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Newsletter

22 August 2014

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Denim Industry Who’s Who

Mr. Kavindra Mishra, Pepe Jeans, India

Mr. Lalit Puri, R. P. Synthetics, India7 For

All Mankind Launches Jen 7

Cone Denim unveils Level II Sgene Yarn Technology

Pg No. 3

RevoLaze, LLC Files Complaint Against 17 Denim Jeans Companies

Liberty Ross Designs Capsule Collection For Genetic

Charlotte Gainsbourg teams up with Current Elliott

New Blue Shades for Denim by DyStar

From The Denim Directory

Sangam (India) Limited, Denim Division

Featured

Jeanologia to showcase vintage denim clothing at MAGIC

American Cotton Growers to lay off employees

Hudson Holiday ’14 Women’s Lookbook

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Apparel - Collection

August 2014 03DENIM CLUB INDIA

7 For All Mankind, the Los Angeles based premium denim brand is going back to its roots, and launching Jen7 a new collection targeting an older, more sophisticated customer who is focused on fit rather than seasonal, trend-driven styles.

In stores for fall, Jen7 is the jean giant's newest offering to the $16-billion denim market and a line. According to brand's vice president of product, Peggi Jewell, it will serve "premium denim's first customer." That customer is a female who was in her 20s when she purchased her first pair of premium jeans in the late '90s, when premium jeans made a splash in the clothing market, and now, in her 40s, still wants the look and tailored fit of high-end jeans, but without the trend-driven silhouettes being marketed to her niece or daughter.

"Jen7 is meant to fill a void for the legions of women that have grown up wearing premium denim but have struggled of late to find something that meets their lifestyle needs now," says Jewell. She adds that it's the consistent "top block" on each pair of Jen7 jeans that is the main point of difference between Jen7 and 7 For All Mankind products.

Spanning from the top of the thigh to the top of the waistband, the top block will remain consistent on every pair of Jen7 jeans regardless of the style or season. The Jen7 top block has been designed to have a higher rise that eliminates gapping and allows for more

room through the hips than the traditional pair of premium jeans. According to Jewell, this top block was built for a woman who is fit but has possibly had children and encountered some inevitable changes in her body.

Priced at $185 and manufactured completely in L.A., Jen7 is launching with three core fits: skinny, slim straight and slim boot cut jeans, all meant to serve as versatile wardrobe workhorses.

Jewell notes that while the Jen7 customer is looking for jeans that are stylish rather than trendy, the line will begin to offer several novelty prints and new denim washes and colors each season. These may be priced higher, at around $215.

Explaining the rationale behine Jen7 Jewell says that "Jen" pays homage to Jennifer, which is the most popular name of the generation of women that the brand had in mind when creating the collection.

"Jen also happens to be the name of our designer [Jennifer Garcia], along with what seems to be half the women involved in the line," she says. "The 7 is a small nod to 7 For All Mankind. We think it's important for people to know that this is coming from a group that really understands both women and denim."

Jen7 is available at Saks Fifth Avenue, Bloomingdales, Neiman Marcus and Nordstrom.

Source: Latimes.com

7 For All Mankind Launches Jen 7

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Apparel - Lookbook

August 2014 04DENIM CLUB INDIA

The Hudson Holiday ’14 Women’s lookbook does not include any “plain” and simple pair of denim. On the contrary it comprises of the more attention calling and embellished and coated jeans.

The continuation of “Chaos to Denim”The theme Chaos to Denim

continues through the holiday season, but updated with more glitz,

glam and seasonal product. New wax and foil techniques are prevalent throughout the deliveries such as glitter spray c o a t i n g , c o a t i n g w i t h destruction, houndstooth and animal inspired foils. Embellishment details such as lace up side seams, zipper detail, leather trim and novelty taping elevate and polish garments throughout the season. New novel and luxurious fabrications such as sequins and velveteen’s highlight the holiday spirit.

