denim club newsletter : issue february 05, 2014

Latest Denim News & Updates from Across the Globe

Your Window To The World Of Denim

Newsletter

5 February 2014

www.denimclubindia.org

Arvind Q3 net rises 36% to Rs. 102 cr

Kingpins LA Show on Hiatus Until July

M&J Group to show authentic face of denim at Munich

From The Denim Directory

Prashant Group of Industries

Events

Show Report

36th Modefabriek,Netherlands AW 2014

Featured

Aggressive Push For ItsGAS MakesGAS MakesGAS Makes

Second India SortieSecond India SortieSecond India Sortie

Denim voted as most favourite fabric in UK

Japanese denim makers showcase products in Paris

DENIM CLUB INDIAFebruary 2014 03

Denim Club : Your Window To The World Of Denim

Apparel - Growth

Italy is celebrated for many things and fashion is in the top five in that list. In Italy clothes are more than just the shirt on your back. It's accessible art, practically. Claudio Grotto, Founder and Chairman, Grotto Spa, owner of the high-street denim fashion brand GAS, expresses, the Americans may have invented jeans, but the Italians provided the style and l'estitica.

Grotto at over 60, is still neck deep in the big Grotto family business, his daughters, Barbara and Sara, work closely with him, running the company less as a global fashion enterprise present in 56 countries and more like a family affair fuelled by their passion.

Grotto Spa, made its first entry to India over a decade ago. However, it has not been a smooth ride. On realising the market is tough to navigate without local know-how, Grotto looked for partners and in November 2006, partnered with Raymonds, but parted ways a few years later over price and brand positioning issues. In fact, in the first year of its operation, the 50:50 JV recorded a loss of Rs 19.32 crore on a turnover of Rs 15.6 crore in March 2008.

GAS MAKES AGGRESSIVE PUSH FOR ITS

SECOND INDIA SORTIE



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Apparel - Growth

A disconnect in the vision for the brand was discovered, which according to Grotto is an "urban global lifestyle brand" but not about mass denim. He expresses, "We produce one collection — same design, same fabric, same colours, same quality — for the world, from Japan to Italy. The only difference is the range of sizes. I have six brothers; we came from a poor family. But my mother was very particular, about everything from food to clothes. It was about quality not quantity."

He knows Indians are not just looking for the biggest discount and second-hand fashion from first-world hangers anymore, and yes, they are willing to pay a premium for quality brands and exclusivity. The range extends from Rs 6,000 all the way up to over Rs 14,000.

GAS has now partnered with Reliance Brands to expand its presence, both on ground, online and in the minds of "those who have a fast attitude" and are influencers, as Claudio, Barbara, GAS' chief marketing officer, and younger daughter, Sara, in charge of ecommerce, put it.

Which is quite the opposite of what brands like Diesel, Levis' and Benetton, among others, have done. The brands have had an aggressive strategy here over the past few years, driven by provocative communication. The owners of Grotto attribute this to the fact that these brands' mass-market ambi t ions d ic ta te the i r communication strategy.

GAS, on the other hand, has minimal mainstream advertising. It relies on social media and guerrilla communication tactics globally and its slick shopper-guide or catalogue, which features company proprietary technology like the Pop-Up jeans, that give your butt a boost. But more importantly, their eye is fixed on the store, the theatre of the brand.

In India, GAS' total tally number of stores will go

up to 16 in addition to a presence in shop-in-shop retail formats and three multi-brand sites. Going forward, however, their big retail push will be in ecommerce, as the exodus of Indian shoppers heading online continues to grow by leaps. Nonetheless, despite an aversion to large scale, traditional ad campaigns, in a few months from now, the company will release an entirely digital driven global campaign, inspired by the current generations "fast attitude" and featuring the face of the brand, MotoGP champion Marc Marquez, a Spaniard.

Grotto's second business marriage has put enough gas in the tank to allow for expansion while retaining the integrity and exclusivity of the brand. Just how long this one will last will depend entirely on how many fashionable folk come around the store or site looking for their denim fix and J-Lo butt-effect.

Source: economictimes.indiatimes.com

Segment wise, textile division’s revenue, which contributes 66 percent to total revenue, grew 24 percent on year-on-year basis to Rs 1,180.5 crore. On the other hand, retail, which accounts for 30 percent of total revenue, rose 30.5 percent to Rs 544 crore in the December quarter.

