denim club newsletter : issue march 26, 2014

Latest Denim News & Updates from Across the Globe

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Newsletter

26 March 2014

Louis Philippe gets Louis Philippe gets serious on denimserious on denimLouis Philippe gets serious on denim

Denim Marketing Denim Marketing Awards in support Awards in support of I-SKOOL presented of I-SKOOL presented by Iskoby Isko

Denim Marketing Awards in support of I-SKOOL presented by Isko

Uniform to launch Uniform to launch women’s jeans and women’s jeans and premium linespremium lines

Uniform to launch women’s jeans and premium lines

R&B Denim Files R&B Denim Files DRHP On BSE SME DRHP On BSE SME R&B Denim Files DRHP On BSE SME

Kingpins + consumer Kingpins + consumer events to be hosted events to be hosted during Amsterdam during Amsterdam Denim Days Denim Days

Kingpins + consumer events to be hosted during Amsterdam Denim Days

The Himalayan ThunderThe Himalayan ThunderThe Himalayan Thunder

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Denim Industry Who’s Who

Mr. Kutubuddin AhmedEnvoy Group, Bangladesh

DCI PresentsDCI PresentsDCI Presents

organized byorganized byorganized by

Indian SojournsIndian SojournsIndian Sojourns Mr. Vishnu MehtaGuinness World Records Holder

Mr. R. K. DalmiaCentury Textiles, India

Tariff hike on US Tariff hike on US premium women's jeans premium women's jeans in EU may be slashedin EU may be slashed

Tariff hike on US premium women's jeans in EU may be slashed

Denim Club : Your Window To The World Of Denim

Apparel - Growth

DENIM CLUB INDIAMarch 2014 03

Louis Philippe gets serious on DenimLouis Philippe has been making inroads in its efforts to shed its formal, older, serious image and launched its casual sub-brand LP and the headway made has given the company serious thoughts about becoming a larger player, especially in the denim category. Following the success of LP Jeans the brand, from the house of Madura Fashion and Lifestyle, is now contemplating a new line of exclusive denim stores

LP's line of denims is expected to garner Rs 50 crore for the brand this fiscal year, exceeding its own expectations by about 40 per cent at the time of the launch in 2012. The positive response to the denim range, priced between Rs 2,000 - Rs 5,000, has prompted thoughts of a larger play in the segment that has a large number of players in in India.

"The initial response has been encouraging, in the first year, and that has made us think why we cannot be a serious denim player," says Jacob John, brand head of Louis Philippe. "We have already seen traction in this segment. Jeans as a category in our positioning has a good market."

LP Jeans are currently available only in its exclusive brand stores and select multi-brand stores. The plan is to make the jeans available at have exclusive LP jeans counters all multi-branded outlets such as Shoppers Stop, Lifestyle and Central, followed by exclusive LP jeans stores.

"Denim is the fastest growing category within the apparel sector in India and this is because it caters to a whole range of needs - be it fashion and brand value or the long lasting value purchase that lends itself to a lot of experimentation," says Ankur Bisen of Technopak Advisors.

"Louis Philippe has already reached out to a part of young India with LP, but if you analyse this segment is very keen on denims. In such a case, they can either sit on the fence and see what their younger customers are buying or get into the action - which they seem to be doing."

According to Technopak the denim category is estimated to be growing at a CAGR of 14 per cent and expected to reach $2530 million in 2017 in India, from $1,290 million in 2012. The mid-premium and premium/luxury markets are expected to grow at about 20 per cent in the category. The Rs 2,000-Rs 5,000 range that LP Jeans plays in is considered as the sweet spot for retailers.

Bisen says, "Louis Philippe as a brand stands for certain attributes that make it appealing to older

Image Source : www.louisphilippe.com


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men, LP helps them reach out to their target audience when they are younger. Hence, this will not alienate their existing older customers but complement that customer base."

Louis Philippe's Jacob is targeting his existing customers for the sale of LP Jeans and is increasing the merchandise at stores. The launch of a casual brand has opened the brand to a larger section of the Indian market that has favourable demographics, especia l ly young professionals with large disposable incomes.