The first delivery of this collection by the end of September includes two color stories - Teals that pair with navy and then coppers that pair with reds. Both stories are grounded by black. The variation of color moves towards a brighter and more Punk influence from the earlier Holiday ’14 line. The teal, navy, bright red, and copper colors start to tell this story though new wax and foil techniques as well as through velvet and other lux fabrics. The colors are basically in Browns, Army Green, and Gold.

There also are two color stories for the second delivery in the end of October: browns that pair with army greens and then gold that pairs with teal. Both stories are also grounded by black pieces. New wax and foil techniques continue though this delivery. Camo print and sequins

Hudson Holiday ’14 Women’s Lookbook

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Innovation - Yarn

August 2014 05DENIM CLUB INDIA

Cone Denim, a global leader in denim innovation, has announced the enhanced stretch of

Level II SGene yarn technology. Developed under the direction of Cone’s R&D incubator, Cone 3D, Level II expands the Collection and takes SGene’s superior stretch performance to the next level using Cone Denim’s patented dual-core spun yarns. The superior force of Level II SGene combined with its expanded global scale out of the U.S., Mexico, and China opens exciting strategic and sourcing opportunities for apparel brands worldwide.

Independent lab tests show Level II SGene dual-core yarns are engineered with 25 percent increased stretch power and snapback effect that provide even greater shape conformity and slimming effect for advanced comfort and confidence.

Kara Nicholas, vice president product development and marketing said “Our SGene technology revolutionized stretch denims. Using our patented stretch technology hidden within the yarn, we virtually eliminated ‘bagging knee’ syndrome and created a new standard for superior shape retention and recovery

performance. Our new Level II fabrics are a great addition to the SGene family, elevating the performance of stretch to the next level and unleashing the newest generation of denim fabrics that conform, slim and shape but with unbelievable power and comfort.”

Cone Denim first introduced its innovative dual-core stretch and recovery SGene technology in 2007, creating a new global standard for stretch denim. The technology was patented in 2012. Level II SGene takes the evolution of stretch to the next level using yarns that contain spandex and filament polyester covered with cotton providing a soft cotton hand and appearance.

Allen Little, director of product development for Cone Denim says “We spin our dual-core yarn in-house to high quality standards.Every element of the Level II SGene technology is engineered for maximum quality and performance, and the filament component is designed and produced specifically for SGene Yarns. To create these patented yarns, we insert the spandex component using a method that maximizes recovery and optimizes stretch, which is then wrapped in a cotton covering and spun to provide a soft cotton hand and natural appearance.”

Source: Fibre2fashion.com

Cone Denim unveils Level II Sgene Yarn Technology

are introduced to sit with the brown and army green. Tonal and vibrant animal prints sit with the gold, teal and black color palette.

The High Waist SkinnyThe continuation of the new high waist fits that elevate the waistline, combining fashion—forward refinement with a bit more coverage. Offered in the Barbara and Evelyn styles as well as the new style for HO14 the Quinn. The Quinn High Waist Super Skinny has sailor pockets with a high front rise and a trouser look from the back. The Shade is

also a new style similar to the Barbara but with a side zip.

The Slouch SkinnyThe Slouchy Skinny is a fresh take on the

relaxed, boyfriend fit. Offered in the Jude and new style Catalyst, this fit is relaxed through the waist and knee but slim a n d f o r m — f i t t i n g through the lower leg. The Catalyst combines Source: Denimology.com

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Corporate - Legal

DENIM CLUB INDIAAugust 2014 06

RevoLaze, LLC Files Complaint Against 17 Denim Jeans Companies

Source: Globenewswire.com

RevoLaze, a laser technology firm headquartered in Westlake, OH, has filed a complaint requesting a 337 Invest igat ion wi th the U.S. International Trade Commission (ITC) for patent infringement.

The compla int , f i led in the International Trade Commission on behalf of RevoLaze LLC by Dentons partner Mark Hogge on Monday, comes on the heels of 17 patent infringement lawsuits against the clothiers filed in Cleveland federal district court on Aug. 15.

