denim club newsletter : issue april 30, 2014

Latest Denim News & Updates from Across the Globe

Your Window To The World Of Denim

Newsletter

30 April 2014

www.denimclubindia.org

ARC jeans from legendary designer Christopher Lourandos


First participants + events announced by Amsterdam Denim Days


'Gay Jeans' Reveal Rainbow Threads as They Fade

'Gay Jeans' Reveal Rainbow Threads as They Fade

Ranveer Singh roped in as brand ambassador for Roadster jeans


Denim Industry Who’s Who

Mr. Aamir Akhtar, Arvind Ltd., India

Mr. Arsal Kassim, Kassim Denim, Pakistan

InDIGO-3 concluded successfullyInDIGO-3 concluded successfully

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Apparel - Collection

DENIM CLUB INDIAApril 2014 03

InDIGO-3, the third edition of the one and only comprehensive denim B2B expo in Asia was inaugurated by Shri Virender Uppal, Chairman, AEPC, on 24th April, 2014, in the august presence of Shri H. K. L. Magu Chairman Finance, AEPC and Dr. Darlie Koshy, Director General, IAM, ATDC, Institute.

The inaugural session was graced by Mr. Aamir Akhtar, CEO, Arvind, Mr. Enrico Ruhle, CEO and Managing Director, TUV Rheinland South Asia, Prof. Dr. Rajendrakumar Anayath, Director, The Technological Institute of Textile & Sciences, Mr. Prashant Aggarwal, Joint Managing Director, Wazir Advisors Pvt. Ltd. and Mr. Virender Goyal, Managing Director, Aplos Global Ltd., Hong Kong,

InDIGO-3 once again covered the denim value

InDIGO-3 concluded successfully

chain comprehensively, witnessing the participation of industry segment leaders, showcasing the best, and the latest, to professionals and decision makers from the entire denim fraternity, from India and abroad.

The participating companies in InDIGO-3 included A. Ganapathi Chettiar, Archroma India Pvt. Ltd., Atlantic Care Chemicals, Carpenter Jeans, Dystar India Pvt. Ltd., Fashion Palette, Ficus Mercantile Ltd., Jayanti Lal S. Gandhi & Co., Kassim Denim (Pakistan), Lectra Technologies India Pvt. Ltd., Modern Denim Ltd., Nandan Denim Ltd., Pack Impex, Prashant Westpoint Machinery P. Ltd., Preet Button Industries Ltd., R. P. Synthetics, Richlook India Pvt. Ltd., TUV Rheinland India Pvt. Ltd. and Zaab Fashion.

The striking attraction of the event were denim garment based ramp-walks. Students from leading textile and fashion design institutes including Institute of Apparel Management, Gurgaon, and The Technological Institute of Textile & Sciences, Bhiwani, presented denim based collections designed by them. Participating denim brands including Carpenter Jeans and Rich Look India Pvt. Ltd. also sponsored ramp-walks presenting denim as a lifestyle concept

For more details visit the event portal http://www.indiadenimexpo.com

http://www.indiadenimexpo.com

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Industry - Event


Amsterdam Denim Days has announced the first participating brands and event activities that will be taking place from 7-10 May, 2014. The denim trade show Kingpins will offer an industry-exclusive event to the international denim community on 7 and 8

May, the first two days, happening for the first time in the Dutch capital. Kingpins, will be followed by the Blueprint event, 9 and 10 May, will be held in the Ziveringshal venue on the grounds of Westergasfabriek, with spin-offs taking place in downtown Amsterdam.

Blueprint is known as the denim platform of Amsterdam-based trade show Modefabriek. For the first time, the Denim Days edition of Blueprint will not only be open to professionals, but the participating brands and initiaitves will also be open to the public.

Among the activities and participants will be names such as G-Star Raw, Denham, Nudie Jeans or Pepe Jeans London.

G-Star will be presenting a film about the Raw for the Oceans initiative. Curated by singer Pharrell Wiliams, this collaborative project, involving various partners, aims to develop denim made from recycled plastics, generated by global ocean wastes. The first fabric samples of this


innovative material will also be available at the show.