"LP will hit Rs 450 crores (at retail price) this year. It is growing by 50 per cent (in volumes) or more. A lot of focus is there as that is acquiring a new set of consumers," John says. "The classic Louis Philippe consumer is always there with us, but today, even the older men want to look younger, so this casual brand gives them that chance."

"The disproportionate focus will be on how to acquire more consumers through promotions and awareness of LP Sport. Everywhere we are looking at dedicating more and more to this sub brand," he says.

The brand which has grown at about 20 per cent in the last year to Rs 1,000 crore sales in fiscal 2013, is targeting a growth rate of 30 per cent this year, John says.

The company plans to expand its presence with a second store on every street it is currently present in with either a House of Louis Philippe store or an LP Sport store. However, the brand will maintain its ratio of 40 per cent company-operated stores and these will mostly be in the larger cities and its flagship stores. The remaining 60 per cent will be run by franchisees.

Of the new stores awaiting launch, LP Sport will have 20 stores by the end of this year and 30 in the next.

Currently the brand has about 170 exclusive branded outlets stores, of which about 80 were opened over the last 18 years and the remaining added in the last 2 years. John asserts all of these stores are profitable and the brand's average same store sales have maintained a steady growth of above 10 per cent, clocking as much as 15 per cent in September.

However, Louis Philippe has decided not to be present on the World Wide Web in a significant manner. "We have decided not to go online to preserve the niche and premium around the brand," John says. The brand is presently only available on Madura Garments' online shopping site.

Marketing spends though have increased to close to 5 per cent of total revenue. "The best time to spend is after all during a downturn, as in the slow market there will be a winner and the brand that spends can be that winner," according to John.

Image Source : www.louisphilippe.com

Website: www.louisphilippe.com


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Industry


Denim Marketing Awards in support of I-SKOOL presented by IskoRome’s La Sap ienza University played host to ISKO and Archroma, together with Creative

Room and Menabò, for the official launch of the award scheme. This competition is one of the supporting activities for ISKO I-SKOOL, the education and training project for young design students, organised by ISKO and Creative Room with partners Advanced Denim by Première Vision, Lenzing, MOLESKINE and Swarovski.

The project centres around the exclusive capsule collection created by ISKO and Archroma using the innovative Advanced Denim technology. The students have been asked to develop a complete marketing platform for this collection, including graphic design for product identity, all-round communications strategy together with possible promotional events.

Menabò Group, the communications and

marketing agency, with wide-ranging experience in the fashion industry, will act as special tutor for the project, making their decades of experience in communications and the development of marketing strategies available to the students and offering them support in developing their ideas.

Prize-winners will be offered study grants and the opportunity for internships at the companies involved in the awards.

ISKO, Archroma and Menabò also chaired a seminar, part of the cycle entitled “I professionisti della moda”, (The Fashion Professionals). Marco Lucietti (ISKO), Albert Llort (Archroma), Andrea Masotti (Menabò) and Umberto Brocchetto (ISKO Creative Room) provided a detailed explanation of how to build a supply chain marked by value and excellence and capable of communicating the plus points of the ingredient to the end-consumer.

Source : www.fibre2fashion.com

A hike in tariffs, on US-made high-end women's denim jeans, imposed by the European Union (EU) last year may be slashed, 12 months after being introduced. The hike was imposed by the European Commission from 1 May last year and the tariff on women's or girls' cotton denim trousers jump from the usual 12% duty to 38% - a rise of 26%.

However, the tariff may drop back to just 0.35%, according to international trade law firm Sandler, Travis & Rosenberg. If approved, the change could take effect at the beginning of May, it says.

The tariff hike was authorised by the World Trade Organization (WTO) in retaliation against the US's continued distribution of antidumping duties collected on foreign-made goods to affected US producers.