The 17 denim jeans companies named include Abercrombie & Fitch, American Eagle Outfitters, BlankNYC, The Buckle Inc., Buffalo David Bitton, Diesel S.p.A, DL1961 Premium Denim Inc., Eddie Bauer LLC, The Gap, Inc., Guess? Inc., H&M Hennes & Mauritz AB, Roberto Cavalli S.p.A d/b/a Just Cavalli., Koos Manufacturing, Inc. d/b/a AG Jeans and Big Star, Levi Strauss & Co., Lucky Brand Dungarees, Inc., Fashion Box S.p.A. d/b/a Replay, VF Corporation d/b/a/ 7 for All Mankind.

The ITC is an independent U.S. federal agency consisting of six commissioners appointed by the President of the United States and confirmed by the U.S. Senate. Once a complaint is filed, the ITC has 30 days to determine whether an investigation should be instituted on the basis of the complaint. Investigations are typically completed in about 15 months. Preliminary relief is also available. A general exclusion order is requested in the complaint. This was included to prevent any and all denim jean companies from infringing on RevoLaze's patented technology, not just the 17 named in the complaint.

RevoLaze is a family-operated American company that currently holds 29 worldwide patents for laser scribing methods to impart graphics and patterns on a variety of substrates. A significant portion of RevoLaze's intellectual property discloses the use of the laser scribing technology for fabrics such as denim. RevoLaze CEO Darryl Costin, PhD., has spent 20 years

developing high-speed, high-power laser scribing technology for the denim industry. RevoLaze's laser abrasion technology replaces the sandblast process used in the creation of "worn look" denim jeans and found to be associated with a disabling and sometimes fatal lung disease called silicosis for the workers.

Major denim jeans companies have banned the use of sandblasting. RevoLaze, through the use of its laser systems, can offer its patented laser abrading technology to solve this catastrophic health problem and substantially increase throughput versus the sandblast process. RevoLaze's patented processes also dramatically conserve water and reduce the amount of chemicals used in denim manufacturing.

"We have worked very hard over the last two decades to invent and patent our propr ietary laser scr ibing technology to benefit the denim

industry," says Costin. "Our goal has always been to do the right thing. We want to help protect workers. We want

to conserve the environment and significantly contribute to the denim industry's green movement. We want the denim industry to continue growing and to realize cost, quality, throughput and environmental advantages with RevoLaze technology."

However, Costin also wants companies to use RevoLaze's patented technology legally. "We rely upon our numerous granted utility patents to protect our technology and to safeguard its competitive position," says Costin. "Basically there are companies out there who looked at our technology in the past, and are now selling jeans manufactured with the laser abrasion processes. We're asking the ITC to provide us protection." If the ITC agrees that imports have violated RevoLaze's patents, an exclusion order will be issued to U.S. Customs and Border Protection (of the Department of Homeland Security) excluding those products from the United States.

Apparel - Collection

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DENIM CLUB INDIAAugust 2014 07

Liberty Ross Designs Capsule Collection For GeneticGenetic, the Los Angeles-based denim brand has tapped Liberty Ross to design a six-piece capsule collection that will launch exclusively on Net-A-Porter.com on Friday.

The collection includes a range of stand-out pieces. From a disco-print jacket whose silhouette was inspired by the designs off Tom Ford's Alaïa and Alexander McQueen, to a pair of grey skinny jeans with plaid accents, and an overall denim dress, each piece feels seriously original.

Speaking at the Line’s launch Ross said "My life has always been divided between Los Angeles and London, so I wanted to think about that and somehow weave that into what I was doing. The the geometric patterned fabric is like my L.A. '80s roller disco-inspired days, and the plaid is like '90s London grunge. The thread between the two worlds is gold."

Aside from the interesting prints and tailored silhouettes, Ross's capsule really stands out because it can be worn a myriad of ways. Talking about the collection Ross said, "It's very day-to-night; all the trousers and everything can be worn easily in the day with sneakers and flats and then dressed up more for evening wear. It's supposed to be very versatile in that way.”

