celebrity endorsement equity

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SIMONE CIMMINELLI MD [email protected] +44 (0) 759 7685011 z Celebrity Endorsement Equity SIMONE CIMMINELLI +44 (0)7597685011 [email protected]

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Page 1: Celebrity Endorsement Equity

SIMONE CIMMINELLI MD [email protected] +44 (0) 759 7685011

z  Celebrity Endorsement Equity

SIMONE CIMMINELLI +44 (0)7597685011 [email protected]

Page 2: Celebrity Endorsement Equity

Executive summary.

Startups are the future. “New and young companies are the primary source of job creation in the American economy”*. As we all know, more and more individuals are investing in startups. Shares of early stage companies are a risky asset class that can generate impressive returns. Startups are becoming the center of innovation and job creation. This trend is expected to consolidate in the next years. Celebrities can “buy” shares paying with their visibility. Some celebrity had already invested directly in startup. The major part of them had invested paying a sum of money in change of equity. Recently, some smart business-oriented celebrities had enrolled in “celebrity endorsement per equity”. They had gain shares in exchange of product or service endorsement. Some of them have achieved huge returns. In USA this phenomenon is happening now! This strategy is already implemented in USA from 2010. Many celebrities such as Tiger Woods, 50 Cent, have proven that is possible catch opportunities to gain money without investing any money. The deal is simple, celebrities sponsor the product through social networks and in exchange they get a percentage of ownership of the startup.

May 22, 2015 [email protected]

Source: * Forbes http://www.forbes.com/sites/stevedenning/2014/10/29/the-surprising-truth-about-where-new-jobs-come-from/

Page 3: Celebrity Endorsement Equity

| 3 More and more celebrities are using their visibility to obtain shares of promising companies

May 22, 2015 [email protected]

CELEBRITY ENDORSEMENT PER EQUITY

No financial costs involved Potential huge returns Limited risks involved

Page 4: Celebrity Endorsement Equity

| 4 What is Celebrity Endorement per Equity?

May 22, 2015 [email protected]

CELEBRITY ENDORSEMENT PER EQUITY

In certain stage, young companies are raising money in exchange of equity to support their marketing strategy. When they raise the money, they than invest in marketing and PR in order to gain visibility to their products or service. The endorsement per equity give the opportunity to streamline the process. Celebrities can offer their visibility,(e.g. their followers base) in exchange of equity. Testimonial contracts are nothing new. Getting paid in equity it’s betting in the success of the company with the possibility to gain a substantial up side.

INVESTOR STARTUP

CELEBRITY STARTUP SOCIAL NETWORK & MEDIA

Celebrity Endorsement per equity

Traditional method

$

Equity

$

Visibility

Visibility

Equity

SOCIAL NETWORK & MEDIA

Visibility

Page 5: Celebrity Endorsement Equity

| 5 Celebrity already in the loop of endorsement

May 22, 2015

CELEBRITY ENDORSEMENT PER EQUITY

[email protected]

Tiger Woods Kim Kardashian 50 Cent Lil Wayne

Page 6: Celebrity Endorsement Equity

| 6 FUSE powered by Tiger Woods

May 22, 2015 [email protected]

CELEBRITY ENDORSEMENT PER EQUITY

Fuse Science, Inc. (Fuse Science) is a consumer products company listed in OTC market with a market cap of $ 144,000, (DROP:OTCQB). The Company’s Fuse Science technology is designed to accelerate conveyance of medicines or nutrients. Its products, are PowerFuse, ElectroFuse.

Return: + 400%

“Fuse Science, a stock with 230 millions shares outstanding. The stock soared from 30 cents to the $1.20.”

Page 7: Celebrity Endorsement Equity

| 7 SHOEDAZZLE powered by Kim Kardashian

May 22, 2015 [email protected]

CELEBRITY ENDORSEMENT PER EQUITY

$40 Million raised

Kim Kardashian cofounded ShoeDazzle back in 2009, when its business model was fairly innovative: Subscribers paid $39.95 each month for a new pair of shoes, as "recommended" by Kim herself .

ShoeDazzle is an online fashion subscription service based in El Segundo, California. Each month the company debuts a selection of shoes, handbags, jewelry and provides its members with a showroom curated to their indicated fashion preference.

Page 8: Celebrity Endorsement Equity

| 8 Vitamin Water powered by 50 Cent

May 22, 2015 [email protected]

CELEBRITY ENDORSEMENT PER EQUITY

Shares value when 50 cent received the shares: $5 Million

Exit (Deal value): 100 Million $

Return: +2000%

Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Energy Brands is owned primarily by Bikoff, employees, and small investors. Rapper 50 Cent obtained a minority share of the company as part of an endorsement deal in the company.

Page 9: Celebrity Endorsement Equity

| 9 WIZE&OPE powered by Lil Wayne

May 22, 2015 [email protected]

CELEBRITY ENDORSEMENT PER EQUITY

Wize & Ope has sold nearly 200,000 watches since 2011 and is set for major expansion of its distribution in Asia ahead of the U.S. launch with Wayne.

My personal style, as well as my everyday lifestyle, has always been about individuality and being open minded. – Lil Wayne, October 15th 2013

Wize&Ope is a company born as a producer of fashion gummy watch founded in French in 2008. It has enlarged its business with sunglasses production. When Wiz&Ope co-founders decided to expand in the U.S.A. they made a deal with Lil Wayne. In exchange of his image, the company offered Wiz&Ope shares.

Page 10: Celebrity Endorsement Equity

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