Sandler, Travis & Rosenberg has been actively working to obtain relief for affected US manufacturers. For example, the UK's customs and tax department accepted a legal argument crafted by ST&R attorney Elise Shibles that certain jeans do not fall within the legal definition of denim with the Harmonized Tariff Schedule (and are thus not subject to the higher duties) because the dye used to make them is not colourfast.

The other 27 EU member states appear to be accepting this ruling and the alternative classification of the subject jeans as women's pants, which is only subject to the basic 12% tariff. Shibles has since been helping US jeans makers that had been paying the higher 38% duty to secure refunds.

Tariff hike on US premium women's jeans in EU may be slashed

Source : www.just-style.com

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Mr. Kutubuddin Ahmed Chairman, Envoy Group, Bangladesh

Mr. Kutubuddin Ahmed is the Chairman of Envoy Textiles Limited (ETL), the largest denim fabric manufacturing plant in Bangladesh, with rope dyed technology, which is awarded by Bangladesh Government with ‘National Export Trophy - Gold’.

He is an Entrepreneur, Industrialist, Business Manager and Market Specialist with extensive experience in commerce & industry. With his foresight in trade & commerce, he lent his hand to level the country’s name in world economy.

Born on 21 January 1956, in Dhaka, Mr. Kutubuddin Ahmed graduated in Mechanical Engineering, in 1979, from Bangladesh University of Engineering & Technology (BUET), and later on after serving in some private and autonomous bodies, in 1984, he started business in the readymade garment industry. Today, more than 32 business enterprises including 16 readymade garments manufacturing concerns are running under his leadership in the name of ‘Envoy Group’ which has emerged as one of the largest and thriving conglomerate in Bangladesh.

Mr Kutubuddin has been President of BGMEA (Bangladesh Garment Manufacturer & Exporter’s Association), President of MCCI (Metropolitan Chamber of Commerce and Industry). He is currently a member in the Executive Committee of International Chamber of Commerce (ICC) of Bangladesh.

Beyond the world of trade and commerce, he has a keen interest in sports and has been actively involved in various sports related organisations and is a recipient of the National Sports Award in 2002. A philanthropist at heart, he has contributed in a major way for various social development projects.

Mr. R. K. Dalmia Senior President, Century Textiles, India

Mr. R. K. Dalmia is the Senior President of Century Textiles, a Division at Century Textiles & Industries Ltd. He started his career with The Technological Institute of Textiles and Sciences, Bhiwani (Haryana) in 1978 as Vice-President and rose to the position of President in 1983.

He was transferred to Century Textiles, Mumbai, in 1985, and made responsible for better technical performance of the mill, which went on to win numerous accolades in the textile industry. With his penchant for challenges, Mr. Dalmia conscientiously succeeded in setting up two new state-of-the-art 100% E.O.U.s of Century Textiles, viz. Century Yarn and Century Denim in the year 1993 & 1997 respect ive ly a t Sat rat i , near Indore, Madhya Pradesh. Mr. Dalmia has been instrumental in setting up a new ultra modern textile mill viz. BIRLA CENTURY near Bharuch in Gujarat in the year 2009 with 300 looms and over one lac spindles.

Mr. Dalmia, B.Com., F.C.A., has been awarded with the certificate 'Fellow of The Textile Institute' (CText FTI) by The Textile Institute, Manchester, UK in 1998. He is also instrumental in setting up a boys’ residential school “B K Birla Center for Education” at Talegaon near Pune in 1998, affiliated to CBSE, which is now a co-ed institution.

Mr. Dalmia has been the Past President and continues to be on the Board of Trustees of The Textile Association (India) Mumbai Unit, Chairman of the Mill Owners Association, Mumbai, Vice Chairman and Deputy Chairman at Texprocil.

Mr. Dalmia also holds membership of The Textile Institute, Manchester, U.K., The Institute of Chartered Accountants of India, Mumbai, and The Indian Institute of Public Administration, New Delhi.

Denim Industry Who's Who


Industry - Event


Kingpins + consumer events to be hosted during Amsterdam Denim Days

Amsterdam will be turning (indigo) blue from May 7 to 10 while Amsterdam Denim Days will be organised on the grounds of the Westergasfabriek. The event will be open to both professionals and consumers.