Ross, who met Genetic designer Ali Fatourechi last September at a dinner party, is a longtime fan of the brand, so the collaboration makes

perfect sense. Fatourechi says "I really wanted to take a backseat approach and give her complete creative autonomy.".

"I love the fabric of Genetic jeans. There's a softness. I always travel in them. It feels like you're in like your most comfortable pajamas," expressed Ross.

Fashion design is something that has been on Ross' mind for a while now, and it looks like this might be the first collection of many.

Source: Fashionista.com

Charlotte Gainsbourg teams up with Current ElliottCharlotte Gainsbourg the Anglo-French actress, singer, songwriter, muse has now turned designer. The fashion icon has collaborated with the American premium Denim brand Current/Elliott to design four exclusive capsule collections inspired by her own innate sense of style.

"For me, denim has always been a fabric that can take on the personality of the person who wears it," said Gainsbourg, who has incorporated selvedge denim jackets, utility overall coats, wear-with-anything blazers, super-soft classic jeans and what looks to be the ultimate white shirt (that has a subtle "CG" stitch to prove one's credentials) into her first offering.

Corporate - Sustainability

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DENIM CLUB INDIAAugust 2014 08

Jeanologia to showcase vintage denim clothing at MAGIC

Jeano log ia , the Spanish c o m p a n y specializing in

developing sustainable technologies for garment finishing, will showcase 10 pieces of vintage denim clothing at SOURCING AT MAGIC in Las Vegas from August 18 to 20.

Each of the 10 pieces of vintage denim clothing at the showcase titled ‘Back to America Wall’ represents a reason to justify the return of textile production from Asia to America, a key issue, which will also be addressed by Jeanologia experts in some of the seminars at MAGIC.

‘Back to America Wall’ comprises of a collection of vintage denim garments from Jeanologia’s own archive, which by updating the most relevant laser designs of the period, have achieved designs that reflect the purist denim side. Through the use of sustainable technologies of Jeanologia, essential effects like marbling, neppy or flame have been created in the fabrics, leading to a new vision of vintage, where an authentic look is achieved while ecology and productivity is also maintained.

Jeanologia has achieved extraordinary results by combining different technologies such as lasers, Ozone G2 eco-washer and e-Flow nanobubbles system that save water, energy and chemicals while reducing costs in the process of garments finishing and greatly

increase productivity.

The collections included in ‘Back to America Wall’ show Jeanologia’s wish to combine science and art, fashion and engineering, literature and design, components and methods which converge in each piece making it unique.

The Jeanologia team will also deliver a lecture titled ‘High-tech wash: a key to the back to America Revolution’ which will help create more competitive products by saving water, chemicals and energy through use of efficient and sustainable technologies, such as laser, ozone and nanotechnology.

Jeanologia will also participate in the round table "Denim made in the Americas - + Sustainable + Creative Innovative" which will discuss about denim and importance of moving production to America, committed on values of global leading such as creativity, efficiency and sustainable production.

"It is the best time for US textile industry to regain its position of global leadership and to do so, it must focus on the use of sustainable technologies that respect the environment and increase productivity by automating processes of garment finishing and reducing costs,” said Roberto Muñoz, responsible for Jeanologia in America.

Source: Fibre2fashion.com

The collection is not limited to denim jeans and jackets, but also includes key pieces such as tailored wool suits, knitwear and t-shirts, which reflect the new designer own personal style.

Talking about the collaboration Serge Azria, CEO and creative director of Current Elliott, said "She is a real talent - working with Charlotte just felt natural. We both wanted to create something special, not a large line; the best shirt, the best

jean, the best jacket."

The debut fall collection consists of 40 pieces, with prices ranging from 250 euros for jeans to 2,000 for a leather jacket. Gainsbourg will also be the face for the campaign of the new collections.

The line will be available at Colette's, Net-A-Porter, Matches, Harrods and Harvey Nichols.