Commenting on the results as well as outlook for the Company, Jayesh Shah, director and chief financial officer, said "The revenue of textiles segment has grown by 24 percent led by growth of 20 per cent in denim, 21 per cent in woven fabrics and 35 per cent in garments manufacturing. Our brands and retail business has registered very strong growth of 30 per cent.”

Expressing optimism over future growth, he added that the company expects the current growth momentum to continue for the near future.



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Fabric Growth

Source : thehindubusinessline.com Website: www.arvind.com

At a time when macroeconomic environment posed challenges for textile companies, due to stagnant economy, high inflation and higher interest rates, the textile major Arvind Limited has reported better-than-expected earnings in the third quarter ended December 31, 2013.

The company, helped by higher revenues in textile and retail segments, has posted a net profit of Rs. 102 crore for the quarter ending December 2013, up by 36 per cent as against a figure of Rs. 75 crore in the corresponding period last year.

The company’s revenues rose to Rs. 1,774 crore for the quarter under review showing a growth of 26 per cent from Rs. 1,405 crore in the same period last year.

In a statement issued to the exchanges, the company stated, "At the operating level, consolidated EBIDTA for the Quarter stood at Rs. 254 crore as against EBIDTA of Rs. 191 crore for the same quarter last year, registering growth of 33 per cent."

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http://www.thehindubusinessline.com

http://www.arvind.com



Consumer - Survey

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Denim voted as most favourite fabric in UK

Denim has been around for centuries, and started gaining popularity after Levi Strauss re-introduced it in late 1870’s. Since then there has been no going back.

A recent research by online retailer Littlewoods finds that Denim is the most favourite fabric in UK and is no longer considered a purely casual option.

The result reveals that the average woman will wear jeans 152 days of the year – equivalent to five months – and a quarter or men for almost a full year, 312 days.

It’s even undergone a renaissance with people rating it above traditional luxurious fabrics such as fur, leather and wool in the fashion stakes.

31% people are now incorporating denim into their work wardrobe, be it in the form of smart jeans or a denim shirt.

The 35-44 year olds are leading the denim fashion pack in the office, embracing this new trend for ‘dressy denim’, with 40% choosing to dress themselves in the wardrobe staple during the daily nine-to-five.

26% of people have admitted to wearing denim to a fancy restaurant and nearly 50% on a first date. Women reveal that they own a total of eight pairs of jeans at any one time, on average, with men coming in close behind with seven pairs in their wardrobe. The average household owns 21 denim items in total, as the whole family embraces denim.

Littlewoods.com’s Denim Master, Toni Craig,

who buys nearly £12m of denim a season to feed the nation’s demand, comments: “We’re witnessing a real denim renaissance – no longer are jeans just something we throw on to pop to the shops, they’re now acceptable to wear for almost any occasion, especially those traditionally considered to be more formal. Last year we sold over 680,000 pairs of jeans - black was our best selling colour, indicative of people looking for smart denim options.

“This year already we are selling 78 pairs of jeans every hour, and skinny is our best-selling style, with true blue shades increasing in popularity, which we believe has been fuelled by the need for an outfit to transcend day and night time.”

Jeans are also becoming something of a collector’s item, with the average Brit holding on to their favourite pair for eight years, with 7% of men owning jeans for as long as 21 years or more. Three quarters of women also hold on to their jeans to use as an indicator of their weight, with 81% of women stating that fitting into their favourite pair of jeans boosts their confidence.

UK’s most loved fabric

Source : femalefirst.co.uk

http://www.femalefirst.co.uk




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Apparel - Collection

M&J Group, founded in 1965 in Dhaka (Bangladesh) will be participating for the first time in a European trade show namely in Bluezone, part of the Munich Fabric Start on the 4th and the 5th of February.

The M&J Group’s SS15 collection, designed with a strong eco-friendly approach, is a sum of the latest trends and the most innovative materials and technologies in the denim industry. With Blue as the leading mood, every piece aims at creating an emotional response, making people desire to wear it, right here and now.

The new collection, has four concepts namely: Eco Pro, Sport, Single Track and Comfort.

