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19 February 2014

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EARUGBY Denim to Launch Made in USA Collection

Levi Strauss & Co. announces Fourth quarter results

Duck and Cover launches denim sub-brand - DAC DNM

From The Denim Directory

Pak Denim Limited, Pakistan

Featured

Denim Jeans For WomenTaramaLaunching New Styles DailyLaunching New Styles DailyLaunching New Styles Daily

Australian Denim Brand Ksubi closing its doors

Pak Denim, Kassim Textiles recipients of 37th FPCCI Export Awards

Jeanologia to exhibit latest products at DTG textile fair

Denim jeans makers explore Tier-II, III cities: Nirmal Bang

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Apparel - Collection

Tarama, woman’s jeans and casual wear brand, launched in 2013 through the company’s online platform, is eyeing 150 percent growth in its second year and 100 percent in the third year. Elaborating on the inspiration behind Tarama, Prem Gupta, MD, Miracle Lifestyle, says, “The idea of Tarama is to evoke a mindset. It is a true original, always intends to produce the latest fashion by use of innovative fabrics from across the world; it is a source for the most current fashions at the greatest value.”

The brand is looking at expanding its presence by adding more to its product basket while partnering with third party e-tailers and retail chains, for a countrywide presence.

Brand PresenceTarama jeans are sold online and the company

Tarama, Denim Jeans for women,launching new styles daily

has partnered with the top e-tailers of the country. Gupta explains “With all the e-tailers, we are ranked among the top three brands and have maintained our lead from the time we launched or joined them. We have a unique strategy. We come out with five to six new styles each day and give fresh stocks.”

The brand is available on popular portals Jabong and Flipkart with more tie-ups in the offing. The company is a l s o e x p l o r i n g opportunities for tying up with relevant organised retail chain and regional chains.

Product development in focusTarama special izes in western-wear for women and offers a wide range of garments including leather, high quality silk, viscose, cotton and good quality polys. Prompt designing and producing of on trends jeans, tailored to fit a women’s body perfectly at every angle is the USP of Tarama.

Image Source : www.taramajeans.in

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Apparel - Collection

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EARUGBY Denim to Launch Made in USA CollectionEARUGBY Denim is proud to announce that its upcoming denim collections will be made in the USA. The brand will kickoff its latest collection on the runway during New York Fashion week 2014 at the Griff in in the meatpacking on February 13th at 9:30 pm.

The Griffin is located in the heart of the meatpacking, the trendy neighborhood of New York City. The Griffin has a refined ambiance sought after by artists, designers and celebrities with its décor inspired by the Gilded Age of the late 19th century. The venue is a perfect combination of sophisticated and luxurious to reflect EARUGBY Denim new collection and brand lifestyle with harmony.

Euclide Avridor founded the company in 2003 and created a denim line that projects a bold and defiant stance for self-expression and

individuality without conforming to the norms.

Being a design fit expert, Euclide wanted to reinforce and stand behind his whole design concept: Fit is King. He offers the best fits and uses the finest denim fabrics and workmanship in the USA. Redefining denim wear and offering top quality premium denim in an assortment of fits, styles and designs.

E A R U G B Y D e n i m i s a n unconventional denim line that is translated in a pure self-expressed yet sophisticated and luxurious lifestyle.

The brand is now offering two collections of its favorite jeans with washed denim made in Los Angeles and a raw and selvage collection made in New York City.

Website: http://www.earugby.com

Gupta says, “We have a very strong designing and merchandising team. We create eight to 10 new styles each day and ensure they reach the market with 15 days of our proto approval. The product mix is always focused on the denim fabric and fashion top wear, which complements denim bottom wear. We may introduce footwear, accessories and hip bags once our store format is ready.”

The brand is offering a mix of hand done destruction, worn out look, bleached wash, vintage wash, vintage indigos, tinted, power stretch fabrics, satin feel, Tencels, knitted

denim, top wear of lace, chiffons, French crepe with Jeans styles like skinny, skinny cropped, high, super skinny and Capri for its Spring Summer 2014 collection.