Source: Independent.co.uk

Corporate

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DENIM CLUB INDIAAugust 2014 09

American Cotton Growers to lay off employeesA m e r i c a n C o t t o n Growers, who operate the denim mill in Littlefield, are planning changes to the production schedule and w o r k f o r c e . A m Te x purchased the mill from Plains Cotton Cooperative Association in June 2014.

The plant will be cutting back operations from seven days a week to five days, effective 30th August. As a result, 69 employees will be laid off. Bryan Gregory Vice President of Textile Manufacturing said the layoffs are market driven.

“The retail market as we all know is struggling and suffering. The denim sales at retail are also suffering a little bit at this time, and we are doing what we know is necessary to get our plant size from a capacity standpoint to match up with what the market is willing to purchase," Gregory explained.

The plant is reducing workforce to 320 employees and will cut production from 20 million yards to 13 million yards of denim annually.

The mill is one of four cotton mills operational in the U.S. It is Littlefield's and Lamb County's largest employer.

Source: Myfoxlubbock.com

New Blue Shades for Denim by DyStarThe Denim Team of DyStar has developed new shades of blue based on DyStar’s patented Indigo Vat 40% Solution. The Denim team not only has a strong focus on environmentally friendly solutions and on providing the best service to customers but also strive to inspire the denim industry with new shades and effects.

Celebrating a “Festival of Blue” the company has launched 4 new shades for fashionable denim.

Sky Blue - a bright blue that has a clear look after the wash-down process is appliedEver Blue - uses ring dyeing and keeps jeans after washing and fading forever blueFull Blue - uses core dyeing to make jeans appear bluish after wash downDeep Blue - uses a very special process to provide an extremely dark shade and more resistance to fading

Talking about the new shades Thorsten Hüls, Head of Marketing & Sales Denim stated "With these new developments, the DyStar denim team continues the way to offer the best and most innovative solutions to our Indigo Solution customers."

“We don’t only want to provide the best product, we also want to be an inspiration for denim fashion by launching these fresh new blues” states Naceur Azraq, Global Technical Manager Denim.

DyStar Indigo has a history of almost 120 years of technical development and inspiration. The core product is the state-of-the art DyStar Indigo Vat 40% solution which allows a cleaner indigo dyeing process and a reduction of the Sodium Hydrosulfite usage by 60%-70%.

Being a solution provider, DyStar offers not only a high quality dye. The DyStar Denim Solution also includes auxiliaries to provide beautiful, fashionable wash effects, Lava® dyes for colorful denim and a service team that supports our customers in all important denim markets

Source: Dystar.com

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From The Denim Directory

DENIM CLUB INDIAAugust 2014 10

Denim Industry Who's Who

Mr. Lalit Puri,

R. P. Synthetics, India

Born and brought up in Mumbai, Mr. Lalit Puri completed his post graduation in

Law from Mumbai University in 1980 and joined Cravatex Limited in the same

year as Technical Management Training. He worked with Cravatex for two

years and in that time he got motivated to set up his own venture.

Mr. Puri started installed a weaving unit in Navi Mumbai and started operations for his company

R. P. Synthetics in 1983. In 1990 seeing the scope and potential in Denim Industry he diversified

and installed a indigo sheet dyeing plant to manufacture indigo denim yarn and fabric. Seeing the

growth and demand a second sheet dyeing plant was installed in 2002.

Mr. Puri lays strong emphasis on R&D and is soon planning to launch Pigment Dyed

Yarn/Flouroscent Pigment Dyed Yarns in Cone Form. The Peculiarity of this yarn is that it is eco

friendly and if required will fade and give a wash down effect to the fabric and Mr. Puri intends to

manufacture Denim Fabric from this yarn.

His work is his passion and under his able guidance, the company has grown steading and today

manufactures around 5,00,000 metres of Denim Fabric and around 100 ton Indigo Yarn per

month.