Kingpins, a US based trade show for denim professionals will be presenting in Amsterdam for the first time, combined with the Blueprint denim platform for consumers, featuring seminars, exhibitions, workshops, a vintage market, live music and more..

Amsterdam Denim Days is being organised by House of Denim in collaboration with Modefabriek, HTNK Fashion recruitment & consultancy and the American Kingpins Show. It is supported by The Municipality of Amsterdam and Amsterdam Economic Board.

For professionals: KingpinsAmsterdam Denim Days will start on 7 and 8 May with the prestigious and by invitation only Kingpins Show. The best weaving mills, washing plants and manufacturers of denim from the US, Japan, China, Italy, Turkey, Egypt, Pakistan, Thailand, Spain and Mexico will be on hand during this trade show.

Kingpins was established in 2004 and is making its debut in Amsterdam – following trade shows in New York, Los Angeles and Hong Kong. The trade show has cult status among professionals due to the quality of the exhibitors and inviting atmosphere, combined with an exclusive admission policy.

For consumers: BlueprintAfter the professional component, Blueprint - part of Modefabriek - will be taking over with a two-day programme for denim lovers at the Westergasfabriek. Blueprint is a platform for brands to not only share their knowledge and inspiration, but also offer pop-up store and vintage market for die-hards.

Visitors to Blueprint can take part in workshops, watch special denim documentaries and enjoy unique exhibitions from international experts. There will also be a denim archive, presentations by the Amsterdam Jean School and a display of the latest technological developments in sustainable production methods.

Innovation and sustainabilityInnovation and sustainability are a key focus of the Towards a Brighter Blue presentation, to be held on 9 and 10 May and organised by House of Denim. International speakers from the various disciplines of the denim industry will be sharing their experiences, innovations and expertise in relation to a cleaner future for denim.

Activities around townLast but not least, a special Denim Days programme will be carried out throughout Amsterdam, with a range of events and activities in and around the most important denim stores in our capital.

Amsterdam has the highest concentration of jeans brands worldwide and is generally recognised as one of the most important denim centres when it comes to trends, design, innovation and product development.

The goal of Amsterdam Denim Days is to bring together jeans brands, manufacturers, designers, buyers, students, consumers and the press to share a passion for denim, discuss innovation and education and together work towards a more sustainable future.

Source: www.amsterdamdenimdays.com

Website: www.amsterdamdenimdays.com

Apparel - Growth



Source: www.sportswear.netWebsite: www.uniformjeans.it

Uniform to launch women�s jeans and premium linesUniform, the historical Italian jeanswear brand, most popular in the 1980s, continues its re-launch operations and will also introduce a women’s jeans line for F/W 2014/2015.

Since 2004, the brand is distributed Europe-wide by U.M. Company, which is based in Barberino di Mugello, near Florence, founded by Staff Jeans, a Greek jeans manufacturer. The brand is entirely made in Europe: 80% is produced by Staff Jeans, while the remaining 20% are produced in Italy.

Uniform Jeans is presently offering around 80 pieces, all aimed at men. Most of them are denim and cotton trousers, t-shirts, denim shirts, sweaters and knitwear items, all labeled with the brand’s logo.

Uniform’s product philosophy remains faithful to the original brand idea of 1980s, which can be describe as the following: An authentic Italian jeans brand available in a wide variety of washes and treatments, mostly employing Made-in-Italy fabrics. At present, the collection is delivered bi-annually, although by F/W

2014/2015 it will be offered quarterly and it will include two new small concept collections - one made from organic raw materials and the other one made of authentic selvage denims – either Italian or Japanese. These capsule collections are meant to be distributed to a specially selected group of retailers.

Currently, the brand is mostly sold in Italy, Germany, France, Switzerland, Austria, Israel and Greece through multibrand stores. Prospective goals also include the opening of monobrand stores and the positioning of the brand at department stores.