Gupta is a pioneer in the field of fashion and in 1988 had launched Jealous, India’s first women’s jeans brand. It was one of the most successful brands of women’s jeans and retailed through all major MBOs and large formats. Jealous received the most admired women’s wear brand award at IFS 2001. It was bought over by Future Group in 2005 and rechristened as Jealous 21.

Website : www.taramajeans.in

Image Source: www.earugby.com

Source: http://www.pr.com

Source: http://www.fashionunited.in

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Apparel

Australian Denim Brand Ksubi closing its doors Ksubi, the denim brand Launched in 2000 which soon gained cult status and international exposure, is closing its boutiques and is has stopped trading via its online store.

The cult fashion label had reportedly been trying to find a buyer or investor after it was placed into administration late last year.

As per Inside Retail Ksubi’s fate is now in the hands of liquidation and bankruptcy firm, Veritas Advisory and Ksubi’s store staff were informed of the store closures this morning.

Ksubi has stores in Westfield Sydney, Sydney’s Oxford St, Melbourne Central, Chapel St, among others. The brands online store also closed and features the sign “the online store will be back soon”.

Ksubi was founded by Sydney designers George Gorrow, Gareth Moody, and Dan Single, who are no longer involved in the business and Source : www.insideretail.com.au

Ksubi was purchased by Bleach Group, which also owns Insight, after the streetwear brand hit financial woes in 2008.

As of 2013, Ksubi had six retail stores in Australia operated via a franchise agreement between Bleach Group and an undisclosed third party. It had a five year concession store deal with David Jones that ended last year following poor sales.

It was placed in receivership in December and 60 head office staff lost their jobs, according to AAP.

Parent company Bleach Group was also put in voluntary administration in mid-2013, following a major company restructure.

The news follows the demise of Lisa Ho in late 2013 and the ongoing woes of other Australian design icons, like Bettina Liano.

Duck and Cover launches denim sub-brand - DAC DNM Menswear brand Duck and Cover has launched a denim sub-brand for autumn 14 called DAC DNM.

Using its 16-year experience in the denim market, this new jeans-focused line features five key silhouettes viz a slim skinny, slim, tapered, straight and straight tapered. All the silhouettes are available in a selection of washes and finishes ranging from rom dark indigos to worn-in, washed-out and ripped-up options.

The jeans are complemented by a collection of

DAC DNM clothing, with key pieces including a raw-edged blazer-like utility jacket, wool duffle coat and quilted bomber jacket, alongside garment-

dyed T-shirts, jersey sweatshirts and check shirts, all featuring denim details such as trims and collar linings.

For the core denim jeans wholesale prices range from £24 to £32 while £9 to £19 for T-shirts, £20 to £26 for shirts, £19 to £32 for sweatshirts, £22 to £32 for knitwear and £36 to £66 for outerwear.

Source : www.drapersonline.com

Corporate - Financials

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Levi Strauss & Co. has announced the financial results for the and fiscal year

ended November 24, 2013.

The fourth-quarter revenues were flat to prior year on a reported basis, and excluding the impact of currency, fourth-quarter net revenues increased slightly. Due to the timing of the company’s fiscal year-end, the Black Friday sales week occurred after the fourth quarter closed. Fourth-quarter net income declined due to a slightly lower gross margin, higher seasonal advertising spend and a 2012 tax benefit.

Full-year net revenues increased two percent on a reported and constant currency basis due to continued growth in the Americas region and the strength of the Levi’s® Men’s business. Despite the lower net income in the fourth quarter, full-year net income increased 59 percent reflecting gross margin improvement.

"Overall, we are pleased with the progress we made in 2013. We grew the top- and bottom-line, generated significant cash from operations and further strengthened the balance sheet by reducing our debt," said Chip Bergh, president and chief executive officer. "These results were despite a challenging fourth quarter, in part due to the calendar shift; but also a soft fourth-quarter environment and clearly some challenges in certain key international markets and in our U.S. women's business. In 2014 we will continue to focus on growing the business over the long term

by driving our profitable core business, addressing key opportunities to build a more balanced portfolio, and improving our retail operations, while at the same time reducing our controllable costs."

