celebrity endorsement ppt

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CELEBRITY ENDORSEMENT

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Post on 11-Apr-2017

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Page 1: Celebrity endorsement ppt

CELEBRITY ENDORSEMENT

Page 2: Celebrity endorsement ppt

WHAT IS CELEBRITY ENDORSEMENT?

• A form of brand or advertisement campaign that involves a well known person using their fame to help promote a product or service.

Page 3: Celebrity endorsement ppt

WHO IS A CELEBRITY?

• Actors• Models• Sports athletes• Entertainers• Musicians• Businessmen• Politicians• Fictional celebrities

Page 4: Celebrity endorsement ppt

USAGE OF CELEBRITY

• Endorsement• Actor• Spokesperson

Page 5: Celebrity endorsement ppt

OBJECTIVE

• Instant Creditability• To push the demand of the product• To bring the reliability and retention

of the product• Refresh brand image and repair

tarnished brand image

Page 6: Celebrity endorsement ppt

IMPACT OF CELEBRITY ENDORSEMENT

Page 7: Celebrity endorsement ppt

ADVANTAGES

• Build brand equity and brand awareness• Helps people to recall brand• Stand out• Increase in sales

Page 8: Celebrity endorsement ppt

DISADVANTAGES

• May derogate reputation• Inconsistency• Competition• A Complete Mismatch

Page 9: Celebrity endorsement ppt

RISKS

• Image change• Celebrities become overexposed• Celebrities can overshadow brands

Page 10: Celebrity endorsement ppt

MULTIPLE BRAND ENDORSEMENT

• Some celebrities are endorsing several brands• Or a specific brand is endorsed by

different spokesperson

Page 11: Celebrity endorsement ppt

CONCLUSION

• Flexible approach• Creates a buzz• Choice of Celebrity• Positive Relationship

Page 12: Celebrity endorsement ppt