Eco Pro line represents the eco-friendly philosophy to the full, by mixing the most advanced technique with sustainable materials – recycled fabrics, raw denim, alternative/ unconventional fibres, organic cotton and “non-indigo natural blue”. Unexpected style, vivid graphics, sudden colour variations, sunfaded and camouflage characterize all the pieces, treated with new chemicals and high-level techniques such as laser and ozone. The Sport line has new fits and visions, 5-pocket and chinos, street basket shorts and much more, all created with high-tech windproof and extremely performing fabrics. Colours go from light blue to dark blue or black, while the available looks include among others grass spots, laser, accidental happening, cuts, laser, fast and fluo.

M&J Group To Show Authentic Face Of Denim At Munich

Going back to the pure tradition of denim, Single Track aims at re-elaborating the original heritage style with cut, unfinished, repaired, worn in look, scraped off or used garments: a vintage collection designed to be affordable but not cheap, offering modern and sophisticated pieces in the regular and boyfriend fit.

M&J Group comprises of 7 sister companies, each specialized in a different phase of the production cycle, and is a leading manufacturer producing a wide range of top quality denim bottoms and some non denim items. M&J Group developed over 8 million garments, in the year 2013 and is expecting to double the number by 2015 through continuous investments in new facilities, technologies and people.

Source : fibre2fashion.comWebsite : http://www.mj-group.com

http://www.fibre2fashion.com


http://www.mj-group.com




Industry - Events

Kingpins the boutique d e n i m t r a d e s h o w editions in New York, Los Angeles and Hong Kong has put its Los Angeles show on hiatus until July while it concentrates on

launching its newest show in Amsterdam.

Kingpins founder Andrew Olah, says “We put LA on a pause,” and added the show will return to the Cooper Design Space in Los Angeles for its July 29-30 run.

Kingpin is debuting the Amsterdam show on May 7–8 at the Westergasfabriek Amsterdam’s Gashouder, a former industrial site that now hosts cultural events.

The show is working with Dutch foundation House of Denim, which will, at the same time, host a four-day celebration of denim called Denim Days. The first two days will be focused on the business-to-business side of denim with the Kingpins trade show. The subsequent two days will include consumers with business-to-consumer events such as pop-up shops, laser-

finishing workshops, a vintage market, and parties and events for “denim lovers, addicts and pros,” said House of Denim’s Mariette Hoitink.

“It would be my dream to have something similar in 2015 in LA,” Olah said.

Hoitink was recently at the Kingpins New York show, where she hosted Indigo Embassy, an outreach program designed to highlight House of Denim’s mission to promote denim innovation and sustainability. House of Denim launched Jeanschool, in 2012 a three-year educational program in denim development. “We are super-connected to the industry. We work with the mills, the laundries and the students are given training with real skills in the industry,” Hoitink said.

The group also plans to open a research-and-development lab in the future. “[In The Netherlands,] the density of denim brands is the biggest in the world,” Hoitink said. “We’re not the biggest [brands], but we have so many companies.”

Kingpins LA Show on Hiatus Until July

Japanese Denim Makers Showcase Products In Paris Manufacturers from Okayama Prefecture showed off the craftsmanship and attention to detail that are in their denim jeans and products.

An exhibition was held in Paris on Jan. 29 by the city of Kurashiki to showcase its renowned denim production. The exhibition also featured a fashion show of denim jackets and jeans designed and modeled by students in Kurashiki.

“This is the first time to see Japanese denim,” a 60-year-old French woman said. “It is snug, and I feel comfortable.”

Manufacturers exhibited their original textures of stretch and deep blue fabrics, and point out the careful sewing in the clothes.

Sailcloth manufacturers based in Kurashiki also displayed their works at the exhibition.

“The quality of Japanese denim is so high that

Source : www.apparelnews.net

even buyers of Europe’s high-end labels visit Japan,” said Kenzo Takada, an internationally renowned designer. He added that Japanese denim products have the potential for wide acceptance even if they are pitched as Japanese corporate brands.

Source : www.ajw.asahi.com

http://www.apparelnews.net


http://www.ajw.asahi.com



Events

The 36th edition of the Modefabriek, was held at RAI in Amsterdam from January 26 – 27, 2014. “We are very happy how the trade show turned out, there were a lot of people visiting and we have had a very positive response from the retailers so far,” stated Nieke Mulder from Modefabriek.

The new layout was divided into four segments and introduced for the first time at the Modefabriek: The Pavilion, The Frame, The Floor and The Square, which contained the new platforms Salon and Stage.