R&B Denim Files DRHP On BSE SME Surat, Gujarat based R&B Denims India Limited has filed DRHP on BSE SME platform for the issue of 37 lac equity shares aggregating to Rs. 3.71 Cr.

Hem Securities has been appointed as lead manager to the issue and the net issue constitutes 25.15% of the post equity paid-up capital of the company.

The fund raised will be used to reduce the overall indebtedness of the Company by partial repayment of the outstanding Term Loan from Bank of India.

Incorporated in 2010, promoted by the Rawat Khedia and the Borana groups, the company is engaged in the business of manufacturing and sale of denim textile and manufactures various types of denims like open End/ Ring Spun Yarns, Slub Yarns, Multi Count, Cottons and Polyester Spandex with Indigo Bottom Sulphur Toppings and Sulphur Bottom, Indigo Toppings, etc. The current installed capacity of the company is 1.25 Mn meters pa.

The company’s total income and PAT for year ending 31st March,2013 was Rs. 6059.11 lacs and Rs. 0.83 lacs respectively.

The Indian textile industry contributes about 14% to the industrial production, 4% to the GDP and 11% to the country’s export earnings. The size of Indian textile market in 2011 was $89.0 Bn and is expected to expand at a CAGR of 10.1% over 2009–21.

Source : www.dealcurry.comWebsite: www.rnbdenims.com



Industry - Network

Mr. Ankur Desai, CEO

ALMAC Group, Vadodara, India

Mr. Mitesh Sharma, ProprietorFab Tech Group, Jodhpur, India

Mr. Musheer Suri, Business Development Manager

Black Butterfly Clothings, New Delhi, India

Mr. Sumant Kelanka, Head DesignerDesign Mandee, Mumbai, India

Mr. Deepak Bhardwaj, Managing Director

Y I International Pvt. Ltd., New Delhi, India

Mr. Nishant Kawad, Managing DirectorShankheshwar Fabrics, Surat, India

Denim Business NetworkDenim Club Welcomes Recent Members of

Denim Business Network Find Relevant Contacts & Get Found Connect Directly with New Customers & Vendors

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Denim & Adventure


Motorbike tour led by Vishnu Mehta, a Guinness World Record Holder, for the first time in the history of organized motorcycling tour, this tour will take through the unexplored parts of Ladakh to experience the beauty of Himalayas at its best.

For an adventure and travel lover nothing can be more blissful than a raging bike piercing the solitude of the sky-high mountains, the occasional clouds stuck in the laps of those hills,

A Mountain Motorbike ExpeditionTHE HIMALAYAN THUNDER

Vishnu Mehta - Born To RideVishnu is a Guinness World Record & 4 times LIMCA BOOK OF RECORDS & 3 TIME INDIA BOOK OF RECORDS holder for completing expedition of Longest Journey By Motorcycle In A Single Country, Coastal Expedition by two wheeler, north to south by two wheeler and 4 wheeler and east to west by four wheeler. He has riding & driving experience of more than 9,35,000 Km across India. He rides and drives in remotest of places & treacherous weather.

For more details, get in touch with Shekhar or Allen by sending an email to [email protected]

Indian Sojourns, based out of Delhi NCR, specializes in customized adventure tours, offering: Mountain Biking Expeditions River Rafting on Ganges Trekking in Himachal / Uttarakhand hills for groups Wild-life Safaris in National parks Team building events for corporates

seeing the deep mark left by his bike’s wheels on the snow-filled roads.

In case you can’t ride a bike don’t be upset, we will be having SUVs accompanying us. You can easily travel in them and enjoy the beauty of nature. Join the bandwagon, The Himalayan Thunder for 13 nts / 14 days. To know the detailed itinerary & commercial details, please connect with Indian Sojourns at https://www.facebook.com/indiansojourns

IndianSojourns

The Himalayan Thunder

Meet Vishnu Mehta and his team on 24 April 2014 at InDIGO-3

(13-27 June, 2014)

denim club newsletter : issue march 26, 2014

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