Director

Mr. Kavindra MishraPepe Jeans, India

Mr. Kavindra Mishra joined Pepe Jeans India, currently the leading player

in the premium jeans and casual wear segment, as CEO in July 2013. He

has rich experience of over 14 years in strategic planning and retail industry

and has worked with some of the leading brands in the industry such as

Cadbury India, Allen Solly, Nokia India, Tommy Hilfiger and United Colors of Benetton.

Mr. Mishra acquired his Master’s degree from Indian Institute of Management, Bangalore in

1999. He started his retail career in 1999 as the Area Sales Manager at Madura Coats and went

on to become Brand Manager for Allen Solly. In his 5-year stint with Allen Solly, he executed

renowned campaigns like “Solly at Work” which took the brand to great heights.

In 2006, Mr. Mishra joined Tommy Hilfiger as Vice President and was responsible for its entire

retail vertical in India. In 2009, he joined United Colors of Benetton (UCB) as commercial

director and led the project to convert all their retail stores into the franchisee model in a span of

one year.

In 2011, he moved from Benetton to be a part of the founding team of Zovi.com, India’s first

online apparel and lifestyle portal. As President and Co-Founder of Zovi.com, he was

responsible for production, sourcing and sales.

, CEO

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From The Denim Directory

Company:

Segment: Fabric

S a n g a m I n d i a L i m i t e d commenced its operations in 1985 at Bhilwara and starting from the humble beginning, the group today is a business giant with over 7,000 employees and aims to achieve a billion dollar turnover by 2015.

Since inception, the company has worked at bringing value to the customers by providing quality products through better finishing for fabrics or use of superior raw materials. The principle has always been to provide value.

The Group has more than 200,000 spindles and 4000 rotors for producing PV dyed yarn, cotton and OE yarn with an enviable reputation for quality, which is underlined by its ISO 9001:2008 certification.

The Group is the largest producer of PV dyed yarn in Asia at single location. The Group is a forerunner in manufacturing ready to stitch fabric with the annual capacity to produce 30 million meters of fabric and 40 million meters of denim.

Sangam is distinctly known for shepherding a new era in fabrics. The flagship brands 'Sangam Suitings' and 'Sangam Denim' are the most trusted brands of premium textiles in the Country. With the commissioning of new investments in design, modern weaving, state-of-the-art finishing equipments, Sangam continues to operate as one of the most modern textile complexes in India.

The denim manufacturing facility is equipped with latest sheet dyeing & finishing ranges. The plant is also well equipped to produce fabric like SBIT, IBST, Indigo of any caste, Pure Indigo shade of 0.5% to 4.5% & sulphur dyeing.

The plant has a facility to produce over-dyed fabric as well as finishes like Flat finish or required hand feel. The fabric is available from 5 Ozs to 15 Ozs and contains OE slub, Ring slub, Silkies, Mix count, multi count, stretch, and poly weft- all in international quality standards with well experienced & knowledgeable technical team.

Sangam (India) Limited, Denim Division, India

Mr. Sunil RathiVice President Marketing+91 952 971 2921sunilrathi@sangamgroup.com

Sangam has a dedicated in-house design team constantly working on product innovation and fashion forecasts for the domestic and international markets. Their expertise in new age denim fabric is unparalleled and their denim fabrics have consistently fetched a premium in the local and international markets.

M U S T

HK –

CHINA –

BANGLADESH –

BAHRAIN

HUGE CAPACITY

20,000 People

42

Million Garments Annually

Duty Free Bahrain

CUTTING EDGE TECHNOLOGY

RFID Production Monitoring

Real Time WIP + Production Planning

Automated Machines

SUPERB WASH

Tonello Italy Equipment Over 2000 People Dry Process 3 Italian Wash Technician

GREEN SOLUTIONS

Water Recycle

Solar Energy

Waste Recycle

OUTSTANDING

DESIGN

NewYork Design

HongKong

Fabric Development

Europe Design

LARGEST LADIES SUPPLIER TO