An exhibition called Better with Age: Denham x Butcher of Blue, will be organized by Denham. It celebrates the beauty of how denim ages naturally. Founder Jason Denham will personally appear at the Amsterdam's downtown Showcase Store, a brand manifestation and jeans repair shop in one.

Pepe Jeans London has prepared a custom studio where visitors can unleash their own creativity by customizing their own denim clothing assisted by an expert. In addition, the brand will be exhibiting artworks by British denim artist Denimu aka Ian Berry who will also working on a new piece live on location.

Moreover, Blueprint will host Nudie Jeans' Recycle Your Jeans project and the 'Indigo Roosters' exhibition, curated by Miles Johnson, design director for Levi's Vintage Clothing.

Other initiatives at Blueprint will be organized by Amsterdams Blauw, HTNK, Woolmark, Orta or denim collector Antonio di Battista, amongst others. There will be a denim vintage market, a seminar on the future of the denim business and displays of the students of Amsterdam's Jean School and the AMFI Denim Minor. The Amsterdam Denim Days are organized by House of Denim and supported by the Municipality of Amsterdam and the Amsterdam Economic Board.

Source: Sportswearnet.com

http://www.Sportswearnet.com


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Apparel - Collection


'Gay Jeans' Reveal Rainbow Threads as They FadeFrom sparkly patches to acid wash, denim jeans have been subjected to their fair share of terrible trends. To support the LGBTQ movement, Betabrand company got creative and has launched a new incarnation of jeans - Gay jeans.

Gay Jeans “look and act like any other pair of fine five-pocket denims. But as they get older, they can't help showing their true colors — literally!”

The idea is simple but brilliant. As the pair wears out, the indigo dye fades from top and rainbow threads “come out.” Ten percent of sales of the jeans will go to the San Francisco LGBT Community Center, which runs health and awareness programs in the city.

“The name is a pun on the issue of science finding the 'gay gene' and the debate over whether or not being gay is a choice,” designer

Steven B. Wheeler explains. “Like me, they were born this way, and like me, they'll come out in their own time.”

To get the denim made, Wheeler enlisted the help of supporters through crowdsourcing. Humor and good intentions drove the project forward. In the press release, a Betabrand “researcher” says, “We hope Gay Jeans will help end generations of exclusion and unfair treatment for atypical denim. All jeans deserve equal rights, regardless of color, creed, and fiber content.”

The project has almost tripled its goal of funding 200 units, which are available in slim fit and stretch skinny, with 26 days left. Of course, you don't have to be gay to wear these. If you want to support Wheeler's LGBT cause, order them here and receive your pair in August.

Source: Takeapart.com

http://www.Takeapart.com


Apparel - Corporate


Myntra.Com, the e-commerce major has roped in Bollywood actor Ranveer Singh for endorsing its jeans brand 'Roadster'.

The company said in a statement that the association marks Myntra's focus on establishing itself as the fashion brand for young India.

Launched in December 2012, Roadster is Myntra's in-house brand and has become one of the top selling brands on the website within a

span of 15 months.

"Being the preferred fashion destination in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the youth of the country," Myntra Chief Marketing Officer Vikas Ahuja said.

Private brands play a significant role in this and in creating differentiation, choice and value for shoppers and Ranveer's power-packed and unconventional persona makes him the ideal choice for Roadster, he added.

Ranveer said: "Roadster is a brand I took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched.

"I subscribe to its philosophy of not being bound to any societal norms and I'm really looking forward to doing some great work with Roadster as we continue ahead on the journey."

With over 650 products to choose from, Roadster offers denim products for both men and women, retailing between Rs 300 - Rs 3,799.


Source: Businessstandard.com

http://www.Businessstandard.com

Industry : Event




Legendary designer Christopher Lourandos has launched ARC jeans, which are being admired by the fashion world. The avant-garde design adds a new twist on a generations old mainstay. Arc jeans has introduced a slim fitting curved motif which creates an eye-catching ripple effect as well as form fitting aesthetic that is stylish and attractive. Unlike other slim fit jeans, the ARC jean contours to the natural shape of the human body, providing immense comfort as well as fashionable appeal.

