how to use social media in your job search
DESCRIPTION
A brief and basic description on how to use social media and mobile technology in your job search.TRANSCRIPT
How to Use Social Media in Your Job Search
Bill O’Connor
Technical Recruiter
nAblement
312-420-0576
Who am I and why I’m here!
Technical Recruiter for nAblement nAblement is a unique channel of SPR Companies focused on
supporting the training, mentoring, networking, placement and professional growth of qualified candidates with disabilities into technology roles.
Also work with veterans and entry-level candidates Help Desk, Web Accessibility, QA and Software Testing among others Communications Chairperson for ITKAN Strong IT candidate with passion and a solid IT background? Please
contact me / obtain my contact info. after the presentation
Information and Social Media Specialist for AbilityLinks
AbilityLinks is a nationwide, web-based community where qualified job seekers with disabilities and inclusive employers meet and gain access to valuable networking opportunities.
If you're an equal opportunity employer seeking to identify qualified candidates with disabilities, you can use AbilityLinks to post jobs, search resumes, and receive applications and resumes from AbilityLinks job seekers. There is no charge to post a job or search resumes.
If you're a person with disability, you are protected by equal opportunity employment law and subject to affirmative action by federal contractors. You can take advantage of your protected status by using AbilityLinks to post a resume and apply for jobs.
Who am I and why I’m here!
How the Job Search Terrain Has Changed
1995 – CareerBuilder founded, now 2nd largest job-posting website in the United States (behind Indeed.com)
1997 – One million websites, the birth of blogging
2003 – LinkedIn founded, now has 200 million users worldwide (2012)
2005 – Eight billion websites on Earth 2009 - Facebook ranked as the most-used social
network worldwide with more than 200 million members
2012 – World’s top ten social networks are Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikia.
What is Social Media?
Generated media to strengthen and promote consumers and vendors
Media for interaction between people, including employers and candidates.
The sharing of information on the Internet with a group of people
Created Web pages with information, no matter how simple or complex
What’s the Case for Social Media in My Job Search?
Gives you a “face” and shows your personality
Applying to job board is necessary, but it’s a bit impersonal
When a recruiter looks for you in a traditional sense, you are just one more candidate
It is imperative that you need to stand above a typical resume
Where do I Start with a Social Media based job search?
Changing your job search thinking and framework – the rules are changing!
Not only is it “what” you know, but “who” you know…even if you don’t know them!
The biggest and most basic – Twitter, LinkedIn and Facebook
Moving your job search to your smartphone & tablet.
Let’s Talk Networking…
Networking – Far and away the #1 way to find a job like at today’s events
Meaning of the word “Friend” has morphed into a whole different meaning.
Valuing your brand on social networks is very important
As time passes, as you interact on social media networks, your name and brand becomes valuable…but it takes work
Networking is a game with a great payoff if you do it the right way.
Is there a downside to a social-media framework to your job search?
Temptation to lose your focus on the matter at hand
Intros., connections and SM friendships lose more value because of repetition of the task
Easy to miss gold-mine contacts once your contact streams are working at an optimal level
What type of social media contributors are out there?
Connector
GuruSeller
Which kind of person would you like to be in the Social Media Universe?
Connector – Adds as many contacts, friends & followers as possible and uses these contacts to market themselves
Guru – The expert on certain topics at hand, and proving this through great posts, tweets and outreach on groups
Seller – A small amount of people that have mastered the social media interface, or it’s a bot, but if you are being pitched to, move away and focus…or start selling yourself!
Finding Leverage with Social Media
Start with LinkedIn!
Add everyone that you have had a positive work experience with in the last 15 years that you find on LinkedIn
Recommendations are vital to making your LinkedIn brand strong and productive, as long they aren’t obvious trades – REACH OUT TO COLLEAGUES!
Tweet-rific Networking on Twitter
• Follow others, and they’ll follow you back. Your interest = their interest
• Import your address book into Twitter
• Can you write interesting things in 140 characters?
• Gain valuable ground with link shorteners – bit.ly
• # (Did Bill forget something?) #boc333
• Link to LinkedIn on Twitter – have two birds tweet for you!
Using your smartphone to look for work rather than play Angry Birds
CareerBuilder has an excellent mobile app!
Instant sign in, so you don’t have to re-enter your information each time you search.
Option to only see jobs that you can apply to using your phone.
“Mobile” designation next to postings, making it easier to identify mobile-apply enabled jobs.
Ability to use a résumé already saved in the CareerBuilder database.
“Apply without a résumé” option for those who aren’t a CareerBuilder user or don’t have an applicable résumé, leading you instead to a brief form with questions about your background and experience.
You don’t throw me at walls that much anymore!
Using Apps to Optimize Your Search
Business Card Reader & CardMunch takes a pic of your business cards and inserts them in your address book
Compliment your networking with your phone – ask contacts about LinkedIn availability, talk on Twitter and Facebook about industry trends
Its not the Alpha and Omega of your job-searching tools, but your phone can be a great personal assistant in your job search, just like in every facet of your life.
Final Thoughts Social Networking is another ground to
excavate regarding your job search
The tactics of your very different from your old job search, but the creed is the same – it is who you know first in your job search, then you can talk about what you know!
Networking objectives are the same
Be efficient in your job search thru your phone.
Questions?
Technical Recruiter
nAblement
312-420-0576
Information and Social Media Specialist
AbilityLinks