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Celebrity Endorsemen t

Post on 15-Nov-2014

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  • 1. Celebrity Endorsement

2. A sign of a celebrity is that his name is often worth more than his services.Daniel J Boorstin
3. Who is a celebrity?
4. Whatis celebrity endorsement?
Celebrity endorsement
in INDIA.
5. Why celebrity?
Greater believability
Favorable evaluation of the product.
Positive purchase intention.
6. Q. Brands endorse by Shahrukh Khan?

  • Dish tv

7. Videocon 8. Pepsi 9. Hyundai- Santro 10. Pepsodent 11. Sunfeast 12. Navaratan 13. Tag Heuer 14. Airtel