITLE
*Artist impression only. Final output may differ
EVENT SCHEDULE & TIMELINE
MAY ‘18 JUNE ‘18 JULY ‘18
Advertisement & Promotional Campaign
DISRUPTIING DIGITAL MARKETING
9.00AM – 10.15AM
10.15AM – 10.35AMCOFFEE BREAK
ENTREPRENEURSHIP IN THE DISRUPTIVE ECONOMY
10.35AM – 11.50AM
11.50AM – 1.20PMLUNCH BREAK
EXTREME YOU: FAILURES ARE THE FUTURE SUCCESS
1.20PM – 2.35PM
INNOVATION IN THE DISRUPTIVE ECONOMY
2.35PM – 3.50PM
3.50PM – 4.10PMCOFFEE BREAK
NEW AGE OF BRANDING
4.10PM – 5.35PM
JON STEINBERG
RAM CHARAN
SARAH ROBB O’HAGAN
MARC RANDOLPH
SCOTT DEMING
Schedule is subject to changes
PLENARY HALL FLOOR PLAN
KUALA LUMPUR CONVENTION CENTREPLENARY HALL
21, Jalan Pinang, Kuala Lumpur, 50450 Wilayah Persekutuan
2775 Delegates
116V.I.Ps
ASEAN REGION
TARGET AUDIENCE
Age: 20 - 65
BUSINESS OWNERS
CHIEF EXECUTIVE OFFICERS
CHIEF MARKETING OFFICES
MANAGING DIRECTOR
DIRECTORS /GENERAL
MANAGERS
GENERAL MANAGERS
DIVERSE PROFESSIONALS
2775 Delegates116V.V.I.P’s
ASEAN REGION
SINGAPORE THAILAND MALAYSIA BRUNEI INDONESIA
+603 6203 4433
+603 6203 4422
www.shapers.my
THANK YOUTALK TO US
Level 8, West Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur,
Malaysia.
SHAPERS MALAYSIA SDN. BHD.