Fourth Quarter 2013 Highlights Gross profit in the fourth quarter was $637 million compared with $649 million for the same period in 2012. Gross margin for the fourth quarter was 49% of net revenues compared with 50% of net revenues in the fourth quarter of 2012. Selling, general and administrative (SG&A) expenses for the fourth quarter increased to $571 million compared with $558 million in the same period of 2012. Operating income for the fourth quarter declined to $66 million from $91 million for the same period in 2012, reflecting the lower gross margin and higher advertising.

Fiscal Year 2013 Highlights Gross profit for the fiscal year was $2,351 million compared with $2,199 million in 2012. Gross margin improved to 50% of revenues in 2013 compared to 48% in 2012. SG&A expenses increased to $1,885 million for 2013 compared with $1,865 million in the prior year. Operating income for 2013 was $466 million compared to $334 million the prior year, primarily due to higher gross margin in the Americas and Asia Pacific as well as favorable currency impact.

Levi Strauss & Co. announces Fourth quarter results

Source: www.businesswire.com

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Industry - Awards

Image Source : Pak Denim

Image Source :globalgrind.com

In 1976-77, FPCCI (Federation of Pakistan Chambers of Commerce and Industry) instituted the annual “Export Award” which was bestowed on individuals/companies who have excelled in promoting exports of Goods and/or services both in quantum value and new directions.

The 37th FPCCI Export Awards Function was held at Pearl Continental Hotel on Saturday, 8th February, 2014 in Lahore, which was graced by Honorable Prime Minister of the Republic of Pakistan, as Chief Guest, who gave the export trophies to leading exporters of the country in recognition of their outstanding export and service performances. The event, hosted by Mr. Zubair Malick, President of FPCCI, was attended by over 700 guests, including Federal Minister for Commerce, Engr. Khurram Dastgir Khan, ambassadors, foreign diplomats, Senators and leaders of the business community. Gold medals and trophies were awarded to 68 exporters and businessmen for the achievements in the field of trade. Amongst the achievers were Pak Denim and Kassim Textiles. Pak Denim, part of the Baig Group, was presented with the FPCCI Special Merit Export Award for the 16th consecutive year. Pak Denim is a Public Limited company incorporated in 1995, located in the port city of Karachi. The company follows stringent Quality Control standards and has one of an ultra-modern Laboratory. Pak denim strives for innovations and constantly adapting the latest

state-of-the-art technology while offering unparalleled variety, Quality and Productivity. The company has its own export marketing offices in New York, USA, Istanbul & Bursa, Turkey, Dubai, UAE and Rabat, Morocco to provide professional services across the globe.

Kassim Textiles, was presented Highest Exporter of Denim Award. Kassim Textiles over the past 22 years has grown in stature to now become Pakistan's leading denim fabric manufacturer and exporter. Kassim Textiles’ métier is their passion to produce the best denim fabric, which has been possible by their dedicated technical staff, and brave outgoing R&D team. Kassim textiles’ has also been very mindful and conscious of the environmental impacts of industrialization, and have, accordingly, taken all possible steps to be sustainable and eco-friendly.

Pak Denim, Kassim Textiles recipients of 37th FPCCI Export Awards

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Technology : Sustainable Fashion

Leading manufacturers and brands such as Inditex, H & M, Gap, Levi's, Uniqlo, Wrangler and Lee, among others, use Jeanologia’s technology for garment finishing in Bangladesh.