In order to reach larger volumes of production his extremely popular ARC jeans, Christopher Lourandos has taken his revolutionary new garment to Kickstarter. For fashion lovers who recognize that a great idea has been born, Christopher is inviting them to be a part of his landmark project. Contributions of any size are welcome, however, pledges of $99 or more will receive a complimentary pair of his new jeans as well as the satisfaction of knowing that they were

a part of fashion history.

ARC jeans are handcrafted from the highest quality denim. The thematic patterns are derived from Incan styles which add a touch of mystery, color and Old World style to the 21st century design. Additionally they contain a unique and specific curved ARC-like shape that no other brand has. ARC jeans are currently available five different patterns: Artic, Fade, Azul, Shadow and Rorschach.

With the funds from Kickstarter, Christopher will be able to expand his line of innovative jeans to encompass new colors and patterns, as well as introduce a custom line for women. You can be a part of his latest project which will surely set the f a s h i o n w o r l d a b l a z e v i s i t https://www.kickstarter.com/projects/1806186847/arc-jeans to find more or make a contribution.

Source: Digitaljournal.com

http://www.Digitaljournal.com

Industry : Event



Ramp Walk during InDIGO-3. Garment collection designed and presented by students of The Technological Institute of Textile & Sciences, Bhiwani.

Ramp Walk During Indigo-3

Industry : Event



Garment collection designed and presented by students of Institute of Apparel Management, Gurgaon.



Industry - Event


Garment collection sponsored by Richlook India Pvt. Ltd. & Carpenter Jeansand presented by students of ATDC, NOIDA and TIT&S, Bhiwani



From The Denim Directory


Denim Industry Who's Who

Mr. Arsal Kassim, Owner & Director (Corporate Planning & Strategy)Kassim Denim, Pakistan

Mr. Arsal Kassim, mild mannered yet authoritative, completed his degree in Financial Economics and Mathematics, from University of Virginia & returned to Pakistan to take his rightful place as Owner/Director of Kassim Group, with specific attention to Kassim Denim.

His inception into the upper management of Kassim Denim, infused a new and bolder vision which has seen this denim unit rise in stature in leaps and bounds. From an annual production of 16 million meters in 2008, Kassim now produces and exports 30 million meters a month, and is still growing.

Mr. Kassim’s excogitations and definitive mind set gives Kassim Denim the leverage to take on challenges and roll out meter after meter of denim fabrics that are intricately woven with carefully selected yarns/fibers which lend each of our fabrics a life of its own.

But most important is his sensitivity to the Eco effects of industry, and his pragmatic steps to make Kassim Denim a truly Eco-friendly production unit. He believes that “we are responsible for keeping this Earth green and flourishing for the generations to follow”. Mr. Kassim’s business acumen has won him the “Business man of the year 2013” award from the KCCI Pakistan.

Mr. Aamir Akhtar , CEO Arvind Ltd., India

Mr. Aamir Akhtar is a Masters in Business Administration with a work

experience of 28 years. A Sales and Marketing professional, he started

his career with the Oil Industry and worked for 4 years in Indian Oil

Corporation (a Fortune 500 Company) – and also India's largest Public

Sector Oil Company.

This was followed by a 4 year stint in FMCG industry. He worked for Geep Industries a

manufacturer of torches and batteries that was later acquired by Gillette. For the past 20

years he has been working in the Textile Industry.

Currently Mr. Akhtar is with Arvind Ltd. as the CEO of their Denim Business. Arvind - A billion

dollar conglomerate, is one of the largest textile companies of Asia. It is the largest denim

manufacturer in theworld.

Mr. Akhtar has previously worked as Chief Manager Exports - Reliance Industries (also a

Fortune 500 Company), Ahmedabad, India. In that assignment he was responsible for Sales

and Marketing of Worsted, Blended and Polyester Fabrics and Yarns to Europe.

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