Thinking Mobile First A Framework for assessing your mobile maturity

Tom WentworthCMO, Ektron@twentworth12Nicole RogersProduct Marketing, Ektron@nicolekrogers

Combined sales of smartphones and tablets will be 44 percent bigger than the

PC market in 2011.Source: Gartner

The Four F’s of Mobile Maturity

Failure

Source: http://blog.kissmetrics.com/loading-time/

The Four F’s of Mobile Maturity

Focus

www.natgeo.com

The Four F’s of Mobile Maturity

￭ Content needs to be accessible with minimum number of

￭ Experience￭ Segment devices by screen size and features￭ Optimize files and assets for the mobile web￭ Leverage device capabilities (AJAX, HTML5,

jQuery, video, click to call, geo-location)

￭ Layout￭ Take advantage of every pixel of real estate￭ Single column layout￭ Mobile templates to be elastic and not fixed

Mobile Friendly

￭ Design￭ Similar theme on mobile version of site￭ Site visitors can quickly move to the area

that meets their needs

￭ Development￭ Use valid markup￭ Option to switch between mobile and

standard version of website

Mobile Friendly cont…

Mobile Friendly

The Four F’s of Mobile Maturity

What’s Mobile First?

1. Mobile is Exploding2. Mobile Requires Focus3. Mobile Extends your

capabilities

Put Tasks First – not Content

Responsive web design

￭ Uses HTML 5 + CSS3￭ Flexible Layout￭ Flexible Images￭ Media Queries

Demo

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Questions?Slides available on http://slideshare.net/ektron