The ‘older’ platforms like Blueprint, Mint, Chapter and Next had been refined. The Blueprint segment was all about denim and contemporary streetwear brands like Lee, Pepe, Japan Blue, KOI and Kuyichi but also brands that put a strong focus on craftsmanship like Amsterdam based denim brand BDD or the accessories brand Atelier de L’Armee displayed at Blueprint.

The halls were crowded on the first day itself but the atmosphere was still relaxed. “I really like coming to the Modefabriek, you can find all the important brands, but the surrounding is much more chilled-out and not so hectic like at other trade shows and I really like how the fair is now divided in the new brand segments,” said a retailer from Amsterdam.

Blueprint was assigned a space immediately inside the entrance in Hall 1. At the front was Katsu Manabe from Japan Blue Jeans and Momotaru. He thought it was fantastic that Modefabriek ‘pushed’ denim to this degree. “Amsterdam was the first city in Europe where our products were sold, at Tenue de Nîmes.”

Some exihibitors also critizised the lack of an

Show Report :

international audience at the tradeshow: "We can say about the Blue Print area that you can definitely see that Amsterdam is going up in the Denim Scene. Small brands are appearing and it's nice to see them surviving and growing each year. It is sad that the Blue Print area was only a small part of the fair and it would have been much better if there were more international visitors. For us it's always nice to see and meet people in the industry, that's one of the reasons for participating. Although we feel that the next step for us is to attend international fairs next year. Especially because the fashion fair in Amsterdam doesn't attract international buyers", said Elza and Joost founders of accessories brand Atelier de L'Armee.

In terms of fashion, two trends were dominant. On the one hand there was a strong influence of Scandinavian clean chic mixed with a sportswear attitude. Clear and simple silhouettes, slightly oversized, chunky tops, leather mesh tops, jogging pants in cold colors like white, grey, light-blue and black were seen in a lot of collections like First of August, The Haunted, Carin Wester or Franzel. The clean and simple chic also dominated the accessories segment. Simple leather backpacks and shoppers without any extras were seen everywhere.

On the other hand brands like Catwalk Junkie, Gwynedds and Kultivate showed bold prints on t-shirts, tops and pants. Everything that is related to religious symbols seems to be a hot trend. Whether it is Da Vinci’s angels, the Holy Mary or just a print of stained glass. The animal for F/W 2014 seems to be the bird- in all variations.

Images & Source : http://fashion-artexpression.com/

36th Modefabriek, Netherlands AW 2014

BDD at Modefabriek

Momotaro at Modefabriek

http://fashion-artexpression.com/





From The Denim Directory

Company:

Segment: Machinery

The Prashant Group is one of India’s esteemed groups catering to the textile industry. Ever since its inception 1975, the Group has been on the path of continuous progress. The group is a market leader and trendsetter in the field of weaving preparatory.

The state-of-art manufacturing facilities, spread across 70,000 sq.m. is based in Ahmedabad. Prashant Group comprises of the following companies

The group has collaborations with leading European & American textile machine manufacturing companies providing an edge in updated technology and enhanced product profile. Prashant West Point Prashant Gamatex Prashant Ferber

Prashant West Point (PWP), is a joint venture of the Prashant Group with West Point machinery, U.S.A., originator of Indigo technology. PWP is a leading supplier of world class quality machines for Denim, sheeting, Shirting, Terry towel, and other applications. PWP product range comprises of Direct Warper, V creel and H creel Sizing machine, Denim Preparation Equipments including

Ball Warper and Rebeamer Indigo slasher dyeing range Indigo rope dyeing plant Polybeamer for Flat tape

Prashant Group of Industries

Prashant Gamatex is a market leader for world class high tech sectional warping machines. Prashant Ferber, an Indo Italian Joint Venture of Prashant group with world renown Ferber s.r.l. provides complete range of warp beam handling equipment in India.

Prashant Group has been at the number one position in India due to continuous improvement. They have introduced the best products in the world and trained and developed a very knowledgeable technical team for design, production and service.

The group has won many awards and accolades for extraordinary performance and contribution to the Indian Textile Industry including The Corp Excel National MSME Award, Outstanding Entrepreneur award from AMA, Excellence in weaving preparatory award from TAI, Rajiv Gandhi Quality award.

Sizing Machine, Warping Machine, Creel

Ms. Amoli Shah [email protected]+91 79 2583 0603 www.prashantgroup.com

http://www.prashantgroup.com