Jeanologia, a global leader in sustainable technologies for the textile industry, recently honored with the WGSN Global Fashion Award for the best sustainable design team in the world, will be showing its latest products in the 11th edition of DTG textile fair (Dhaka Int 'l Textile & Garment Machinery Exhibition) from 12 to 15 February in Dhaka. Jeanologia will be exhibiting the 3e Flexi Laser technology doing demos by both working in Table and Mannequin. This textile laser reproduces jeans wear and tear without the use of harmful techniques that could damage health of the workers. The laser alsp offers the possibility to increase designs range and textures, enabling a perfect garment reproducibility while allowing saving of energy, water, chemicals and time during manufacturing process.

The Flexi 3e is designed to offer maximum flexibility in production, and also offers unlimited possibilities for its versatility in marking clothes both in table and mannequin, always adapting to production needs.

It includes a rotating head which allows it to work both horizontally and vertically as it has fixed table or mannequin. It is perfect for all kinds of garments: from jeans, to skirts, shorts, shirts, jackets and even accessories.

During the fair, live demonstrations can be seen at the Jeanologia booth, Hall 13, nr.1307 where fast and efficient designs made in Bangladesh can be viewed.

Speaking about the importance of Bangladesh in the textile market, Enrique Silla, President of Jeanologia, has said that "Bangladesh is one of the leading textile manufacturing countries with about 44,000 factories, making it the country with

Jeanologia To ExhibitDTG Textile Fairthe largest textile production the world.”

Jeanologia has been present in Bangladesh for over 20 years, and an office, technical service and a Demo Center was launched in Dhaka in 2013.

Silla highlighted that: “Jeanologia considers Bangladesh as a very important market and has always wanted to be close to their customers, offering the best service, understanding market needs and creating a center to be trained in friendly technologies to health of the operators and respectful to environment. "

Ozone and nano-bubbles: other sustainable technologies for garment finishing

Jeanologia develops over 20 years other sustainable technologies for garment finishing, besides the lasers, such as oxygen and ozone washing and clothes softening through the nano-bubbles. In addition, eco-G2 uses ozone washing and oxygen from the atmosphere, allowing washing clothes with savings of over 60% in water and energy and about 85% in chemicals.

Also, E-soft technology softens garments with nano bubbles, saving 80% of softener and 98% water. E-soft uses no chemicals and removes entirely discharges to the environment.

Latest Products At

Image Source : www.jeanologia.com

Website : www.Jeanologia.comSource : Fibre2fashion.com

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Apparel - Retail

Denim jeans makers explore Tier-II, III cities: Nirmal BangAccording to various industry estimates, the denim market in India was pegged at USD 1.2 billion in 2011. Given the large acceptance of denim jeans, this market is expected to grow at a compounded annual growth rate of 15 percent-18 percent over two years from now, which is actually twice the growth rate, literally! In terms of volumes, the denim market is estimated to be around 300 million pairs of jeans, which is projected to grow to 550–600 million pairs two years from now.

When one juxtaposes these facts with Indian demographics, the growth of the denim jeans market seems high. Nearly 73 percent of India's population is young. Jeans manufacturing is smartly targeting this young Indian population that traverses between 14 years to 39 years and which will also be the majority of the population in the next 10 years. Interestingly, it is not just about advertising. Many brands today have a reasonably large portion of denim jeans in their offering to the target consumers.

The MarketDenim jeans are one of the few long-sustaining imports of the western culture in India. History points out that denim wear started as an apparel to be worn by workers at factories. However, in India, today, it has become a fashion statement among the youth.

It is fashionable and comfortable to wear on most occasions. The acceptance of denim in India has grown tremendously over the years. While metros have been the key driver of growth in the initial phase for most denim wear brands in the country, the largest growth is now coming from deep penetration of denim in India.

Take for instance, Kewal Kiran Clothing , a company that manufactures jeans under the brand Killer. The company has a large network of 97 distributors and presence through 313 stores.

Of these, it owns only 14, while the remaining 299 are franchisees. In metros, however, due to consolidation of business in malls, retail space owners negotiate pricing with brand owners, providing little market share for brand owners.

Kewal Kiran has been focussed on its terms of trade, which means that it concentrates on Tier-II and Tier-III cities sharply. This strategy has paid off. Today, broadly, the company is present in Tier-II and Tier-III cities.

