how netflix crushed blockbuster: 3 lessons for employee communications leaders

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How Netflix Crushed Blockbuster: Lessons for Employee Communications Leaders Greg Shove, founder, SocialChorus @gregshove

Author: socialchorus

Post on 28-Jan-2018

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  1. 1. How Netflix Crushed Blockbuster: Lessons for Employee Communications Leaders Greg Shove, founder, SocialChorus @gregshove
  2. 2. 2 OUR SPEAKER Greg Shove Founder & CEO SocialChorus @gregshove
  3. 3. 3 JOIN THE CONVERSATION! Chat with us on ReadyTalk!
  4. 4. Have you heard about the greatest video distribution platform the world has ever seen?
  5. 5. But then...
  6. 6. Why am I talking about DVDs? We can learn a lot from Netflix.
  7. 7. Netflix nailed three things:
  8. 8. Netflix nailed three things: They delivered.
  9. 9. Netflix nailed three things: They delivered. They personalized.
  10. 10. Netflix nailed three things: They delivered. They personalized. They optimized.
  11. 11. Netflix Delivered. They crossed the last mile.
  12. 12. Netflix Personalized. And offered unlimited choice.
  13. 13. Netflix optimized. They learned from users.
  14. 14. I want you to be the Netflix of employee communications.
  15. 15. So... What does progress look like?
  16. 16. Employee Comms 1.0 LEADERSHIP COMMS EVERYONE
  17. 17. Employee Comms 1.0 LEADERSHIP COMMS EVERYONE
  18. 18. Employee Comms 2.0 LEADERSHIP COMMS EVERYONE
  19. 19. Employee Comms 3.0 LEADERSHIP COMMS PEOPLE AND TEAMS PEOPLE AND TEAMS PEOPLE AND TEAMS
  20. 20. Employee Comms is the glue that binds & aligns the team.
  21. 21. Unfortunately, its getting a lot harder to stay afloat.
  22. 22. Employees are checking out.
  23. 23. Distributed employees feel disconnected and alone.
  24. 24. And other departments are modernizing faster.
  25. 25. You can be the Netflix of employee comms.
  26. 26. The answer isnt just tech.
  27. 27. Deliver. Personalize. Optimize.
  28. 28. Deliver. Youve got to win the last mile.
  29. 29. Personalize. Give them content they love.
  30. 30. Optimize. Learn from every interaction.
  31. 31. Many other companies are figuring this out.
  32. 32. You can be a superhero in your organization.
  33. 33. 37 JOIN THE CONVERSATION! Chat with us on ReadyTalk!
  34. 34. Transforming how workers stay connected every day
  35. 35. 39
  36. 36. 40 INTERESTED IN LEARNING MORE? Request a Custom Demo 844.975.2533 http://www.socialchorus.com/tour [email protected]
  37. 37. 41 THANK YOU! Greg Shove Founder & CEO SocialChorus @gregshove