The mobile

flash point

is upon us.

FLASH POINT

Like the combustion engine …Like the combustion engine …

► Which mixes air, fuel and heat to make it explode with power

3 key technologies are mixing 3 key technologies are mixing - perfectly!- perfectly!

► Forcing enterprises to look at mobility in a new light

Bang!

Reduces the “heavy lifting” required for app integration

Enables easy access into a variety of different points of information.

From laptops, 3G iPhones, next-gen BlackBerrys, smart-phones, WinMobile devices, and more.

Better processing, memory, UI, battery power & screen resolution.

Upgraded networks enabling faster & more reliable communications.

• Wireless broadband

• 3G networks

• Wi-Fi / Wi-Max

• Ubiquitous networks

DevicesDevices NetworksNetworks SOASOA++ ++

Mobile Bang!

But that is not what I am here to talk to you about. Sorry.

One mobile action

sparks …

multiple business reactions.

!! Not about 1 group !!

!! Not about 1 process !!

!! Not about 1 system !!

!! Not about 1 device !!

!! Not about 1 application !!

Technology Process Data ApplicationsPeople

Which reminds me:

You ever hear about the cow that drank its own milk?

Challenges with the Linear Approach

Technology Process Data ApplicationsPeople

!! New users coming online !!

!! Business process changes !!

!! Changes to backend system(s) !!

!! New devices introduced !!

Business View

Business goals are defined & processes engineered

Technology View Defines the

technology infrastructure to support the application(s)

Data View

Information resources are defined, created & managed

Where mobility is controlled, managed and secured.

Mobile Application Platform

People View

Business goals turned into actual work activities

Business View

Business goals are defined & processes engineered

Technology View Defines the

technology infrastructure to support the application(s)

Data View

Information resources are defined, created & managed

Where mobility is controlled, managed and secured.

Mobile Application Platform

People View

Business goals turned into actual work activities

MANAGEABLE Safe

Secure

Reliable

Extensible

FLEXIBLE Multi-User

Multi-Device

Multi-Network

Multi-Media

Multi-Channel

OPENOPEN Standards

Technologies

Protocols

Platform

Services

AWARE Platform Aware

System Aware

Location Aware

Context Aware

Time Aware

Real-time interaction (people)

(+) interacting with

Timely & relevant data (location & user aware)

(+) accelerating a

Virtuous business cycle

(x) and igniting

Real Business Returns

(CREATING A VIRTUOUS CYCLE)

~ For financial returns

~ - 3X

~ the initial investment.

Run that Mobile Bang thing by me again?

One mobile action

sparks …

multiple business reactions.

-- Intersects with --

Composite Applications

Composite Transactions

Compound Returns

Middleware

Enterprise Applications

ContentServices

Location Services

Web Integration

Composite ApplicationsComposite Applications Composite TransactionsComposite Transactions

Update CRM System

Refill trunk inventory

Send collateral to prospect

Cleanse data in billing system

Forward meeting notes to team

Is mobility the next computing platform?

Question /?/

If you watch a lot of TV you might so.

Let’s ask these REAL FOLKS instead.

3M ESPESNAPSHOTS OF SUCCESS

“AMP SALES solution for mobile CRM has given 3M ESPE Brazil major process improvements…”

• Increased the number of opportunities closed and won by 34%

SNAPSHOTS OF SUCCESS

Heineken

• Reduced reporting cycles from more than 7 days to 24 hours.

• Faster response to any customer issues.

“AMP Service helps manage 24K tap cleanings each month.”

AT&TSNAPSHOTS OF SUCCESS

• The solution paid for itself in 26 months

• and will provide a cost saving benefit of $8.2M over 5-yrs

“AMP Service enables techs to improve customer service…”

CCESNAPSHOTS OF SUCCESS

“AMP Merchandiser helps CCE connect a disconnected sales force.”

• Helps them save $2.3/year in tolls and $3.5M/year in gas.

• 75% fewer trips to sales center.

The ‘Mobile Bang’ Takeaway*

• Increased ProductivityIncreased Productivity 64%64%

• Improved Customer SatImproved Customer Sat 28%28%

• Increased employee retentionIncreased employee retention 16%16%

• Differentiated CompanyDifferentiated Company 8%8%

• Reduced CostsReduced Costs 52%52%

• Reduced StaffReduced Staff 20%20%

• Improved Data Quality Improved Data Quality 16%16%

• Increased RevenueIncreased Revenue 8%8%* “Creating Business Value with Wirelessly Enabled Business Processes,” Accenture

AMP™ Enterprise Connect

AMP™ Studio

AMP™ Management

Center

AMP™ GatewayAMP™ Mobile

Connect

Enterprise Apps

Internal Systems & Content

Multipoint Integration

Secu

re S

yst

em

s In

teg

rati

on

• SOAP

• HTTP

• XML

• MSG BUS

• GSM

• EVDO

• EDGE

• GPRS

• CDMA

• WIFI

Multipoint Access

BlackberryAMP Studio WinMobile/XP iPhone

Flexible Mobile Development

Unified Mobile Management

Reporting System Mgt. User Mgt. Policy Mgt. Location Mgt.

Symbian

An

y W

orke

r - An

y N

etw

ork -- A

ny D

evice

Web Integration

Location Services

Middleware

Exec

Maintenance

Field Service

Sales

HR

Support

Backup

► Rise above the mobile noise

► Balance the clatter of devices, systems, users and processes

► Amplify business profitability

/ AMP Helps You /

Business Value Increases

EXPONENTIALLY when mobility is implemented

strategically across the

entire organization.

REMEMBER!

Flexibility is ParamountFlexibility is Paramount

Service Sales Support Other? Platform Customer

Solutions to Platform

Platform to Solutions

Be the mobility architecture for the:

… real-time … event-driven

/ BusinessBusiness //

OUR VISION QUEST:

Business Bang!

Product Antenna Mobility Platform (AMP)

AMP™ Mobile Business Solutions

Customers AT&T, Coca Cola Enterprises, Johnson & Johnson, Lilly, Pitney Bowes, Xerox, Wal-Mart, 3M

Partners Large ecosystem of Carriers, ISVs, SIs and Devices

AT&T, IBM, Microsoft, Motorola, Oracle, RIM, SAP, Verizon and others

Locations Headquartered in Jersey City, NJ - USA

With offices in London & Bangalore

Investors Venture-backed by:

Polaris, North Bridge & Commonwealth

Thank You !

jsomers@antennasoftware.com