In The Coming YearsApart from growing aspirations among people from Tier-II and Tier-III cities, their increasing disposable incomes have led to an increase in buying of more pairs of jeans per person.

Various statistics say that at least in metros the average ownership in terms of number of pairs per person would have increased 3-4 times in the past five years. In Tier-II and Tier-III cities, it can be two or three times. This increase in buying is not just about jeans but about i ts var ious positioning in terms of styles, fits, washes and colors.

The current market size of denim wear in India is largely dependent on metros and mini-metros. Metros and mini-metros with about 7 percent of the population contributes to about

50 percent of the market share in denim wear.

The Tier-II and Tier-III cities - which constitute about 8 percent of the population contribute only 16 percent of the market share in denim wear. Hence, in the coming years, a large part of the growth of denim apparel shall be driven by deeper penetration in smaller cities.

Also, the growing acceptance of e-commerce, companies in the denim wear segment can improve their presence in the next growth pockets, which are smaller cities.

The penetration of Internet will play a crucial role in this. Today, it is not an aberration to find consumers ordering apparels on web sites such as Jabong, Myntra and Flipkart not only in metros but also in non-metros. Besides, there are a host of foreign clothing web sites that offer their factory outlets at economical prices on international web sites, pointing to the growth story of the denim jeans markets in India.

Source: Nirmal Bang's Beyond Market

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From The Denim Directory

Company:

Segment: Fabric

Pak Denim, located in the port city of Karachi is a Public Limited company incorporated in 1995 and is one of Pakistan’s leading manufacturers and exporter of Denim Fabric and has state-of-the-art plant and machinery. The company has both rope dyeing and slasher dyeing facilities available.

Pak Denim has globally acceded recognition of quality and service owing to consistent adherence to international standards. By virtue of verified quality & highly skilled work force service, Pak Denim is one of the fastest growing companies in Pakistan & abroad. Dedication, professionalism, innovation & quest for excellence have made the company unparalleled in reputation and reliability.

Pak Denim currently has a production capacity of approximately 20 Million Meters of denim fabric. The company is producing a wide range of products in 4.5 oz to 14.5 oz in Rigid Slub (Ring/OE), Cross Hatch (Ring/Ring), Slub Stretch and Cross Hatch Stretch, (Invista Lycra), Cotton/Polyester, Tencel, Power Stretch, in PU Coated Flat (Ammonia) Finish and Regular Finish.

The company exports 70% of its fabric and 30% is consumed in the local market for garments manufacturing and the company has its exports marketing offices in New York, USA, Istanbul & Bursa, Turkey, Dubai, UAE and Rabat, Morocco to service the customers across the globe.

The company believes in satisfying its

Pak Denim Limited, Pakistan

customers and building relationships with them. Internationally renowned Fashion houses and brands are such as Jordache, Kohl’s, South Pole, J.C. Penney, Target, Wal-Mart, Tommy Hilfiger (Europe), K-Mart, Otto, Next, H&M, Primark, Tesco, Liz Claiborne, Zara, Aeropostale, etc. are using their fabric.

The company has made substantial new investments to further enhance the production capacity and finishing capabilities to cater to the needs of world renowned fashion & niche brands.

Pak Denim has been the proud recipient of Special Merit Export Awards consecutively for the last 15 years from the Heads of the State of Pakistan on our export performance.

Pak Denim has had OEKO-TEX STANDARD 100 CERTIFICATION (Spain) since its inception and also has ISO 9001:2000 certification from SGS (Switzerland) and Lycra Assured Certification from Invista Worldwide and is in in advance stage to acquire GOTS – Global Organic Textile Standard & OE – Organic Exchange 100 Standard certification from Italy.

Mr. Ahmed AliGM - Marketing & Salespdenim@cyber.net.pk+92 21 3256 6411www.pdldenim.com

Image Source: http://www.pdldenim.com

Poly & Stretch DenimImage Source: http://www.pdldenim.com

Dirty Denim