A STUDY ON EFFECTS

OF CELEBRITY

ENDORSEMENT IN

CONSUMERS PURCHASE

DECISION

1

Group Members

03

02

01

SADMAN SAIF

KIRAN KUMAR DUTTA.

MOIN SARKER

2

Celebrity

Celebrities are people who enjoy public recognition by a

large share of a certain group of people whereas

attributes like attractiveness, extraordinary lifestyle

3

4

Methodology of this study

Total sample size is more than 100

50% 50%

5

73% out of 100 are students

8% were service holder both private and govt. service

6% were from others profession

5% were teachers

Both Businessman & doctors were 3% 73%

8%

5%

3%3%

2%

6%

Profession of Respondents

Students service holders Tearchers Businessman

Doctors housewifes others

In others section verities types are profession include but they are few in number. Profession like – cabin crew , lawyer , model ,

freelance photographer , army , bankers are added. 6

Gender of Respondents

51.4%48.6%

7

male are dominating here a little bit

8

9

10

11

12

13

14

15

16

Findings – through out this study

41.2%

5 out of 7 Q

56.1%

51.5%

Most of them thinks marketer goes to

celebrity endorsement for increase their

sales and profit .

Most of Them engage with celebrity

endorsement via TV ads.

Most of the

respondents are not

taking their decision by

celebrity endorsement

they said no celebrity don’t

influence them.

Most of the people like film star as

celebrity .

17

THANKS

This is a sample text.

Insert your desired

text here.

This is a sample text.

Insert your desired

text here.

18